Advertising consists of marketing, promotions, and public relations activities to communicate product features and benefits to a target market. Advertising executives manage and coordinate campaigns for clients to help businesses grow, increase revenue, and expand their customer base. They research clients' products, present proposals, ensure projects are completed on time and within budget, and may travel frequently for meetings. Skills required for the role include analyzing information, strong communication and negotiation abilities, organization, and the ability to work well in a team. Training covers marketing, advertising, organizational and communication skills, as well as people skills like negotiating. Some of the top advertising agencies in India are Ogilvy Mather, Lowe Lintas, and Leo Burnett, with varying

1. ADVERTISING
• Advertising consists of a series of marketing, promotions and public relations activities
geared to reach a company’s target market and communicate the features and benefits of
the company’s products or services.
• Advertising and promotional strategies aim to attract potential customers and retain
current customers
• An advertising executive is in charge of the management and coordination of
marketing and advertising campaigns for a variety of clients. Advertising executives
handle all aspects of advertising including marketing, research, and sales.
• The overall purpose of advertising executive positions is to help companies develop
profitable business opportunities and increase revenue. Advertising helps businesses
grow and increase their customer base
• They negotiate to sell advertising space with newspaper, magazine and website
publishers, as well as television and radio broadcasting companies.

2. JOB PROFILE
• Research clients' products.
• Meet clients for briefings and present proposals to clients for approval.
• Brief agency colleagues, and work with them to plan and implement the best
advertising solutions for the client.
• Ensure that projects are completed on time and within budget.
• Long hours are common, and advertising staff are expected to work flexibly
to meet project deadlines.
• They travel frequently for meetings, and may be expected to socialize with
clients.

3. SKILLS REQUIRED
• Quick to absorb and analyze large amounts of information.
• Enthusiastic, energetic and imaginative approachable, outgoing and
diplomatic a clear communicator able to present ideas with conviction.
• Highly organised and flexible ,good with figures.
• comfortable working as part of a team.
• skilled at negotiating and motivating others.
• commercially aware.
• smart in appearance.

4. TRAINING
• Marketing skills, such as how to gather brand information and analyze
competition.
• advertising skills, including research techniques
• organizational skills, e.g. team co-ordination and drawing up schedules
• communication skills, such as drawing up contact reports to record details of
a client meeting
• people skills, including negotiating.

5. TOP ADVERTISING AGENCY (INDIA)
• Ogilvy Mather
• No of employees: Creative: 334, Servicing : 350, Production: 63, Account
planning: 20, Others: 162 (back office)
• Clients-Asian paints,cadbury,Gillite,SBI
• Lowe Lintas
• No of employees: Creative: 104, Servicing : 181, Production: 19, Account
planning: 20, Others: 38 (back office)
• Clients- LG,Uniliver,Britania
• Leo Burnett
• No of employees: Creative: 55, Servicing : 55, Production: 06, Account planning:
2.
• Clients- P&G,Coca-cola,McDonald’s