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Tough Road Consulting offers fractional marketing services managed through shares of $1,000 per month, providing 16 hours of dedicated marketing and design work. Additional hours are $100 per hour. Services include developing marketing strategies and plans, implementing campaigns across digital and traditional channels, and measuring results. They are not an advertising agency and do not sell unnecessary services.
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- 1. WHAT WE OFFER A go-to person for promoting your business. A clear strategic road map, marketing plan and budget. Services include all strategy, planning, facilitating and maintenance of your business’s marketing. HOW IT WORKS Fractional marketing services are managed through shares. One share costs $1,000 per month and buys you dedicated marketing and design experts for 16 hours per month. For projects that significantly exceed this, a $100 per hour fee applies for additional work. When required, you may choose to purchase additional shares. These rates do not include advertising or other production related expenses. WHAT WE ARE NOT • An advertising agency • In the business of selling you more than what you need • Convincing you to “out grow” your business CONTACT US FOR A FREE CONSULTATION! Dan Murphy, MBA: Pricipal Tough Road Consulting, Billerica, MA (508) 450-1110 Dan@TheToughRoad.com TheToughRoad.com Facebook.com/ToughRoad @DanCMurphy Linkedin.com/company/Tough-Road-Consulting GO-TO-MARKET STRATEGY • Develop new ways to deliver your products • Get your customers excited and your audience engaged • Identify metrics for measuring the return on your investment, success and sustainability • Company branding and recognition • Thought leadership and advocacy • The right resources for the job • Measurable results INTEGRATED PLANNING • Incorporate digital, traditional and local assets • Design, develop and implement campaigns • Targeted social media to reach specific demographics • Optimize search engine marketing to increase website traffic • Create a brand identity that speaks to your customers TACTICAL IMPLEMENTATION • Implement Pay-Per-Click (PPC) campaigns to increase digital brand awareness • Articulate value to target customers through blogs and videos • Deliver world-class graphic design • Build and produce e-commerce websites and social media presence • Engineer lead generation tactics • Develop Calls-To-Actions (CTAs) on your website and create Landing Pages that convert new customers • Develop product positioning and messaging • Communicate strategy through presentations and training