SlideShare a Scribd company logo
Smooth Tunes Proposal
By Jack Rodesano
A little bit about me
-My name is Jack Rodesano
-I love listening to music
-I am here to show you my idea for a
new and exciting magazine for bands
located in North London
-This magazine is called Smooth Tunes
Genre
-I have chosen to create a
North London music
magazine based on Jazz.
This is because…
-I personally believe it’s underrated
-It’s more unique compared to the
amount of rap, rock, pop and hip hop.
Form
-The front cover will have the title, price, an image of the
main band being interviewed and show the unique selling
point.
-The inside will feature interviews and updates on jazz
bands and promote/advertise jazz.
-This will have 100 pages.
Resources
-To make this, I will need Photoshop,
DaFont and FireAlpaca to draw the
certain parts such as the design of
the magazine.
Why
-Photoshop is to create the magazine
-DaFont is for the different font styles
-FireAlpaca is to draw the background
Fonts
-I plan to use the same fonts for both versions
of the magazine unless they are difficult to
read in a certain version.
Writingtext
Headline text
Main titles
-Prestige Elite Studio is for regular text
-Reprise Rehearsal is for headlines and
quotes
-Phosphate is for main titles
Distribution
-The Physical version will be £4.99, they will
be available in stores and bundle
subscriptions online at a discount.
-The digital version will have two versions,
the first one Is £2.99 and will not include the
poster, the second will and it will cost £4.49.
More information
-Subscriptions will cost £19.99 for a 6 month delivery
package which sends the next 6 issues directly to a
customers door.
-If the magazine is successful and has enough sales, about
a year or two after the first issue a second subscription
will be made. This one has every single Smooth Tune issue
so long as they are 4 months old at a £6.99 price.
Website
-The website is a way to access questions audiences will
have.
-It will have order information and help.
-It will have a way to order the magazines.
-It will feature the subscription service
Age Demographics
-First of all, the primary audience will
be adults aged anywhere from 30 – 50.
-The second age demographic will be for
elderly aged 65+.
Demographics
-I have also made the decision that this
magazine is not for a specific gender,
race, class or ethnicity. This magazine is
intended for everyone.
Marketing
-I plan for the marketing to have the front cover
mention that they will find out something they
never knew about the jazz music industry in each
issue.
- I also plan to have advertisements on apps such
as Instagram and Facebook for the primary
audience and newspapers for the secondary.
The main idea
The magazine will feature interviews of
upcoming jazz bands located in North
London, however, there’s a small twist,
I will interview them twice. There will
be one interview during production and
one after the song/albums success, my
sample will only include one of them.
Why Upcoming?
-In today’s industry, it is nearly
impossible to become famous for even
15 minutes
-I want to spread awareness of under
appreciated bands
Purpose
-The purpose of this magazine is to not
only educate and inform readers on
their band’s personal thoughts but also
learn something about the (jazz) music
industry. It will also promote and
advertise the upcoming bands featured
in the magazine.
Content
-Double page interview spreads (3-4) spreads per
interview
-Advertising and promotion of concerts, albums,
merchandise, etc. of upcoming bands.
-A look into the Jazz industry for new artists and how it
operates in todays world
-How a new generation can take over the mantle of
the previous jazz generation.
Unique Selling Point
-The unique selling point is a simple but
affective piece. With each magazine,
an exclusive poster of one of the bands
being interviewed will be included.
Collectors and fans will love this as
collectors get to have something
exclusive and fans get to put their
favorite band on the wall.
Colour Schemes
The colour scheme I have chosen is
blue, gold and white.
-This is because blue and white are
naturally calm colours which I feel
represents jazz. Gold is due to Jazz
constantly being associated with the
colour gold.
Competition
-Jazz magazines are a competition like any other product
-To stand out I have included a unique selling point and a
unique type of interview
-If this magazine gets a lot of attention the subscription
service will expand and help make this magazine more
unique
Sample Material
-Here is my first concept for what the front cover and
double page spread could look like:
Thank you for your time
Any questions?

More Related Content

What's hot

Concept eda
Concept edaConcept eda
Concept eda
edaozdemir
 
Speech copy
Speech copySpeech copy
Speech copy
sangus7
 
Presentation1 marni norton original
Presentation1 marni norton original Presentation1 marni norton original
Presentation1 marni norton original
marni17
 
Preliminary Task Research
Preliminary Task ResearchPreliminary Task Research
Preliminary Task Research
abigaillucie
 
Practise Pitch updated
Practise Pitch updatedPractise Pitch updated
Practise Pitch updated
scott492779
 
Sophie Angus Unit 30 LO2
Sophie Angus Unit 30 LO2Sophie Angus Unit 30 LO2
Sophie Angus Unit 30 LO2
sangus7
 
Presentation 1 new
Presentation 1 newPresentation 1 new
Presentation 1 new
harry124777
 
Speech
SpeechSpeech
Speech
sangus7
 
Task 4
Task 4Task 4
Evaluation q3
Evaluation q3Evaluation q3
Evaluation q3
sophiehannah200
 
Volume presentation2
Volume presentation2Volume presentation2
Volume presentation2
scott843503
 
Unit 13
Unit 13 Unit 13
Unit 13
williamezectec
 
Tommy Crossley Unit 30 - UK Media Publisher
Tommy Crossley Unit 30 - UK Media PublisherTommy Crossley Unit 30 - UK Media Publisher
Tommy Crossley Unit 30 - UK Media Publisher
TommyCrossley3033
 
Who would be the audience for your media
Who would be the audience for your mediaWho would be the audience for your media
Who would be the audience for your media
lizzywright
 
Proposal 1
Proposal 1Proposal 1
Proposal 1
jacksssuno
 
Research into music industries and institutions
Research into music industries and institutionsResearch into music industries and institutions
Research into music industries and institutions
asmediag13
 
Task 3 final cut
Task 3 final cut Task 3 final cut
Task 3 final cut
Eden72
 
Log book
Log bookLog book
Log book
Jerin Roy
 
Evaluation q4
Evaluation q4Evaluation q4
Evaluation q4
IsmailPatelMedia
 
Final decision
Final decisionFinal decision
Final decision
ezreen_b
 

What's hot (20)

Concept eda
Concept edaConcept eda
Concept eda
 
Speech copy
Speech copySpeech copy
Speech copy
 
Presentation1 marni norton original
Presentation1 marni norton original Presentation1 marni norton original
Presentation1 marni norton original
 
Preliminary Task Research
Preliminary Task ResearchPreliminary Task Research
Preliminary Task Research
 
Practise Pitch updated
Practise Pitch updatedPractise Pitch updated
Practise Pitch updated
 
Sophie Angus Unit 30 LO2
Sophie Angus Unit 30 LO2Sophie Angus Unit 30 LO2
Sophie Angus Unit 30 LO2
 
Presentation 1 new
Presentation 1 newPresentation 1 new
Presentation 1 new
 
Speech
SpeechSpeech
Speech
 
Task 4
Task 4Task 4
Task 4
 
Evaluation q3
Evaluation q3Evaluation q3
Evaluation q3
 
Volume presentation2
Volume presentation2Volume presentation2
Volume presentation2
 
Unit 13
Unit 13 Unit 13
Unit 13
 
Tommy Crossley Unit 30 - UK Media Publisher
Tommy Crossley Unit 30 - UK Media PublisherTommy Crossley Unit 30 - UK Media Publisher
Tommy Crossley Unit 30 - UK Media Publisher
 
Who would be the audience for your media
Who would be the audience for your mediaWho would be the audience for your media
Who would be the audience for your media
 
Proposal 1
Proposal 1Proposal 1
Proposal 1
 
Research into music industries and institutions
Research into music industries and institutionsResearch into music industries and institutions
Research into music industries and institutions
 
Task 3 final cut
Task 3 final cut Task 3 final cut
Task 3 final cut
 
Log book
Log bookLog book
Log book
 
Evaluation q4
Evaluation q4Evaluation q4
Evaluation q4
 
Final decision
Final decisionFinal decision
Final decision
 

Similar to jazz magazine new and improved pitch final

Original Jazz magazine pitch
Original Jazz magazine pitch Original Jazz magazine pitch
Original Jazz magazine pitch
JackRodesano
 
Publication plan
Publication planPublication plan
Publication plan
jackbreary
 
LO1- Understand existing print-based media Products and how they are created
LO1- Understand existing print-based media Products and how they are created LO1- Understand existing print-based media Products and how they are created
LO1- Understand existing print-based media Products and how they are created
Harrison Cole
 
Kamika
KamikaKamika
Task 1
Task 1Task 1
Task 1
asmediab15
 
Task 9
Task 9 Task 9
Task 9
sophieb96x
 
Task 9
Task 9Task 9
Task 9
sophieb96x
 
Pitch powerpoint amendments (pp)
Pitch powerpoint amendments (pp)Pitch powerpoint amendments (pp)
Pitch powerpoint amendments (pp)
Marc Wise
 
LO 3 Proposal
LO 3 Proposal   LO 3 Proposal
LO 3 Proposal
sangus7
 
LO3 Proposal
LO3 Proposal LO3 Proposal
LO3 Proposal
sangus7
 
Music magazine planning
Music magazine planning Music magazine planning
Music magazine planning
cskinner1
 
Publication plan
Publication planPublication plan
Publication plan
FlipDexHD1
 
Lo2
Lo2Lo2
Task 9
Task 9Task 9
Task 9
sophieb96x
 
Task 9
Task 9Task 9
Task 9
sophieb96x
 
Initial ppt
Initial pptInitial ppt
Initial ppt
scrader
 
Task 10a
Task 10aTask 10a
Task 10a
asmediae12
 
Task Thirteen - Pitch
Task Thirteen - PitchTask Thirteen - Pitch
Task Thirteen - Pitch
Searle9085
 
Task 5 and 6
Task 5 and 6Task 5 and 6
Task 5 and 6
mollyapple
 
LO2
LO2LO2

Similar to jazz magazine new and improved pitch final (20)

Original Jazz magazine pitch
Original Jazz magazine pitch Original Jazz magazine pitch
Original Jazz magazine pitch
 
Publication plan
Publication planPublication plan
Publication plan
 
LO1- Understand existing print-based media Products and how they are created
LO1- Understand existing print-based media Products and how they are created LO1- Understand existing print-based media Products and how they are created
LO1- Understand existing print-based media Products and how they are created
 
Kamika
KamikaKamika
Kamika
 
Task 1
Task 1Task 1
Task 1
 
Task 9
Task 9 Task 9
Task 9
 
Task 9
Task 9Task 9
Task 9
 
Pitch powerpoint amendments (pp)
Pitch powerpoint amendments (pp)Pitch powerpoint amendments (pp)
Pitch powerpoint amendments (pp)
 
LO 3 Proposal
LO 3 Proposal   LO 3 Proposal
LO 3 Proposal
 
LO3 Proposal
LO3 Proposal LO3 Proposal
LO3 Proposal
 
Music magazine planning
Music magazine planning Music magazine planning
Music magazine planning
 
Publication plan
Publication planPublication plan
Publication plan
 
Lo2
Lo2Lo2
Lo2
 
Task 9
Task 9Task 9
Task 9
 
Task 9
Task 9Task 9
Task 9
 
Initial ppt
Initial pptInitial ppt
Initial ppt
 
Task 10a
Task 10aTask 10a
Task 10a
 
Task Thirteen - Pitch
Task Thirteen - PitchTask Thirteen - Pitch
Task Thirteen - Pitch
 
Task 5 and 6
Task 5 and 6Task 5 and 6
Task 5 and 6
 
LO2
LO2LO2
LO2
 

Recently uploaded

Pharmaceutics Pharmaceuticals best of brub
Pharmaceutics Pharmaceuticals best of brubPharmaceutics Pharmaceuticals best of brub
Pharmaceutics Pharmaceuticals best of brub
danielkiash986
 
writing about opinions about Australia the movie
writing about opinions about Australia the moviewriting about opinions about Australia the movie
writing about opinions about Australia the movie
Nicholas Montgomery
 
ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...
ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...
ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...
PECB
 
Stack Memory Organization of 8086 Microprocessor
Stack Memory Organization of 8086 MicroprocessorStack Memory Organization of 8086 Microprocessor
Stack Memory Organization of 8086 Microprocessor
JomonJoseph58
 
Mule event processing models | MuleSoft Mysore Meetup #47
Mule event processing models | MuleSoft Mysore Meetup #47Mule event processing models | MuleSoft Mysore Meetup #47
Mule event processing models | MuleSoft Mysore Meetup #47
MysoreMuleSoftMeetup
 
Lifelines of National Economy chapter for Class 10 STUDY MATERIAL PDF
Lifelines of National Economy chapter for Class 10 STUDY MATERIAL PDFLifelines of National Economy chapter for Class 10 STUDY MATERIAL PDF
Lifelines of National Economy chapter for Class 10 STUDY MATERIAL PDF
Vivekanand Anglo Vedic Academy
 
Philippine Edukasyong Pantahanan at Pangkabuhayan (EPP) Curriculum
Philippine Edukasyong Pantahanan at Pangkabuhayan (EPP) CurriculumPhilippine Edukasyong Pantahanan at Pangkabuhayan (EPP) Curriculum
Philippine Edukasyong Pantahanan at Pangkabuhayan (EPP) Curriculum
MJDuyan
 
C1 Rubenstein AP HuG xxxxxxxxxxxxxx.pptx
C1 Rubenstein AP HuG xxxxxxxxxxxxxx.pptxC1 Rubenstein AP HuG xxxxxxxxxxxxxx.pptx
C1 Rubenstein AP HuG xxxxxxxxxxxxxx.pptx
mulvey2
 
RHEOLOGY Physical pharmaceutics-II notes for B.pharm 4th sem students
RHEOLOGY Physical pharmaceutics-II notes for B.pharm 4th sem studentsRHEOLOGY Physical pharmaceutics-II notes for B.pharm 4th sem students
RHEOLOGY Physical pharmaceutics-II notes for B.pharm 4th sem students
Himanshu Rai
 
Pengantar Penggunaan Flutter - Dart programming language1.pptx
Pengantar Penggunaan Flutter - Dart programming language1.pptxPengantar Penggunaan Flutter - Dart programming language1.pptx
Pengantar Penggunaan Flutter - Dart programming language1.pptx
Fajar Baskoro
 
Walmart Business+ and Spark Good for Nonprofits.pdf
Walmart Business+ and Spark Good for Nonprofits.pdfWalmart Business+ and Spark Good for Nonprofits.pdf
Walmart Business+ and Spark Good for Nonprofits.pdf
TechSoup
 
What is Digital Literacy? A guest blog from Andy McLaughlin, University of Ab...
What is Digital Literacy? A guest blog from Andy McLaughlin, University of Ab...What is Digital Literacy? A guest blog from Andy McLaughlin, University of Ab...
What is Digital Literacy? A guest blog from Andy McLaughlin, University of Ab...
GeorgeMilliken2
 
Leveraging Generative AI to Drive Nonprofit Innovation
Leveraging Generative AI to Drive Nonprofit InnovationLeveraging Generative AI to Drive Nonprofit Innovation
Leveraging Generative AI to Drive Nonprofit Innovation
TechSoup
 
B. Ed Syllabus for babasaheb ambedkar education university.pdf
B. Ed Syllabus for babasaheb ambedkar education university.pdfB. Ed Syllabus for babasaheb ambedkar education university.pdf
B. Ed Syllabus for babasaheb ambedkar education university.pdf
BoudhayanBhattachari
 
Nutrition Inc FY 2024, 4 - Hour Training
Nutrition Inc FY 2024, 4 - Hour TrainingNutrition Inc FY 2024, 4 - Hour Training
Nutrition Inc FY 2024, 4 - Hour Training
melliereed
 
RESULTS OF THE EVALUATION QUESTIONNAIRE.pptx
RESULTS OF THE EVALUATION QUESTIONNAIRE.pptxRESULTS OF THE EVALUATION QUESTIONNAIRE.pptx
RESULTS OF THE EVALUATION QUESTIONNAIRE.pptx
zuzanka
 
A Visual Guide to 1 Samuel | A Tale of Two Hearts
A Visual Guide to 1 Samuel | A Tale of Two HeartsA Visual Guide to 1 Samuel | A Tale of Two Hearts
A Visual Guide to 1 Samuel | A Tale of Two Hearts
Steve Thomason
 
Jemison, MacLaughlin, and Majumder "Broadening Pathways for Editors and Authors"
Jemison, MacLaughlin, and Majumder "Broadening Pathways for Editors and Authors"Jemison, MacLaughlin, and Majumder "Broadening Pathways for Editors and Authors"
Jemison, MacLaughlin, and Majumder "Broadening Pathways for Editors and Authors"
National Information Standards Organization (NISO)
 
Benner "Expanding Pathways to Publishing Careers"
Benner "Expanding Pathways to Publishing Careers"Benner "Expanding Pathways to Publishing Careers"
Benner "Expanding Pathways to Publishing Careers"
National Information Standards Organization (NISO)
 
Electric Fetus - Record Store Scavenger Hunt
Electric Fetus - Record Store Scavenger HuntElectric Fetus - Record Store Scavenger Hunt
Electric Fetus - Record Store Scavenger Hunt
RamseyBerglund
 

Recently uploaded (20)

Pharmaceutics Pharmaceuticals best of brub
Pharmaceutics Pharmaceuticals best of brubPharmaceutics Pharmaceuticals best of brub
Pharmaceutics Pharmaceuticals best of brub
 
writing about opinions about Australia the movie
writing about opinions about Australia the moviewriting about opinions about Australia the movie
writing about opinions about Australia the movie
 
ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...
ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...
ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...
 
Stack Memory Organization of 8086 Microprocessor
Stack Memory Organization of 8086 MicroprocessorStack Memory Organization of 8086 Microprocessor
Stack Memory Organization of 8086 Microprocessor
 
Mule event processing models | MuleSoft Mysore Meetup #47
Mule event processing models | MuleSoft Mysore Meetup #47Mule event processing models | MuleSoft Mysore Meetup #47
Mule event processing models | MuleSoft Mysore Meetup #47
 
Lifelines of National Economy chapter for Class 10 STUDY MATERIAL PDF
Lifelines of National Economy chapter for Class 10 STUDY MATERIAL PDFLifelines of National Economy chapter for Class 10 STUDY MATERIAL PDF
Lifelines of National Economy chapter for Class 10 STUDY MATERIAL PDF
 
Philippine Edukasyong Pantahanan at Pangkabuhayan (EPP) Curriculum
Philippine Edukasyong Pantahanan at Pangkabuhayan (EPP) CurriculumPhilippine Edukasyong Pantahanan at Pangkabuhayan (EPP) Curriculum
Philippine Edukasyong Pantahanan at Pangkabuhayan (EPP) Curriculum
 
C1 Rubenstein AP HuG xxxxxxxxxxxxxx.pptx
C1 Rubenstein AP HuG xxxxxxxxxxxxxx.pptxC1 Rubenstein AP HuG xxxxxxxxxxxxxx.pptx
C1 Rubenstein AP HuG xxxxxxxxxxxxxx.pptx
 
RHEOLOGY Physical pharmaceutics-II notes for B.pharm 4th sem students
RHEOLOGY Physical pharmaceutics-II notes for B.pharm 4th sem studentsRHEOLOGY Physical pharmaceutics-II notes for B.pharm 4th sem students
RHEOLOGY Physical pharmaceutics-II notes for B.pharm 4th sem students
 
Pengantar Penggunaan Flutter - Dart programming language1.pptx
Pengantar Penggunaan Flutter - Dart programming language1.pptxPengantar Penggunaan Flutter - Dart programming language1.pptx
Pengantar Penggunaan Flutter - Dart programming language1.pptx
 
Walmart Business+ and Spark Good for Nonprofits.pdf
Walmart Business+ and Spark Good for Nonprofits.pdfWalmart Business+ and Spark Good for Nonprofits.pdf
Walmart Business+ and Spark Good for Nonprofits.pdf
 
What is Digital Literacy? A guest blog from Andy McLaughlin, University of Ab...
What is Digital Literacy? A guest blog from Andy McLaughlin, University of Ab...What is Digital Literacy? A guest blog from Andy McLaughlin, University of Ab...
What is Digital Literacy? A guest blog from Andy McLaughlin, University of Ab...
 
Leveraging Generative AI to Drive Nonprofit Innovation
Leveraging Generative AI to Drive Nonprofit InnovationLeveraging Generative AI to Drive Nonprofit Innovation
Leveraging Generative AI to Drive Nonprofit Innovation
 
B. Ed Syllabus for babasaheb ambedkar education university.pdf
B. Ed Syllabus for babasaheb ambedkar education university.pdfB. Ed Syllabus for babasaheb ambedkar education university.pdf
B. Ed Syllabus for babasaheb ambedkar education university.pdf
 
Nutrition Inc FY 2024, 4 - Hour Training
Nutrition Inc FY 2024, 4 - Hour TrainingNutrition Inc FY 2024, 4 - Hour Training
Nutrition Inc FY 2024, 4 - Hour Training
 
RESULTS OF THE EVALUATION QUESTIONNAIRE.pptx
RESULTS OF THE EVALUATION QUESTIONNAIRE.pptxRESULTS OF THE EVALUATION QUESTIONNAIRE.pptx
RESULTS OF THE EVALUATION QUESTIONNAIRE.pptx
 
A Visual Guide to 1 Samuel | A Tale of Two Hearts
A Visual Guide to 1 Samuel | A Tale of Two HeartsA Visual Guide to 1 Samuel | A Tale of Two Hearts
A Visual Guide to 1 Samuel | A Tale of Two Hearts
 
Jemison, MacLaughlin, and Majumder "Broadening Pathways for Editors and Authors"
Jemison, MacLaughlin, and Majumder "Broadening Pathways for Editors and Authors"Jemison, MacLaughlin, and Majumder "Broadening Pathways for Editors and Authors"
Jemison, MacLaughlin, and Majumder "Broadening Pathways for Editors and Authors"
 
Benner "Expanding Pathways to Publishing Careers"
Benner "Expanding Pathways to Publishing Careers"Benner "Expanding Pathways to Publishing Careers"
Benner "Expanding Pathways to Publishing Careers"
 
Electric Fetus - Record Store Scavenger Hunt
Electric Fetus - Record Store Scavenger HuntElectric Fetus - Record Store Scavenger Hunt
Electric Fetus - Record Store Scavenger Hunt
 

jazz magazine new and improved pitch final

  • 1. Smooth Tunes Proposal By Jack Rodesano
  • 2. A little bit about me -My name is Jack Rodesano -I love listening to music -I am here to show you my idea for a new and exciting magazine for bands located in North London -This magazine is called Smooth Tunes
  • 3. Genre -I have chosen to create a North London music magazine based on Jazz.
  • 4. This is because… -I personally believe it’s underrated -It’s more unique compared to the amount of rap, rock, pop and hip hop.
  • 5. Form -The front cover will have the title, price, an image of the main band being interviewed and show the unique selling point. -The inside will feature interviews and updates on jazz bands and promote/advertise jazz. -This will have 100 pages.
  • 6. Resources -To make this, I will need Photoshop, DaFont and FireAlpaca to draw the certain parts such as the design of the magazine.
  • 7. Why -Photoshop is to create the magazine -DaFont is for the different font styles -FireAlpaca is to draw the background
  • 8. Fonts -I plan to use the same fonts for both versions of the magazine unless they are difficult to read in a certain version. Writingtext Headline text Main titles
  • 9. -Prestige Elite Studio is for regular text -Reprise Rehearsal is for headlines and quotes -Phosphate is for main titles
  • 10. Distribution -The Physical version will be £4.99, they will be available in stores and bundle subscriptions online at a discount. -The digital version will have two versions, the first one Is £2.99 and will not include the poster, the second will and it will cost £4.49.
  • 11. More information -Subscriptions will cost £19.99 for a 6 month delivery package which sends the next 6 issues directly to a customers door. -If the magazine is successful and has enough sales, about a year or two after the first issue a second subscription will be made. This one has every single Smooth Tune issue so long as they are 4 months old at a £6.99 price.
  • 12. Website -The website is a way to access questions audiences will have. -It will have order information and help. -It will have a way to order the magazines. -It will feature the subscription service
  • 13.
  • 14. Age Demographics -First of all, the primary audience will be adults aged anywhere from 30 – 50. -The second age demographic will be for elderly aged 65+.
  • 15. Demographics -I have also made the decision that this magazine is not for a specific gender, race, class or ethnicity. This magazine is intended for everyone.
  • 16. Marketing -I plan for the marketing to have the front cover mention that they will find out something they never knew about the jazz music industry in each issue. - I also plan to have advertisements on apps such as Instagram and Facebook for the primary audience and newspapers for the secondary.
  • 17. The main idea The magazine will feature interviews of upcoming jazz bands located in North London, however, there’s a small twist, I will interview them twice. There will be one interview during production and one after the song/albums success, my sample will only include one of them.
  • 18. Why Upcoming? -In today’s industry, it is nearly impossible to become famous for even 15 minutes -I want to spread awareness of under appreciated bands
  • 19. Purpose -The purpose of this magazine is to not only educate and inform readers on their band’s personal thoughts but also learn something about the (jazz) music industry. It will also promote and advertise the upcoming bands featured in the magazine.
  • 20. Content -Double page interview spreads (3-4) spreads per interview -Advertising and promotion of concerts, albums, merchandise, etc. of upcoming bands. -A look into the Jazz industry for new artists and how it operates in todays world -How a new generation can take over the mantle of the previous jazz generation.
  • 21. Unique Selling Point -The unique selling point is a simple but affective piece. With each magazine, an exclusive poster of one of the bands being interviewed will be included. Collectors and fans will love this as collectors get to have something exclusive and fans get to put their favorite band on the wall.
  • 22. Colour Schemes The colour scheme I have chosen is blue, gold and white. -This is because blue and white are naturally calm colours which I feel represents jazz. Gold is due to Jazz constantly being associated with the colour gold.
  • 23. Competition -Jazz magazines are a competition like any other product -To stand out I have included a unique selling point and a unique type of interview -If this magazine gets a lot of attention the subscription service will expand and help make this magazine more unique
  • 24. Sample Material -Here is my first concept for what the front cover and double page spread could look like:
  • 25.
  • 26.
  • 27. Thank you for your time Any questions?