- The document proposes a new magazine that combines music, arts, and culture for a target audience of young adult males aged 15-30. - The magazine will include content like artist interviews, articles on trends in the music industry, reviews of albums/concerts/festivals, and profiles of up-and-coming artists to engage and appeal to readers interested in music, books, fashion, and creative writing. - The proposed design and layout uses conventional magazine elements like a masthead at the top of the cover, coverlines on the left side, and a two-page article format with a large image on one page paired with text on the facing page.

2. Bauer Media should choose to produce my magazine
because it is fills a gap in the market of a magazine that
combines three genres and sends the young target
audience positive messages about people and things
(i.e. consensual sex).

3. My magazine has a range of topics that appeal to my target audience
and will occupy young people who might otherwise be distressing the
neighbours and being involved in criminal activity. This is because the
content of my magazine encourage young people to get into the
community and do things e.g. reviews of festivals, articles about good
(arty) books and clothing sales. All these things enourage young people
to get involved and the magazine will have a large audience
involvement – fans are encouraged to write reviews, articles, letters
and stories for the magazine. There will be heathly competitions for the
best magazine cover made and the best review and the best story, the
winners will receive prizes of CD’s and concert tickets.

4. The target audience of my magazine is
young adult males aged between 15-30
years old and in class ABC1. They enjoy
browsing the internet, music, clothing,
books, writing, television and film.

5. I will appeal to my target audience by relating
these subjects to articles in my music
magazine and also the artists – for example –
if an artist (commonly featured in my
magazine or related to the genre and that my
target audience may like) were to have
written a book then I will write an article
about it because my target audience like this
artist and also like reading books, so will like
to know about this. Some of the artists I will
have in my music magazine are: My Chemical
Romance, Blur, Panic! At the Disco, Fun. and
Arctic Monkeys. To further appeal to my
target audience I will use words like: Retro,
vintage, mainstream, unique, and indie.

6. - Slightly sexual
- This first mode of address I have chosen
to use appeals to the target audience
because sex is appealing to males ages
15-30 as they have been introduced to
it and it is quite a large part of society
(advertising etc). They are young so
they are learning about themselves and
sex.

7. - Inviting
- This mode of address is appealing
to the target audience because the
audience are polite and feel they
should be invited in before they
can stay – also, young people are
more likely to take something if
they have been invited to – as well
as this, it builds up the idea of
consensual sex as they can’t do it
unless they’ve been “invited” to

8. - Humorous
- Humour is appealing to the target
audience because people like to
laugh and the magazine should
seem fun and exciting to the target
audience

9. - Serif font for the masthead
- Serif font for the cover story artist’s name
- Black, red, purple and white colours
- A faded grey will be the background of the pages
(like this background)
- This house style is appealing to the target audience
because these colours are associated to the genre
and reinforce the modes of address (slightly sexual –
red, serif font; inviting – purple, black, serif font;
humour – purple, red, black and grey).
- This house style is also appealing to the target
audience because the serif font connotes creativity
and allows the audience to become familiar with the
style of the magazine and to be able to recognise it
easily

10. - The genre I have chosen is Indie (with elements
of rock and common pop)
- This genre is appealing to my target audience
because it contains aspects from everyday
music. The common pop means they are
familiar with the music, the rock allows them
to be rebellious (they’re young, they’ll want to
be rebellious at some point) and the main indie
genre means they can be quirky and different
and branch out in music a little more (perhaps
signifying their growth as people as they get
older).
- This genre will be conventionally represented
through close-up, wide and long shots of artists
wearing indie (and slightly rock associated)
clothing. The artists will be represented
through their body language and mise-en-scene
as strong, powerful, sexual and
inviting/welcoming.

11. For my first issue my magazine will
contain:
- An interview with a popular indie
(and slightly pop) artist
- “Is digital download dominating
the music industry?” Article
- An artists’ timeline of their music
- Reviews of albums, gigs and
festivals
- Cheap, affordable clothing
(designed by artists and fans)
- Articles of some new artists on
the scene and how they got
involved in music

12. - The layout of the cover will be conventional as the
masthead will be at the top of the route of the eye (in
the primary optical area) and also the coverlines will
be conventionally in the left hand side of the cover.
- On the cover, the cover story will be in the middle of
the page near the bottom of the page
- These conventions will appeal to the target audience
because they are familiar to magazine buyers and so
keeps the audience at ease and open-minded about
the content of the magazine.

13. - The contents page will be conventional as the
contents will be mainly on the left hand side of the
page and the main image on the contents page will
be on the right hand side of the page.
- These conventions are familiar which means the
audience already know how to read a contents page
and makes it easier for them to find what they want
– because they are accustomed with this they are
more likely to skim through the contents list

14. - The double page spreads will be
conventionally appealing because
the image (conventionally a wides
shot) will be on the left side of the
spread and the headline will be in
the primary optical area of the left
page.
- This is appealing to the target
audience because the artist is seen
more and reflects the fact that there
is an article about the artist beside
the image