How to scale product development when you no longer fit in one room

•

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When growing a startup product development you encounter major challenges: How do you scale your product development teams? How do you keep as fast and responsive as you used to be? And how do you leverage the existing knowledge? In this talk I’ll show a couple of practices and rituals based around a Kanban board which captured our whole product development efforts with about 30 participants. I’ll show the design of the Kanban board, the policies and meetings around it and the personal duties ranging from a developer to a product manager up to the CEO. I will also compare it to other approaches from the community and what our lessons learned are. Slides from the talk at the Jax: https://jax.de/2015/sessions/how-do-product-development-when-you-no-longer-fit-one-room

Software Leadership & Management Engineering

Matthias Lübken
The product guy 
@luebken
How to scale product
development when you
no longer fit in one room

About me
• Software Developer
• Agile Coach
• Director of software  
development
• The product guy
• Herding cats

Microservice Infrastructure
based on Docker.
Visit http://giantswarm.io

Our setting
• Company: A startup with product /
market fit.
• Process: Just do whatever works, and
if you get stuck, ask someone in the
room.

Our challenge
• Scale product development
• 1 4 teams.
• 7 30 colleagues.

Our (implicit) vision
“No process is a good process
“It’s about the people and their
interactions

Topics
• Cross functional teams 
+ Devops
• Adaptive product roadmap
• Feedback in dev teams
• Continuous improvement
• Other ideas
Your questions!

Devel- 
opment
Product
Platform Adserver

Feature
Team
Devel- 
opment
Product
Feature
Team
Feature
Team

Feature
Team
Devel- 
opment
Product
Feature
Team
Feature
Team
Functional
Team

Feature
Team
Devel- 
opment
Product
Feature
Team
Feature
Team
Functional
Team
Goal A Goal B Goal C

Feature
Team
Devel- 
opment
Product
Feature
Team
Feature
Team
Functional
Team
Community of
practice

Lessons learned
• Slicing is hard
• Restructuring is painful
• Clear goal is crucial

Feature
Team
Devel- 
opment
Product
Feature
Team
Feature
Team DevOps

DevOps team
• Created in the dev teams
• Lots to learn and understand
• Extracted into functional team
• Rotating 2nd level support in teams 
rotating participation in the
DevOps team

Lessons learned
• Special challenges require specialists

Product Jour Fixe
CPO
Developer
POs
CEO/CTO
Architect
Other
Agile Coach

Lessons learned
• High discipline needed
• Be prepared for hard questions

Lessons learned
• Be open to new ideas
• Coach teams

If you do one thing in your process
do retrospectives.“

Lessons learned
• Optimise locally and globally
• Take the time needed
• Be a good pace maker
• Make authority clear

No Blueprints
• Blue Prints like SAFe don’t work
• They are against all our instincts
“Dave Snowden
Put brutally SAFe seemed to be PRINCE II
camouflaged in Agile language. ... SAFe is not
only a betrayal of the promise offered by AGILE
but is a massive retrograde step giving the
managerial class an excuse to avoid any
significant change.

Agile Scaling Cycle
• Based principles and
working Agile teams 
• "Autonomous business
facing teams taking
ownership of their process.”
@StefanRoock 
• http://scaledprinciples.org

Jimdo
• Created culture manual
• Feel good manager
• Weekly Teamverløtung
• Goal #1
• Open Prio Meetings
> acknowledge mistakes
> have fun
> strive for the best
> ok to be crazy
> no deadlines
http://bit.ly/jimdostory

•Pick practices that fit
•Challenge yourself
•Do collaborative change
•Know your runway
Take aways

Matthias Lübken
The product guy 
@luebkenQuestions?
Microservice Infrastructure
based on Docker.
Visit http://giantswarm.io

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The U.S. Geological Survey (USGS) has made substantial investments in meeting evolving scientific, technical, and policy driven demands on storing, managing, and delivering data. As these demands continue to grow in complexity and scale, the USGS must continue to explore innovative solutions to improve its management, curation, sharing, delivering, and preservation approaches for large-scale research data. Supporting these needs, the USGS has partnered with the University of Chicago-Globus to research and develop advanced repository components and workflows leveraging its current investment in Globus. The primary outcome of this partnership includes the development of a prototype enterprise repository, driven by USGS Data Release requirements, through exploration and implementation of the entire suite of the Globus platform offerings, including Globus Flow, Globus Auth, Globus Transfer, and Globus Search. This presentation will provide insights into this research partnership, introduce the unique requirements and challenges being addressed and provide relevant project progress.

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How to scale product development when you no longer fit in one room

1. Matthias Lübken The product guy  @luebken How to scale product development when you no longer fit in one room

2. About me • Software Developer • Agile Coach • Director of software   development • The product guy • Herding cats

3. Microservice Infrastructure based on Docker. Visit http://giantswarm.io

4. What is your context?

5. Our setting • Company: A startup with product / market fit. • Process: Just do whatever works, and if you get stuck, ask someone in the room.

6. Our challenge • Scale product development • 1 4 teams. • 7 30 colleagues.

7. Our (implicit) vision “No process is a good process “It’s about the people and their interactions

8. Topics • Cross functional teams  + Devops • Adaptive product roadmap • Feedback in dev teams • Continuous improvement • Other ideas Your questions!

9. (Cross) functional teams

10.

11. Devel-  opment Product Platform Adserver

12. Feature Team Devel-  opment Product Feature Team Feature Team

13. Feature Team Devel-  opment Product Feature Team Feature Team Functional Team

14. Feature Team Devel-  opment Product Feature Team Feature Team Functional Team Goal A Goal B Goal C

15. Feature Team Devel-  opment Product Feature Team Feature Team Functional Team Community of practice

16. Lessons learned • Slicing is hard • Restructuring is painful • Clear goal is crucial

17. DevOps

18. You build it. You run it.

19. Feature Team Devel-  opment Product Feature Team Feature Team DevOps

20. DevOps team • Created in the dev teams • Lots to learn and understand • Extracted into functional team • Rotating 2nd level support in teams  rotating participation in the DevOps team

21. Containers make you feel cozy

22. Lessons learned • Special challenges require specialists

23. Adaptive product roadmap

24. Our Kanban Board

25. Product Jour Fixe CPO Developer POs CEO/CTO Architect Other Agile Coach

26. Sprint Reviews

27. Lessons learned • High discipline needed • Be prepared for hard questions

28. Feedback in dev teams

29.

30. Pairing vs PeerReview vs PullRequests

31. Standup vs DoneThis-Emails

32. Lessons learned • Be open to new ideas • Coach teams

33. <meta> </meta> Continuous improvement

34. If you do one thing in your process do retrospectives.“

35. Small and big retrospectives

36. Authority boards see mangement30.com

37. Lessons learned • Optimise locally and globally • Take the time needed • Be a good pace maker • Make authority clear

38. Other ideas

39. No Blueprints • Blue Prints like SAFe don’t work • They are against all our instincts “Dave Snowden Put brutally SAFe seemed to be PRINCE II camouflaged in Agile language. ... SAFe is not only a betrayal of the promise offered by AGILE but is a massive retrograde step giving the managerial class an excuse to avoid any significant change.

40.

41. Agile Scaling Cycle • Based principles and working Agile teams  • "Autonomous business facing teams taking ownership of their process.” @StefanRoock  • http://scaledprinciples.org

42. Jimdo • Created culture manual • Feel good manager • Weekly Teamverløtung • Goal #1 • Open Prio Meetings > acknowledge mistakes > have fun > strive for the best > ok to be crazy > no deadlines http://bit.ly/jimdostory

43.

44. •Pick practices that fit •Challenge yourself •Do collaborative change •Know your runway Take aways

45. Matthias Lübken The product guy  @luebkenQuestions? Microservice Infrastructure based on Docker. Visit http://giantswarm.io

46. It’s hard but fun!

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