How to scale product 
development when you 
no longer fit in one room 
Matthias Lübken 
The product guy 
@luebken
About me 
• Software Developer 
• Agile Coach 
• Director of software 
development 
• Product Manager 
Next generation PaaS for 
grownups. Based on Docker. 
Visit http://giantswarm.io
Our setting 
• Company: 
• A startup with product / market fit 
• Process: 
• Just do whatever works, and if you 
get stuck, ask someone in the room. 
• Challenge: 
• Scale product development 
• 1 4 teams. 7 30 colleagues.
Our (implicit) vision 
“No process is a good process 
“It’s about the people and their 
interactions
Topics 
• Cross functional teams 
• Adaptive product roadmap 
• Feedback in dev teams 
• Continuous improvement 
• Other ideas
(Cross) functional 
teams
Product 
Devel-opment
Feature 
Team 
Product 
Devel-opment 
Feature 
Team 
Feature 
Team
Feature 
Team 
Product 
Devel-opment 
Feature 
Team 
Feature 
Team 
Functional 
Team
Feature 
Team 
Product 
Devel-opment 
Feature 
Team 
Feature 
Team 
Functional 
Team 
Community 
of practice
Lessons learned 
• Slicing is hard 
• Restructuring is painful 
• Clear goal is crucial
Adaptive product 
roadmap
Our Kanban Board
Product Jour Fixe 
CPO 
Developer 
POs 
CEO/CTO 
Architect 
Other 
Agile Coach
Sprint Reviews
Lessons learned 
• High discipline needed 
• Be prepared for hard questions
Feedback in dev 
teams
Lessons learned 
• Be open to new ideas 
• Coach teams
Continuous 
improvement
If you do one thing in your process 
do retrospectives. “
Small and big 
retrospectives
Authority boards 
see mangement30.com
Lessons learned 
• Optimise locally and globally 
• Take the time needed 
• Be a good pace maker 
•Make authority clear
Other ideas
No Blueprints 
• Blue Prints like SAFe don’t work 
• They are against all our instincts 
“Dave Snowden 
Put brutally SAFe seemed to be PRINCE II 
camouflaged in Agile language. ... SAFe is not 
only a betrayal of the promise offered by AGILE 
but is a massive retrograde step giving the 
managerial class an excuse to avoid any 
significant change.
Agile Scaling Cycle 
• Based principles and 
working Agile teams 
• "Autonomous business 
facing teams taking 
ownership of their process.” 
@StefanRoock 
• http://scaledprinciples.org/
Jimdo 
• Created culture manual 
! 
> acknowledge mistakes 
> have fun 
! 
> strive for the best 
! 
> ok to be crazy 
! 
> no deadlines 
• Feel good manager 
• Weekly Teamverløtung 
• Goal #1 
• Open Prio Meetings 
http://bit.ly/jimdostory
Take aways 
•Pick examples that fit 
•Do collaborative change 
•Know your runway
Matthias Lübken 
The product guy 
@luebken 
It’s hard 
but fun! 
Next generation PaaS for 
grownups. Based on Docker. 
Visit http://giantswarm.io

How to scale product development when you no longer fit in one room

  • 1.
    How to scaleproduct development when you no longer fit in one room Matthias Lübken The product guy @luebken
  • 2.
    About me •Software Developer • Agile Coach • Director of software development • Product Manager Next generation PaaS for grownups. Based on Docker. Visit http://giantswarm.io
  • 3.
    Our setting •Company: • A startup with product / market fit • Process: • Just do whatever works, and if you get stuck, ask someone in the room. • Challenge: • Scale product development • 1 4 teams. 7 30 colleagues.
  • 4.
    Our (implicit) vision “No process is a good process “It’s about the people and their interactions
  • 5.
    Topics • Crossfunctional teams • Adaptive product roadmap • Feedback in dev teams • Continuous improvement • Other ideas
  • 6.
  • 8.
  • 9.
    Feature Team Product Devel-opment Feature Team Feature Team
  • 10.
    Feature Team Product Devel-opment Feature Team Feature Team Functional Team
  • 11.
    Feature Team Product Devel-opment Feature Team Feature Team Functional Team Community of practice
  • 12.
    Lessons learned •Slicing is hard • Restructuring is painful • Clear goal is crucial
  • 13.
  • 14.
  • 15.
    Product Jour Fixe CPO Developer POs CEO/CTO Architect Other Agile Coach
  • 16.
  • 17.
    Lessons learned •High discipline needed • Be prepared for hard questions
  • 18.
  • 21.
    Lessons learned •Be open to new ideas • Coach teams
  • 22.
  • 23.
    If you doone thing in your process do retrospectives. “
  • 24.
    Small and big retrospectives
  • 25.
    Authority boards seemangement30.com
  • 26.
    Lessons learned •Optimise locally and globally • Take the time needed • Be a good pace maker •Make authority clear
  • 27.
  • 28.
    No Blueprints •Blue Prints like SAFe don’t work • They are against all our instincts “Dave Snowden Put brutally SAFe seemed to be PRINCE II camouflaged in Agile language. ... SAFe is not only a betrayal of the promise offered by AGILE but is a massive retrograde step giving the managerial class an excuse to avoid any significant change.
  • 30.
    Agile Scaling Cycle • Based principles and working Agile teams • "Autonomous business facing teams taking ownership of their process.” @StefanRoock • http://scaledprinciples.org/
  • 31.
    Jimdo • Createdculture manual ! > acknowledge mistakes > have fun ! > strive for the best ! > ok to be crazy ! > no deadlines • Feel good manager • Weekly Teamverløtung • Goal #1 • Open Prio Meetings http://bit.ly/jimdostory
  • 32.
    Take aways •Pickexamples that fit •Do collaborative change •Know your runway
  • 33.
    Matthias Lübken Theproduct guy @luebken It’s hard but fun! Next generation PaaS for grownups. Based on Docker. Visit http://giantswarm.io