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Creative Ignition

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How to jump start your creative purpose.

Published in: Marketing

Creative Ignition

  1. 1. @jted Jason Theodor +1 416 662 0144 jason.theodor@gmail.com medium.com/jason-theodor linkedin.com/in/jasontheodor CreativeIgnition HowToJumpstartYourCreativePurpose
  2. 2. Jason Theodor Creative Ignition2 Introduction Jason Theodor Creative Director | Speaker | Writer | Geek jason.theodor@gmail.com medium.com/@jted @jted
  3. 3. Jason Theodor Creative Ignition3 CreativeDirector medium.com/jason-theodor
  4. 4. Jason Theodor Creative Ignition4 Speaker slideshare.com/jted
  5. 5. Jason Theodor Creative Ignition5 Writer medium.com/all-day-breakfast How to Read Game of Thrones
  6. 6. Jason Theodor Creative Ignition6 Geek
  7. 7. Jason Theodor Creative Ignition7 WhatisaBrand? Your brand is a kind of myth. It has emotional content and all the themes of a great story: mystery, magic, adventure, intrigue, conflicts, contradiction, paradox. —Deepak Chopra
  8. 8. Jason Theodor Creative Ignition8 BrandPyramid purpose values :) artifacts capabilities personality
  9. 9. Jason Theodor Creative Ignition purpose values :) artifacts capabilities 9 Externalelements what {
  10. 10. Jason Theodor Creative Ignition purpose values :) artifacts capabilities 10 Internalelements how { personality
  11. 11. Jason Theodor Creative Ignition purpose values :) artifacts capabilities 11 PurposeStatement Motivation is easy. Inspiration is hard. Simon Sinek why }
  12. 12. Jason Theodor Creative Ignition12 fan’s desire company's passion Sharedpassion purpose values :) artifacts capabilities why }
  13. 13. Jason Theodor Creative Ignition13 AboriginalPeoplesTelevisionNetwork
  14. 14. Jason Theodor Creative Ignition14 BrandPyramid purpose values :) artifacts capabilities
  15. 15. Jason Theodor Creative Ignition15 APTNCapabilities purpose values :) artifacts capabilities World’s first national Aboriginal broadcaster Growing roster of 
 Aboriginal talent 68% 
 Aboriginal 
 Employees Programming
 in multiple
 Aboriginal
 languages
  16. 16. Jason Theodor Creative Ignition16 APTNArtifacts purpose values :) artifacts capabilities Original dramatic
 series APTN 
 national
 news 
 bureau Award-winning 
 documentaries Kids’ shows 
 in Aboriginal 
 languages Mirror for 
 communities
  17. 17. Jason Theodor Creative Ignition17 APTNPersonality purpose values :) artifacts capabilities Authentic Original Engaging —proud but not boastful
 —confident but not aloof
 —down-to-earth but not 
 unsophisticated
 —firm but not aggressive
 —approachable but not needy
 —humourous but not silly
 —inclusive but not homogenous personality
  18. 18. Jason Theodor Creative Ignition18 APTNValues purpose values :) artifacts capabilities Sharing 
 our people’s journey Celebrating 
 our cultures Honouring 
 the wisdom 
 of our elders Inspiring 
 our children
  19. 19. Jason Theodor Creative Ignition19 APTN’sPurpose purpose values :) artifacts capabilities share the stories
 no one else can tell
 only we can tell
  20. 20. Jason Theodor Creative Ignition20 APTN’sPurpose
 (revised) purpose values :) artifacts capabilities share the stories
 no one else can tell
 only we can tell
  21. 21. Jason Theodor Creative Ignition21 CBC’sPurpose purpose values :) artifacts capabilities Everyone. Every way.
  22. 22. Jason Theodor Creative Ignition22 CNN’sPurpose purpose values :) artifacts capabilities Our purpose is to create the finest possible news product and to present hard- breaking, national, and international news, as it unfolds. We deliver unparalleled per- spectives across multiple categories, including political, medical, financial, technology, enter- tainment, and more.
  23. 23. Jason Theodor Creative Ignition23 BBC’sPurpose purpose values :) artifacts capabilities To enrich people's lives with programmes and services
 that inform, educate and entertain.
  24. 24. Jason Theodor Creative Ignition24 Apple’sPurpose purpose values :) artifacts capabilities Make beautiful
 products that 
 are simple and 
 friendly to use
  25. 25. Jason Theodor Creative Ignition25 jted'sPurpose purpose values :) artifacts capabilities We’ll get to 
 that in just a moment…
  26. 26. Jason Theodor Creative Ignition26 WhatisCreativity? Creativity is the act of
 connecting things in
 unexpected ways. —Jason Theodor
  27. 27. Definition
  28. 28. Definition
  29. 29. Definition
  30. 30. Jason Theodor Creative Ignition43 Definition
  31. 31. Jason Theodor Creative Ignition44 CoreElementsofCreativity
  32. 32. Jason Theodor Creative Ignition45 CreativePyramid purpose values :) artifacts capabilities
  33. 33. Jason Theodor Creative Ignition purpose values :) artifacts capabilities action 46 Foundational { what you are doing?
  34. 34. Jason Theodor Creative Ignition purpose values :) artifacts capabilities 47 Differential how you are doing it? deviation {
  35. 35. Jason Theodor Creative Ignition purpose values :) artifacts capabilities 48 Transitional why you are doing it? connection }
  36. 36. Jason Theodor Creative Ignition49 fan’s desire your passion Sharedpassion purpose values :) artifacts capabilities connection }
  37. 37. Jason Theodor Creative Ignition purpose values :) artifacts capabilities 50 JasonTheodor’sIgnitionStatement unlock the world’s creative potential connection }
  38. 38. Jason Theodor Creative Ignition51 CreativeIgnition purpose values :) artifacts capabilities action { deviation { connection } personality
  39. 39. Jason Theodor Creative Ignition52 Capabilities&
 Artifacts purpose values :) artifacts capabilities
  40. 40. Jason Theodor Creative Ignition What do you do?
 In our society, we like to place value on a title or vocation. I am a _______________. 53 CapabilitiesExercise What can you do?
 List at least 10 skills & capabilities. Place them in 3 distinct piles. Skills I have been trained as a __________. Talents I am good at __________. Passions I love to 
 __________.
  41. 41. Jason Theodor Creative Ignition What do you make?
 List all of the stuff you can make. Each capability or combination of capabilities should give you at least one outcome. I can make _______________. 54 ArtifactsExercise
  42. 42. Jason Theodor Creative Ignition55 Values&Personality purpose values :) artifacts capabilities
  43. 43. Jason Theodor Creative Ignition56 ValuesExercise How do you create?
 What are your values? These are things you do not like to compromise. These are what inform the choices you make, how you create, and who you do business with. I believe that _______________. I would never _______________. The one code I live by is _______________.
  44. 44. Jason Theodor Creative Ignition57 PersonalityExercise How are you perceived?
 List as many adjectives as you can that describe your personality or your work. (eg. bold, elegant, frightening, aggressive, sweet) Try to use single, expressive words (like “Turbulent” or “Uplifting). Write as many as come to mind. People think of me as _______________. I would describe myself as _______________.
  45. 45. Jason Theodor Creative Ignition58 PersonalityExercise If you could only pick three, which would they be?
 Group all similar words together. Pick or create the best descriptive word to represent each group. Now put your list in order from the strongest traits to the weakest. My top three personality traits are: 1. __________, 2. __________, and 3. __________.
  46. 46. Jason Theodor Creative Ignition59 Who would play you in the movie of your life?
 Which person (alive, dead, or fictional) best embodies your personality, or the personality of your creations? For example, if you described yourself with words like maternal, over- achiever and real, you might pick Julie Bowen (Claire Dunphy from Modern Family) My creative self would best be played by _______________. GuestCelebrityExercise
  47. 47. Jason Theodor Creative Ignition60 Purpose purpose values :) artifacts capabilities
  48. 48. Jason Theodor Creative Ignition61 your fans’ desiresyour passions PassionLeadstoPurposeExercise What do you care about?
 Make a list of your passions. Which of these intersect with your intended audience? My passion is ______________________________. My fans’ passion is ______________________________. We share a passion for ______________________________.
  49. 49. Jason Theodor Creative Ignition62 PurposeExercises Why do you feel compelled to create?
 Most people and most brands have never figured out their true purpose, their intrinsic mission statement. But once they do, they can use it as a lens to judge all future endeavours. Will this take me closer or further away from my mission? Is this central to my work, or is it a distraction? Articulate your goal, your purpose, as succinctly as possible. Start your statement with an action word. Write the following statement at least 5 time with different answers: I do what I do because I want to _______________. My creative ignition is to unlock the world’s creative potential because I feel energized by new ideas and possibilities
  50. 50. Jason Theodor Creative Ignition63 PurposeExercises Fine-tuning
 Which statement is the closest to the real thing? Which one makes you feel excited, and gives you energy? Which statement feels like a life-long challenge that you want to take on? Pick one of your purpose statements, and rework it to complete the following sentence. (Hint: a great purpose often helps others.) My life purpose is to ______________________________ because I feel energized by ______________________________. Does this feel right? Change it around until it feels vitally important.
  51. 51. Jason Theodor Creative Ignition64 CreativeIgnition purpose values :) artifacts capabilities
  52. 52. Jason Theodor Creative Ignition Fill in the following based on your previous answers: Hi, my name is _______________, and I can_________________________. name or nickname main capabilities I’ve been described as __________, __________, and __________. 3 personality words I make ____________________ for ____________________. main artifacts type of fans I believe that ______________________________. main values My mission is to _______________________________________________. challenging, aspirational goal 65 YourCreativeIgnition
  53. 53. Jason Theodor Creative Ignition66 Andremember…
  54. 54. Jason Theodor Creative Ignition67 Jason Theodor Creative Director | Speaker | Writer | Geek jason.theodor@gmail.com medium.com/@jted @jted Thank-you!

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