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Moonshot Thinking


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Moonshot Thinking. How to disrupt your industry and beat the competition. Inspired by Google X and Peter Diamandis.

Moonshot thinking is shooting for the moon. Moonshots live in the gray area between audacious projects and pure science fiction; they are 10X improvement, not 10%.

Published in: Business

Moonshot Thinking

  1. 1. MOONSHOT THINKING Howtodisruptyour industryandbeat thecompetition. @BLUELOBSTERCO InspiredbyGoogleXandPeterDiamandis.
  3. 3. 1960S1960S
  4. 4. BIGIDEAS!
  6. 6. RADICAL!
  7. 7. DARETODO!
  8. 8. MADEIT!
  9. 9. The biggest benefit of Apollo was the inspiration it gave to a growing generation to get into science and aerospace. “ Buzz Aldrin, Astronaut
  10. 10. BUT…
  11. 11. After Apollo 17, America stopped looking towards the next horizon. The United States had become a space-faring nation, but threw it away. We have sacrificed space exploration for space exploitation, which is interesting but scarcely visionary. Eugene Cernan, Astronaut “
  15. 15. 2015
  16. 16. SMALLIDEAS!
  17. 17. We wanted flying cars, instead we got 140 characters. Peter Thiel “
  18. 18. INCREMENTAL!
  19. 19. A ten per cent improvement means that you're doing the same thing as everybody else. Larry Page “
  20. 20. LOWRISK!
  21. 21. Companies fail because they do the wrong things or they aren't ambitious, not because of litigation or competition. “ Larry Page
  24. 24. Moonshot thinking is shooting for the moon. Moonshots live in the gray area between audacious projects and pure science fiction; they are 10X improvement, not 10%. Google X is leading the 10X movement. MOONSHOT THINKING
  25. 25. BIGIDEAS!
  26. 26. Radical Solution Breakthrough Technology Huge Problem MoonshotThinking atGoogleX They take on global-scale problems, define radical solutions to those problems, and involve some form of breakthrough technology that could actually make them happen. They look for 10X improvements and solutions that will help one billion people.
  27. 27. If you’re not doing some things that are crazy, then you’re doing the wrong things. Larry Page “
  29. 29. PROJECTSELF-DRIVINGCAR Technology for driverless cars
  30. 30. PROJECTLOON Balloon powered internet for everyone
  31. 31. PROJECTWING Rapidly deliver products using flying vehicles
  32. 32. It’s often easier to make something 10 times better than it is to make it 10 percent better. Astro Teller, Google X “
  34. 34. NETFLIX Disrupts streaming
  35. 35. AIRBNB Disrupts hotels
  36. 36. TESLAPOWERWALL Disrupts energy storage
  37. 37. Cool! But I am not Google X!
  38. 38. Howtoapply MoonshotThinking toyourcompany
  39. 39. @PeterDiamandis PeterDiamandis 5STEPSinspired by @PeterDiamandis
  40. 40. Your biggest problems are your biggest opportunities. Peter Diamandis, X Prize “
  41. 41. 1 Hire some 20-somethings to do some digging
  42. 42. The first step is to create a Strike Force of young people. Why young people? They are smart, hard working, and naive. All the qualities you want in someone who trying to reinvent a system. They have no preconceived notions about the way the world is supposed to work. This gives them the ability to question everything.
  44. 44. So where do you find your strike force? They may already work for you, or they might be graduates, or a group of local entrepreneurs. Look for passion and curiosity. Form teams of three to five people with a background in science and engineering.
  45. 45. 2 Question everything and everyone
  46. 46. Give the Strike Force 4-6 weeks to walk around your company and examine everything. Let them to talk to all employees, clients, suppliers, and so on. Everybody.
  47. 47. Have them document the major challenges your company is having: What is unduly hard to accomplish? Where are we missing quality? Where are we behind the competition? What are our clients' biggest complaints?
  48. 48. 3 Generate Ideas. No limitations!
  49. 49. Challenge them to think about how the biggest challenges could be solved. Make sure to emphasize that they have NO LIMITATIONS as to the ideas they can come up with. This is critical.
  50. 50. Good ideas are always crazy until they’re not. Larry Page “
  51. 51. 4 Catalogue, prioritize and select
  52. 52. Ask the Strike Force to compile their findings, and write up their top 10 - 20 recommendations. Rate them with regard to: Financial impact Competitive impact Ease of implementation (time and $)
  53. 53. 5 Fund the best ideas and best teams
  54. 54. Fund the best ideas and the best teams to develop the solution either internal to your business, or as outside entrepreneurial endeavors. Either way, you win.
  55. 55. SUMMARIZE
  56. 56. @PeterDiamandis PeterDiamandis 5STEPSinspired by @PeterDiamandis
  57. 57. HireYoung Team Question
 Everything Catalogue& Select FundBest Ideas Generate
  58. 58. Lots of people dream big and talk about big bold ideas but never do anything. I judge people by what they've done. The ratio of something to nothing is infinite. So just do something. Peter Diamandis “
  59. 59. READY?
  60. 60. NOWTAKEOFF
  63. 63. We choose to go to the moon in this decade. Not because it’s easy, but because it’s hard. “ John F. Kennedy
  64. 64. I have a very simple metric I use: Are you working on something that can change the world? Yes or no? The answer for 99.9999 percent of people is no. I think we need to be training people on how to change the world. “ Larry Page
  65. 65. In honor of Apollo 11. One giant leap for mankind.
  67. 67.
  68. 68.
  69. 69.
  70. 70. MOONSHOT THINKING Howtodisruptyour industryandbeat thecompetition. @BLUELOBSTERCO InspiredbyGoogleXandPeterDiamandis.
  71. 71. Only 1 in 2 million lobsters is blue. Are you? Stand out,get noticed,connect.