Chaoy
s
C
and
reat ivit
1

Introductionyou
& thank-
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Method
and systems
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JasonTheodor.com
you can call me jted
{
writer
consultant
creative director
speaker
teacher
The Creative Method & Systems — Chaos & Creativity edition
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Creative
Method
and systems
3

JasonTheodor.com
you can call me jted
{
writer
consultant
creative director
speaker
teacher
connector
The Creative Method & Systems — Chaos & Creativity edition
the
Creative
Method
and systems
4

@jted
#FITC
Tweet iquette
The Creative Method & Systems — Chaos & Creativity edition
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Method
and systems
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Digital brand experience
“since 1996!”
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Method
and systems
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Digital service experience
a few places to hang out and create or discover content
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Method
and systems
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I am working
on a to o lkit for
living a creative life
The Creative Method & Systems — Chaos & Creativity edition
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Method
and systems
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The fo undation has
been lai d here:
slideshare.net/jted
The Creative Method & Systems — Chaos & Creativity edition
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Creative
Method
and systems
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But there’s
much more to
explore…
The Creative Method & Systems — Chaos & Creativity edition
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Method
and systems
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Question:
u co me u p w it h
Ho w do yo
all yo ur i deas?
The Creative Method & Systems — Chaos & Creativity edition
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Method
and systems
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W hat is Creativity a
nd how
does it work?
Question:
u co me u p w it h
Ho w do yo
all yo ur i deas?
The Creative Method & Systems — Chaos & Creativity edition
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Method
and systems
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E lements of
Creativity
conne
ction
action
deviation
The Creative Method & Systems — Chaos & Creativity edition
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Creative
Method
and systems
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E lements of
Creativity quality
problem-
so lving
conne
ction
quantity
ideation action
orig inality
deviation inno vation
The Creative Method & Systems — Chaos & Creativity edition
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Method
and systems
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Elements of
Creativity
conne
action ction
where the
mag ic happens
deviation
The Creative Method & Systems — Chaos & Creativity edition
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Creative
Method
and systems
15

Elements of
Creativity
deviation
skew
connection glue
action
do
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Method
and systems
16

Elements of
Creativity
deviation configure
synthesis phase
skew
connection connect
glue analysis phase
action explo de
do induction phase
The Creative Method & Systems — Chaos & Creativity edition
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Method
and systems
17

Again, all of this has
been co vere d here:
slideshare.net/jted
The Creative Method & Systems — Chaos & Creativity edition
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Creative
Method
and systems
18

Question:
W hat is a creative
person mos t af rai d of?
The Creative Method & Systems — Chaos & Creativity edition
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Method
and systems
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Nothing
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writer’s b
lock the fear
uninspire d mental barriers
inertia i dealess
Nothing
tabula rasa emptiness
b lank o ut creative cons tipation
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Method
and systems
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“What if I run out
of ideas?”
The Creative Method & Systems — Chaos & Creativity edition
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and systems
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The Purpose
to explore the
relat ionship between
ch aos & creativity
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Method
and systems
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Classes of
C haos
Universal
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Method
and systems
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Classes of
C haos
External
Universal
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Method
and systems
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Classes of
C haos
External
Universal
Personal
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Part One
Universal Chaos
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In the beginning,
there was…
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Nothing
The Creative Method & Systems — Chaos & Creativity edition
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linguists define chaos as
disorder and confusion
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But…
Scientis ts call chaos
for m less primord ial
matter
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The G reeks calle d
th is the vo i d,
or khaos
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and systems
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Chaos
=Nothing
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Universal Chaos
contains infinite
potential
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It is the Nothing
before the creation
of the Universe
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Randomness
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True randomness
is hard to come by
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Just ask most
computers
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Just ask most
computers
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They don’t pull a
random number
out of a hat
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They always
start with a ‘seed’
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A ‘seed’ allows them
to base a new number
off of an existing
system
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The system is
so complex that
it is perceived as
random
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Usually a computer
just checks the time
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in milliseconds
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It uses this seed
number to create a
‘random’ number
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But…
Is that really
random?
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This brings us to
another definition
of chaos
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“Unpredictable
behavior so sensitive
to changes and
conditions that it
appears random”
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You probably know
this as Chaos Theory
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Also known as
The Butterfly Effect
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Chaos Theory
ponders a world
so complex…
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that the beat of a
butterfly wing
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can cause small and
increasingly complex
changes in weather
patterns
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and alter the course
of a hurricane
55

Chaos Theory
infers that
the Universe
was determined
from the spark
of conception
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Once things are
set in motion,
everything is on
a set path
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True Randomness
only occurs before
the beginning
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Randomness
=Infinite Potential
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Chaos is rando m,
Luck i s deter mine d.
G’mork Falcor
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Randomness
=Nothing
=Chaos
≠Luck
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Uncertainty
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Wait!
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Don’t be all
about the
Universe being
pre-determined
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“Quantum physics
indicates that
uncertainty is an
inherent feature of
the physical world.”
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That’s how
scientists say:
“Shit happens”
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Werner Heisenberg
called this the
Uncertainty
Principle
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You cannot even
measure the precise
location & momentum
of a given particle
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Method
and systems
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You either know
exactly where you are
but have no idea how
fast you are going
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Or you know exactly
how fast you are going
but have no idea
where you are
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The act of
observation affects
the outcome
of an event
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Any given particle
could be anywhere
in the Universe until
it is ‘needed’ or
observed
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Gr r r r!
Einstein hated this!
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“I like to
believe that
the moon is
still there even
if we don’t look
at it.”
-Albert Eins tein
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But even Einstein
couldn’t disprove it
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This means nothing
can be determined
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But anything
is possible
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So when you are
staring at this:
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Nothing
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How do you summon
the power to recreate
the Universe?
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Method
and systems
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How do you
break inertia?
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Method
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How do you distill
the infinite?
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With…
Something
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Method
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With…
A cataclysmic
moment
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Method
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With…
A leap from
Nothing
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Method
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With…
A Big Bang
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Method
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With…
A ‘let there
be light’
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Title goes here
subtitle goes here
ever yo
imag in ne
es the
beg inn
ing
like th
is
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o r t h is
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when really it
lo oke d more
like this
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It to ok a full three
minutes b efore the Universe
was c o o l eno ug h for lig ht
to shine
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Method
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So take a
mo ment. than
leap into…
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Action
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Universal Chaos is
infinite possibility
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Method
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But…
Getting from
Nothing to Something
requires considerable
energy
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Method
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u w is h to make
If yo cratch,
pple pie f ro m s
an a invent
yo u mu s t firs t
the u niverse
-Car l Sagan
96

Even now the Universe
consists of mostly
empty space
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99.9% empty!
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If you removed
the empty space
from the atoms
that make up all
humans on
the planet,
then you
could fit all
6 billion of
us inside a
single apple.
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Creation
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It’s no coincidence
that it’s called an
Act of Creation
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Getting past the inertia
of absolute chaos is the
crux of Creation
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It requires you to act
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Creation is the act of
bringing Something
into existence
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This act used to be
reserved only for
the gods
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But now
we have
computers
:-D
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Method
and systems
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Do
-Maira Kalman
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Something
=Not Chaos
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Inbetween Binary
moving from zero to one
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Creativity is…
“Jumping that
gap between
zero and one”
-Ze Frank
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chaos order
0 1
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chaos order
0 1
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creation
chaos order
0 1
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Method
and systems
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action
creation
chaos order
0 1
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action
creation
chaos order
0 1
nothing something
infinite singular
potential reality
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Method
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E lements of
Creativity
deviation
skew
connection glue
action Universal
do Chaos
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Presentation Stream:
Before I knew what this was going to become, I wrote:
This initial stream
of consciousness
became the seed for my
entire presentation:
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Presentation Stream:
Before I knew what this was going to become, I wrote:
"Unexpected life events, miracles, tragedies,
random occurrences, freak accidents,
remembered dreams, screw-ups, messes,
falling leaves, falling in love, craziness,
evolution, madness, traffic snarls, boredom,
depression, lottery winnings, overdoses,
auditory elation, media fixation, crashes,
television snow, soft wind, shutter clicks,
bliss, refracted sunlight… how does
creativity respond to chaos?How can chaos
be channelled to make your work/art better?
Jason Theodor has a few crazy ideas."
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Creative Methods
tools for ACTION
Streaming Th e Law of 1%
10 Ideas in
1 0 Minutes
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Part Two
External Chaos
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Disorder imposes
itself on our lives
constantly
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Method
and systems
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All kinds of stuff
happens to us:
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War
Death
Famine
Disease
Accidents
Disasters
and other
Beautiful
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Tragedies
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Why do bad
things happen to
good people?
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I don’t know
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But it makes us
more creative
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Extinction
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The Apocalypse
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Famine War
Death
Pe s tilence
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Method
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My Little Pony?
Famine War
Death
Pe s tilence
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Method
and systems
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Pes tilence
Death Pony
Pony
Famine
Pony War Pony
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M.A.D.
(mutual assured
destruction)
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re member
w hen Mel
Gi bson was
co o l?
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and systems
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and systems
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Global Warming
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Method
and systems
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Bes t.
Inconvenient
PowerPoint.
Ever.
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Method
and systems
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fl
uo
lig ht
re
sc
en
lb s
t
com bu
pact
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Method
and systems
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Tsunamis
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and systems
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Spanish Civil War
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Method
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beg ets:
Guernica
by Pablo Picasso
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Car Accident
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creates:
Quadrapalegic
cartoonist, painter,
musician
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John Callahan
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ces
“I’ve learne d that circums tan
h
are not happen ing to me so muc
me.”
as they are happening for
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ALS
(amyotrophic
lateral sclerosis)
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Method
and systems
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creates:
World famous
theoretical
astrophysicist
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Diagnosed w
ith
ALS just befo
re
his wedding,
age 21 at
He is given
two to three
years to live
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Dr. Stephen Hawking
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Dr. Hawking now
conce des that time
travel is a scientific
possibility
This may
explain how he
has live d to be
68 so far…
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tum s
uan ook
Q
s b
kid eek
a re g
chic
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Method
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Hawking
has been on
Star Trek
and The
Simpsons
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There are fake
MC Hawk ing rap
albums and
fake ads
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Connection
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External Chaos
defines our character
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On External C haos:
“The deeper that
sorrow carves
into your being,
the more joy you
can contain.”
-Kahlil Gibran
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It bonds us
through common
experiences
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It gives us
something to
connect to– and to
connect to each
other through
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Personally,
culturally,
globally.
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It gives Creativity
a point of reference
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subtitle goes here
There’s a
reason over
half*of all
literature,
movies,
television,
etc. are
tragedies
* This is a completely made up statistic, but
I’m sure it is true to some measure…
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Elements of
Creativity
deviation
skew
External
connection glue Chaos
action
do
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Method
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My Own External Chaos
While creating this presentation I:
quit my job
went to multiple interviews
created and presented a separate lecture
interviewed bathroom contractors
picked tile and tub designs
worked on 2 creative pitches
dealt with a family illness
flew 7hrs in a plane with no power outlets
lost my notebooks in transit
no internet at the hotel for first day
recovering from a cold
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Creative Methods
tools for CONNECTION
C onnect the
C ontent on Tho ug hts
Content
Th ro ug h the
Lo oki ng Glass
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Part Three
Personal Chaos
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So metimes the
lo u des t chaos
is insi de yo ur
own head
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Doubt
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what if
i’m not any
go o d?
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Yo u
are not a
beautiful
and unique
snowflake!
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Fro m “ Tribes”
If I had written a
boring book, there’d
be no criticism. No
conversation. Ask
yourself how you can
create something that
the critics will criticize?
-Seth Godin
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Fear
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what if i
run o ut of
i deas?!
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Nothing
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Demons
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Most artists struggle.
Some struggle with
more than just art.
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Famous LiteraryDrunks & Addicts from LIFE
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Some artists
feed and
strengthen
their demons
while other
artis ts tr y
to s tar ve
them.
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Distraction
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Title goes here All
subtitle goes here media is
available
to us
every-
where
at all
times
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IMs
texts
emails
phone calls
status updates
requests
tweets
the
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and systems
pokes
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MULTITASKING Getting everything done. Badly.
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Some-
times you
need to shut
it out and
shut it
off
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Tr y
turning
off the
internet
for one
ho ur
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Make yourself a
creative space free
of distractions
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Making yo ur own
Noise
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DJ Earworm
25 Songs at a time: Billboard’s Top 25 in 1 Mix
The Black Eyed Peas - BOOM BOOM POW • Lady Gaga - POKER FACE
• Lady Gaga Featuring Colby O’Donis - JUST DANCE • The Black
Eyed Peas - I GOTTA FEELING • Taylor Swift - LOVE STORY • Flo
Rida - RIGHT ROUND • Jason Mraz - I’M YOURS • Beyonce - SINGLE
LADIES (PUT A RING ON IT) • Kanye West - HEARTLESS • The All-
American Rejects - GIVES YOU HELL • Taylor Swift - YOU BELONG
WITH ME • T.I. Featuring Justin Timberlake - DEAD AND GONE • The
Fray - YOU FOUND ME • Kings Of Leon - USE SOMEBODY • Keri Hilson
Featuring Kanye West & Ne-Yo - KNOCK YOU DOWN • Jamie Foxx
Featuring T-Pain - BLAME IT • Pitbull - I KNOW YOU WANT ME
(CALLE OCHO) • T.I. Featuring Rihanna - LIVE YOUR LIFE • Soulja
Boy Tell ‘em Featuring Sammie - KISS ME THRU THE PHONE • Jay Sean
Featuring Lil Wayne - DOWN • Miley Cyrus - THE CLIMB • Drake -
BEST I EVER HAD • Kelly Clarkson - MY LIFE WOULD SUCK WITHOUT
YOU • Beyonce - HALO • Katy Perry - HOT N COLD
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Procrastination
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We often get in
the way of our own
creative pursuits
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Steven
Pressfield
calls this
Resis tance
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Creative people
will always need
more time
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Give yourself
deadlines to put
the pressure on
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To uché
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Give yourself a
routine to make
creative pursuits a
part of your every day
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Ben
“C Note”
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Excuses
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The Dog Ate My
Creativity
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I don’t have time I’m not good
enough yet
I have ki d
I don’t have the s
rig ht equipment It’s to o late
Never make excuses
I’m not ready I don’t make
eno ug h money
I w ant it to be
erfect firs t I’m to o busy
p
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Excuses are for people
who are not in control
of their own destiny
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Excuses are
un-reasons
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Quirks
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Stop wondering
how other people
see your art
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and
Start wondering
what your art
looks like
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Celebrate what
makes you different
because that is
what makes you
interesting
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(Just try not to get
sued by George Lucas
along the way)
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Deviation
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Personal Chaos
defines & challenges
your unique voice
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My Own Personal Chaos
Questions I asked myself constantly before presenting:
Will I finish this on time?
Will anyone find this as interesting as I do?
Couldn’t slide x have a better image?
Will people notice how badly designed this is?
Is there too much text?
Are there too many slides?
Will I sweat too much on stage?
Is this even interesting?
Is it too short/too long?
Does this even make sense?
Will it all come together, or fall apart?
Will the audience laugh?
Will the equipment work?
Do I really know what I’m talking about?
Will anyone show up without being paid?
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Creative Methods
for DEVIATION
Tangento metr y
Misassocia-
tionalism
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Elements of
Creativity
Personal
deviation Chaos
skew
connection glue
action
do
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In
Conclusion
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Chaos can be
good for you
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Universal Chaos
gives you infinite
potential
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External Chaos
gives you some
humanity
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Personal Chaos
gives you character
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1. Jump the Gap
2. Suffer Gladly
3. Find Your Voice
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Life is pr etty simple:
o u do so me s tuff. Mos t
Y
fails. S o me works.
Yo u do mo re of what
works. If i t works big,
ers quick ly c opy it. Then
oth
yo u do so me thing else.
The trick is the
doing something else.
om Peters
-T
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Credits
in no rational order
"Milky Way from Apollo Bay" (detail) "Smoking gun" (detail) Stormtrooper performed by Courtney Cruz
Flickr photo by ccdoh1 Flickr photo by daliborlev [too cold to shoot] photo by Shannon Cottrell
"Can Do" (detail) "Tyler Durden" (detail) "The Dark Blue Bird" (detail)
From “And the Pursuit of Happiness” by Mark Brooks by Edward Lear (1812-88). Ink &
Opinion series for The New York Times watercolour, one of six. England, 1880.
by Maira Kalman
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Credits
in no perceivable order
"Guernica" (detail) "Picasso’s Guernica in 3D" (detail) "Dinosaurs" (detail)
by Pablo Picasso by Lena Gieseke, July 2008 by Eye4pie, 2009
"Proto Tools" "Mind the Gap" (detail) "United State of Pop 2009" (mp3)
flickr photo by Usonian flickr photo by Andy Wilkes DJ Earworm
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