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  1. 1. CreativityHow Can I Get Some?
  2. 2. Is It A Gift From GOd?Do You Have to be Born Creative?Do You to be Lucky In Life?
  3. 3. Or, Do You Have to Join the 27 Club?
  4. 4. Do You Have To Be Riddled With Angst?
  5. 5. Or, is Creativity a Skill?If so, It Follows that To BeCreative, You Have to Know Howto Be Creative.If So, Creative Thinking Can beLearned and Enhanced.
  6. 6. CreativityWe Can Learn How to Increasethe Odds of PerformingCreatively on Any Given Day -Under Any Circumstances.
  7. 7. The Big PictureCreativity, the Kind That Leads toMeaningful Breakthroughs inthe Way We See or Perform onDemand, Involves a Three-PartSystem.The DomainThe FieldThe Creative
  8. 8. 1) The DomainThe Domain is the Totality of theAccumulated Knowledge, History,Culture, Rules, Icons andCurrent State of the Disciplinein Which We Work.
  9. 9. 2) The FieldThe Field is the summation of theInstitutions and Individuals WhoJudge Our Work and ControlOur Creative Destiny
  10. 10. GatekeeperThe Museum (Curator)
  11. 11. Judge & Jury The Historian
  12. 12. Assassin The Critic Anton Ego
  13. 13. Assassin The Critic Anton Ego
  14. 14. PublicistThe Trade & Popular Press Editor
  15. 15. Boss & Mentor The Art Director Alexey Brodovich - Harper’s Bazaar
  16. 16. King MakerThe Patron The Photographer Sam Wagstaff Robert Maplethorpe
  17. 17. PartnersThe Composer The Producer Igor Stravinsky Sergei Diaghilev
  18. 18. 3) The CreatorThat Would Be You
  19. 19. 3) The CreatorOr You And Your Co-Conspirator(s)
  20. 20. 3) The CreatorWorking Alone
  21. 21. 3) The CreatorOr In a Creative Hothouse
  22. 22. Creative HothouseRenaissance Florence
  23. 23. Creative HothouseParis In The 20’s
  24. 24. Creative HothouseNew York - Pretty Much Anytime
  25. 25. What Can You Doto Increase the Odds, on AnyGiven Day, of Performing at aHigher Level of Creativity?
  26. 26. Build a Foundation 1) Acquire a Knowledge of Your Domain - The Ability to Draw on Its History and Culture Will Serve You Well Study The Visual Arts and Read Widely, With Intent
  27. 27. Build a Foundation Take Workshops and Classes Join a Camera club, ASMP, PPA Visit Museums & Galleries Develop Interests In Other Disciplines to Broaden the Range of Possibilities
  28. 28. Appropriate“I am a thief - and I amnot ashamed. I stealfrom the best whereverit happens to be - plato,Picasso, Bertram Ross. Iam a thief and I glory init. I think I know thevalue of what I steal andI treasure it - not as apossession but as aheritage and a legacy.”Martha Graham
  29. 29. Collect Ideas
  30. 30. Collect Ideas
  31. 31. Use Em’
  32. 32. Make Em’ Your Own
  33. 33. Build Your Skills2) Craftsmanship InspiresConfidence, Creates Options,Facilitates Problem Solving.
  34. 34. Build Your Skills
  35. 35. Practice By the time Mozart was was 28 his hands were deformed from all the hours he spent practicing.
  36. 36. Expand Your Toolbox
  37. 37. Expand Your Toolbox
  38. 38. Expand Your Toolbox
  39. 39. Expand Your Toolbox
  40. 40. Grow by Doing“The function of the majority ofyour work is simply to teach youhow to make the small fractionof your work that soars. Thepoint is, you learn how to makeyour work by making your work.The rest is largely a matter ofperseverance.” Bayless & Orland
  41. 41. Grow by Doing “Look at what Rodin did. Broken casts and sculptures were on the floor of every studio. For everybody else, they were a way of getting from point “a” to point “b”. But Rodin stopped at point “C” or point “d” and said, this is something else. I can make this into something.”
  42. 42. Grow by Doing “He had a quality of knowing, by doing. there was a process of discovering in practice.” Keith Varnedo
  43. 43. Demand Excellence “Nobody has devoted so much time and thought to composition as I.” Mozart
  44. 44. Commit to the Work “I was 58 years old when I finally felt like a “master choreographer.” the Occasion was my 128th Ballet. For the 1st time in my life I was in control of the components that go into making a dance.” Twyla Tharp
  45. 45. The Next StepLiving a Creative Life Requiresan Accumulation of Data.Creativity Requires Raw Materialto Contemplate, Kick Around,Tear Apart, Rearrange, Processand Re-order in Your Sub-Conscious Mind.
  46. 46. Experience Deeply “The average man looks without seeing, listens without hearing, touches without feeling, moves without physical awareness, inhales without smelling and talks without thinking.” Leonardo da Vinci
  47. 47. The Next Big StepThe magic happens when ideasfrom different fields collideand then fuse together, creatingnew ways of thinking, seeing anddoing.
  48. 48. Learn to ThinkYou Can Encourage This Cross-Pollination by Learning How toThink Like Da Vinci or DuChamp.Creative People Tend to ThinkVisually, They Create Analogies,Employ Empathy or Think WithTheir Entire Bodies
  49. 49. Take It Up a NotchInform Your Photographic VisionWith Moving Pictures, Sound,Story Telling, Subject Motion,Passage of Time and Good Post-Production Skills.Illustrate Metaphors andConcepts With Your Images
  50. 50. Non-Linear Thinking Visualization - Einstein Riding on His Beam of Light Tesla Was Said to be Able to Build the Machines in His Minds Eye
  51. 51. Non-Linear Thinking Creating Analogies -
  52. 52. Non-Linear Thinking Employing Empathy - Put Yourself in Someone Else’s Shoes and Use Their Point of View.
  53. 53. Theory In Practice
  54. 54. Muybridge to Marey to DuChamp
  55. 55. Muybridge to Marey to DuChamp
  56. 56. Muybridge to Marey to DuChamp
  57. 57. Wo Woo Psychology If Creativity is a Mental Exercise, and Our Goal is to Increase the Odds of Performing at a Higher Level on Any Given Day, Then Psychology Must Fit in Here Somewhere.
  58. 58. Wo Woo Psychology Because There Are Many Mental and Emotional Similarities Between Athletes and Artists in Training, We Can Look to Sports Psychology for Insight.
  59. 59. Wo Woo Psychology Sports Psychology is Designed to Help Athletes Get Into “The Zone”, That Magical Place of Peak Mental and Physical Performance.
  60. 60. Wo Woo Psychology Artists and Others Might Call This State of Grace “Flow”, The Place Where Creativity Seems to Flow like water. Whatever You Call It, It is Not Only the Happy Place of Peak Performance but also of Great Pleasure and Enjoyment.
  61. 61. So, What Do We Do?
  62. 62. Firstfind a good mentor (coach) toteach you, to hold youaccountable, to encourage youand to critique your work
  63. 63. Step TwoDesign Your Practice Sessions toBuild Skills - the ExercisesShould be Just Beyond YourCurrent Abilities.The Idea is to Stretch WithoutGetting so Frustrated That YouThrow in the Towel.
  64. 64. Step ThreeUse Positive AffirmationsWhat You Say to Yourself is VeryImportant
  65. 65. Step Three“I am a Photographer”
  66. 66. Step FourPre-Visualize the Shoot - ThinkAbout What Can Go Wrong andHow You’ll React. This Exerciseis a Great Planning Tool and, itGets The Nerves Out of the Way.
  67. 67. Step FiveImagine Yourself on Location, inComplete Control of theProduction, Collaborating Withthe Entire Crew, Making all theRight Decisions and KnockingBack Great Images.
  68. 68. Step SixReplay the Shoot in Your Head,Not to Beat Yourself Up but toLearn from What Your Mistakesand to be Able to ReproduceWhat Went Well.Do This Right Away and Make aMovie of It in Your Head. You’llbe Amazed at How Much Sticks.
  69. 69. Step SevenReview the Resulting ImagesDispassionately. Remember WhatYou Were Thinking at the TimeYou Snapped the Shutter.You’re a Performer - ReviewYour Performance.
  70. 70. Make a PlanCreate a Plan Designed to GetResults and Execute That Plan -Above All, Make Sure That YouEnjoy the Journey & the ProcessTake a Page from Tony Robbins -Develop Constant, Never EndingImprovement in Your CreativeLife
  71. 71. “Action”Get Grounded in the DomainGet Mentally FitGet Physically FitBuild Your SkillsMake Connections in the FieldBuild Your SkillsCreate A Body of WorkMake Connections in the FieldSell Your Work, Get Better Work
  72. 72. “Action”Create a Mantra That You EmployBefore Every ShootAffirmation of SkillsDeep Breathing RoutinePhysical Routine (Gear Checking)Working Habits (You Are InCharge!)Checklist of Ideas That ReachBeyond What’s Expected
  73. 73. Exercises1 One Shot A Day for ten Days(commit to an Hour a Day)2 One Lens for an entire Day3 One Small Environment for anEntire Day - Your Bedroom, Yard4 100 Images of an inanimateObject
  74. 74. Exercises5 Develop Specific Skills - Focus,Panning, Backlight, Gestures6 Master New Tools - RadioSlaves, Lens, Gorilla Pods, LightModifiers7 Expand Your Mind - Shoot to aSoundtrack, a Word or Phrase, aConcept, A Story or Illustrate aPoem
  75. 75. Exercises8 Shoot to a Color Pallet9 Shoot with A Post-ProductionTreatment in Mind10 Shoot the Same Scene inDifferent Light, in DifferentWeather, With Different Tools,With a different Aesthetic
  76. 76. Exercises11 Portray Motion - Motion Blur,Stop Action, Mixed Ambient andStrobe, Camera Shake, MultipleExposure etc.
  77. 77. Exercises12 Shoot what terrifies you -hard midday light, back light,studio strobes, rotweillers
  78. 78. Rules of EngagementPre-Visualize the Image and ThinkAbout All the Camera ControlsThat Are Required to Achieve TheDesired Result
  79. 79. Rules of EngagementDo Not Chimp. Do Not Delete inCamera - There’s Gold in MistakesInstead, Study the Entire Take.Compare Your Expectations toYour Results.Deconstruct the Results, Learnfrom the Garbage (But just Once)
  80. 80. Work SmartLearn to work smart - bothbehind the camera and in frontof the computer
  81. 81. Get NoticedGet Integrated into the PhotoCommunity and Get Your WorkOut There.Good Work, When it is Seen AndRecognized, Leads to More GoodWork.
  82. 82. Bookstywla Tharp - The Creative HabitMichael Gelb - How to Think LikeLeonardo Da VinciDavid Bayles & Ted Orland - Art andFearMihaly Csikszentmihalyi - Creativity:Flow & the Psychology of Discovery &Invention
  83. 83. DocumentariesGerhard Richter PaintingBeing ElmoJiro Dreams of SushiJean Michel Basquiat: The Radiant childPBS Art:21 Art in the 21st CenturyThe Dancer Revealed
  84. 84. Links