Jane Charlton Jisc Comms Inst Innov Project C M Jan2010
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This presentation discusses strategies for JISC projects to acknowledge and promote the JISC brand. It recommends using the JISC logo and standard text on all communications materials to recognize JISC's role. It provides guidance on events, print publications, news items, and following the JISC brand manual. Case studies demonstrate how the FreezeFrame project gained significant news coverage through thorough planning, clear communication, engaging spokespeople and photography. Contact details are provided for communications support.
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![1/29/2010| | Slide 2 Introducing the JISC Brand ,[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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- 1. 1/29/2010| | Slide 1 JISC projects: Communications & Marketing Institutional Innovation Programme Meeting Jane Charlton, Communications Co-ordinator29 January 2010 Joint Information Systems Committee Supporting education and research
- 3. As a consequence JISC needs to be:
- 4. more visible
- 6. demonstrate greater transparency across its range activities to multiple stakeholders.
- 8. Innovative (take risks on behalf of the community)
- 9. Responsive (to institutional customers)
- 10. Respected (knowledgeable and authoritative)
- 11. Collaborative (working with partners and institutions)1/29/2010| | Slide 3
- 14. Must not be redrawn or modified in any way
- 18. Further advice and guidance on JISC Brand
- 19. Greg Clemett, JISC Design & Production Manager
- 22. Form a planning group to decide event aims and objectives, audience, programme
- 23. Ensure long enough lead in times
- 24. Ensure venue is accessible, has good catering and good network capability (incl wifi)
- 25. Make your event as interactive and engaging as possible
- 26. Use multi-media to capture key discussions and to add value to your event
- 28. Print top tips:
- 29. Consider which audience you are writing for
- 30. Include a JISC logo and follow JISC editorial guidelines
- 31. Consider lead in times for production
- 32. Use images that are 300dpi or higher
- 35. Useful tips:
- 36. Create an impact in the first paragraph
- 37. Keep your audience in mind
- 38. Keep it short and sweet
- 39. Stick to the facts and keep your message simple
- 40. Use images and quotes to bring the story to life
- 41. Rebecca O’Brien, Public Relations Officer, r.obrien@jisc.ac.uk1/29/2010| | Slide 11
- 43. BBC News Online Homepage
- 44. Sky News Online
- 45. BBC Radio 4
- 46. Daily Telegraph
- 47. The Times
- 48. The Metro
- 49. BBC Look East
- 50. The Guardian1/29/2010| | Slide 12
- 51. News items 1/29/2010| | Slide 13
- 53. Clear and regular communication
- 54. Project spokespeople available for interview
- 55. Well known supporters (Ranulph Fiennes) available for interview
- 56. Photography – wide selection of striking images for press use
- 57. Inviting press to watch digitisation process and engage with project1/29/2010| | Slide 14
- 60. +44 (0)776 017 3223