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Broadcast Strategy – An overview Martin Weller
Outline ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
It’s more complex now… delivery platforms
It’s more complex now… partners
It’s more complex now… technology
It’s more complex now… content
OU history ,[object Object],[object Object],[object Object],[object Object],The new agreement continues the evolution of the partnership from its early days as a means of broadcasting course programmes, to one of using television and new technologies to inspire a wider general audience to participate in lifelong learning’
Some questions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Models ,[object Object],[object Object],[object Object],Technology and content – and increasingly there is little distinction between the two.
Some broadcast trends ,[object Object],[object Object],[object Object],[object Object],[object Object]
Broadcast strategy review ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Market analysis – traditional broadcast ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Market analysis - internet ,[object Object],[object Object],[object Object],[object Object]
OU market analysis ,[object Object],[object Object],[object Object],[object Object]
Teaching and learning The original model had OU/BBC content as an integral part of the teaching material OU/BBC OU Teaching material
Teaching and learning The 5th Agreement model sees much less overlap between BBC content and OU teaching material   OU Teaching material OU BBC TV Open2.net
New models – Pooled content BBC OU Theme 1 Theme 2… General use
Around technology, R and D personalisation Creating communities Web 2.0 New types of content Constructing meaning
Outreach and pedagogic benefit Using openlearn as a central hub for different resources OpenLearn OU BBC ?? Individuals – may contribute or simply use content OU puts content in and uses it for courses
Back to the future Embed broadcast in teaching again
Conclusions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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