Making social media work for you in project management John Chapman 19th January 2016 East of England Branch Harlow

1. ProgM
The Programme Management Specific
Interest Group
John Chapman, Programme Director
www.TouchstoneFMS.co.uk

2. John Chapman
TouchstoneFMS
1 Triton Square, London,
Next door to Euston Tower

3. John Chapman
5 minute walk to Regents Park

4. 1. What are Social Media?
2. The Conversation Prism
3. The APM BoK meets Social Media
4. Why visual content is important
5. A workshop: Video Recording and Speaking
to Camera
6. Questions
Agenda

5. Social media are computer-
mediated tools that allow people to
create, share or exchange
information, ideas, and pictures /
videos in virtual
communities and networks.
What are social media?
https://en.wikipedia.org/wiki/Social_media

6. … social media depend on mobile and web-
based technologies to create highly interactive
platforms through which individuals and
communities share, co-create, discuss, and
modify user-generated content.
What are social media?
https://en.wikipedia.org/wiki/Social_media

7. They introduce substantial and pervasive
changes to communication between businesses,
organizations, communities, and individuals
What are social media?
https://en.wikipedia.org/wiki/Social_media

8. Social media differ from traditional or industrial
media in many ways, including quality, reach,
frequency, usability, immediacy and
permanence.
What are social media?
https://en.wikipedia.org/wiki/Social_media

9. Social media operates in a dialogic transmission
system, (many sources to many receivers).
This is in contrast to traditional media that
operates under a monologic transmission model
(one source to many receivers).
What are social media?
https://en.wikipedia.org/wiki/Social_media

10. 10

11. 1. Context
2. People
3. Delivery
4. Interfaces
The APM BoK Meets Social Media

12.  Setting up & maintaining a Wiki
 Running a discussion forum
 How to run live cast
 How to record videos (Internal & External
use)
The APM BoK Meets Social Media: Skills

13.  How to prepare blogs (audio, video, written)
– Audio blogs : have you tried to record
yourself?
 How to Tweet
– Text, text & pictures, text & videos?
 How to use Vine
The APM BoK Meets Social Media: Skills

14.  LinkedIn
– Profile
– Share an Update
– Publish a post
– How do your skills & experience relate to your
peers?
The APM BoK Meets Social Media: Skills

15. Mobile Phone & Video
http://www.videomaker.com/article/15083-smartphone-
cinematography?utm_source=enews&utm_medium=email&utm_content=article1_2014_fri_11_21&utm_campaign=traffic

16. Mobile phone : Nokia 1020

17. Accessories to consider
Tripod to hold
the phone
A phone holder to
screw onto the tripod

18. Suggested reading
You're On!: How to Develop
Great Media Skills for TV,
Radio and the Internet
ISBN-10: 1845282558
ISBN-13: 978-1845282554
Alec Sabin

19. Suggested reading
Your Voice and How to Use it:
The classic guide to speaking
with confidence
ISBN-10: 0863698263
ISBN-13: 978-0863698262
Cicely Berry O.B.E

20. Preparing for Recording: Appearance
 Standing or seated?
 Hair looking tidy
 Tie straight
 Shirt is looking tidy, flat and not creased
 If wearing a jacket then tie is flat
 Smile is fresh – no spinach in teeth
 No shaving cuts!
Remember: This is a visual medium. Once on the
internet it is there to be replayed over and over again

21. Preparing for Recording: Warm Up
Vocal warm up – you need to speak clearly
 You See Oz
 Fat Lazy Cat
 The boy hit the ball with the bat
 Bob got the job before he left on his trip
 A big black bug bit a big black dog on his big black nose!
 Seven slick slimey snakes slowly sliding southward
Note: Feel the face stretching

22. Preparing for Recording: Location
 Where are you going to record?
 Is it quiet?
 What is behind you?
 Does it look like a business?
 Is it a blank wall?

23. Preparing for Recording: Speaking to Camera
 Look up or at camera
 Wait three seconds at start then speak
 Watch the news: the news reader does not jump in &
start speaking immediately
 Wait three seconds at end after finishing speaking and
smile – always smile!
 No deviation, hesitation or repetition
 No autocue

24. a. Project Status Briefing
b. Personal Introduction – for LinkedIn
c. Video Blog (on a particular subject)
d. Preparing for a Project Activity (e.g.
system design)
Examples

25. Create your own project briefing / personal
introduction
Subjects to consider:
a. Project Status report
b. Personal Introduction – for LinkedIn
c. Video Blog
d. Preparing for a project event
Split into groups
Your turn

26.  Who is going to speak?
 Who is the camera operator?
Roles

27.  Introduce yourself
– Name & Role
 Make a few key points e.g.
– Project stages & time-lines
– Personal experience
 Closing statement
Keep it to 1 minute
What are you going to say?
Prepare a script

28. Windows Movie Maker

29.  Remove Unwanted start & end points
 Add in Music (remember copyright)
 Add in Title & Captions
 Save Movie Project
 Save Movie (to MP4 or .wmv)
Windows Movie Maker

30. 30
An individual site to share knowledge and promote ourselves
http://www.youtube.com/user/theprogrammedirector
Social Media Landscape: Sharing & Publishing

31. 5 Dimensions Link
 Breadth (Body of Knowledge: concepts, terms & activities that
make up a professional domain including publications & articles)
 Publications
 YouTube Site
 Blogs
 Depth (Competence framework – knowledge & experience under
technical, behavioural & contextual domains)
 Education on
 How to create a video blog
 How to setup a YouTube site
 Accountability (Delivery of services to ProgM / APM members &
SIG communications)
 As shown

32. A challenge
http://en.wikipedia.org/wiki/Vine_%28service%29
Vine is a short-form video sharing
service. It was founded in June
2012, a and microblogging
website Twitter acquired it in
October 2012, just before its
official launch.
The service lets users record and
edit up to six-second-long looping
video clips and revine, or share
others' posts with followers

33. A challenge
 You have 6 seconds to get your point across
 Can you do it?

34. John Chapman
Programme Director
Touchstone
1 Triton Square, London, NW1 3DX, UK
www.TouchstoneFMS.co.uk
http://uk.linkedin.com/in/chapmanjs