The document discusses the challenges posed by current medical devices and medicines in addressing the diabesity epidemic in the GCC, particularly in Saudi Arabia, where high rates of diabetes and obesity are prevalent. It highlights the need for integrated health solutions and the potential of technology to improve patient outcomes through lifestyle management and behavioral change. The author emphasizes the importance of collaboration between entrepreneurs and large companies to foster innovation in healthcare.

1. James H. Nakagawa CEO & Chief Care Architect “ Entrepreneurship is about Sacrifice”& How technology made us Healthier! GCF 2012 “ The Entrepreneurship Imperative” 21-24 January 2012

2. The Problem: Current Medical Devices and Medicines for DIABESITY have not led to better health outcomes. After all, testing is not managing! Current State Medical Device Medicine Call Center DIABESITY in the GCC is an Epidemic!! In Saudi Arabia alone: 1) an estimated 22% of the population is a Type 2 Diabetic 2) 70% of the population is considered obese 3) 54 % of people with diabetes show signs of early-stage kidney disease *International Diabetes Federation 2011 ** Saudi Diabetes and Endocrinology Society

3. The l i fewatcher Solution: Pictures don’t lie! You are what you eat

4. Explosion of healthcare apps: but 'single silo/vertical’, doing only one thing at a time lack of integration with health providers/systems Changing attitudes to healthy diets Emergence of i ntegrated lifestyle management emerging in National health priorities (e.g. Abu Dhabi, Medicare in USA) All adds up to: Opportunities for improved clinical treatment, earlier interventions, better disease control and better behaviours Huge opportunities in lifestyle data mining What’s Different this year

5. Serious Cognition Games for Preventing & Delaying Early Dementia and Alzheimer’s in DIABESITY patients

6. Lessons Learned Traditional H/C enterprises face real challenges innovating in this field Most innovation is occurring in SMEs Entrepreneurship and Big company collaboration is an imperative! Behavior change is possible Real-time lifestyle data capture Testing is not Managing Serious games for Healthcare

7. Thank You [email_address] i fewatcher.com