The document discusses using gamification to treat chronic diseases like Attention Deficit Hyperactivity Disorder (ADHD). It notes that around 40% of the US population has a chronic illness, which costs around $3 trillion annually to manage. Gamification concepts from video games are being applied to healthcare to build positive outcomes. For ADHD treatment, gamification and digital games can decrease treatment time and reduce medicine needs when combined with mobile technology. Gamification is relevant for patients, parents/caregivers, physicians, and pharmaceutical companies in managing ADHD.

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HCL
AN ADHD
CASE STUDY

2. RELEVANCE OF GAMIFICATION IN
CHRONIC DISEASE TREATMENT
Gamification concepts are increasingly being deployed by the
healthcare industry to build positive outcomes for disease
management, physician training and improving overall fitness
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HealthX infographics figures show that
around US $ 3 trillion is annual cost of
managing these diseases
In the US alone, approximately 40%
of the population is affected by at
least one chronic ailment
According to Ted Conversations, we
spend over 3 billion hours a week playing
video games
At an average a young adult spends
around 10, 000 hours gaming by age of
21, which is similar to the time spent in
their middle and higher schools

3. WHAT CAN BE DONE TO
TREAT ADHD EFFECTIVELY?
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Attention Deficit Hyperactivity Disorder (ADHD)
or Attention Deficit Disorder (ADD) is one such
chronic disease which is witnessing an increased
diagnosis annually
As per a recent JAMA
study, it has increased by
25% in the last decade
Current drug therapy for ADHD is being
supplemented by psychological or behaviour
modification or educational approaches
The Gamification approach or Digital
Games has an effect of decreasing the
span of treatment thereby reducing
overall need of medicines
Gamification when combined with mobile
technology is another significant way to
manage ADHD in future
Cognitive training and Neuro-feedback have
emerged as a means to supplement ADHD
over the past decade
A 2012 IDC report points out that ‘the ability to
make work more fun’ (including using games)
is a potential concept which can deliver
significant value to the life sciences industry

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RELEVANCIES
For Patients:
• Gamification or Contextual Play
involves playing certain computer or
console, mobile or smart TV games
• Memory related games are helpful in
improving attention skills, focus
issues and control behavior
• Each game can be customized to
suit the needs of the patient
For the Parents/Caregiver:
• Medical Reminder would remind the parent to
administer medicine on time
• Treatment Recorder allows user to record and store
data on medications consumed with date/time
• Talk to an expert would send an auto-generated
mail and user will receive a call for counseling
For Physicians/Pediatricians:
• Will find gaming an effective assessment
tool to collect real time data and help
achieve faster results for the treatment
• Conducts analytics based on various
behavior metrics and helps measure if
the drug gives desired results
• Comparisons can be created across
various patients based on demography,
age, gender, race etc.
For Pharmaceutical Companies:
• Use of games with drug therapy can reduce dependence
on drugs
• In ADHD, the drop-out rate to comply and adhere to a
drug range from 50% to 65%. Gamification can enhance
compliance and adherence to drug therapy

5. What role does mobile technology play in the
future of gamification as a treatment?
How is gamification relevant to the
patient, the guardian, the
physicians and pharmaceutical
companies?
Copyright © 2014 HCL Technologies Limited | www.hcltech.com
QUERIES
What are chronic ailments?
What is the relevance of Gamification to the
analysis and treatment of chronic ailments
like ADHD?
How will gamification help treat
patients of ADHD?
What is the gaming ecosystem and
what value will it contribute value to
drug therapy?
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