Presentation in Data Driven Medicine conference, March 2012, Tampere/Finland http://www.datadrivenmedicine.fi/data-driven-medicine/

1. Perspectives on mHealth
business development
Arto Leppisaari
Tampere University of Technology
Data‐Driven Medicine
28.3.2012

2. Project Felix
Research‐based business development project
Department of Biomedical Engineering
Tampere University of Technology
Part of the new research group focusing into
Personal Health Technologies
for chronic disease management and prevention

3. Content
mHealth promise on chronic disease challenge
Personal health monitoring
Behavior change
Mass market adoption barriers

4. ”World is ready for mHealth”
77% of the disease burden in Europe are accounted for disorders related to lifestyles
17,000 health and medical apps available
1 billion smartphone users by 2016 for download
30% downloads at least one mHealth application
30% of doctors in US are using smartphone or
tablets in daily work
500 mHealth projects ongoing worldwide, showing that
‐ costs related to data collection can be reduced by 24%.
‐ costs in elderly care can be reduced by 25%
Source: “Socio‐Economic Impact of mHealth”, Boston Consulting Group
and Telenor, Research2guidance, WHO

5. 5
Personal Health Monitoring
Philips DirectLife
Withings
Wellness Diary
Weight Activity Daily Activity
Weight
Blood pressure Exercise
Nutrition
Sleep …
Zeo SportsTracker
2.4.2012

6. Ease‐to‐use connected sensors
everywhere
169.5 million wearable wireless health and fitness sensors sold in 2017,
up from 21 million in 2011.
~90% supporting mobile phone connectivity, compared to 5% currently
[ABI Research]
NFC and Low Energy Bluetooth 4.0 technologies deployed
in the majority of smartphones by the end of 2012
 Tapping – new, intuitive way to interact
 Wearable wireless sensors with long operating times
Nike+ Fuelband VTT HearMeFeelMe

7. Data aggregation
Open interfaces Connectivity platforms
Standard interfaces
Personal Health Record (PHR) Standardised interfaces

8. Quantified Self
It’s about understanding yourself, who you are, through numbers
Compare
Share

9. Health outcomes are largely produced
by the citizen behaviors
Determinants of
health status
 70–90% of cardiovascular
disease, type II diabetes and
stroke would be avoided with Social
(15%)
healthy lifestyles (Willet, 2002) Environmental
(5%)
Behavioral
(40%)
Health Care
 Lifestyle is very personal and (10%)
impacted by complex
motivational and value‐based Genetic
(30%)
factors
McGinnis et al., Health Affairs 21(2), 2002

10. Knowledge‐behavior gap
 Most citizen have sufficient
information about healthy lifestyles
but this information does not
transform into behaviors
 It is unlikely that more information
alone would significantly improve
the situation
 Human being is not a rational actor
 Most of our daily behaviors are
automatic decisions

11. “Put hot triggers in the path of
motivated people” B.J Fogg
Triggers
http://designwithintent.co.uk/
http://persuasive‐patterns.com/

12. Right moment and incentive

13. Easy, fast feedback ‐ deep insights

14. mHealth adoption curve?
Get through the day 11%
Not right now 24%
I need a plan 20%
Value Independence 19%
In it for Fun 17%
Leading the Way 10%
Health & Wellness segmentation in US
[The Future Company] Diffusion of innovations
[Rogers]

15. Healthcare provider role in mHealth
mass market adoption
Prescription
Evidence based
Provider engaged
Shared cost

16. Case example: Exercise is medicine
• Healthcare professional supervised,
evidenced based exercise program for
cardiac prevention and rehabilitation.
• Exercises could be done at home, but
currently health insurance support
only gym training

17. Take away messages
 Technology infrastucture ready for mHealth
 To efficiently prevent and manage lifestyle diseases, a
behavioral change is needed. Citizen need to take
responsibility on own health
 We need solutions that make the healthy choice the easy
choice. Persuasive technology as a great tool.
 Mobile Health need to be incorporated into healthcare
practices in order to create mass market adoption
 Making the healthy choice the default choice

18. Tampere University of Technology
Personal Health Technologies
for chronic disease management and prevention
Contact us!