Amy Heymans is the founder and Chief Experience Officer of Mad*Pow and the founder of the Health Experience Design Conference. She discusses how our culture and lifestyle are making people sicker, with the top causes of death being preventable chronic conditions related to lifestyle. The US healthcare system focuses on sick care rather than preventive health and rates poorly in outcomes compared to cost. Systemic change is needed to focus on prevention, relationships, mind-body connection and holistic approaches. Her work aims to use human-centered design and behavioral science to help people achieve greater health, unite organizations, provide the right information at the right time, and address issues like mental health access and the opioid crisis through collaboration.

1. Welcome!
Amy Heymans (Cueva)
Founder & Chief Experience Officer, Mad*Pow
Founder, Health Experience Design Conference
Director, Center for Health Experience Design
@amycueva

2. Human-
Centricity is
Table Stakes

3. The Evolution
from Sick-Care
to Health-Care

4. Our culture, our way of life, is making us sicker and sicker
And the majority of the most expensive and pervasive chronic conditions that ale us are lifestyle related
Our life expectancy is decreasing due to suicide, drug overdose and liver disease
8 of the leading causes for death are preventable
And yet Funding for the CDC’s disease prevention and health promotion efforts has declined
Appointments with Dieticians are covered by insurance but many people do not know
US #1 in cost and 17th in outcomes
Medical Costs # 1 reason for bankruptcy due to bills, but also inability to work
Health costs continue to rise
Anxiety and depression are on the rise, especially amongst adolescents
And where we live, our socioeconomic status, and race affect health outcomes
Latinos andAfrican-Americans experience 30 to 40 percent poorer health outcomes than white
Americans

5. It’s personal

6. Systemic
Change Needed

7. What do I
believe?

9. W E S T E R N M E D I C I N E
H O L I S T I C M E D I C I N E
R E L A T I O N S H I P S & F O R G I V E N E S S
M I N D B O D Y C O N N E C T I O N
E A S T E R N M E D I C I N E
S P I R I T U A L I T Y

10. The heart is the
seat of wisdom

11. “If you hire people just
because they can do a job,
they’ll work for your money.
But if you hire people who
believe what you believe,
they’ll work for you with
blood and sweat and tears.”
- Simon Sinek

12. Virtuous
Circle Social Impact
Business Impact

13. Purpose Driven Design
Moving human-centered design past micro-utility and
toward social impact at the systems level
Clarify Purpose
considering Social
Responsibility
Understand Behavior
through human-
centered & inclusive
approach
Collaborate Across
Ecosystem for scale
and systems level
change
Change Behavior through
motivational Psychology &
Behavior Science

14. Help people to
achieve greater
health and
vibrancy
Right information
at the right time
Prevent disease
Unite
Bring people
together
Comfort
Break down silos
Ease frustration
Cure
Provide hope
Reduce
financial
burden
Weave
Listen
Understand
Ease pain
Build bridges
Connect
Reverse disease
Reduce anxiety
Care
Design for equity
Empower
Break down silos
Heal
Innovate
Collaborate
Disrupt
Innovate
Why are we here?

15. Help people to
achieve greater
health and
vibrancy
Right information
at the right time
Prevent disease
Unite
Bring people
together
Comfort
Break down silos
Ease frustration
Cure
Provide hope
Reduce
financial
burden
Weave
Listen
Understand
Ease pain
Build bridges
Connect
Reverse disease
Reduce anxiety
Care
Design for equity
Empower
Break down silos
Heal
Innovate
Collaborate
Disrupt
Innovate
We are here because
we genuinely care

16. Treat others as
you would like
to be treated

17. Compassion =
Empathy in Action

18. LOVE

19. Insight
beyond
data

20. Understanding
helps us to
build trust

21. Taking a Scientific Approach to Design
MOTIVATION & BEHAVIORAL SCIENCE
Implement person-centered solutions
Understand behaviors in context
HUMAN-CENTERED DESIGN
Evaluate effects
DATA ANALYTICS
BEHAVIOR
CHANGE
DESIGN

22. BEHAVIORAL INTERVENTION
Helping Tobacco Users
Quit for Good

23. Enhance
Relatedness

24. Health for
EVERYONE

25. Improving online mental health content by
addressing key questions people may have,
reducing barriers to entry, and making next steps
evident and easily accessible.
healthy.kaiserpermanente.org/health-wellness/
mental-health
Improving access to
mental health resources

26. Collaboration

27. Bringing together
organizations to
address the
Opioid Crisis

28. Transforming
culture - personally
and organizationally

29. We are a
movement

30. Love will hold
us together.

31. This is the first day of the rest of your life
This is the first day of the rest of your life
Oh, 'cause even in the dark you can still see the light
It's gonna be alright, oh, it's gonna be alright

32. And love will hold us together
Make us a shelter weather the storm
And I'll be my brothers keeper
So the whole world will know that we're not alone.

33. Thank You!
Amy Heymans (Cueva)
Founder & Chief Experience Officer, Mad*Pow
Founder, Health Experience Design Conference
Director, Center for Health Experience Design
@amycueva