This document discusses how supporting patients holistically across their healthcare journey can improve health outcomes and commercial success for pharmaceutical companies. It notes that patients often feel unprepared for appointments, miss diagnosis windows, and don't understand their conditions. Providing education, referrals, activation, and validating patients at every stage can help with timely treatment, brand performance, and reduced inflammations. Creating digital tools that facilitate cohesive, patient-driven experiences and connect patients to information and peers can engage patients and improve understanding and acceptance of treatments.