Jack Welch was the CEO of GE from 1981 to 2001. During his tenure, he grew the company from $24 billion to $74 billion. He realigned goals and motivated managers to stretch their limits. Welch also restructured GE into one of the most successful corporations in the world. He implemented an open communication strategy to disseminate information about changes to employees and allow them to provide feedback. Welch communicated changes by explaining the why, what, and how. He listened to employee concerns and took a bottom-up approach. Welch also created an executive council to address organizational issues and communicate externally. He delegated power and encouraged responsive leadership to consolidate changes rapidly across the organization.