The document lists the names of 6 students and provides details about Dhirubhai Ambani's strategies for communicating change, including establishing a sense of urgency, developing a vision and strategy, empowering broad-based action, consolidating gains and producing more change, and anchoring new approaches in the culture. It also discusses how Ambani started the equity cult in India and convinced many small investors to invest in Reliance's IPO, as well as some of his achievements in building Reliance into a global leader.

1. SRINIVASAN 11BM60092
ASHAF KHAN 11BM60024
BALANATHAN 11BM60050
KUNAL VERMA 11BM60008
DINESH KUMAR 11BM60064
NEELESH KHATTAR 11BM60070
DHIRUBHAI AMBANI

2. DhiruBhai Ambani - Stratergies for
communicating change
1: Roll up your sleeves and help – once in conference when thing when
haywire he
actively involved in resolving the issue even though he was in VIP
section
2 : Connect with the people in the organization and make them feel that
they are the
stakeholders. He believed in empowering
3 : By establishing sense of urgency : he completed all the projects before
time
4 : Listening to experts proactively and changed vision without delay
5: Developing a Vision & Strategy: Decide to move from textile business to
petrochemicals and refinery .The key difficulty was in raising capital for

3. DhiruBhai Ambani - Stratergies for
communicating change
1. Establishing a Sense of Urgency: Thrive to do it before the scheduled time. He
and his sons completed all their projects on time, mostly before time. However big
the projects were, they completed those in time. No matter how much disturbance or
hurdles came in their way.
Dhirubhai Ambani and his sons Mukesh Ambani and Anil Ambani derived some
techniques to do so. They kept close eyes on their projects to monitor them effectively.
2. Developing a Vision & Strategy: Vision was to move from textiles to petrochemical
and refinery. His strategy was in equity. By asking NRI's to invest and also to pledge
shares to Indian stockholders.
3. Empowering Broad-Based Action: Dhirubhai Ambani was able to employ the best
people, top ranking masters of their respective fields. He was the best pay master of his
time. He never compromised in Quality and timeliness. Only those top ranking masters
could make it possible. Human resource was the best resource, according to him.

4. DhiruBhai Ambani - Stratergies for
communicating change
4. Consolidating Gains & Producing More Change: none of the businesses at
that time had thought of globalization but Dhirubhai made all his production
facilities world class.
5. Anchoring New Approaches in the Culture: converted NCD's to shares
and thus acting a pioneer for private firm equity cult. Even government
followed his foot steps

5. DhiruBhai Ambani Communicating
change
 Dhirubhai Ambani is awarded with starting the equity cult
in
India. More than 58,000 investors from various parts of
India
subscribed to Reliance's IPO in 1977. Dhiru bhai was
able to
convince large number of small investors from
rural Gujarat that
being shareholders of his company would be profitable.
 Dhirubhai felt tempted to speculate but had no money for
that and was still raw for such trading. To learn the tricks
of the trade he offered to work free for a Gujarati trading
firm. There he learnt accounting, book keeping, preparing
shipping papers and documents, and dealing with banks
and insurance companies., skills that would come handy
when he launched himself into trading about a decade

6. Starting the equity cult
 To increase capital and expansion of Reliance
Industries, Dhirubhai Ambani came with the idea of
Reliance IPO.
Challenges:
Convincing the senior managers to frontline
employees about its benefit
Attracting investors from outside the organisation to
buy the IPO
Convincing large number of small investors in rural
gujarat to be shareholders of his company
Creating trust in his company that the investment can
create millions of rupees among the minds of investors.

7. Hindrance to change
Attracting millions of retail investors till then dominated by financial
institutions.
Negotiating the resistance shown from top level managers to
frontline employees on the idea of equity.
Convincing the rural population of Gujarat and overcoming their
pessimistic nature on equity

8. Lessons learned
Ambani didn’t miss the opportunity of introducing Equity market for
retail investors, rural populations.
He used the investment made through IPO effectively and made
Reliance the first Indian company to feature in Forbes 500 list.
Diversification of the company from textiles to petrochemicals,
information technology, energy, power, retail, infrastructure, capital
markets and logistics.
Ambani was realistic about each change and took calculated risk
based on his limits.

9. Achivements of reliance
 “Growth has no limit at Reliance. I keep revising my
vision.
Only when you can dream it, you can do it"Dhirubhai H.
Ambani
 Dhirubhai Ambani founded Reliance as a textile company and
led its evolution as a global leader in the materials and
energy value chain businesses.
 He is credited to have brought about the equity cult in India in
the late seventies and is regarded as an icon for enterprise in
India. He epitomized the spirit 'dare to dream and learn to
excel'.
 The Reliance Group is a living testimony to his indomitable
will, single-minded dedication and an unrelenting commitment
to his goals.

10. Continue…
 November 2000 – Conferred 'Man Of The Century' award by
Chemtech Foundation and Chemical Engineering World in
recognition of his outstanding contribution to the growth and
development of the chemical industry in India
 August 2001 – Economic Times Awards for Corporate Excellence
for Lifetime Achievement
 Dhirubhai Ambani was named the Man of 20th Century by
the Federation of Indian Chambers of Commerce and
Industry (FICCI).
 A poll conducted by The Times of India in 2000 voted
Him "Greatest Creator of Wealth In The Centuries".

11. Thank you