This document discusses communication and leadership. It defines communication as the exchange of information between a sender and receiver and leadership as the ability to influence others. It then describes how successful organizational performance relies on clear communication from leaders about goals and expectations. An example is provided of a distribution center where productivity incentives did not align with stated goals of productivity, safety, and quality, leading to lower performance. The document advocates that leaders must clearly communicate priorities and ensure goals and incentives are aligned. A case study of food company ConAgra is presented where a plant had high accident rates due to mixed messages from leaders. Corrective actions like establishing clear expectations and aligning pay structures with new goals improved performance. The conclusion emphasizes that good communication is key to