SlideShare a Scribd company logo
MY PROJECT
To create an online portfolio to showcase
my work through Wordpress
Goals:
• Showcase my up-to-date journalistic
work
• Finally utilize my purchased domain:
www.therachelp.com
• Attract potential employers
RATIONALE
• Significance: viewers can see my skills,
style, etc
• Audience: potential employers
• Why we need it: to get me hired!
CONTENT
Sections:

• Home – about me, menu of pages
• Articles I’ve written
• Previous multimedia work
• Resume (with PDF version)
• Blog – to share experiences, projects, etc
• Contact information

The main feature will be my previous
journalistic work
MULTIMEDIA
•
•
•
•
•
•

Photo galleries
Interactive resume
Twitter feed sidebar
Search bar
Social media link badges
More?
FINISHED PRODUCT
FINISHED PRODUCT
MARKETING STRATEGY
• Feedback: share website with colleagues, friends and
family
• Receive feedback and critiques
• Update website based on viewer comments
• Marketing and Promotion
• Facebook
• Twitter
• Email
• Word of Mouth
MARKETING AND PROMOTION STRATEGIES
•

Twitter
• Tweets announcing website launch
• Tweets asking for website feedback
• Add website link to my Twitter profile
• Facebook
• Public post to all friends to view my website
• Private messages to select friends
• Add website link to my Facebook profile
• Email
• Include website link in my email signature
• Send to professional contacts for critique and for them to
forward topotentially interested parties
TWITTER
FACEBOOK
EMAIL
ANALYSIS
•

Feedback from viewers
• Editing content, layout, etc
• Utilizing critiques and suggestions

•

Google Analytics
• Tracking statistics and improvements
RESULTS
RESULTS
THANK YOU!

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J339tfinalproject

  • 1.
  • 2. MY PROJECT To create an online portfolio to showcase my work through Wordpress Goals: • Showcase my up-to-date journalistic work • Finally utilize my purchased domain: www.therachelp.com • Attract potential employers
  • 3. RATIONALE • Significance: viewers can see my skills, style, etc • Audience: potential employers • Why we need it: to get me hired!
  • 4. CONTENT Sections: • Home – about me, menu of pages • Articles I’ve written • Previous multimedia work • Resume (with PDF version) • Blog – to share experiences, projects, etc • Contact information The main feature will be my previous journalistic work
  • 5. MULTIMEDIA • • • • • • Photo galleries Interactive resume Twitter feed sidebar Search bar Social media link badges More?
  • 8. MARKETING STRATEGY • Feedback: share website with colleagues, friends and family • Receive feedback and critiques • Update website based on viewer comments • Marketing and Promotion • Facebook • Twitter • Email • Word of Mouth
  • 9. MARKETING AND PROMOTION STRATEGIES • Twitter • Tweets announcing website launch • Tweets asking for website feedback • Add website link to my Twitter profile • Facebook • Public post to all friends to view my website • Private messages to select friends • Add website link to my Facebook profile • Email • Include website link in my email signature • Send to professional contacts for critique and for them to forward topotentially interested parties
  • 12. EMAIL
  • 13. ANALYSIS • Feedback from viewers • Editing content, layout, etc • Utilizing critiques and suggestions • Google Analytics • Tracking statistics and improvements