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- 1. ABC HEIGHTSAmura Marketing Technologies CASE STUDYSOLUTION SUBMITTED BY RIDESHA SAHA BATCH 2015-2017 MARKETING – FINANCE SIMS, Pune ABC Heights
- 2. Digital Media Marketing FactsThegreat way to run social media marketing in channels like ABC HEIGHT S Facebook Content Marketing (Website) Twitter Pinterest Instragram Blog Social Sites
- 3. Facebook Marketing Objectives: ABC HEIGHTS GOALS To providethe news of the new constructions to all the customers at a virtual platform. TASKS 1. Choosing the right material for the website e.g.; articles, information, pictures 2. Choosing the right target customer. 3.Increasing traffic on the website, in turn increasing the subscriptions. EVALUATION To evaluate how our website is doing we have to monitor the quantity and quality of the traffic on the website
- 4. Facebook Strategies ABC HEIGHTS Basic StepsFurther steps Website Ads Basic Steps •Your Facebook page is a place where you can publicise your business name, address and contact details 1.Share basic information about your business • Facebook lets you upload pictures and videos from your business. This can be a powerful way to communicate with customers and potential customers 2. Share pictures and videos from your business •Use Facebook to 'talk' to existing and potential customers by posting and receiving messages 3. Talk to existing and potential customers • Customers can post after-sales questions on your Facebook wall, and your staff can answer them there. This is often more efficient than staff answering phone calls 4. Provide customer support • You can increase your business's profile on Facebook by encouraging existing and potential customers to click the 'Like' button on your Facebook page which will increase updates on their wall, where their friends will also see them. 5. Raise brand awareness and promote positive word-of-mouth
- 5. ABC HEIGHTS Basic Steps Furthersteps Website Ads Further steps Facebook Strategies Updates about neighborh ood •Increasing the engagement through posts by posting pictures of flats,rooms,buildings. Traffic on website •Indeed, many businesses report that the greatest benefit of Facebook is the extra traffic that it steers to their site. Hence more aggressive marketing regarding the flats. Targeted advertising •As the owner of a business page, you can pay to use this information to deliver targeted advertising to a specific group. Offer deals •Engaging audience in different contests and attractive offers of Loan by different banks will help increasing popularity.Show you Care About Your Clients by posting pictures . Images to update •Using Images to update increase popularity
- 6. ABC HEIGHTSFacebook Strategies Basic StepsFurther steps Website Ads Website Ads Publishing Ads on Facebook Showing easy booking of Apartments and updates about it on facebook ABC HEIGHTS
- 7. ABC HEIGHTS Board about neighborhood Listing ofthe nearby amenities available e.g. Kumar Primrose, Forest County, EON IT Park Board about in- house lifestyle Availability of Tennis court, Swimming pool, basket ball court, greenland for children to play Use Hashtags use hashtags to connect with your market, and extend your posting reach beyond just your following. geographic specific tags, like #Kharadi,Pune listing specific tags, like #2bedrooms image specific tags, like #decorate and #newhome Pinterest Strategies
- 8. ABC HEIGHTS Following people who arefollowing your competitors Using advanced search to find people talking about things relevant to your business Using Tweets to receive attention Using hashtags(#) Using mentions(@) Engaging with targeted people Using a Twitter database website like www.followerwonk.com to search for bios of profiles Using alerts Using promoted tweets/ trends/ accounts Twitter Marketing
- 9. ABC HEIGHTS Top 6 Websitesto put Ads • http://www.99acres.com/ • http://www.magicbricks.com/ • http://www.indiaproperty.com/ • http://www.abodesindia.com/ • http://www.realestateindia.com/ • http://www.indiaproperties.com/ Creating a Own Website having the following attributes like : 1.Creating Brand Awareness of ABC Heights By using tag line for brand : “Destination to happiness “ 2. Creating of Project Awareness by posting pictures of the projects 3. Creating events and offers such as Discounted Modular Kitchen as gift on purchase of flats 4.Highlighting major amenities and nearby entertainment center near the location such as In orbit Mall, phoenix Mall, Near It Hub, Advertisements & Website development
- 10. ABC HEIGHTS Different Offers and attributeson the Website of ABC Heights
- 11. ABC HEIGHTS Viral videos arestill all the rage. If we can capture someone’s attention with a funny or insightful clip, you can reach a wider audience through the power of social shares. E.g.. YouTube video ads GOOGLE ADWORDS We can go the organic route and optimize our website, and to improve our rank in search results, we can pay to be up with the big players in the paid search ads. Google Adwords is a great way to generate leads and connect to homebuyer and sellers NEWSLETTER VIA EMAIL A good way to describe this style of content would be something topically adjacent to our industry and business and make the customers aware of new projects . Bing Ads is the advertising platform we can use to show ads on the Bing and Yahoo search engines – also referred to as Yahoo Bing Network . Other strategies
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