Intro to Internet Marketing Placer Spring 2013


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Intro to Internet Marketing Placer Spring 2013

  1. 1. Creating and Marketing a Website Coryon Redd The Accessible Expert at Presented by:View this presentation online at: 2
  2. 2. PART 1 - We’re Ready to Roll! What will be covered: What a website is supposed to do and how to do it! Real world examples and low hanging fruit. Lots of references for you to learn on your own. - Video Introduction to this PowerPoint - Succinct description of SEO What won’t be covered: How people make money with videos - cute cats and blended iPhones. (Go watch “Will It Blend” on Youtube…) 3
  3. 3. What is Internet Marketing?Let’s start with the basics…Start with a persuasive websiteDrive traffic from a variety of sources: Search Engines (SEO) Social Media Email Videos Paid Search Lots more options… 4
  4. 4. Is my business ready to compete online? Market Research Do you have a product or service that people are looking for? Keyword research – Google Keyword Tool Determine Products and Services Do competitor research to help guide and inspire you. Determine Business Feasibility Is being in business worth the risk? Can I do it? Resources Do I have enough time, knowledge, passion, work ethic and money to succeed?5
  5. 5. Where Do I Start?
  6. 6. Why do Search Marketing? • Wide audience reach • Reach local audience • Easy to learn and do on your own • No cost per click for SEO • Targeted traffic • Highest conversion rates • Good ROI • - Watch the video7
  7. 7. Get to the Top of Google Why Google? • 65% of US search market • Top rankings mean you get FOUND • Great Return on Investment (ROI) • Great way to build local businessGoogle is an 800 lb Gorilla 8
  8. 8. Google Marketing for Successful Thinkers 4 Simple Steps to SEO Keyword Research Competitor Research Website Design and Landing Pages Enter the Google Popularity Contest9
  9. 9. Set Goals for your Success Better Website Learn It Yourself Top Rankings on Google More Online Traffic More Business More Profit10
  10. 10. Online Marketing Glossary • SEM / SEO – Search Engine Marketing • Organic vs. PPC – Pay Per Click • Keyword – One Keyword or Phrase • Landing Pages • Tag –Title, Headers (H1), Meta Tags • SERP – Search Engine Results Page • Google PageRank • Linkjuice – External, internal links • Wireframe • ROI – Return On Investment11
  11. 11. What’s Important to ?Google Search Results are all about RelevancyLearn More at Google’s Webmaster Guidelines • 35769PageRank – Quality of Incoming LinksBuild Your Reputation Through & Social 12
  12. 12. The Secrets to Success on GoogleGoogle will reward pages that are: Keyword focused Play by the rules of the game Linked to from good websites Content Rich Updated regularly Well designed13
  13. 13. People are Searching for your Business… Right Now!What are Keywords? The Exact Ways People Search GoogleWhat are People Searching for? Use the Google Keyword Tool (Google it) Also Check Out are Target Keywords? The Most Important Keywords – Relevancy and # of SearchesWhat does it mean for my Website? Create Keyword-Focused Landing Pages 14
  14. 14. Keyword Research Best PracticesLogin with an email address used for a Google Adwords Account.Start searches look at related keywords then narrow down searches.Look at Local (United States) Monthly Searches.Check exact match on right hand side.Download spreadsheet and edit in a spreadsheet program like Excel.Go back to keyword tool with more specific searches and download again.Create a keyword spreadsheet with groups of keywords that will be used for landing pages.Watch my video - 15
  15. 15. Building Landing PagesLanding pages = Focused, Keyword-Rich Content Figure Out Your Landing Pages in 4 easy Steps: 1. Are There Enough Searches? 2. Are Searches Relevant to my business? 3. Are the landing pages logical? 4. Do I have time / money to build?
  16. 16. Winning the Google Popularity Contest How does Google Crown a Winner? Incoming links and social engagement Get the Votes that Matter… Get links from quality, related websites Not the Ones that Piss Google Off Google can smell out low quality links17
  17. 17. What do you want your web site to do for you? • (Directly) sell your goods or services? • Generate leads (potential sales)? • (Simply) provide contact info? • Interact with other Internet presence? 18
  18. 18. Class exercise What makes your business special?Brainstorm a list of competitive advantages: Years of experience Unparalleled expertise Friendly customer service – given! Quality product Attention to detail Warranty and Guarantee Discounts to qualified customers The best, the brightest, the coolest…
  19. 19. How to build a websiteWhat do you want to do and what is your budget?Research your keywords and your market.Use your competitors to make your website better.Plan ahead. Create a wireframe and list what pages your website should have. How much time do you have? What do you want to say?Tools of the Trade – Wordpress, Joomla, Dreamweaver, etc. 20
  20. 20. Website Organization ChartRequest sharing with Google docs by emailing 21
  21. 21. What is my supposed to do? Website Sales FunnelThe start of the funnel – Visitors getting to your website.The middle of the funnel – Browse website and consider sale.The end of the funnel – Call to action, shopping cart, contact form, etc. 22
  22. 22. Have an Internet Presence!Effective websites are: Built around how people search Persuasive Branded Easy to use Have something to say Competitive in the marketplace Socially active23
  23. 23. Content is King Blogging, Video, Web Pages, & More24
  24. 24. Distribution is QueenFacebook, Twitter, Linkedin, Press Releases, Blogs25
  25. 25. SEO is your Ace in the Hole Win the Game and Make More Money26
  26. 26. Internet Marketing Resources• Resources page • • Training videos• Discover what really works in optimization •• SEMPO Learning Center •• Online marketing magazines / articles • •• SEO Glossary •• SEOMoz article about Google Algorithm factors • 27
  27. 27. HomeworkKeyword Research – Create a spreadsheet with top keywords foryour websiteCompetitive Advantages – Brainstorm with friends, associatesand familyRead about Google PageRank and the importance of linkbuilding 28
  28. 28. Next: Google PageRank and Local Search PageRank reflects the quantity and quality of incoming links. Links vote for better websites. Read these articles to learn more about PageRank and – Or go to shortened URL - Short URL - Optional reading - detailedarticle about PageRank - Beginner’s Checklist for SEO – Short URL 29
  29. 29. THANK YOU30