This document discusses using Facebook as a marketing tool to increase visibility, credibility, and profitability. It recommends creating a Facebook profile and page for your organization to share updates, photos, and videos. Engaging with your network by liking pages, joining groups, and commenting can help build awareness of your brand and better understand customers. Monitoring your Facebook presence allows you to identify positive and negative comments, track discussions, and gain marketing insights.

1. Visibility creates Credibility which generates Profitability

2. CAUTION
 Don’t view as an island of information.
 See as another primary data source that is
constantly monitored, captured, managed, and
analyzed.
 Use as a Marketing Intelligence tool !!!

3. PRIMARY BENEFITS OF
 Increased awareness of our organization, products,
or services among target customers
 Increased traffic to our websites
 More favorable perception of our organization,
products, or services
 Ability to monitor what is being said about our
organization
 Development of targeted marketing activities
 Better understanding of customer perceptions of
our brand
 Improved insights about our target market

4. PRIMARY BENEFITS OF
 Identification of positive/negative comments
 Increase in new business
 Identification of new product or service
opportunities
 Ability to measure the frequency of discussion
about our organization

5. WHAT WE DO WITH ?
 Create Profile
 Create fan pages
 Develop Network
 Make Friends
 Join Communities
 Updates
 Upload Pictures & video

6. @FACEBOOK
 Existing presence of Elets on FB

7. WAY AHEAD !!!
 Facebook Profile: Creating(purely business
oriented) facebook accounts of all team members
 Adding Friends: Converge all you leads to your
Facebook account(by importing mail ids)
 Promoting Elets: Like all the elets pages &
recommend the relevant FB page to your network.
 Identify groups that contain our prospect or
customer base or targets
 Comment on your network people’s status.
 Remember we must have Consistent and relevant
interactions

8. WAY AHEAD !!!
 Expanding:
 Add people that may be our potential customer or
somehow relate to our business
 Send group messages(like weekly newsletters)
 Add events
 Use contests & polls

9. FB PAGES
 Profile photo.
 About page(to be provided by respective editorial team)
 Upload Photos regularly & tag the fans
 Upload videos
 Daily updates(to be provided by respective editorial team): We
have to keep our pages unique, fresh & interesting.
 Keep an eye over our competitors

10. SUCCESS STORIES

11. SUGGESTIONS !!!

12. PROFILE PHOTO SAMPLE