Trying to figure out why you don't rank well in the local pack on Google? Here are my tips on how to diagnose your ranking issues and get the most from Google My Business (GMB).
What You Need to Know about Google My Business & Possum in 2016Joy Hawkins
Wondering what happened to local business results on September 1? Google's Possum update on September 1, 2016 was the biggest update we have seen in local in years. See how big of a change we saw and what other features GMB is working on these days.
Google recently changed over to a new platform called "Google My Business", formerly known as Google Places.On this presentation, we explain what this change means for your business, what you need to do and how you can take quick action to get the first mover advantage in your area.
Improve your SEO and search listings in Google using the tool "Google My Business". We explain what you can edit, how to change your display listing and which other tools to integrate for better local search results.
Mary Bowling - Maps and Metros - Solving Data Consistency Issues - SMX Advanc...Ignitor Digital
Learn how to solve Data Consistency issues across your local search engine listings with this fact and tip filled presentation from IgnitorDigital.com's Mary Bowling - Presented at SMX Advanced Seattle - June 12, 2013
What You Need to Know about Google My Business & Possum in 2016Joy Hawkins
Wondering what happened to local business results on September 1? Google's Possum update on September 1, 2016 was the biggest update we have seen in local in years. See how big of a change we saw and what other features GMB is working on these days.
Google recently changed over to a new platform called "Google My Business", formerly known as Google Places.On this presentation, we explain what this change means for your business, what you need to do and how you can take quick action to get the first mover advantage in your area.
Improve your SEO and search listings in Google using the tool "Google My Business". We explain what you can edit, how to change your display listing and which other tools to integrate for better local search results.
Mary Bowling - Maps and Metros - Solving Data Consistency Issues - SMX Advanc...Ignitor Digital
Learn how to solve Data Consistency issues across your local search engine listings with this fact and tip filled presentation from IgnitorDigital.com's Mary Bowling - Presented at SMX Advanced Seattle - June 12, 2013
Top ten reasons to build out your Google My Business page:
1. It's free
2. It helps customers find you
.
.
.
7. Insights, stats, and analytics
8. You can also track traffic
and more.
How to use google my business a step by step guide| Overflow LocalOverflow Local
In this informative guide you will learn how to use, set up and analyze Google My Business.
Google My Business is a new dashboard which replaces Google Places for Business and Google+ Local. Google has experimented with both platforms in the past, which has left many business owners feeling confused and frustrated.
The new Google My Business dashboard will eliminate this confusion by allowing you to manage your company information across all of Google’s platforms, including Search, Maps, and Google+. It’s a one-stop solution that should help you simplify the whole listing management process in the going forward.
About Us
Overflow Local is a Website Design and Digital Marketing Agency located near Green Bay and Appleton Wisconsin in the beautiful city of Marion. Overflow Local is known for developing stunning websites that are built to attract and convert web visitors into customers.
As a full service Marketing Agency we provide Search Engine Optimization (SEO), Pay per Click advertising, Social Media Marketing, Graphic Design and Corporate Branding including Logo Design.
Although we serve clients nationwide we remain focused on helping small businesses in Wisconsin grow and succeed. From Green Bay, Marinette, Appleton, Shawano, Antigo, and all across the Fox Valley we have a proven track record of helping our clients Win.
http://www.overflowlocal.com/#!about/c1eru
Using Paid Social & Native Ads to Amplify Reach (SMX London 2015)Kaizen
Paid social & native advertising platforms such as Taboola, Outbrain, Stumbleupon, Twitter and Facebook are powerful tools to earn additional traffic, shares and coverage beyond the paid click. And by taking a scientific approach to your content promotion, such as A/B testing headlines, crafting strong calls to actions for shares and embeds and designing your content correctly will significantly increase performance.
Big Picture CRO (Conversion Rate Optimization) | Rand Fishkin, MozDealmaker Media
Rand Fishkin, CEO & Founder, Moz
Conversion rate optimization is a powerful tactic to get more value from the visitors finding your site, but there's a lot of mythology out there about what really works and doesn't. CRO is about more than testing button colors, headlines, photos, or videos - even though that's what most testing software is good at. Learn more about the big picture, and what truly moves the needle in this presentation.
Why local search should be part of your e-commerce strategyMiShop.local Ltd
David Whatley of MiShop.local outlines:
- Why local search is the bridge between the high-street and your website.
- How brands can leverage their off-line presence to drive e-commerce traffic
- Why local search traffic is different
- What makes a good local store landing page
Read this for information around a program called Google Local Guides as well the importance of Verifying your Google Map Listing for your Business. You would be surprised at how many business owners and marketers are still not aware that Google gives you a FREE listing all you need to do is claim it giving you control of managing the information displayed within Google Search for your company.
Many business owners are not aware of Google’s ability to help people find businesses near them online. Mobile devices dominate Search, and we are always using our phones and computers to get directions to a store, restaurant, hospital and more.
SearchLove San Diego 2019 - Heather Physioc - Search vs. Bureaucracy: How to ...Distilled
Lack of buy-in. Failure to prioritize. Limited budget and resources. Low understanding of search. Corporate silos. All these and more are obstacles standing in the way of getting your best search work implemented - and much of it can be prevented. Based on extensive research into common blockers that search professionals encounter with clients, this talk will teach you how to immerse yourself into a new client relationship, assess the client’s organizational maturity, and uncover those stumbling blocks before you hit them. Heather Physioc will share tools and techniques to prevent and overcome those obstacles so you can get real search work done.
Top ten reasons to build out your Google My Business page:
1. It's free
2. It helps customers find you
.
.
.
7. Insights, stats, and analytics
8. You can also track traffic
and more.
How to use google my business a step by step guide| Overflow LocalOverflow Local
In this informative guide you will learn how to use, set up and analyze Google My Business.
Google My Business is a new dashboard which replaces Google Places for Business and Google+ Local. Google has experimented with both platforms in the past, which has left many business owners feeling confused and frustrated.
The new Google My Business dashboard will eliminate this confusion by allowing you to manage your company information across all of Google’s platforms, including Search, Maps, and Google+. It’s a one-stop solution that should help you simplify the whole listing management process in the going forward.
About Us
Overflow Local is a Website Design and Digital Marketing Agency located near Green Bay and Appleton Wisconsin in the beautiful city of Marion. Overflow Local is known for developing stunning websites that are built to attract and convert web visitors into customers.
As a full service Marketing Agency we provide Search Engine Optimization (SEO), Pay per Click advertising, Social Media Marketing, Graphic Design and Corporate Branding including Logo Design.
Although we serve clients nationwide we remain focused on helping small businesses in Wisconsin grow and succeed. From Green Bay, Marinette, Appleton, Shawano, Antigo, and all across the Fox Valley we have a proven track record of helping our clients Win.
http://www.overflowlocal.com/#!about/c1eru
Using Paid Social & Native Ads to Amplify Reach (SMX London 2015)Kaizen
Paid social & native advertising platforms such as Taboola, Outbrain, Stumbleupon, Twitter and Facebook are powerful tools to earn additional traffic, shares and coverage beyond the paid click. And by taking a scientific approach to your content promotion, such as A/B testing headlines, crafting strong calls to actions for shares and embeds and designing your content correctly will significantly increase performance.
Big Picture CRO (Conversion Rate Optimization) | Rand Fishkin, MozDealmaker Media
Rand Fishkin, CEO & Founder, Moz
Conversion rate optimization is a powerful tactic to get more value from the visitors finding your site, but there's a lot of mythology out there about what really works and doesn't. CRO is about more than testing button colors, headlines, photos, or videos - even though that's what most testing software is good at. Learn more about the big picture, and what truly moves the needle in this presentation.
Why local search should be part of your e-commerce strategyMiShop.local Ltd
David Whatley of MiShop.local outlines:
- Why local search is the bridge between the high-street and your website.
- How brands can leverage their off-line presence to drive e-commerce traffic
- Why local search traffic is different
- What makes a good local store landing page
Read this for information around a program called Google Local Guides as well the importance of Verifying your Google Map Listing for your Business. You would be surprised at how many business owners and marketers are still not aware that Google gives you a FREE listing all you need to do is claim it giving you control of managing the information displayed within Google Search for your company.
Many business owners are not aware of Google’s ability to help people find businesses near them online. Mobile devices dominate Search, and we are always using our phones and computers to get directions to a store, restaurant, hospital and more.
SearchLove San Diego 2019 - Heather Physioc - Search vs. Bureaucracy: How to ...Distilled
Lack of buy-in. Failure to prioritize. Limited budget and resources. Low understanding of search. Corporate silos. All these and more are obstacles standing in the way of getting your best search work implemented - and much of it can be prevented. Based on extensive research into common blockers that search professionals encounter with clients, this talk will teach you how to immerse yourself into a new client relationship, assess the client’s organizational maturity, and uncover those stumbling blocks before you hit them. Heather Physioc will share tools and techniques to prevent and overcome those obstacles so you can get real search work done.
Optimising for Local Search - Tea-Time SEO' Series of Daily SEO Live TalksAuthoritas
Optimising for Local Search
Get practical advice from SEO experts: Claire Carlile Head of Pencils at Claire Carlile Marketing and Fiona Soum - SEO Consultant at Builtvisible.
In this short ~20 minute talk they present bite-sized actionable local search engine optimization advice for SEOs and the wider SEO community working from home during the coronavirus pandemic.
Watch a recording of the stream to go with these slides here: https://www.youtube.com/watch?v=rFRvf_h6Oe4
Presented at last weeks Travel Portland event, geared towards local travel and tourism businesses, like hotels, restaurants, car services, etc. Good basic info with an invaluable and downloadable "business worksheet" that I created myself.
How to Get Leads to your Business WebsiteRebecca Caroe
Tips for business websites - how to test they work, 12 tips for local marketing actions to improve inbound and outbound marketing.
Presented to Grey Lynn Business Association 10 June 2016
8 Keys to Ranking Well in Google Search ResultsBrad Smith
Want to rank well in Google search results? Here are 8 steps that staffing and recruiting firms (and all businesses) can take to rank well in search results and generate more leads.
Google Local Listing Simplified - Ron Edrote (SEO Local Lister | SEO Cagayan ...Ron Edrote
This Presentation is How to list your business in Google places that visible from google search engine ang mobile geo application. Hello I am Ron Edrote a SEO Local Lister Cebu City. I learn SEO in Cagayan de Oro, Philippines. Any comments or suggestion i appreciate it.
What is Google My Business?
http://www.positiveim.co.uk
If you have been struggling to build a local presence on Google, you may be happy to learn that the Google My Business platform makes things a whole lot simpler.
This is Google’s latest tool to help local businesses connect with more consumers. It merges Google Maps, Search and Google+ into a single platform; which can help you easily manage your business information across all of them.
SEO for Local Tourism Businesses in Northern IrelandSearch Scientist
Barry from Search Scientist delivered a talk on how local tourism businesses can use effective SEO strategies to stand out in organic search listings at a DigitalDNA Tourism Workshop in Enniskillen on 4th March 2016. The workshops were delivered by DigitalDNA in partnership with Tourism NI and were aimed at “inspiring and empowering Northern Ireland tourism and hospitality based businesses to embrace digital technologies to grow both locally and internationally”.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
Is AI-Generated Content the Future of Content Creation?
16 Tips for Ranking Better with Google My Business - SMX Advanced Local Search Advantage
1. 16 Ways to be Successful with Google My
Business (GMB)
Joy Hawkins Google My Business Top Contributor
2. 1. Start with a Competitor Analysis
• You need to know what you’re up against
• You need to know which categories to use (super
important)
• Note: Categories are not always public – check
MapMaker
Tool to Use: http://www.brightlocal.com/google-plus-local-wizard/
3. Why Use MapMaker? http://imprezziomarketing.com/seo-blog/google-places/best-ways-to-find-duplicate-google-placesplus-listings-post-pigeon/
• And always use MapMaker
2. Always Check for Dupes
4. 3. Use “Select a Place” on MapMaker
• See what other businesses
are using the same address
as you
8. 5. Always Check the Live Listing
• You’d think what’s listed in your dashboard is
what shows up on Google...Wrong!
9. Get URLs to the different views in the Edit screen of the Dashboard:
10. 6. Check the Owner Accounts for Alerts
• Google is now emailing out review alerts
• Only goes to page owner, not managers
• If a page gets suspended the owner account
would see the message, the manager would not
More Reading: http://www.joyannehawkins.com/2-things-wont-see-google-plus-local-page-manager/
11. 7. Embed Reviews on your Website
Instructions: http://imprezziomarketing.com/seo-blog/reviews/make-the-most-out-of-your-facebook-google-plus-reviews/
• If you are going to duplicate
make sure you link back to
G+ to avoid getting filtered.
12. 8. Check Your # of Calls under Insights
Instructions: http://localu.org/blog/export-data-google-business-dashboard-insights-report/
• If there is no data for 4
weeks, check 12 weeks
• Copy and paste the data into
Excel to see a better
overview (per link below)
13. • No one does this!
• Great visibility, leads to more exposure
• Google loves G+
9. Write B2B Reviews
Instructions: http://imprezziomarketing.com/seo-blog/reviews/how-to-leave-b2b-reviews-on-google-plus/
16. 11. Make the Google World a Less Spammy Place
Instructions: http://www.localsearchforum.com/google-map-maker/26870-tips-reporting-spam-mapmaker.html
• What real law firm would call
themselves “Minneapolis
Personal Injury and Accident
Lawyer”?
18. The Truth
• Use MM (or Maps) to report
spam
• Use the GMB Dashboard for
your own listing
• Remember their rules are
different!
• Be nice & polite to the MM
RERs and TCs, even if you
disagree with them
Instructions: http://www.localsearchforum.com/google-map-maker/26870-tips-reporting-spam-mapmaker.html
19. • MapMaker has been closed for
edits now for about a week
due to massive spamming
• You can Report a Problem
(RAP) for businesses in Google
Maps
• Responses might be slower
than usual (2 weeks)
• If longer than 2 weeks – post in
GMB forum
12. Use RAP while MapMaker is
Closed for Edits
20.
21. 13. Use YellowBot for NAP Diagnosis
• Search business phone #
+ city
• Open each listing that
comes up
• Note: Only works in USA
27. 15. Keep Updated with Guideline Changes
“If a practitioner is the sole public-facing one at this location and represents a branded
organization, the practitioner page should not be separate from the organization’s page.
Instead, create a single page, titled using the following format: [brand/company]:
[practitioner name].”
Guidelines: https://support.google.com/business/answer/3038177?hl=en
28. “Adding unnecessary information to your name (e.g. "Google Inc. - Mountain View
Corporate Headquarters" instead of "Google") by including marketing taglines, store codes,
special characters, hours or closed/open status, phone numbers, website URLs,
service/product information, location/address or directions, or containment information
(e.g. "Chase ATM in Duane Reade") is not permitted.”
Not Allowed
Guidelines: https://support.google.com/business/answer/3038177?hl=en
29. 16. Use Pure Local Searches for Diagnosing
• See how close you are to ranking on the
first page
• Figure out if it’s a local issue or organic
issue
• Ex: a business that is not in the 7-pack ranks
5th organically but 30th locally – their issue is
local (NAP, Duplicates, etc.)
• Make sure your business actually shows
up in this list
• Look for closed listings that rank
URL: https://www.google.com/search?safe=off&tbm=lcl&gl=us