When set up and marketed correctly GMB can deliver branding, engagement, and new customers to your business. If ignored or not marketed properly, Google My Business just becomes another waste of time. Google makes this excellent service available for free. Take advantage and build your business.

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GMB Setup & Optimization
Prepared By:
Terry Mickelson
1221 E. Thatcher Blvd.
Chandler, AZ 85225
480-626-4807

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TERRY MICKELSON
You are here because you want to go grow your
business and get more sales. You are in the right
place!
It is our goal to increase organic (free) traffic to your
site. We know what works and what doesn’t. Our
process is transparent and evolves so we can adapt
to client needs, changes in your industry, and search
algorithms.
Thank you for considering us to
serve your marketing needs!

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We focus on the details and out-of-the-
box thinking. We believe that your
reputation is what helps get you found
and closes sales.
We Are Creative
We perform a complete technical audit
on your website & fix the technical
issues that hurt search engine visibility.
We Analyze
We do SEO a little different. We focus on
creating the right visitor experience, not
stuffing keywords into content. We
make you the trusted authority in your
industry.
We Build Trust
More visitors = MORE SALES! We place
your brand in front of those already ready
to buy the services & products you offer.
We Increase Trust
We provide live reports with results of
each campaign. Plus, you are able to see
exactly what we are doing each step of
the way.
We Report
We are always here for you! You can
count on us to answer your phone calls
and reply to your emails.
We Communicate

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Over 50% of the 1st page GMB real estate is gone (we
went from 7 map listings to only 3... and now there
are local search ads to worry about too! And when
citations alone no longer rank your listings…you
need to stop shooting in the dark, You need proven
GMB Setup Optimization Services designed to
increase your online visibility, build your brand
prominence and increase your listing local
relevance.
We will make sure that your business is setup and
optimized the RIGHT way so you will get the online
visibility you need.
Improve Local Search Rankings
and Increase Online Visibility

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Our Process

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1. Delete/remove duplicate
GMB listings
2. Audit & enter business
name
3. Audit & enter address
4. Audit & enter phone #
5. Audit & enter hours
6. Audit & enter website URL
7. Enter opening date
8. Setup local keyword
tracking report
1. Perform competitor
research
2. Select proper GMB
categories
3. Add service areas
4. Add appointment or
contact URL
5. Add services and
descriptions
6. Add business description
1. Add optimized photos
2. Record & take screenshots
of traffic insights
3. Review Responses
(Instructions)
4. Write optimized GMB
website content
5. Create GMB website
16 GMB posts
● 4x service posts
● 4x blog/info posts
● 4x review posts
● 4x city/location posts
These posts will be scheduled
over a 4 week duration.
Phase 1 Phase 2 Phase 3 Phase 4
Deliverables
You are here because you want to go grow your business and get more sales. You are in the right place! It is
our goal to increase organic (free) traffic to your site. We know what works and what doesn’t. Our process is
transparent and evolves so we can adapt to client needs, changes in your industry, and search algorithms.

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Delete/Remove Duplicate GMB Listings
Having multiple listings for your business address WILL hurt your
rankings. We make sure to check for duplicates and work with you &
Google to remove these.
Audit Business Info
Your brand name & info needs to be consistent across the web. Your
website and other website like social media and directory listing
platforms, need to display the correct business name and other business
info.. We start here with entering the correct business info on your GMB
listing. You may be doing to this wrong.
Create & Verify GMB Listing
If your business does not already have a GMB listing. We will create &
claim one for you. This would require a postcard to be sent to your
business address. Once claimed, we will transfer ownership over to you.
Setup Local Keyword Tracking
Setting up and optimizing your GMB is where every SEO campaign should
begin. There are many factors to rankings, such as how competitive a
niche is. We don't guarantee rankings with this service, but we do
guarantee best practices. However, it is nice to keep an eye on rankings to
see if there are any changes.
Deliverables
Phase 1 explanations

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Perform Competitor Research
Our competitor research will help us determine how and why other
businesses in your industry are ranking for your desired keywords and
search queries. We will use this data to implement our Phase 2 strategy.
Select Proper GMB Categories
This is one of the most important tasks that we perform on your GMB
listing. We select the proper categories based on your niche, services and
competitor research. Proper category selection can increase your search
visibility by over 75%.
Include Service Areas
By adding specific zip codes, towns, cities, and counties we can let Google
know exactly where you service your clients. Both GMB’s with hidden
addresses and visible addresses can include this info to Google.
Add Services & Descriptions
Google provides a section on your GMB listing that displays all of your
services. These services and descriptions are visible to visitors and helps
build trust and authority with your listing. Which can result in higher
rankings and traffic.
Add Business Description
When people search for your brand online you want to be able to explain
to them exactly who you are and what your business provides. This is
another crucial step in optimizing your GMB listing. We will write a unique
& optimized business description for your business and publish it to your
GMB listing. This GMB description is limited to 750 characters, so we have
to make sure we use it wisely.
Deliverables
Phase 2 explanations

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Add Optimized Photos
No GMB listing is complete without photos. We gather and optimize your
photo files with business data such as: name, address, phone #, website
URL, GPS data and contact info.
Record & Take Screenshots Of Traffic
Insights
Recording GMB activity early on will allow us to keep track of your growth.
We go through all data insights that Google provides us within your GMB
and record this data within a shared spreadsheet or dashboard.
Review Responses (Up to 10)
Responding to reviews is highly recommended, especially in more
competitive niches. Not only do customers like to feel appreciated for their
reviews, but it is also a huge trust signal to Google. Using all features that
GMB provides is crucial and responding to reviews does much more than
just increase rankings. We will provide you responses for up to 10 reviews.
Write & Optimize GMB Website Content
We will write 750 - 1000 words of unique content describing your business
and services. All content includes a strong sales copy format. We like to
walk visitors down a path from introduction to call to action. Our format
includes the following sections: introduction, benefits, fear of loss,
solutions, testimonials, services, and a call to action.
We also make sure to optimize this content with your main keywords,
GMB category mentions. Your content will also link out to other social &
directory listing to build trust and relevance with Google.
Create GMB Website
Your GMB listing allows the option to create and optimize a website within
the listing. By using this website feature, we are able to feed Google more
data about your business. The more data the better. Your GMB website
will include the following: header, GMB posts, services & descriptions,
summary of the company, photos, footer with map and contact info.
Deliverables
Phase 3 explanations

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GMB Insights Explained

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Google My Business offers plenty of ways for you to
understand how customers are finding your listing
and how they interact with it. Here are the many
ways you can measure the success of your listing:
● How customers find your listing
● Search queries
● Where customers find you on Google
● Customer actions
● Direction requests
● Phone calls
● Photos
● What your business is known for
How does Google My Business
Insights work?

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Total views refers to how many times a user
sees the business listing. Views are spread
across Google Search and Google Maps.
Views
A direct search refers to a search using your
business name or address. Impressions from
a discovery search refer to generic searches
like “restaurant near me” or “dress shop open
now”.
Searches
Activity insights show what matters most…
which is how searchers are engaging with
your listing. This data show us direction
requests, website visits, calls, & photo views.
Activity
What are Google My Business Insights?
GMB Insights focus on how customers find your listing on Search and Maps, and
what they do after they find it. This data includes information like:

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GMB Insights Graphs
Google My Business insights are also displayed in graphs. This allows you
to check your activity over the course of a week, month, and quarter. We
will go over what these insights mean After all, we are optimizing your
listing to see growth in these graphs.

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The first thing you’ll see on the Insights dashboard is
how customers are finding your listing on Google.
You can set this to view 1 week, 1 month or 1
quarter.
Direct searches are people who have found your
business listing by searching your name or location
directly.
Discovery searches are searches where people have
found your listing through organic keywords or
categories relating to your business.
Branded searches come from search queries about
a brand that is directly related to your business and
happens to stumble upon your listing.
How Customers Search For
Your Business

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This section gives you an inside look at your listing’s
presence on Google Search and Google Maps. This
helps you better understand how customers are
finding your listing, whether it’s through search or
maps.
Businesses that have foot traffic, like a shop,
restaurant or a hotel could have higher Maps results
here than in Search if people are often looking for
directions to the location.
Keep in mind: when both boxes are checked, this
graph is cumulative. Hover over the graph to see the
unique stats between Search and Maps.
Where Customers View Your
Business On Google

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This is a great tool for your Google My Business to
better understand where traffic is coming from. You
can monitor website visitors, direction requests,
phone calls and chats made directly from your GMB
listing.
This also gives you an idea of the performance level
of your GMB efforts overall. If you have low website
traffic funneling in from your listing, consider
creating more posts or updating photos to entice
customers to explore your website.
Customer Actions

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This is a great tool for your Google My Business to
better understand where traffic is coming from. You
can monitor website visitors, direction requests,
phone calls and chats made directly from your GMB
listing.
This also gives you an idea of the performance level
of your GMB efforts overall. If you have low website
traffic funneling in from your listing, consider
creating more posts or updating photos to entice
customers to explore your website.
Direction Requests

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This section gives you an idea of how phone calls are
coming in from your listing. You can measure by day
of week, compared to the week, month or quarter.
If you have high call volume in general, measuring
this statistic can help you gauge your most active
call day or season where you can improve.
Phone Calls

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This section displays the number of times that your
business photos have been viewed, compared to
other businesses.
Google will also give you a percentage of how many
views you receive in comparison to similar
businesses.
Photo Views and Photo Quantity

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TERRY MICKELSON
480-626-4807
For over a decade, Get Found Local has been an agency
that builds brands and businesses. We specialize in
helping service businesses grow by reaching their
customer's when and where they are looking for services.
Our small but effective group of marketing and
technology experts analyze, select and develop the
technologies and results-oriented strategies that will
transform our client's business.
Who is Get Found Local?