Paid social & native advertising platforms such as Taboola, Outbrain, Stumbleupon, Twitter and Facebook are powerful tools to earn additional traffic, shares and coverage beyond the paid click. And by taking a scientific approach to your content promotion, such as A/B testing headlines, crafting strong calls to actions for shares and embeds and designing your content correctly will significantly increase performance.
How To Increase Your Organic Traffic with MarkupKaizen
Learn 5 different ways you can increase your traffic from earned media channels markup. This includes:
The shift in search engines using personalised data and reducing organic results
The latest structured data trends
How to use markup, plugins and code that you can use to increase your earned traffic & CTR from Organic & Social Channels
How to Make Visual Content on a Shoestring BudgetKaizen
In our first year, we made 92 pieces of visual content for SEO campaigns. Despite an internal production budget of £250, we won links off major newspapers and magazines. Here's the exact process we used.
How to Use Native Advertising to Earn Big LinksKaizen
Presented at Search Marketing Day in Warsaw, Poland in June 2014 on how you can use various Native Advertising platforms to help earn links as part of your content marketing strategy.
The Future Of Technical SEO Isn't Your WebsiteKaizen
Google in the future will reduce traffic to ‘traditional’ websites as the mobile revolution continues. Learn how you can leverage this exciting new world of Technical SEO via App Indexing, Deep Linking, Structured Data and how to build your own API.
Working in a digital role and not feeling confident with code? Then this beginners guide is perfect for you.
We take a look at the most popular use cases and occasions where you are likely to face or interact with code, and teach you basics in HTML, CSS & Javascript knowledge that will enable you to complete those tasks.
You will learn the followings:
-HTML & CSS Basics for Editing & Styling Content
- Understanding & Working with a Web-Pages Source Code (Using Inspect Element)
- How to Use EMBED Codes to Display Content from Social Media Platforms & Third-Party Sites (YouTube Videos, Tweets)
- Understanding & Working with 'Tracking Tags' (Google Analytics, Retargeting Pixels via Facebook, Twitter)
- Useful Resources for Ongoing Learning
Search London - The technical factors that every small or local business shou...StrategiQ Marketing
The simplified deck from my presentation at Search London on 10th May 2016. This presentation was a preview from my larger talk that's happening at Ungagged London in June 2016.
How To Increase Your Organic Traffic with MarkupKaizen
Learn 5 different ways you can increase your traffic from earned media channels markup. This includes:
The shift in search engines using personalised data and reducing organic results
The latest structured data trends
How to use markup, plugins and code that you can use to increase your earned traffic & CTR from Organic & Social Channels
How to Make Visual Content on a Shoestring BudgetKaizen
In our first year, we made 92 pieces of visual content for SEO campaigns. Despite an internal production budget of £250, we won links off major newspapers and magazines. Here's the exact process we used.
How to Use Native Advertising to Earn Big LinksKaizen
Presented at Search Marketing Day in Warsaw, Poland in June 2014 on how you can use various Native Advertising platforms to help earn links as part of your content marketing strategy.
The Future Of Technical SEO Isn't Your WebsiteKaizen
Google in the future will reduce traffic to ‘traditional’ websites as the mobile revolution continues. Learn how you can leverage this exciting new world of Technical SEO via App Indexing, Deep Linking, Structured Data and how to build your own API.
Working in a digital role and not feeling confident with code? Then this beginners guide is perfect for you.
We take a look at the most popular use cases and occasions where you are likely to face or interact with code, and teach you basics in HTML, CSS & Javascript knowledge that will enable you to complete those tasks.
You will learn the followings:
-HTML & CSS Basics for Editing & Styling Content
- Understanding & Working with a Web-Pages Source Code (Using Inspect Element)
- How to Use EMBED Codes to Display Content from Social Media Platforms & Third-Party Sites (YouTube Videos, Tweets)
- Understanding & Working with 'Tracking Tags' (Google Analytics, Retargeting Pixels via Facebook, Twitter)
- Useful Resources for Ongoing Learning
Search London - The technical factors that every small or local business shou...StrategiQ Marketing
The simplified deck from my presentation at Search London on 10th May 2016. This presentation was a preview from my larger talk that's happening at Ungagged London in June 2016.
Create - Day 1 - 11:55 - "The Big Search Opportunity You Don’t Even Realise Y...PerformanceIN
Search and social are making a rapid shift towards using personalised data and structured mark-up to serve content, leaving the world of third-party, organic results behind.
As a consequence, some brands are lagging behind and failing to leverage the whole new world of traffic-earning opportunities that exist.
Pete's presentation runs through the latest structured data trends, with lessons on using mark-up, plug-ins and code to increase earnt traffic and click-through rates from from search and social - two of the fastest-growing marketing channels around.
SearchLove London | Ade Lewis 'Becoming a Digital Super-Hero'Distilled
Whilst there are often big differences between working freelance, in-house or as part of an agency, we all face a common set of challenges: how to form lasting relationships with clients, how to learn from our successes, and how to handle things when they go wrong. Ade has actionable tips, tools and takeaways to help us all become digital superheroes.
Marketing Strategies that make money while you sleepWil Reynolds
The power of doing one thing well, allows todays marketer to leverage repeatedly content and startegies that add value. Its hard to do 1 thing well, but when you do, don't try to repeat it! Instead use these tactics to make sure you are getting the most out of it, as these strategies will continue to earn you $$$, while you are sleeping.
Site Speed for Google's Mobile First Index - SMX London 2017Kaizen
Speed performance is one of the strongest factors in the mobile-first index. In this presentation I share unique, first-party data from my in-depth study on how the UK's 700 biggest online retailers rank in terms of mobile site speed, and what you can learn from their successes and failures.
You'll learn how to improve site speed by using technologies such as HTTP/2 and tactics that unlock speed improvements on larger sites.
SearchLove London | Dave Sottimano, 'Using Data to Win Arguments' Distilled
From past experiences with data, Dave knows relying on your gut can be a mistake. Instead, we need to take comfort in the validation of solid data to ensure we’re making profitable decisions. Sharing real client examples, Dave will run through the essential steps: how to decide on a hypothesis, create conditions, and gather data.
SEO and What You Need to Know to Plan for 2017Marketing Mojo
What do you need to do to plan for 2017? Janet Driscoll Miller, Marketing Mojo president & CEO, covers the things you need to know about SEO before you create your marketing plan.
Presentation for Central Virginia American Marketing Association (CVAMA)
If you're an Internet marketer and have to do any kind of site audits, you may benefit from this presentation. It culminates in a Google Doc with 300+ audit checkpoints.
Ungagged 2015 Las Vegas 17 SEO, Conversion & Monetization TemplatesRoland Frasier
This is my presentation from Ungagged 2015 live event in Las Vegas. It provides 17 proven templates that we used to add millions of dollars in revenue to our businesses in 2015.
SEO on the SERPs - Brighton SEO Closing TalkRand Fishkin
Rand's presentation from Brighton SEO, Fall 2018 focusing on the shifts in Google's behavior toward the SERP and away from referring outlinking traffic.
Optimising Content For Voice Search & Virtual AssistantsKaizen
In the age of mobile devices and virtual assistants, the future of SEO requires optimizing content for voice search. New devices such as Apple's Siri, Amazon Echo and Google Home are further accelerating the trend toward voice search. Marketers and merchants must prepare now for a future in which voice and virtual assistants play a much larger role in content discovery and conversions. This session explores how to optimise your content and user experience for a future in which half or more of all queries will be voice-driven.
How to use data storytelling for link buildingKaizen
Learn the 8 key success factors for building links using data storytelling based on an analysis of over 500 data visualisation content pieces I've launched.
Find out how to build a successful data story from scratch. This includes tools that will find data stories worth telling, tactics to make it newsworthy, resources to scale up your data and best practices for using data visualisation.
Originally presented at SEODay.dk in January 2019.
Creating a Content Promotion Plan that Works | Digital Marketing for Business...Casie Gillette
The idea of “If you build it, they will come” doesn’t apply to content. In fact, with so much content being created every day, just getting your piece to stand out has become a major challenge for businesses. The good news is, content marketing, when done right, can drive traffic, social shares, and links. More importantly, it can drive the right traffic, social shares from industry influencers, and links from relevant sources. The key is in the promotion strategy.
This presentation looks at how businesses can create a content promotion strategy from start to finish. Understand how to identify relevant post topics, find and reach influencers, and get those influencers to share your content when it launches. See real life examples and the tools that can help content marketers succeed.
Create - Day 1 - 11:55 - "The Big Search Opportunity You Don’t Even Realise Y...PerformanceIN
Search and social are making a rapid shift towards using personalised data and structured mark-up to serve content, leaving the world of third-party, organic results behind.
As a consequence, some brands are lagging behind and failing to leverage the whole new world of traffic-earning opportunities that exist.
Pete's presentation runs through the latest structured data trends, with lessons on using mark-up, plug-ins and code to increase earnt traffic and click-through rates from from search and social - two of the fastest-growing marketing channels around.
SearchLove London | Ade Lewis 'Becoming a Digital Super-Hero'Distilled
Whilst there are often big differences between working freelance, in-house or as part of an agency, we all face a common set of challenges: how to form lasting relationships with clients, how to learn from our successes, and how to handle things when they go wrong. Ade has actionable tips, tools and takeaways to help us all become digital superheroes.
Marketing Strategies that make money while you sleepWil Reynolds
The power of doing one thing well, allows todays marketer to leverage repeatedly content and startegies that add value. Its hard to do 1 thing well, but when you do, don't try to repeat it! Instead use these tactics to make sure you are getting the most out of it, as these strategies will continue to earn you $$$, while you are sleeping.
Site Speed for Google's Mobile First Index - SMX London 2017Kaizen
Speed performance is one of the strongest factors in the mobile-first index. In this presentation I share unique, first-party data from my in-depth study on how the UK's 700 biggest online retailers rank in terms of mobile site speed, and what you can learn from their successes and failures.
You'll learn how to improve site speed by using technologies such as HTTP/2 and tactics that unlock speed improvements on larger sites.
SearchLove London | Dave Sottimano, 'Using Data to Win Arguments' Distilled
From past experiences with data, Dave knows relying on your gut can be a mistake. Instead, we need to take comfort in the validation of solid data to ensure we’re making profitable decisions. Sharing real client examples, Dave will run through the essential steps: how to decide on a hypothesis, create conditions, and gather data.
SEO and What You Need to Know to Plan for 2017Marketing Mojo
What do you need to do to plan for 2017? Janet Driscoll Miller, Marketing Mojo president & CEO, covers the things you need to know about SEO before you create your marketing plan.
Presentation for Central Virginia American Marketing Association (CVAMA)
If you're an Internet marketer and have to do any kind of site audits, you may benefit from this presentation. It culminates in a Google Doc with 300+ audit checkpoints.
Ungagged 2015 Las Vegas 17 SEO, Conversion & Monetization TemplatesRoland Frasier
This is my presentation from Ungagged 2015 live event in Las Vegas. It provides 17 proven templates that we used to add millions of dollars in revenue to our businesses in 2015.
SEO on the SERPs - Brighton SEO Closing TalkRand Fishkin
Rand's presentation from Brighton SEO, Fall 2018 focusing on the shifts in Google's behavior toward the SERP and away from referring outlinking traffic.
Optimising Content For Voice Search & Virtual AssistantsKaizen
In the age of mobile devices and virtual assistants, the future of SEO requires optimizing content for voice search. New devices such as Apple's Siri, Amazon Echo and Google Home are further accelerating the trend toward voice search. Marketers and merchants must prepare now for a future in which voice and virtual assistants play a much larger role in content discovery and conversions. This session explores how to optimise your content and user experience for a future in which half or more of all queries will be voice-driven.
How to use data storytelling for link buildingKaizen
Learn the 8 key success factors for building links using data storytelling based on an analysis of over 500 data visualisation content pieces I've launched.
Find out how to build a successful data story from scratch. This includes tools that will find data stories worth telling, tactics to make it newsworthy, resources to scale up your data and best practices for using data visualisation.
Originally presented at SEODay.dk in January 2019.
Creating a Content Promotion Plan that Works | Digital Marketing for Business...Casie Gillette
The idea of “If you build it, they will come” doesn’t apply to content. In fact, with so much content being created every day, just getting your piece to stand out has become a major challenge for businesses. The good news is, content marketing, when done right, can drive traffic, social shares, and links. More importantly, it can drive the right traffic, social shares from industry influencers, and links from relevant sources. The key is in the promotion strategy.
This presentation looks at how businesses can create a content promotion strategy from start to finish. Understand how to identify relevant post topics, find and reach influencers, and get those influencers to share your content when it launches. See real life examples and the tools that can help content marketers succeed.
Expert Tactics to Accelerate your Sales OnePageCRM
''How these two tactics generated $millions in B2B sales''. An expert webinar on inbound and outbound prospecting. Presented by VP of Growth at OnePageCRM, Alan O'Rourke and special guest Neil Patel, founder of Crazy Egg, Kissmetrics & Quicksprout.
The value of storytelling for marketing has been all but evangelized in recent years, and for good reason. A well-crafted story has the ability to clearly convey a message, motivate emotion in a buyer, and even build loyal relationships to a brand. But how do you actually create a storytelling campaign from beginning to end? How do you incorporate it into blogs, emails, and brief social media posts. This talk will discuss the steps you need to take to find the right idea, put it to the keyboard, and create your campaign from beginning to end.
Digital Marketing Strategies B2B Companies Must UseJoe Martinez
My slides from BizExpo 2017. Originally presented on 5/24/17 at Potawatomi Hotel & Casino. Users in attendance learned B2B strategies to help grow their businesses online.
Whats Happening in SEO in 2013 - WordCamp Boston 2013Casie Gillette
Casie Gillette's presentation from WordCamp Boston 2013. Learn what's happening in SEO and get the tools and wordpress plugins to help you be successful.
How to Overcome Your Client’s Expectations of Impossible ResultsStoney deGeyter
The expectation gap between what web marketing clients think they'll get and what really happens is far and wide. Learn what you can do to overcome this expectation gap and make sure clients understand what constitutes a successful web marketing campaign.
How to Lose Your B2B PPC Account - PPCKirk Hero Conference LondonKirk Williams
In this presentation I gave at Hero Conference 2015 in London, I discuss the importance of keeping the person in mind in your B2B Google Adwords & Bing Ads accounts by identifying the person revealing intent in keywords, breaking bad landing page addictions, and getting the right ad to the right person at the right time with remarketing ideas.
Integrating Content, Search & Social | Pubcon Las Vegas 2016Casie Gillette
At Pubcon Las Vegas 2016, Casie Gillette shows how integrating search, social, and content data can lead to a better overall marketing strategy. See how tools like Google Analytics, BuzzSumo, SEMRush, Twitter Analytics, Answer the Public and more can provide your team with real insights and help you make better messaging decisions.
The Evolution of Marketing for Telecom, IT and Cloud CompaniesAngela Leavitt
Delivered by Angela Leavitt of Mojo Marketing at ITExpo and MicroCorp Partner Event in January 2016. This presentation covers connection economy marketing, inbound marketing, web marketing and how telecom, IT and cloud companies can best leverage these strategies.
Digital Advertising Beyond Google and FacebookJoe Martinez
When people think of online advertising the first places marketers go to usually are Google and Facebook. While there is nothing wrong with these channels, businesses have more options than Google and Facebook. Attendees will see they have more options than ever before to find their target audience and drive business whether they are B2B, ecommerce, or a brick & mortar location. Besides Google and Facebook, this session will go over how businesses can utilize YouTube, Bing, Quora and Waze to drive more sales at a lower cost. Attendees will get an understanding of what targeting options they have for each channel. They will also learn which channel is the right fit for each stage of the buyers funnel. We will also cover what type of ad content and copy works better on each channel to help moving the user along the buyers journey.
Taking your Digital Marketing from 0 to 100mphVolume Nine
Are you a startup or new brand? Are you launching a brand new product? Starting from scratch is difficult, but planning a holistic digital marketing strategy will help take your bright-eyed unicorn and deliver it to the masses- all on a tight budget.
Ad messaging throughout the funnel and across platforms: What's driving succe...Andrea Cruz
All the targeting in the world won't save you from bad creative.
Join Andrea Cruz, Associate Director, Digital Marketing at KoMarketing, to learn what messaging really works throughout the funnel and how to get your B2B audience to convert. From ToFu down through BoFu, we'll take a look at what types of copy and ad types are currently driving success in the most common B2B platforms: Google Ads, LinkedIn Ads, and Facebook Ads.
After this session, you'll be able to:
Write copy for your B2B audience, regardless of where they are in the funnel
Modify your creative to what works best on each platform
Build sustainable strategies to nurture your prospects
Similar to Using Paid Social & Native Ads to Amplify Reach (SMX London 2015) (20)
Our founder & CEO, Pete Reis-Campbell, was the featured keynote speaker at the University of Leicester's recent Career Sucess webinar. Pete discussed how he built Kaizen and the importance of having an entrepreneurial mindset.
How to Effectively Scale and Manage Your Brand’s Link Building ActivityKaizen
From our November webinar with Head of Creative, Sarah Fleming. Sarah’s presentation explored:
- How to run successful link building campaigns in all industries, including finance, insurance, fashion, travel and more
- Building SEO authority and trust across your brand’s target topic entities whilst remaining relevant to the news agenda
- How to measure the effectiveness of your link building activity against key targets and SEO goals
Selling yourself the right way... it's easy!Kaizen
Hannah Ajala - Journalist @ BBC
Hannah's talk explores what it takes to be a journalist and what digital PR's need to bear in mind when creating and maintaining relationships with publishers. Including:
Effective branding and networking
What makes an eye-catching story
How to pitch to journalists
How to maintain good relationships with journalists
Understanding the niche, you're pitching to
Why audience takeaways are important
Less brand, more story
Keep it Fresh: tips to take your strategy & client offering one step further ...Kaizen
Marina Plummer - Senior Digital PR Manager @ Kaizen
COVID-19 shook the world of Digital PR, as the words 'static' and 'interactive' became more clunky and a thing of the past, making way for more hybrid and flexible content formats such as data stories and proactive reactive PR as a result.
As an agency, it is CRUCIAL to keep things fresh, not only to keep the clients you have but also to get new ones. As a result, brand focus has become the crux of our pitch process, and moving away from standard slides, starting with a blank canvas has done wonders for client wins and also employee motivation.
During this talk, Marina will discuss how to keep your strategy fresh and wow either a current or potential client to show them that you are ahead of everyone else.
Avoiding Boycotts & Backlashes: how to navigate content marketing for LGBTQ+ ...Kaizen
Lottie Maddison - Influencer Marketing Manager @ Kaizen
When talking to LGBTQ+ audiences, many brands manage to f* it up and appear ignorant at best, tokenistic at worst, or just downright rude.
So, I offer a frank and informative 101 guide on how to communicate with LGBTQ+ audiences.
With more Gen-Z and millennials identifying as anything other than heterosexual than ever, now’s the time to get it right.
Link Building: how to sell the idea to your CMO and manage your agency for re...Kaizen
Kirsten Beacock - Corporate Comms and PR EMEA @ Lastminute.com
Having been in Digital PR for more than a decade, Kirsten will explore her tips on working with agencies to get real results. She’ll cover everything from how to nail the brief to how to sell link building in-house to the CMO and beyond.
Technical SEO for Large eCommerce Websites 💻Kaizen
Our Senior SEO Manager, Serena Pearson gave this talk at brightonSEO Summer 2021. Serena discussed how to audit large websites where you can't crawl everything.
The True SEO Value of Links - No-Follow vs. Follow Link Experiment 🔗Kaizen
Our Head of Creative, Sarah Fleming gave this talk at brightonsSEO Summer 2021. Sarah ran through an experiment we conducted here at Kaizen on nofollow links.
Striking the Perfect Balance Between 'Safe' & 'Risky' Campaigns for Client & ...Kaizen
Our Senior Digital PR Manager, Marina Plummer gave this talk at brightonSEO's Online PR Show. Marina discussed how having a balance of safe & risky campaigns is the best way to drive success.
How to Optimise for Voice Search, Shopping & AI (Alexa, Google Home)Kaizen
Apple's Siri, Amazon Alexa and Google Assistant are further accelerating the trend towards voice search. Marketers and merchants must prepare now for a future in which voice and virtual assistants play a much larger role in content discovery and driving conversions. This session explores how to optimise your content and user experience for a future in which half or more of all queries will be voice–driven.
We’ve made a study of nearly fifty major finance and FinTech companies which have been making use of content marketing, for the purposes of link building or gaining press coverage in order to track the most successful, and the trends which guided their creation. This included 220 pieces of content and over 2750 backlinks created over the past five years, and featured five of Kaizen’s clients, for whom we have produced some of the pieces of content.
SERPs to Markup: How to Increase Your Earned TrafficKaizen
As Search Engines & Social Networks continually shift towards using personalised data and reduce organic results, this presentation runs through the latest structured data trends and how you can use markup, plugins and code that you can use to increase your earnt traffic & CTR from Organic & Social Channels.
6. searchmarketingexpo.com
@PeteCampbell
kaizensearch.co.uk#SMX #23A1
“Assuming people would more likely read
news stories – than adverts, businesses
began writing adverts in the form of news
copy. Newspaper editors agreed to print
them for money.”
Linda Lawson, 1988
THESE WERE CALLED ‘READING NOTICES’
Full Article: http://bit.ly/1HrFeiO
27. searchmarketingexpo.com
@PeteCampbell
kaizensearch.co.uk#SMX #23A1
Average CPC £0.60 / $0.90 £0.10 / $0.15
Average CTR 0.07% 0.10%
Bounce Rate 85% 79%
Minimum Spend £6.50 / $10 £665 / $1000
Self-Selve Option Yes Yes
B2C Suitability Good Good
B2B Suitability Good OK
Top 5 Publishers
CNN, Yahoo!, The Guardian,
The Telegraph, Fast Company
Daily Mail, ViralNova, AOL,
HuffPost, Hearst Magazines
* Based on January to April 2015 Kaizen Data
54. searchmarketingexpo.com
@PeteCampbell
kaizensearch.co.uk#SMX #23A1
USE ADVANCED TARGETING OPTIONS
ü Use the Power Editor – Edit in Bulk
https://www.facebook.com/ads/manage/powereditor/
ü Create Multiple Ads and A/B Test Ad Set
ü Use Partner Data
ü Use Custom Audiences - Target based on Email Lists)
ü Add a Conversion Pixel to Measure Goals
https://www.facebook.com/ads/manage/convtrack/
58. searchmarketingexpo.com
@PeteCampbell
kaizensearch.co.uk#SMX #23A1
USE TWITTER CARDS TO MAXIMISE CTR
• Promoted Cards
• Lead Gen - Capture Email
• Website - Drive Clicks to Content
• Set Headline
• Social Image
• CTA Button
• App Cards
• Organic Cards
• Get Approved - http://bit.ly/1jjwSw5
• Card Types
• Summary + Summary Image
• Product
• Photo / Video
• Apps
59. searchmarketingexpo.com
@PeteCampbell
kaizensearch.co.uk#SMX #23A1
CREATING THE PERFECT PROMOTED TWEET
ü Target followers over keywords = more engagement
ü Ideal format: Question, Solution, Call to Action, Link.
ü Don’t include Hashtags / @Handles if driving to a URL
ü Run 5 x Tweets & Segment by targeting different keyword sets
ü Add a Conversion Pixel to Measure Goals
68. searchmarketingexpo.com
@PeteCampbell
kaizensearch.co.uk#SMX #23A1
THIS IS NOT GOOD ENOUGH – DON’T EVEN BOTHER
Interesting Jobs With Good Salaries
Published 21/05/2015 by Pete Campbell
Job Title: Ice Cream Taster
Salary: £39k ($60k) with unlimited free ice cream
Description: Evaluate ice cream in terms of taste, texture, smell, and other elements
Qualifications: You need a degree in food science to land this job not just a love for ice cream.
Job Title: Sommelier (aka Wine Expert)
Salary: £33k ($51k)
Description: Manages a business’ wine collection to offer clients recommendations and travels the world to
source new products
Qualifications: Training and certification programmes and years of training.
Job Title: Food Stylist
Salary: £50k ($77k)
Description: Prepare and style food for adverts and magazine shoots
Qualifications: A passion for food with a creative eye and demonstrable interest in the area through taking
courses and relevant qualifications.
78. searchmarketingexpo.com
@PeteCampbell
kaizensearch.co.uk#SMX #23A1
DESIGN HACKS TO INCREASE ENGAGEMENT
ü HOST CONTENT ON SEPARATE MICRO-SITE
ü MINIMISE BRANDING
ü BE DIGESTIBLE - USE LISTS, SUB-HEADINGS
ü ADD VISUALS TO EVERY HEADING, PARAGRAPH
ü ADD A ‘SHARE’ BUTTON TO IMAGES - http://bit.ly/1zYgUyI
ü ADD A ‘TWEET THIS QUOTE’ BUTTON - http://bit.ly/1FlGtjz
ü ‘ORIGINAL’ SOCIAL BUTTONS OVER ‘PRETTY’ ONES
79. searchmarketingexpo.com
@PeteCampbell
kaizensearch.co.uk#SMX #23A1
Use Open Graph Tags & Social Images
Pre-populate headlines, & rich media
on Facebook, Twitter & LinkedIn
You need these tags on your site:
• OG:Type
• OG:Locale
• OG:Title
• OG:Publisher
• OG:Description
• OG:Image (1200px by 628px)
http://ogp.me/