The lion's share of searchers goes to Google and click on the MAPS Listings more than any other area when looking for Restoration Contractors. In this presentation I will share: - Our Proven 4 Step Formula for Getting Restoration Businesses Ranked on The Google Maps in even the most competitive markets. - The #1 issue that could be preventing your company from ranking on the Maps in your area. - The key ingredient for a top 3 listing and how to leverage it for great long-term results. - How to properly claim & optimize your Google My Business listing beyond just typing in your PIN. - How to develop your authority through proactive citation development & the best tools to automate the process. - How to identify inconsistency with your NAP profile across the web and how to clean it up for improved rankings.

2. The Digital Dominance
Method

3. What we will cover today
• The latest updates with the Google Map
Listing
• Biggest Issues that could be preventing you
from ranking
• Our proven model for ranking in the 3 pack
• Best tools systematize and automate the
heavy lifting

4. Do Google Maps
Matter?

5. 44% of
Clicks and
Calls

6. YES! Google Maps
Matter

7. YES!
Google Maps Drives Calls
You can’t rely on Pay-Per-Click Alone

8. The Biggest Changes
• Google is serving Paid Ad’s in Map Results
• Google Local Services is LIVE in most major
markets
• Local Services + Google Maps

13. What could be hurting your
rankings on Maps?
1. You need office in the city you are targeting to
rank well on Google Maps.
2. Did you try to SPAM Google with fake locations?
3. Inconsistent Name, Address, Phone Number
Profile
4. Did you SPAM your city in company name or
categories
5. Do you have enough reviews across the web?

16. Own the Search Results
• Home Services
• Map Listings
• 3rd Party Listings (Angie’s
List )
• Organic Listings

17. Rank in the 3 Pack

18. Optimize the H*ck out of your
Google My Business Listing
• Make sure you have a login for your Google My Business Account
• Update Your Company Name to Read “Company Name”) – E.G. Don’t
Add any keywords here
• Add your Website Address – This will create an important inbound link
• USE a LOCAL NUMBER (800#’s Won’t Do The Trick)
• Use a Local Address (NO PO BOX or UPS Store).
• Upload PHOTOS – AS MANY AS POSSIBLE – Use personal Photos –
Pictures of yourself (the owner), Pictures of Your Staff, Pictures of the
Office, Pictures of Your Trucks, Your Equipment, Your Logo, Coupons,
Pictures of your work. People Connect & Resonate With People.
Leverage that in your Map Listing
• Completely Fill It Out (additional categories, services)
• Make Sure Your Primary Category Is The Money Maker

21. Google My Business Best
Practices
• Update your photos & add to them on a
consistent basis
• Leverage Google Posts by posting at least
once every 90 days
• Respond to reviews
• Answer questions that get posted
• Make the first sentence count. Only the first 16-
20 words show up in a preview

22. 2. Build Citations &
Consistency with NAP (Name,
Address, Phone Number)
• Lot’s of citations across the web
• Consistent Reference of Company Name, Address &
Phone Number
• Limited Duplicate / Incorrect Business Information

23. Pay Attention to Aggregators

24. Best Tools for Citations

25. TOP Citations for
Restoration Contractors

26. ASK EVERY
CUSTOMER FOR A
REVIEW ON GOOGLE

27. Strategy for driving consistent reviews
• Leverage TOOLS to request a review after every service call
• Leave a printed review card
• Train your tech’s to plant the seed & deliver a world class
experience
• Make a call after the service to walk them through the review
process
• Build reviews & recognition into your company culture

28. 28
Best Tools for Review Automation

29. On Page Optimization
Make sure it’s fast and looks great on mobile
Figure out the important keywords
Build out specific pages for services

30. FREE:
Marketing Strategy Session
• Analysis of Online Visibility
• Custom Keyword List of most important search terms
• Ranking Report showing where you rank currently
• Analysis of Online Directory Listings & Consistency
• Analysis of Online Reviews and Reputation
• Analysis of Social Presence
• Analysis of Website Conversion Effectiveness
CALL 404-260-3213
Book here: www.restorationmarketing.link/strategy