This document provides information about optimizing listings on Google Maps for plumbing and HVAC businesses. It discusses the key changes to Google Maps, including the reduction from 7 to 3 listings and the inclusion of paid ads. It outlines a proven formula for ranking in the top 3 listings, including claiming and optimizing the Google My Business listing, building accurate citations across the web, obtaining many real reviews, and on-page website optimization. The presenter is identified as an expert on internet marketing for plumbing contractors.

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2. Need Your Attention Please...
• Turn off cell phones
• Turn off Facebook
• If you're a Plumbing or HVAC Business owner
and you're serious about getting better results
in 2017 the next 60-90 minutes will change
your life
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3. What we will cover today
• The latest updates with the Google
Map Listing
• 5 Biggest Issues that could be
preventing you from ranking
• Our proven model for ranking in the 3
pack
• Best tools systematize and automate
the heavy lifting
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4. Who Am I & Why Should You Listen To Me?
• Author of the Complete Guide to Internet Marketing for Plumbing
Contractors & How to Triple your Sales by Getting Your Internet Marketing
Right
• Active member of the PHCC, QSC, Nexstar Network, Service Roundtable &
ACCA
• Spoken at PHCC, QSC & other industry events across the US.
• Articles published in Plumbing & Mechanical, Contractor Mag & HVAC Insider
• Widely accepted as the premier expert in the internet marketing for
Plumbing & HVAC Businesses
• Worked with Plumbing & HVAC Business Across the US & Internationally
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5. Hundreds of Plumbing &
HVAC business owners…

6. This is what we do
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Why Maps Listings Are Important

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Why Maps Listings Are Important
It’s the most clicked area in the SEPS

9. The Biggest Changes
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• Google Map Listing reduced from 7 results to 3
• Google is serving Paid Ad’s in Map Results
•Testing Google Home Services in San Diego & other
markets near California
• Home Services + Google Map
• Critical to complete Advanced Verification
Process
• Not so new…Google Paces now referred to Google
My Business

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7 Pack is now a 3 Pack

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7 Pack is now a 3 Pack
• Big opportunity
for those in top 3
• Will result in a
noticeable drop
for those outside
of the top 3

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Google Is serving Paid Ads in Map Results

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Google Is serving Paid Ads in Map Results
• Synergy between
PPC / Adwords &
Google Maps /
SEO

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Maps + Home Services in California

15. Advanced Verification
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•Must have enhanced verification to participate in Google Home
Services
•If you are based in California…you should do this!
•Must have real physical office
•Goole will run a background check on you & your company
•Powered by Pinkerton
https://adwords.google.com/homeservices/
pro/signup

16. Advanced Verification
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Confirm your business info
To review and confirm your business info for advanced verification:
1. Navigate to advanced verification.
2. Enter the business owner’s full name and address, then enter the best phone number to
reach you.
3. Choose your Google My Business location in San Diego or Los Angeles. If you have
multiple locations, select your primary location in San Diego or Los Angeles.
4. Enter your company EIN number, the type of business, and the registered principal.
5. Enter your professional license.
6. Review and update your business hours. If you haven't yet entered business hours,
you’ll need to add them to complete advanced verification.
7. Select all cities your serve from the list. Only businesses in Greater San Diego and Los
Angeles are eligible for advanced verification at this time.
https://adwords.google.com/homeservices/pro/signup

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Home Services in California

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Own the Search Results
• Home Services
•Map Listings
•3rd Party Listings
(Angie’s List /
Yext)
•Organic Listings

19. Google says it has reduced fake Google
Maps listings by 70% since 2015
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20. What could be hurting your
rankings on Maps?
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1. You need office in the city you are targeting
to rank well on Google Maps.
2. Did you try to SPAM Google with fake
locations?
3. Inconsistent Name, Address, Phone Number
Profile
4. Did you SPAM your city in company name
or categories
5. Do you have enough reviews across the
web?

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Our Proven Formula for getting
ranked in the 3 Pack

22. 1. Claim & Optimize your Google My
Business Listing
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• Make sure you have a login for your Google My Business Account
• Update Your Company Name to Read “Company Name”) – E.G. Don’t Add
any keywords here
• Add your Website Address – This will create an important inbound link
• USE a LOCAL NUMBER (800#’s Won’t Do The Trick)
• Use a Local Address (NO PO BOX or UPS Store).
• Upload PHOTOS – AS MANY AS POSSIBLE – Use personal Photos – Pictures of
yourself (the owner), Pictures of Your Staff, Pictures of the Office, Pictures of
Your Trucks, Your Equipment, Your Logo, Coupons, Pictures of your
work. People Connect & Resonate With People. Leverage that in your Map
Listing
• List your hours of operation & services offered

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Claim & Optimize your
Google My Business Listing

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Claim & Optimize your
Google My Business Listing

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2. Build Citations & Consistency
with NAP (Name, Address, Phone
Number)
• Lot’s of citations across the web
• Consistent Reference of Company Name,
Address & Phone Number
• Limited Duplicate / Incorrect Business
Information

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Pay Attention to Aggregators

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Best Tools for Citations

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www.Plumberseo.net/scan
Run a FREE Citation Consistency &
Accuracy Check

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www.Plumberseo.net/scan

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www.Plumberseo.net/scan

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www.Plumberseo.net/scan
Run a FREE Citation Consistency &
Accuracy Check

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Citations - Best Practice
• Manually Claim & Optimize Google My Business
• Use a tool like YEXT for direct API to 50 of the top
citation listings
• Get listed in major Data Aggregators
• Leverage a tool like BrightLocal Citation Finder
or WhiteSpark to find niche listing opportunities

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TOP Citations for Plumbing & HVAC

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TOP Citations for Plumbing & HVAC

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www.Plumberseo.net/Citations
Our List of The Best Citations for
Plumbing & HVAC Contractors

36. 3. Lot’s Of (REAL) Reviews

37. Strategy for driving consistent reviews
• Leverage TOOLS to request a review after every
service call
• Leave a printed review card
• Train your tech’s to plant the seed & deliver a world
class experience
• Make a call after the service to walk them through
the review process
• Build reviews & recognition into your company culture

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Best Tools for Review Automation

39. 4. On Page Optimization

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Our Proven Formula for getting
ranked in the 3 Pack

41. FREE:
2017 SEO Review
• Analysis of Online Visibility
• Custom Keyword List of most important search
terms
• Ranking Report showing where you rank currently
• Analysis of Online Directory Listings & Consistency
• Analysis of Online Reviews and Reputation
• Analysis of Social Presence
• Analysis of Website Conversion Effectiveness
CALL 866-610-4647

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www.Plumberseo.net/maps
Google Maps Resources, Links, Slides

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Call us Directly at 866-610-464
or
www.plumberseo.net/schedule