It's who you know - Leveraging social media for your career or business. Find out how to harness the power of social media in a business setting. Expert guest speakers share their experiences and ways to utilise this effective tool. Social media enables businesses to connect and communicate with a number of stakeholders on a global scale unlike ever before - Are you linkedin?
Think your skills at Facebook stalking, refreshing Twitter streams or Googling yourself will lead you nowhere? Think again! Social media can be a great way to build online presence, educate yourself and discover new professional opportunities. Feeling overwhelmed? NY Creative Interns is here to help you get started on a social networking extravaganza that will lead you to the internship or job of your dreams.
Lead by NYCi team members Emily Miethner and Marny Smith.
This presentation was hosted by The Wix Lounge, a free work and event space for creative professionals in New York City.
Topics Covered
Twitter
Facebook
Linkedin
Blogging
Build your professional network, intentionally. Networking happens in 3 different modes: in person, in print and online. Take the steps to build your community and your professional network. Taught by Jodi Womack. June 2011.
Think your skills at Facebook stalking, refreshing Twitter streams or Googling yourself will lead you nowhere? Think again! Social media can be a great way to build online presence, educate yourself and discover new professional opportunities. Feeling overwhelmed? NY Creative Interns is here to help you get started on a social networking extravaganza that will lead you to the internship or job of your dreams.
Lead by NYCi team members Emily Miethner and Marny Smith.
This presentation was hosted by The Wix Lounge, a free work and event space for creative professionals in New York City.
Topics Covered
Twitter
Facebook
Linkedin
Blogging
Build your professional network, intentionally. Networking happens in 3 different modes: in person, in print and online. Take the steps to build your community and your professional network. Taught by Jodi Womack. June 2011.
Authors: Sam Mandolfo & John Kreicbergs
Add'l Credits: Mark Logan, Joe Grigsby
Each and every one of us owns a personal and professional brand that we must manage. From digital natives to technophobes, from advertising junior creatives to CEOs, we now must embrace the role that online social media tools can and do play in shaping that brand. Looking for a job? Want to make new professional connections? Or simply wondering how you can amp your online image? Then come and learn the how-tos, don’t-dos and self-branding horror stories around LinkedIn, Facebook and Twitter.
What could be the life of you with the social networking websites? What could be the impact and how it is very helpful in our society? Why it has become an essential part of our virtual personality and society?
Kent House and KUSBP "Using Social Network sites to develop business" eventKent House
Kent House and Keele University Science and Business Park presentation for local businesses on how to take advantage of social networking techniques, social media, and social marketing.
Revealed: NEW, Artificially Intelligent Web-App Will Write, Create, Host, Publish AND Syndicate Profit-Producing Videos FOR YOU In ANY Language and ANY Niche In 3 Minutes or Less!
Digital Footprints: Using the Internet to enhance your career prospectsMatt Lingard
Presentation slides for the LSE Careers Service / LSE Centre for Learning Technology Workshop 25/01/2010. Related links: http://delicious.com/lsecareers/DigitalFootprint
Be remarkable in how you approach your relationship building. Build a network that really makes a difference to you and others. More than collecting connections, Networlding provides a proven methodology and support system to enable you to develop mutually beneficial relationships, connect globally and create incredible opportunities. This slideshow provides you with insight into Networlding and the methodology guaranteed to make a difference to your career and personal success.
http://www.connectcreate.co.uk/
Slides created by Kwai Yu http://www.leaderscafe.co.uk
This is the slideset from a presention I gave to the WWNG, a Grenoble, France based English language social networking group. In the presentation, I share 8 tips on optimizing your LinkedIn profile to get the most out of this powerful, online, networking community.
Authors: Sam Mandolfo & John Kreicbergs
Add'l Credits: Mark Logan, Joe Grigsby
Each and every one of us owns a personal and professional brand that we must manage. From digital natives to technophobes, from advertising junior creatives to CEOs, we now must embrace the role that online social media tools can and do play in shaping that brand. Looking for a job? Want to make new professional connections? Or simply wondering how you can amp your online image? Then come and learn the how-tos, don’t-dos and self-branding horror stories around LinkedIn, Facebook and Twitter.
What could be the life of you with the social networking websites? What could be the impact and how it is very helpful in our society? Why it has become an essential part of our virtual personality and society?
Kent House and KUSBP "Using Social Network sites to develop business" eventKent House
Kent House and Keele University Science and Business Park presentation for local businesses on how to take advantage of social networking techniques, social media, and social marketing.
Revealed: NEW, Artificially Intelligent Web-App Will Write, Create, Host, Publish AND Syndicate Profit-Producing Videos FOR YOU In ANY Language and ANY Niche In 3 Minutes or Less!
Digital Footprints: Using the Internet to enhance your career prospectsMatt Lingard
Presentation slides for the LSE Careers Service / LSE Centre for Learning Technology Workshop 25/01/2010. Related links: http://delicious.com/lsecareers/DigitalFootprint
Be remarkable in how you approach your relationship building. Build a network that really makes a difference to you and others. More than collecting connections, Networlding provides a proven methodology and support system to enable you to develop mutually beneficial relationships, connect globally and create incredible opportunities. This slideshow provides you with insight into Networlding and the methodology guaranteed to make a difference to your career and personal success.
http://www.connectcreate.co.uk/
Slides created by Kwai Yu http://www.leaderscafe.co.uk
This is the slideset from a presention I gave to the WWNG, a Grenoble, France based English language social networking group. In the presentation, I share 8 tips on optimizing your LinkedIn profile to get the most out of this powerful, online, networking community.
Put Your Money Where Your Mouth Is - Pay Per Click Advertising - A Case Study...The Creative Collective
What would you say if we were to tell you that rather than throwing valuable marketing and advertising dollars out there month after month in the hope that the right people will see your advertisement or marketing and take some action, that THERE IS A WAY TO KNOW the right people will see your advertisement for sure, and that you won't pay a dime unless they actually notice and click on your ad? Sound good? Welcome to the world of pay per click advertising!
At our Web Wednesday event, an exciting line up of knowledgeable panellists took attendees through the ins and outs of pay per click advertising as it applies to Google Adwords and Facebook.
Yvette Adams Director of The Creative Collective provides insightful presentation slides on LinkedIn as presented at The Creative Collective's Become a Social Media Super Hero workshop. This presentation will help you learn more about social media and how it can impact your business.
Zoe DeLuca, Social Media Marketing Specialist provides insightful presentation slides on Tools Automation as presented at The Creative Collective's Become a Social Media Super Hero workshop. This presentation will help you learn more about social media and how it can impact your business.
The Benefits of Social Media - VAL - Future Focus 15Paul Webster
Slides delivered as part of the 'Benefits of Social Media' workshop at Voluntary Action LeicesterShire Future Focus 15 conference on 7th September 2015
The Benefits of Social Media - VAL - Future Focus 15Paul Webster
Slides delivered as part of the 'Benefits of Social Media' workshop at Voluntary Action LeicesterShire Future Focus 15 conference on 7th September 2015
Social Media Marketing for Small Business 101Matt Granfield
An overview of how the marketing landscape has changed and a series of case studies on how social media marketing has been beneficial for a range of Australian small, medium and large businesses.
How Market Your Business Using Facebook 2009 New3 EbizSocial Jack
Just released for June - including new Facebook features!
LIVE June16th at 11:00 amCST
In working with hundreds of companies to find new business, Dean DeLisle working with eBiz have assembled the Top items that their clients are using to find new business in Facebook. They will take you step-by-step to create an actual campaign!
Just Think!
• Facebook….. IS NOT JUST FOR KIDS!
• Over 68mil Unique Visitors a Month!
• Ages between 45 and 54 has grown 165% in last 4 months!
• Over the age of 45 is about 35 million registered users
• 600,000 people will join today!
• Over 100,000,000 - People will Login Today!
…………………..Will they find you?
Watch a program set up
Get your profile optimized
Use groups effectively
Get connected to your target
Connect to your website
Gain a whole new source of business
“Thanks to Dean DeLisle and his guidance on Social Networks, we are seeing consistent growth and a wider reach than we could ever afford with traditional advertising. The classes and coaching have saved us thousands!” – Mark F. – CenterCars.com
Voluntary Action LeicesterShire - Social Media BasicsLasa UK
Social Media workshop delivered at Voluntary Action Leicestershire on 27th January 2015 to local groups and organisations. Covers the basics of social media use.
Amanda Eyer of atLarge and Susie Bowie of the Community Foundation of Sarasota County's Nonprofit Resource Center host a basic session on social media for Sarasota & Manatee County nonprofits.
This is a presentation I developed and delivered at a conference called 'THE FUTURE OF SOCIAL MEDIA MARKETING STRATEGY: PREPARING FOR THE 2019 SOCIAL SHIFT' in August 2019 in Melbourne, Australia. It covers:
- Taking a look back, to look forwards with your social media –
reflecting on the past 10 years of working in social media, and
how to use your social media data to plan your social media
future
- Establishing where your organisation sits on the social
media spectrum – benchmarks, growth rates, industry trends
- Getting super clear on where you want to go in the future
with your social and what it will take to get there
- The analytics, reporting and dashboard software you could
be using to measure your journey – what’s possible
The slides are quite visual based and the value was in the information shared verbally but I hope this piques some interest.
Instagram has 300 million monthly active users and has gone from a trendy IOS-only app to massive social network on Android and web too. More than 75 million people use it daily receives 1 billion likes daily. If your business has a highly visual product, you should be on Instagram!
See the slides from our one hour webinar where we interviewed Telstra Business Award winner Sarah Timmerman of Beginning Boutique.
The company's online store whose main customers are tech-savvy women aged 18-24, built a massive following on social media and boasts 491k Facebook likers and 524k followers on Instagram.
Sarah and the #bbteam regularly engage Instagram influencers to promote the Beginning Boutique brand and on in this session, shared their insider secrets on how you can leverage this powerful social network too. See our YouTube channel for the full recording: www.youtube.com/dacreativecollective
This presentation was delivered by Yvette Adams, the founder and CEO of The Creative Collective at the Brisbane AusMumpreneur Conference in March 2012 held on the beautiful roof top room at Rydges Southbank, Brisbane.
Specifically designed to help Mums in business reach their full potential, the Brisbane AusMumpreneur Conference included workshops with leading business experts in the areas of Marketing, Publicity, Business Planning, Work life Balance and much more.
The Brisbane AusMumpreneur Conference also included inspirational Mumpreneurs sharing their success stories, the Mumpreneurs Showcase Mini Expo and Fantastic Networking!
Through social media sites such as Twitter, Facebook, Linkedin and YouTube, businesses today can reach millions of potential clients quickly, for a fraction of the cost of traditional methods...if you know how.
Apart from marketing and promotions there are many other day to day business objectives that can be fulfilled on social networks such as providing customer service, soliciting feedback, online reputation, running events, recruiting staff, selling products and more!
Join our informative one hour webinar and gain a good introduction to social media including important considerations such as:
This presentation was prepared for and delivered at the Telstra Smarter Business Magazine Live & Local event held on the Sunshine Coast on 27/10/11 by Yvette Adams of The Creative Collective.
Zoe DeLuca, Social Media Marketing Specialist provides insightful presentation slides on Twitter as presented at The Creative Collective's Become a Social Media Super Hero workshop. This presentation will help you learn more about social media and how it can impact your business.
How to-become-a-super-hero-wendy moore-list_building_using_social_mediaThe Creative Collective
Wendy Moore of Savvy Web Women provides insightful presentation slides on List Building Using Social Media as presented at The Creative Collective's Become a Social Media Super Hero workshop. This presentation will help you learn more about social media and how it can impact your business.
Wendy Moore of Savvy Web Women provides an insightful presentation on Facebook at The Creative Collective's Become a Social Media Super Hero workshop. This presentation will help you learn more about social media and how it can impact your business.
The Creative Collective Director Yvette Adams shows you how to achieve the all important work/life balance by sharing her own personal and career experiences.
This presentation was prepared and delivered by Yvette Adams of The Creative Collective for AMPED (A Music Program Enabling Development). AMPED aims to assist young emerging musicians and artists aged between 15 and 30, young bands, musicians and music industry workers across the Sunshine Coast to develop their skills and professional opportunities in the music industry. The project is an initiative of the Queensland State Government through Arts Queensland’s A-venue program and delivered by the Sunshine Coast Regional Council.
Thinking about going into business or already in it and wondering how to put your best foot forward?
This webinar will enable you to make key decisions about your business idea. Starting your business requires careful planning, preparation, motivation, and lots of hard work. Participating in this webinar will help you make important decisions about your business idea and help you to determine its feasibility.
As part of registering for the webinar, you will also be provided with a 90 page handbook which contains key information and activities which will assist you in researching the feasibility of your prospective business or business idea.
Once you have completed all the activities in the handbook, and have participated in the webinar, you will have discovered whether your business or business idea has the potential to succeed and should have made a decision on whether to continue or not.
If you decide to continue, there are a variety of workshops available both as online learning programs and face to face which you can access. During the webinar you will also be introduced to other sources of free information and resources.
Even if you have already embarked on your business journey, you may still gain great benefits from participating in this webinar and from working through the handbook.
Register now!
Social Media is a really big deal right now. And we're pretty sure you'd like to become a Social Media Super Hero. This presentation will show you how to leap your competitors in a single bound, chart your flight path, put in place some surveillance, sort out your bat cave (website) among other things.
Learn from Super Girl and Wonder Woman AKA Zoe deLuca and Yvette Adams of The Creative Collective who between them have an online social network of 40,000 people!
As many small to medium businesses begin spending less money on the yellow pages and move their marketing strategies towards online, local search marketing is a must know! Learn about Google Places (previously known as Local Business Center and google maps) and all its cool new features. How to optimise for a local market in other ways online. This presentation was created for an Australian market.
A presentation given to Kindermusik Educators by Yvette Adams of The Creative Collective in July 2009. The topic of the presentation was low cost and no cost marketing strategies to market your Kindermusik classes. A heavy focus was given to online marketing strategies including social media such as Facebook, Twitter and others.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
2. It’s Who You Know LEVERAGING YOUR BUSINESS & CAREER THROUGH SOCIAL MEDIA
3. Yvette Adams Award winning entrepreneur. Owner/director/franchisor of The Creative Collective. Works with start-ups through to large corporates locally right through to internationally to create online and offline success. Mum of 2. Career aspiration to be a DJ.
6. Format for the evening 6pm – Welcome – Yvette Adams, The Creative Collective 6:05pm – TAFE Partnership – Ross Hepworth 6.15pm – Yvette Adams to introduce guest panelists 6.15pm – 7pm – Panel discussion 7.00 – 7.15pm – Break (bar open) 730pm – 7.40pm – Introduction to student portal - Angela Lisle 7.40pm – 8pm – Opportunity for guests to ask panelists questions
7. Ross Hepworth SUNSHINE COAST TAFE Ross Hepworth is Sunshine Coast TAFE's Institute Director and has extensive experience in the areas of finance and business leadership. Ross is committed to ensuring Sunshine Coast TAFE makes a meaningful contribution to the innovative and sustainable economic, cultural and educational growth of our region.
8. Our panellists… Zoe de Luca Internet Entrepreneur inspiring extraordinary people to reach their financial and lifestyle goals. Oh plus Mum of 2, Step-Mum of 3, and ABBA loving shoe addict! http://www.markandzoe.com http://www.Twitter.com/zdeluca
9. Wayne Gerard Serial entrepreneur business owner and business adviser by day. Cattle and horse breeder and farmer by weekender.
10. Kerie Hurst Interior designer extraordinaire. 5532 Twitter followers. Her business Property Presenters Sunshine Coast helps others sell their properties through better property presentation & more strategic marketing. Kerrie also plans to one day test her skills as a belly dancer!
11. Brett Adams Over 7 years experience in the HR industry having worked for the Coast's largest employer Australia Zoo for five of those years. Now hiring en masse in the construction industry across Australia. He uses social media as a HR tool.
15. Catherine Deveny's (The Age) Logie night tweets… "I do so hope Bindi Irwin gets laid". “ Rove and Tasma look so cute . . . hope she doesn't die, too.”
20. How can people build their careers through social media networks? Which network should I use? How do I know if it’s working? Any tricks & tools for efficiency?
21. How can I stand out from the crowd on social media?
22. Should I post a job wanted ad on my social media? Do employers post jobs on social media? Does it work??
23. What else can I post on social media to build my career? Do people really respond??
24.
25. How can a business get started in social media? Profiles versus pages, who to be friends with, what to post…??!!!
26. Who should I add, who should I ‘ignore’ or decline.
27.
28. But how can social media make me money ? Are there really tangible results to be had??!!!
29. What other types of objectives can I aim for through social media? How else can it help me?
30.
31. How can I work smarter not harder on social media? How much time should I spend on it per day/week/year?
32.
33. Only $49.95, or free with a VIP ticket! CHECK OUT OUR PRODUCTS FROM PAST WEB WEDNESDAYS….NOW 6 DVD SETS AVAILABLE!
Started in October 2008 Monthly from now until end of year – see website for upcoming events Topics we are covering in 2010 Networking opportunity with like-minded individuals Learn before you engage Products & opportunities Potential changes Still a very affordable $30 a ticket!
Five Reasons to Create a Facebook Fan Page for Your Small Business Traffic Good SEO campaigns all share a common focus: improving your ranking in the Google search results. More generally, a good SEO campaign should seek to improve your rankings at whatever sites boast the highest traffic. At the moment, Google is by far the most used site for local searches. Ninety percent of local consumers use search engines and 65% of the time that search engine is Google. In fact, Google has consistently been the number #1 visited website since September 2007, when it passed Myspace.com . That is, until the week of March 13, 2010. During the week of March 13th, 2010 Google was the second most visited U.S. website. The first? Facebook. According the CNN, which cites the web analysis firm Experian Hitwise, “Facebook accounted for 7.07% of U.S. Web traffic that week, while Google received only 7.03%.” The article further notes: Facebook’s year-over-year growth far outpaced Google’s that week. The number of visitors to Facebook spiked 185% compared with the same period last year, while Google’s traffic climbed just 9%. It’s impossible to ignore Facebook’s explosive growth. With more than 400 million active users , half of whom log on to Facebook in any given day, Facebook is poised to play a substantial roll in the future of local business search. Structure your current SEO campaign for Google optimization, but make a Facebook fan page for your small business right now; it may become the focal point of your online marketing strategy in the not-to-distant future. Facebook Fan Pages are Cited in Google Maps Last week, our Local SEO Guru, Jorge , stumbled upon a Google profile for an Ace Hardware in Villa Park, IL that included detail citations for Facebook and Twitter links. The Google profile has not been claimed by the business owner, which means these details were deemed important and collected by Google’s web crawler. If Google thinks a Facebook Fan Page is important, it is, and you should too. Facebook Fan Pages Rank in Organic Search Results For a long time Facebook pages were private, hidden from search engine results. Now fan pages, and even many user profiles, are public and can be found in search queries: So, why is this important? Any website found in organic search results has been indexed, read and filed away by Google, if you will. When Google reads these fan pages, it sees your business name, address, description, links and keywords. Reaffirming these details on your fan page will raise your stock in Google’s eyes and give you a boost in the local search rankings. Instant Credibility At EZlocal, we provide a space on business profiles for a link to your Facebook fan page. When a prospective customer follows that link to the fan page, they will see you have an established fan base. They will see that you have tens, hundreds, maybe even thousands of fans. That builds instant credibility. Sure, having a normal website is helpful, but it only tells people what your business is about. A Facebook fan page tell people what your business is about AND that it is well liked. Build an Interested Following Perhaps the greatest reason to create a Facebook fan page for your small business is so that you can build a fan base, a contingent of people who like and use your product or service. These people want to hear from you. They are excited when you post a coupon or announce a sale. They may even recommend your business to their friends. Keep in mind, the average Facebook user has 130 friends . When a person becomes a fan of your small business, 130 people who like and respect them get an update in their friend feed. Perhaps of few of those people then become fans and your business’ name starts popping up in more and more updates. Does this snowball effect always lead to a large fan base of customers? No. But, if you don’t create a fan page, you never have the chance to find out.