SlideShare a Scribd company logo
Inside tips from Beginning Boutique’s
Sarah Timmerman
THE RISE OF INFLUENCER MARKETING &
THE POWER OF INSTAGRAM
Join us in live tweets: @creativecollect @bboutique
#teamBB #influencermarketing #instagram #fashion
THE ENTRE
TODAY’S PRESENTER:
Yvette Adams, Founder, The Creative Collective
● Originally from New Zealand, had a gap
decade travelling for 7 years in my 20s,
wound up on the Sunshine Coast of Qld
● Started 6 businesses, sold 2, currently
running 3 businesses: The Creative
Collective, The Training Collective and
awardshub.com
● Multi-award winning business woman
● Mum of 2 aged 8 & 11
● Written a book on kids & technology - ‘No
Kidding - Why Our Kids Know More About
Technology Than Us & What We Can Do
About It’
● LOVE tech products, entrepreneurs & startups
and hearing their story!
THE ENTRE
TODAY’S GUEST:
Sarah Timmerman, Founder Beginning Boutique
THE BUSINESS:
Beginning Boutique
www.beginningboutique.com
THE SOCIAL CHANNELS: Facebook
facebook.com/BeginningBoutique
THE SOCIAL CHANNELS: Instagram
instagram.com/BeginningBoutique
THE SOCIAL CHANNELS: Twitter
instagram.com/BBoutique
THE STRATEGY FOR SOCIAL
THE ENTRE
What is influencer marketing?
THE ENTRE
When should a business use influencer marketing?
THE ENTRE
When did it start and who are the main players?
THE ENTREHow to choose which influencers to go with...
THE ENTRE
Biggest
influencers in the
market in
Australia
(fashion)
Source:
http://www.leguidenoir.com/must-
read/influencers-instagram-
australia/
THE ENTREHow do the influencers make money?
THE ENTRE
What sorts of posts do influencers do?
THE ENTRE
What are some examples of some ‘amazeballs’
influencer posts?
What are some examples of some ‘amazeballs’
influencer posts?
BEST ONE EVER
THE ENTRE
How do you come up with the
package to offer influencers?
This one is
priced
high to
make the
perk you
really want
to sell look
more
attractive!
THE ENTRE
So you have your product, you’ve chosen your
influencer, and you’ve cut a deal, what’s next?
1. We follow up with them
2. We make sure that they have dates in the documentation before
you even start with them.
3. Just be super upfront about when things need to be done so
we’re both on the same page
1. Make
everything
BEAUTIFUL
2. Post regularly
3. Be relevant
4. Respond
quickly
5. Learn from
what works
Sarah’s Top 5 Social Tips
Want more Instagram tips?
SUNSHINE COAST - INSTAGRAM - HALF DAY 17-NOV-
2015 - 1PM - 4:30PM
$247.00
6 SPOTS LEFT - LAST ONE FOR THE YEAR!
Book at www.thecreativecollective.com.au/events
Get in touch!
www.thecreativecollective.com.au
Want help with an Instagram campaign?
Questions?

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