Yvette Adams presented on using social media data and trends to plan future strategy. She discussed reflecting on past performance from the last year, notable social media trends like increased live video and social commerce, and benchmarking tools. Case studies were presented on campaigns for a dental practice, fashion brand, and TV show that increased engagement, followers, and sales. The presentation emphasized fitting social media strategy to each client's objectives, metrics, budget and industry to drive the desired outcomes.
The 8th edition of the Social Media Monitoring (SMM) Tools and Services report provides a detailed overview of the SMM tools and services market created through elaborated research and profiling of one hundred seventy three (173) social media tools and services worldwide (social media listening tools, social media monitoring tools, social media management tools, social intelligence tools, social analytics, social media marketing tools, social customer care tools, and social suites), including detailed overview of key product features, product applications, product screenshots, pricing and client information, and product comparison based on the key product features, pricing, and client information.
Social Media is a key role in the fashion industry in terms of marketing. As fashion is influenced by all different cultures, all different types of people are attracted to different kinds of fashion. Through social media fashion companies are able to reach a wide variety of audiences, brand their companies, and build a strong following. Social media allows ideas and merchandise to spread quickly, strong customer to company relationship, and receive feed back, which ultimately results in customer loyalty.
4 Top Trade Secrets to Increase App DownloadsOn Tap Growth
We have hundreds of mobile apps out there with perfect designs and neatly written code but how do we reach to the relevant target audience? How to market your perfect product which you think will revolutionize the industry? How to increase the popularity of your mobile app? Do not worry, We can help you to find answers to these questions and help you to learn a well planned Digital Marketing Strategy. Please feel free on Schedule a Meeting with our experts Mobile App Marketers on our website - www.ontapgrowth.com
The 8th edition of the Social Media Monitoring (SMM) Tools and Services report provides a detailed overview of the SMM tools and services market created through elaborated research and profiling of one hundred seventy three (173) social media tools and services worldwide (social media listening tools, social media monitoring tools, social media management tools, social intelligence tools, social analytics, social media marketing tools, social customer care tools, and social suites), including detailed overview of key product features, product applications, product screenshots, pricing and client information, and product comparison based on the key product features, pricing, and client information.
Social Media is a key role in the fashion industry in terms of marketing. As fashion is influenced by all different cultures, all different types of people are attracted to different kinds of fashion. Through social media fashion companies are able to reach a wide variety of audiences, brand their companies, and build a strong following. Social media allows ideas and merchandise to spread quickly, strong customer to company relationship, and receive feed back, which ultimately results in customer loyalty.
4 Top Trade Secrets to Increase App DownloadsOn Tap Growth
We have hundreds of mobile apps out there with perfect designs and neatly written code but how do we reach to the relevant target audience? How to market your perfect product which you think will revolutionize the industry? How to increase the popularity of your mobile app? Do not worry, We can help you to find answers to these questions and help you to learn a well planned Digital Marketing Strategy. Please feel free on Schedule a Meeting with our experts Mobile App Marketers on our website - www.ontapgrowth.com
Social Media Impact for Restaurant BusinessDenny Nugroho
Another presentation I working on Fiverr. Please send me your RAW material if you want to create a great presentation by me. Visit my fiverr account on www.fiverr.com/dennynugroho.
Qurater provides the deepest social ad targeting intelligence for specific high value verticals - Find the right customers with better targeting and reach them efficiently. Our technology improves social media ad ROI.
Pointme is Marketing tool that helps you create your marketing campaign
How Pointme works?
• Research: Find out what’s happening on all social networks by using keywords and hashtags
• Engage: Engage and reward the audience by creating prize contests
• Create: Create posts for all social networks from one platform - Pointme interface
• Receive: Get user generated content (pictures) and feedback from the audience
• Track: The whole time track efficiency of your marketing campaign and adjust if needed
What tools are we offering?
• Keyword Search Engine: Information and analytic about specific keyword or hashtag of your choice
• Social Media Management: Create posts for all of your social networks from one place - Pointme interface
• Prize Contest Creator: Engage and reward users to get quality feedback
• User Generated Content: With one click collect photos created by users
• Detailed Analytic: Closely monitor your campaign and adjust to achieve your marketing goals
This outlines our goals for our social media strategy for 2010. With this medium changing all the time this will start as a guideline and be updated frequently. We share this with you in an effort to be transparent in our goals as it pertains to pet parents, veterinary partners, industry partners and even competitors.
Planning for Personally Relevant, Differentiated Health ExperiencesMerkle
For the full webinar, please click here: http://bit.ly/1GqUYPG
Presented by:
Matt Naeger
Executive Vice President
Digital Strategy
Learn how to drive highly relevant experiences by understand who your consumers are, what they care about, and using that information to plan your interactions. Following a process of prospecting, segmenting, retargeting, and direct individual matching will ultimately prepare you to deliver meaningful messaging to every individual.
Using Audience Intelligence to Architect a Content StrategyZeno Group
This eBook we created to help you navigate the world of audience data and intelligence. We gives actionable advice on how to use this data to inform content, editorial, paid media and media relations.
Throughout the 21st century, social media as
a whole has adapted to meet the needs of its
users. Brands also joined the arena, battling for
consumers’ attention and growth. With all of these changes,
audiences have become more distracted and
discerning when deciding whom to follow and
whom to trust.
This Checklist walks
you through all the steps of successfully posting
on social media, from setting goals and identifying
your audience, to writing your call-to-action and
uploading the optimal content.
It breaks down everything you should do before you publish your next post on social media. Presentation will
explain you how to obtain high engagement and
maintain brand value with every post you publish.
OfferSavvy is a tech startup that provides awesome software tools that help small businesses and online retailers increase traffic, engagement, conversions, and sales both On-site and Offsite. Our OfferSavvy.com marketplace is currently in live beta, and allows people to easily share their inventory with our community of users, driving new and qualified traffic. Our first B2B tool, called SavvyFeed, which is a simple tool for moderating and aggregating user generated social media content into your website, will launch next month at Techweek LA Launch competition and expo in Santa Monica, CA.
Social Media Impact for Restaurant BusinessDenny Nugroho
Another presentation I working on Fiverr. Please send me your RAW material if you want to create a great presentation by me. Visit my fiverr account on www.fiverr.com/dennynugroho.
Qurater provides the deepest social ad targeting intelligence for specific high value verticals - Find the right customers with better targeting and reach them efficiently. Our technology improves social media ad ROI.
Pointme is Marketing tool that helps you create your marketing campaign
How Pointme works?
• Research: Find out what’s happening on all social networks by using keywords and hashtags
• Engage: Engage and reward the audience by creating prize contests
• Create: Create posts for all social networks from one platform - Pointme interface
• Receive: Get user generated content (pictures) and feedback from the audience
• Track: The whole time track efficiency of your marketing campaign and adjust if needed
What tools are we offering?
• Keyword Search Engine: Information and analytic about specific keyword or hashtag of your choice
• Social Media Management: Create posts for all of your social networks from one place - Pointme interface
• Prize Contest Creator: Engage and reward users to get quality feedback
• User Generated Content: With one click collect photos created by users
• Detailed Analytic: Closely monitor your campaign and adjust to achieve your marketing goals
This outlines our goals for our social media strategy for 2010. With this medium changing all the time this will start as a guideline and be updated frequently. We share this with you in an effort to be transparent in our goals as it pertains to pet parents, veterinary partners, industry partners and even competitors.
Planning for Personally Relevant, Differentiated Health ExperiencesMerkle
For the full webinar, please click here: http://bit.ly/1GqUYPG
Presented by:
Matt Naeger
Executive Vice President
Digital Strategy
Learn how to drive highly relevant experiences by understand who your consumers are, what they care about, and using that information to plan your interactions. Following a process of prospecting, segmenting, retargeting, and direct individual matching will ultimately prepare you to deliver meaningful messaging to every individual.
Using Audience Intelligence to Architect a Content StrategyZeno Group
This eBook we created to help you navigate the world of audience data and intelligence. We gives actionable advice on how to use this data to inform content, editorial, paid media and media relations.
Throughout the 21st century, social media as
a whole has adapted to meet the needs of its
users. Brands also joined the arena, battling for
consumers’ attention and growth. With all of these changes,
audiences have become more distracted and
discerning when deciding whom to follow and
whom to trust.
This Checklist walks
you through all the steps of successfully posting
on social media, from setting goals and identifying
your audience, to writing your call-to-action and
uploading the optimal content.
It breaks down everything you should do before you publish your next post on social media. Presentation will
explain you how to obtain high engagement and
maintain brand value with every post you publish.
OfferSavvy is a tech startup that provides awesome software tools that help small businesses and online retailers increase traffic, engagement, conversions, and sales both On-site and Offsite. Our OfferSavvy.com marketplace is currently in live beta, and allows people to easily share their inventory with our community of users, driving new and qualified traffic. Our first B2B tool, called SavvyFeed, which is a simple tool for moderating and aggregating user generated social media content into your website, will launch next month at Techweek LA Launch competition and expo in Santa Monica, CA.
Social Media Marketing is one of the essential ways to grow your brand. Social Media Marketing is very important that it has made so many move form nothing to something gigantic. Why so many business owner still like that strategy.
But don't worry I have gotten it to your door step.
Follow me here and buy more of my book to change your business live
👇👇👇
https://www.amazon.com/author/amazon.commarlinlsanders
How to Determine Which Social Media Platforms to Focus on in 2024SEO is Local
Discover the essential guide to choosing the right social media platforms in 2024. Learn to analyze audience demographics, platform trends, align with business goals, assess competitor strategies, manage resources, and measure success for optimal online presence.
When I was a consultant for Plug Media Group, I spoke to a real estate investment group and gave this presentation that Jeff Dietrich and I developed.
While it\'s somewhat dated, many of the concepts still stand up, such as having a conversation using social media.
social media strategy - Business & IP Centre.pptxSimone Castello
A talk delivered to entrepreneurs as part of a grant programme. Find out more here: https://www.cambridgeshire.gov.uk/residents/libraries-leisure-culture/business-intellectual-property-centre-cambridgeshire
ROI on Digital and Social Media - GBG MumbaiGBG Mumbai
Presented at Google Business Group (GBG) Mumbai's event on Dec 21st 2013
The funda of return on investment (ROI) on digital and social media is starkly different from measuring ROI on other marketing initiatives. The difference is due to the engaging nature of digital medium as opposed to print and TV which merely broadcast information.
3 Industry experts interacted with the audiences to provide accepted methods of calculating Return on Investment in Digital and Social Media Marketing.
Mango Digital & YouNet Media trân trọng giới thiệu Webinar “How to uplift your brand performance on social media?” đặc biệt dành tặng các marketer.
Nội dung Webinar:
I. Giới thiệu quy trình ba bước để tối ưu hoá hiệu quả truyền thông thương hiệu trên Social Media
II. Các chỉ số cơ bản để đánh giá Brand performance theo hành trình của người dùng (customer journey) trên Social Media
III. Tầm quan trọng của mô hình Social Media Brand Performance Uplift: các diễn giả chia sẻ và lợi ích của mô hình này và kinh nghiệm thực tế khi áp dụng.
#MangoDigital
#YouNetMedia
Cory Henke
Utah Digital Marketing Conference 2019
Learn more at: utahdmc.org
The only constant in our industry is change, and what I have seen change more than anything is our consumption of media specifically on mobile within platforms. In our session, we will explore organic and paid strategies as well as case studies via PowerBI dashboards custom-built for the Utah DMC. Moreover, we will take a look at creative, primarily vertical and similar to previous presentations we will compare, contrast, and evaluate data insights that uncover a story about human behavior.
Session takeaways:
Organic & Paid Instagram Strategies & Implementation
The value of data analysis and dashboard visualization
A deeper understanding of the value of Instagram and capability for building a brand
Audience development & retargeting strategies
Instagram has 300 million monthly active users and has gone from a trendy IOS-only app to massive social network on Android and web too. More than 75 million people use it daily receives 1 billion likes daily. If your business has a highly visual product, you should be on Instagram!
See the slides from our one hour webinar where we interviewed Telstra Business Award winner Sarah Timmerman of Beginning Boutique.
The company's online store whose main customers are tech-savvy women aged 18-24, built a massive following on social media and boasts 491k Facebook likers and 524k followers on Instagram.
Sarah and the #bbteam regularly engage Instagram influencers to promote the Beginning Boutique brand and on in this session, shared their insider secrets on how you can leverage this powerful social network too. See our YouTube channel for the full recording: www.youtube.com/dacreativecollective
This presentation was delivered by Yvette Adams, the founder and CEO of The Creative Collective at the Brisbane AusMumpreneur Conference in March 2012 held on the beautiful roof top room at Rydges Southbank, Brisbane.
Specifically designed to help Mums in business reach their full potential, the Brisbane AusMumpreneur Conference included workshops with leading business experts in the areas of Marketing, Publicity, Business Planning, Work life Balance and much more.
The Brisbane AusMumpreneur Conference also included inspirational Mumpreneurs sharing their success stories, the Mumpreneurs Showcase Mini Expo and Fantastic Networking!
Through social media sites such as Twitter, Facebook, Linkedin and YouTube, businesses today can reach millions of potential clients quickly, for a fraction of the cost of traditional methods...if you know how.
Apart from marketing and promotions there are many other day to day business objectives that can be fulfilled on social networks such as providing customer service, soliciting feedback, online reputation, running events, recruiting staff, selling products and more!
Join our informative one hour webinar and gain a good introduction to social media including important considerations such as:
This presentation was prepared for and delivered at the Telstra Smarter Business Magazine Live & Local event held on the Sunshine Coast on 27/10/11 by Yvette Adams of The Creative Collective.
Zoe DeLuca, Social Media Marketing Specialist provides insightful presentation slides on Tools Automation as presented at The Creative Collective's Become a Social Media Super Hero workshop. This presentation will help you learn more about social media and how it can impact your business.
Zoe DeLuca, Social Media Marketing Specialist provides insightful presentation slides on Twitter as presented at The Creative Collective's Become a Social Media Super Hero workshop. This presentation will help you learn more about social media and how it can impact your business.
Yvette Adams Director of The Creative Collective provides insightful presentation slides on LinkedIn as presented at The Creative Collective's Become a Social Media Super Hero workshop. This presentation will help you learn more about social media and how it can impact your business.
How to-become-a-super-hero-wendy moore-list_building_using_social_mediaThe Creative Collective
Wendy Moore of Savvy Web Women provides insightful presentation slides on List Building Using Social Media as presented at The Creative Collective's Become a Social Media Super Hero workshop. This presentation will help you learn more about social media and how it can impact your business.
Wendy Moore of Savvy Web Women provides an insightful presentation on Facebook at The Creative Collective's Become a Social Media Super Hero workshop. This presentation will help you learn more about social media and how it can impact your business.
The Creative Collective Director Yvette Adams shows you how to achieve the all important work/life balance by sharing her own personal and career experiences.
This presentation was prepared and delivered by Yvette Adams of The Creative Collective for AMPED (A Music Program Enabling Development). AMPED aims to assist young emerging musicians and artists aged between 15 and 30, young bands, musicians and music industry workers across the Sunshine Coast to develop their skills and professional opportunities in the music industry. The project is an initiative of the Queensland State Government through Arts Queensland’s A-venue program and delivered by the Sunshine Coast Regional Council.
Thinking about going into business or already in it and wondering how to put your best foot forward?
This webinar will enable you to make key decisions about your business idea. Starting your business requires careful planning, preparation, motivation, and lots of hard work. Participating in this webinar will help you make important decisions about your business idea and help you to determine its feasibility.
As part of registering for the webinar, you will also be provided with a 90 page handbook which contains key information and activities which will assist you in researching the feasibility of your prospective business or business idea.
Once you have completed all the activities in the handbook, and have participated in the webinar, you will have discovered whether your business or business idea has the potential to succeed and should have made a decision on whether to continue or not.
If you decide to continue, there are a variety of workshops available both as online learning programs and face to face which you can access. During the webinar you will also be introduced to other sources of free information and resources.
Even if you have already embarked on your business journey, you may still gain great benefits from participating in this webinar and from working through the handbook.
Register now!
Social Media is a really big deal right now. And we're pretty sure you'd like to become a Social Media Super Hero. This presentation will show you how to leap your competitors in a single bound, chart your flight path, put in place some surveillance, sort out your bat cave (website) among other things.
Learn from Super Girl and Wonder Woman AKA Zoe deLuca and Yvette Adams of The Creative Collective who between them have an online social network of 40,000 people!
Get Ahead with YouTube Growth Services....SocioCosmos
Get noticed on YouTube by buying authentic engagement. Sociocosmos helps you grow your channel quickly and effectively.
https://www.sociocosmos.com/product-category/youtube/
How social media marketing helps businesses in 2024.pdfpramodkumar2310
Social media marketing refers to the process of utilizing social media platforms to promote products, services, or brands. It involves creating and sharing valuable content, engaging with followers, analyzing data, and running targeted advertising campaigns.
www.nidmindia.com
Social media refers to online platforms and tools that enable users to create, share, and exchange information, ideas, and content in virtual communities and networks. These platforms have revolutionized the way people communicate, interact, and consume information. Here are some key aspects and descriptions of social media:
Unlock TikTok Success with Sociocosmos..SocioCosmos
Discover how Sociocosmos can boost your TikTok presence with real followers and engagement. Achieve your social media goals today!
https://www.sociocosmos.com/product-category/tiktok/
Exploring Factors Affecting the Success of TVET-Industry Partnership: A Case ...AJHSSR Journal
ABSTRACT: The purpose of this study was to explore factors affecting the success of TVET-industry
partnerships. A case study design of the qualitative research method was used to achieve this objective. For the
study, one polytechnic college of Oromia regional state, and two industries were purposively selected. From the
sample polytechnic college and industries, a total of 17 sample respondents were selected. Out of 17
respondents, 10 respondents were selected using the snowball sampling method, and the rest 7 respondents were
selected using the purposive sampling technique. The qualitative data were collected through an in-depth
interview and document analysis. The data were analyzed using thematic approaches. The findings revealed that
TVET-industry partnerships were found weak. Lack of key stakeholder‟s awareness shortage of improved
training equipment and machines in polytechnic colleges, absence of trainee health insurance policy, lack of
incentive mechanisms for private industries, lack of employer industries involvement in designing and
developing occupational standards, and preparation of curriculum were some of the impediments of TVETindustry partnership. Based on the findings it was recommended that the Oromia TVET bureau in collaboration
with other relevant concerned regional authorities and TVET colleges, set new strategies for creating strong
awareness for industries, companies, and other relevant stakeholders on the purpose and advantages of
implementing successful TVET-industry partnership. Finally, the Oromia regional government in collaboration
with the TVET bureau needs to create policy-supported incentive strategies such as giving occasional privileges
of duty-free import, tax reduction, and regional government recognition awards based on the level of partnership
contribution to TVET institutions in promoting TVET-industry partnership.
KEY WORDS: employability skills, industries, and partnership
“To be integrated is to feel secure, to feel connected.” The views and experi...AJHSSR Journal
ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their
successes and failures since their implementation in 2014, there is limited research on the integration of subSaharan African children into schools. This paperis part of a Ph.D. research project that aims to fill this gap. It
reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat,
Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they
have encountered thus far. The following paper uses an inductive approach and primarily focuses on the
relationships of children with their teachers and peers as a key aspect of integration for students with a migration
background. The study has led to several crucial findings. It emphasizes the significance of speaking Colloquial
Moroccan Arabic (Darija) and being part of a community for effective integration. Moreover, it reveals that the
use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students,
indicating the need for language policy reform. The study underlines the importanceof considering the
children‟s agency when being integrated into mainstream public schools.
.
KEYWORDS: migration, education, integration, sub-Saharan African children, public school
The Challenges of Good Governance and Project Implementation in Nigeria: A Re...AJHSSR Journal
ABSTRACT : This study reveals that systemic corruption and other factors including poor leadership,
leadership recruitment processes, ethnic and regional politics, tribalism and mediocrity, poor planning, and
variation of project design have been the causative factors that undermine projects implementation in postindependence African states, particularly in Nigeria. The study, thus, argued that successive governments of
African states, using Nigeria as a case study, have been deeply engrossed in this obnoxious practice that has
undermined infrastructure sector development as well as enthroned impoverishment and mass poverty in these
African countries. This study, therefore, is posed to examine the similarities in causative factors, effects and
consequences of corruption and how it affects governance, projects implementation and national growth. To
achieve this, the study adopted historical research design which is qualitative and explorative in nature. The
study among others suggests that the governments of developing countries should shun corruption and other
forms of obnoxious practices in order to operate effective and efficient systems that promote good governance
and ensure there is adequate projects implementation which are the attributes of a responsible government and
good leadership. Policy makers should also prioritize policy objectives and competence to ensure that policies
are fully implemented within stipulated time frame.
KEYWORDS: Developing Countries, Nigeria, Government, Project Implementation, Project Failure
Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
Multilingual SEO Services | Multilingual Keyword Research | Filosemadisonsmith478075
Multilingual SEO services are essential for businesses aiming to expand their global presence. They involve optimizing a website for search engines in multiple languages, enhancing visibility, and reaching diverse audiences. Filose offers comprehensive multilingual SEO services designed to help businesses optimize their websites for search engines in various languages, enhancing their global reach and market presence. These services ensure that your content is not only translated but also culturally and contextually adapted to resonate with local audiences.
Visit us at -https://www.filose.com/
Non-Financial Information and Firm Risk Non-Financial Information and Firm RiskAJHSSR Journal
ABSTRACT: This research aims to examine how ESG disclosure and risk disclosure affect the total risk of
companies. Using cross section data from 355 companies listed in Indonesia Stock Exchange, data regarding
ESG disclosure and risk was collected. In this research, ESG and risk disclosures are measured based on content
analysis using GRI 4 guidelines for ESG disclosures and COSO ERM for risk disclosures. Using multiple
regression, it is concluded that only risk disclosure can reduce the company's total risk, while ESG disclosure
cannot affect the company's total risk. This shows that only risk disclosure is relevant in determining a
company's total risk.
KEYWORDS: ESG disclosure, risk disclosure, firm risk
Grow Your Reddit Community Fast.........SocioCosmos
Sociocosmos helps you gain Reddit followers quickly and easily. Build your community and expand your influence.
https://www.sociocosmos.com/product-category/reddit/
Your Path to YouTube Stardom Starts HereSocioCosmos
Skyrocket your YouTube presence with Sociocosmos' proven methods. Gain real engagement and build a loyal audience. Join us now.
https://www.sociocosmos.com/product-category/youtube/
2. Presentation
Overview
THINGS WE'LL COVER Taking a look back, to look forwards
with your social media
How to use your social media data to
plan your social media
Future media spectrum - benchmarks,
growth rates, industry trends with
your social and what it will take to
get there - what’s possible
6. It beat algorithms,
is personal &
relevant & just
works really well.
Groups &
Outreach
SOCIALTRENDSWE'VENOTICED
Need for content
creators versed in
video, motion
graphics, design,
and storytelling.
Storifying
social Users are
spending more time
on messaging and
less time sharing
news on social.
Messaging
Direct-buying platforms
such as Instagram,
Facebook and Snapchat
allows them to save
products for later
(Pinterest-style) and
make in-app purchases.
Social Commerce
7. WhatsApp Business users need
to pay for each message they
send unless customers message
them first.Free for brands if
they have a response time
under 24 hours.
WhatsApp
Business
Profiles
Overtook Seek for jobs in
Apr 2018 in AU. LinkedIn
now publishes more than
100,000 articles a
week on its blogging
platform. Beefed up
groups functionality,
native video and a new
API for integrations with
third-party apps.
Linkedin
You need more
budget than you
think.
Pay more to
play IGTV, Facebook Lives,
Linkedin Lives, all
help tell the business
story, build thought
leaders, tap into
community etc.
Live video
B2BSOCIALTRENDSWE'VENOTICED
12. Case studies such as these
inspire and motivate. See how
businesses similar to yours
are growing with Facebook's
suite of marketing options.
facebook.com/business/success
INDUSTRY BASED
INSPIRATION
13. Check out what competitors
are doing or others in the
industry you are working
within.
facebook.com/ads/library
INDUSTRY BASED
INSPIRATION
14. See how the world’s best
brands use social media to
delight and engage their
customers.
You’ll see metrics, hashtags,
and fantastic social content.
rivaliq.com/explore
BENCHMARKING
TOOLS
15. Focuses exclusively on social
traffic.Report offers:
Overview of social traffic
Overview of specific social
media sites driving traffic
Landing pages for social
traffic
Conversions attributed to
particular social media sites
Content engagement and user
flow report
google.com/analytics
Social Acquisition Tool
BENCHMARKING
TOOLS
16. This report will help you
understand how visitors
consume and interact with your
branded content throughout the
buyer journey.
Check if people are taking the
desired action after they are
directed from social media
sites
google.com/analytics
User Explorer
BENCHMARKING
TOOLS
17. Offers insights into your
traffic and compares it
against your competitors in
the industry. Filter the
report further to see the
benchmark in different
industries and segments. This
report points you in the right
direction and helps you
improve your social media
marketing strategy.
google.com/analytics
Benchmarking Tool
BENCHMARKING
TOOLS
18. Pulls in lots of different data,for not a bad price point
DATABOX
Wraps a dashboard around Google
stats, best used with
SuperMetrics to integrate social
GOOGLE DATA STUDIO
19. Online dashboard platform forbuilding real-time businessdashboards. Quick & easy tomobilise. Lots of templates.
KLIPFOLIO
Social media only focussed
dashboard.Strong on brand
sentiment and comparison on
competitors.
QUINTLY
20. Has reporting, does schedulingand more. Integrates with CRM
ZOHO SOCIAL
Provides benchmarks versus other
ad accounts in your industry -
handy.
SOCIALBAKERS
21. REGIONAL DENTAL
PRACTICE
Comment to bot competition.
CASESTUDY
18,191 people reached
994 Reactions, Comments & Shares
650% increase in page likes
401 opt-ins to Messenger Marketing
97% open rate on the follow-up broadcast via
Facebook Messenger (versus average open rates on
email of just 20 – 30%!)
Around 5 sales post competition (directly attributable)
at $6k each!
22. STYLE STORY
Pinterest Activation &
Advertising
CASESTUDY
Suggested to the client (Korean based) to activate
Pinterest as a channel as RELEVANT to her market
Now enjoying far more monthly unique views than
their website
Increased ecommerce sales dramatically!
23. SBS TV -
SHE CALLED ME RED
Instagram Stories
CASESTUDY
Over the whole project, SBS Online Documentaries'
Instagram account received 4,147 post likes, 2,494
followers and 94 comments.
Sentiment from viewers who were following the story
showed empathy, as shown in the comments on this
post below.
Nikon-Walkley Award Best Feature/Photographic
Essay| Webby Honouree |world-first documentary|
2018
@sbs.online.documentaries
24. FEARLESS -
PTSD CONFERENCE
LINKEDIN OUTREACH
CASESTUDY
Linkedin Connections at the start of outreach
campaign (15/4/19) - 225
Current Linkedin Connections(16/8/19) - 659
People targeted - 370
Connection from TCC Targeting - 224
Conversion rate - 60%
Outcomes = speakers, awareness, sponsors etc.
25. Gain access to all assets, audit & analyse.
Fit the Strategy
to the Client
Assess what they have to work with
Objectives, Target Market, Timing,
Competitors, Budget
Be thorough
And guide them when they're not sure!
Discuss What Metrics Matter to Them
26. IN THE END THE NUMBERS ON YOUR SOCIAL MEDIA
ACCOUNT DON'T MATTER.
WHAT MATTERS MOST IS HOW MANY LIVES YOU
CHANGED WHILE YOU ARE HERE AND HOW MANY
PEOPLE WILL MISS YOU WHEN YOU ARE GONE.
PARTING WORDS
JOEL BROWN
28. FIND US ON
SOCIAL MEDIA
/thecreativecollective
/thetrainingcollective
Facebook
@yradams
@creativecollect
@trainingcoll
@awardshub
Twitter
@yradams
@creativecollect
@trainingcollect
Instagram