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Scott Bettinger
Scott Bettinger

The document discusses the importance of social media for churches and other organizations. It provides examples of how Mars Hill Church and the United Methodist Church successfully use social media platforms like Facebook, Twitter, YouTube and mobile applications. The document recommends that organizations identify a staff member to focus on social media and engage with audiences by listening, interacting, posting new and relevant content on different social channels. It also stresses the importance of calculating return on engagement for social media activities.

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Wrapping your head around the…
What is ROI? SOCIAL MEDIA PHENOMENON
What is ROI? PRESENTERS: Scott Bettinger, Marketing Strategist Echo Media @scottbettinger Josh Yurich, Social Media & Digital Solutions Architect @joshyurich
What is ROI? Marketing & Creative Services Agency founded in 2002 Marketing Strategy, Creative, Technology & Analytics Print, Web, Video, & More Helping organizations engage and influence their culture
What is ROI? WHY?
What is ROI? SOCIAL MATTERS TO YOUR CHURCH
What is ROI? INNOVATION
Social is NOT THE Solution
Social is PART of THE Solution
What is ROI? EVOLUTION
What is ROI?
What is ROI? EXPANSION
What is ROI?
What is ROI?
What is ROI?
What is ROI?
What is ROI?
What is ROI? WHERE INFORMATION IS SHARED ONLINE:
What is ROI? DEMISE
What is ROI?
What is ROI?
What is ROI? MATURING
What is ROI?
What is ROI?
What is ROI?
What is ROI? INVENTION
What is ROI?
What is ROI? SOCIAL MEDIA LANDSCAPE
 
What is ROI? Facebook is the hands-down leader in Social Media Facebook’s audience is getting older Abandoning this channel is inexcusable!
What is ROI?
What is ROI? MATURING
What is ROI?
What is ROI? GOOGLE is the new “home page” for most people According to Alexa.com, 6 of the top 11 most visited website in the world are Social Media- based sites. You need to have a presence on these sites; go where the people are!
What is ROI? CASE STUDIES
What is ROI? Mars Hill Church Http:www.marshillchurch.org “ The key is to have biblically rooted Jesus-centered content and lots of it. It’s great to speak to a wide audience, but only if the content advances the cause of Christ. Ministries fail both in having poor content that is widely delivered, and conversely good content that is not widely delivered.” – Pastor Mark Driscoll, Mars Hill
What is ROI? Digital Presence is: Relevant Well Designed Appealing to the casual observer Up to date!
What is ROI? YouTube Channel has: Consistent Messaging with .org Engaging Videos A lot of traffic!
What is ROI? YouTube Channel Metrics: Channel Views: 218,381 Total Upload Views: 3,341,255 Subscribers: 8,620
What is ROI? Mars Hill Facebook & Twitter: Always Providing Fresh Content 17,500 Facebook Fans 15,000 Twitter Followers Don’t Make these Communication Channels a Digital form of your weekly Bulletin- that is a waste of this platform!
What is ROI? Mars Hill Facebook & Twitter: Mark Driscoll’s Twitter Page Over 61,000 Twitter Followers Uses it as a platform to communicate with church members, fans and casual observers of his ministry alike. Cross promotes his various ventures as well as provides a glimpse into his personal life.
What is ROI? United Methodist Church http:www.10thousanddoors.org "It is ground-breaking, certainly for an official religious denomination's website," he said. "And it's been quite an interesting experience, designing a web presence for 'the God account.”- Bayard Saunders, Site Designer
What is ROI? Mars Hill Facebook & Twitter: United Methodist Church Groundbreaking site, scraping all sorts of content from the web Portal for an entire denomination to track Global Events Sense of Community – Integration of Google Friend Connect, Twitter feeds, forums, etc. YouTube videos on home page featuring User Generated Content!
What is ROI? GO/DO: A real Call to Action, challenging people to “GO/DO” Google Earth integration for locating “real time” events
What is ROI? Trending: Real-Time Twitter stream Pulling tweets from trending topics such as Prayers, Malaria, Health, Volunteer, etc
Mobile Applications Online Giving Easily Access to Video, Audio, Blog, Worship Music http://www.thechurchapp.org
What is ROI? SOCIAL ACTIVITIES How can churches participate in the digital & social space?
IDENTIFY
What is ROI? Find somebody who is passionate; either a staff member or volunteer, just someone who cares. Digital/Social Media requires FOCUS! Who are you communicating with? Members? People Searching for a church? Tailor messages, videos, status updates, tweets, etc to that audience; have a plan!
LISTEN
INTERACT
Comment on Blogs & Articles Start Groups on Facebook, Yahoo, etc. Offer Specials, Promos & Insights on Twitter & Facebook
Social Media Requires Constant NEWNESS & RELEVANCE
Calculating ROE (Return on Engagement)
What is ROI? QUESTIONS & ANSWERS
What is ROI? RECOMMENDED RESOURCES: http://amazon.com/groundswell http://budurl.com/qtqq
What is ROI? SECTION RESOURCES: Fortune “How Facebook is taking over…” http://budurl.com/FortuneFB AP: Grandpa is... browsing your Facebook page http://budurl.com/GrandpaFB Pew Internet & American Life: www.pewinternet.org eMarketer: The Internet Is Getting Gray http://budurl.com/GrayWeb Generations Online in 2009 http://budurl.com/PewInternet 5 Resources for Becoming a Digital Pastor http://bit.ly/arQXlS USA Today Article: Are Social Media Changing Religion? http://bit.ly/aO4wLI Twitter's growing really, really, really fast: http://budurl.com/TwittersGrowth Forrester: www.forrester.com “ Despite Recession, 50% Increase Social” http://budurl.com/4nhk comScore: www.comscore.com Your Peers on LinkedIn, Facebook & Twitter SOCIAL MATTERS TO YOUR CHURCH
The Next Echo Media Webinar: Integrating Your Tradt’l & New Media Efforts for Greater Success Thursday, September 16, 2010 11:00 AM - 12:00 NOON EDT http://www.facebook.com/echoMEDIAnow Follow us www.twitter.com/scottbettinger www.twitter.com/joshyurich
What is ROI? Portfolio of Recent Web Work: Ohio State University Price of Life Invitational: www.osupriceoflife.com : www.toppstown.com Video Web: www.cleanandclear.com/countdown/ Social Application/Widget: http://apps.facebook.com/interscopesongcard/index.php Software Development: www.spinscape.com BOSS|talk Blog: www.bossdev.com/blog/
THANK YOU

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Echo media social-media_phenomenon

  • 1. Wrapping your head around the…
  • 2. What is ROI? SOCIAL MEDIA PHENOMENON
  • 3. What is ROI? PRESENTERS: Scott Bettinger, Marketing Strategist Echo Media @scottbettinger Josh Yurich, Social Media & Digital Solutions Architect @joshyurich
  • 4. What is ROI? Marketing & Creative Services Agency founded in 2002 Marketing Strategy, Creative, Technology & Analytics Print, Web, Video, & More Helping organizations engage and influence their culture
  • 6. What is ROI? SOCIAL MATTERS TO YOUR CHURCH
  • 7. What is ROI? INNOVATION
  • 8. Social is NOT THE Solution
  • 9. Social is PART of THE Solution
  • 10. What is ROI? EVOLUTION
  • 12. What is ROI? EXPANSION
  • 18. What is ROI? WHERE INFORMATION IS SHARED ONLINE:
  • 19. What is ROI? DEMISE
  • 22. What is ROI? MATURING
  • 26. What is ROI? INVENTION
  • 28. What is ROI? SOCIAL MEDIA LANDSCAPE
  • 29.  
  • 30. What is ROI? Facebook is the hands-down leader in Social Media Facebook’s audience is getting older Abandoning this channel is inexcusable!
  • 32. What is ROI? MATURING
  • 34. What is ROI? GOOGLE is the new “home page” for most people According to Alexa.com, 6 of the top 11 most visited website in the world are Social Media- based sites. You need to have a presence on these sites; go where the people are!
  • 35. What is ROI? CASE STUDIES
  • 36. What is ROI? Mars Hill Church Http:www.marshillchurch.org “ The key is to have biblically rooted Jesus-centered content and lots of it. It’s great to speak to a wide audience, but only if the content advances the cause of Christ. Ministries fail both in having poor content that is widely delivered, and conversely good content that is not widely delivered.” – Pastor Mark Driscoll, Mars Hill
  • 37. What is ROI? Digital Presence is: Relevant Well Designed Appealing to the casual observer Up to date!
  • 38. What is ROI? YouTube Channel has: Consistent Messaging with .org Engaging Videos A lot of traffic!
  • 39. What is ROI? YouTube Channel Metrics: Channel Views: 218,381 Total Upload Views: 3,341,255 Subscribers: 8,620
  • 40. What is ROI? Mars Hill Facebook & Twitter: Always Providing Fresh Content 17,500 Facebook Fans 15,000 Twitter Followers Don’t Make these Communication Channels a Digital form of your weekly Bulletin- that is a waste of this platform!
  • 41. What is ROI? Mars Hill Facebook & Twitter: Mark Driscoll’s Twitter Page Over 61,000 Twitter Followers Uses it as a platform to communicate with church members, fans and casual observers of his ministry alike. Cross promotes his various ventures as well as provides a glimpse into his personal life.
  • 42. What is ROI? United Methodist Church http:www.10thousanddoors.org "It is ground-breaking, certainly for an official religious denomination's website," he said. "And it's been quite an interesting experience, designing a web presence for 'the God account.”- Bayard Saunders, Site Designer
  • 43. What is ROI? Mars Hill Facebook & Twitter: United Methodist Church Groundbreaking site, scraping all sorts of content from the web Portal for an entire denomination to track Global Events Sense of Community – Integration of Google Friend Connect, Twitter feeds, forums, etc. YouTube videos on home page featuring User Generated Content!
  • 44. What is ROI? GO/DO: A real Call to Action, challenging people to “GO/DO” Google Earth integration for locating “real time” events
  • 45. What is ROI? Trending: Real-Time Twitter stream Pulling tweets from trending topics such as Prayers, Malaria, Health, Volunteer, etc
  • 46. Mobile Applications Online Giving Easily Access to Video, Audio, Blog, Worship Music http://www.thechurchapp.org
  • 47. What is ROI? SOCIAL ACTIVITIES How can churches participate in the digital & social space?
  • 49. What is ROI? Find somebody who is passionate; either a staff member or volunteer, just someone who cares. Digital/Social Media requires FOCUS! Who are you communicating with? Members? People Searching for a church? Tailor messages, videos, status updates, tweets, etc to that audience; have a plan!
  • 52. Comment on Blogs & Articles Start Groups on Facebook, Yahoo, etc. Offer Specials, Promos & Insights on Twitter & Facebook
  • 53. Social Media Requires Constant NEWNESS & RELEVANCE
  • 54. Calculating ROE (Return on Engagement)
  • 55. What is ROI? QUESTIONS & ANSWERS
  • 56. What is ROI? RECOMMENDED RESOURCES: http://amazon.com/groundswell http://budurl.com/qtqq
  • 57. What is ROI? SECTION RESOURCES: Fortune “How Facebook is taking over…” http://budurl.com/FortuneFB AP: Grandpa is... browsing your Facebook page http://budurl.com/GrandpaFB Pew Internet & American Life: www.pewinternet.org eMarketer: The Internet Is Getting Gray http://budurl.com/GrayWeb Generations Online in 2009 http://budurl.com/PewInternet 5 Resources for Becoming a Digital Pastor http://bit.ly/arQXlS USA Today Article: Are Social Media Changing Religion? http://bit.ly/aO4wLI Twitter's growing really, really, really fast: http://budurl.com/TwittersGrowth Forrester: www.forrester.com “ Despite Recession, 50% Increase Social” http://budurl.com/4nhk comScore: www.comscore.com Your Peers on LinkedIn, Facebook & Twitter SOCIAL MATTERS TO YOUR CHURCH
  • 58. The Next Echo Media Webinar: Integrating Your Tradt’l & New Media Efforts for Greater Success Thursday, September 16, 2010 11:00 AM - 12:00 NOON EDT http://www.facebook.com/echoMEDIAnow Follow us www.twitter.com/scottbettinger www.twitter.com/joshyurich
  • 59. What is ROI? Portfolio of Recent Web Work: Ohio State University Price of Life Invitational: www.osupriceoflife.com : www.toppstown.com Video Web: www.cleanandclear.com/countdown/ Social Application/Widget: http://apps.facebook.com/interscopesongcard/index.php Software Development: www.spinscape.com BOSS|talk Blog: www.bossdev.com/blog/

Editor's Notes

  1. The channels for conversations to take place within the social space has become immense. A seemingly unlimited number of channels have been developed and a staggering number of conversations, totaling in the billions, take place every day. Identifying where your audience resides within the social space will support a more precise introduction for your brand.