The document discusses strategies for growing an online business and marketing strategies. It recommends having key tools like a website, online database, and using social media and email marketing. It emphasizes the importance of setting goals, tracking results, and growing an email list. A case study is presented of a website that was able to gain 500 email subscribers within the first month by strategically promoting before and during the launch. Overall, the document provides advice on digital marketing fundamentals like having an online presence, email list, and goals.
Social Media is a really big deal right now. And we're pretty sure you'd like to become a Social Media Super Hero. This presentation will show you how to leap your competitors in a single bound, chart your flight path, put in place some surveillance, sort out your bat cave (website) among other things.
Learn from Super Girl and Wonder Woman AKA Zoe deLuca and Yvette Adams of The Creative Collective who between them have an online social network of 40,000 people!
This document discusses various ways to make money online. It defines making money online as earning wealth through online activities. Some top ways discussed include selling products you design through sites like CafePress and E-Shirt without owning inventory; working as an online tutor through sites like TutorVista; and developing smartphone apps which have low costs and high profit margins. The document also outlines advantages like flexible working hours and fast income growth potential, and disadvantages such as lack of control over income and needing to keep up with changing technology. It concludes by encouraging readers that online opportunities exist for people with various skills and creativity.
The document discusses various technology tools that can be used for communication, presentations, time tracking, file sharing, and entertainment. It provides the names of tools like PollEveryWhere, Pixlr, Canva, Prezi, Slideshare, Doodle, Harvest, Evernote, Quora, Google Drive, Dropbox, Google Docs, Songza and Netflix. For each tool, it briefly lists pros and cons in a simple bullet point format. The document promotes an attitude of empowerment with technology and emphasizes that technology should serve communication goals rather than dictate them.
090511 Appleby Magna Overview PresentationMartin Bazley
Slides used as an introduction to E-Learning Resources: Evaluation course at Appleby Magna on 11 May 2009 run by Martin Bazley on behalf of Renaissance East Midlands
One of the most important things you can do is to presell your product before or even after your launches. Preselling will increase your conversion and sales rates better than just blind selling it.
People won't put up their buying defense shields as quit with a presell advertisement like they would with a direct buy offer. Preselling will educate them about the product and get them interested and excited in it before they have to make a decision to buy.
The document provides 30 strategies for preselling products to potential customers before an official product launch. These strategies include demonstrating the product, outlining what is included, providing samples, excerpts or demos of the product, sharing testimonials or reviews, and generating interest through contests, articles or by revealing limited details to arouse curiosity. The purpose of preselling is to educate potential buyers about the product and benefits so they are more persuaded to purchase when it launches compared to just doing a direct sale. Testing different preselling strategies is recommended to see which approaches are most effective at converting sales.
Social Media is a really big deal right now. And we're pretty sure you'd like to become a Social Media Super Hero. This presentation will show you how to leap your competitors in a single bound, chart your flight path, put in place some surveillance, sort out your bat cave (website) among other things.
Learn from Super Girl and Wonder Woman AKA Zoe deLuca and Yvette Adams of The Creative Collective who between them have an online social network of 40,000 people!
This document discusses various ways to make money online. It defines making money online as earning wealth through online activities. Some top ways discussed include selling products you design through sites like CafePress and E-Shirt without owning inventory; working as an online tutor through sites like TutorVista; and developing smartphone apps which have low costs and high profit margins. The document also outlines advantages like flexible working hours and fast income growth potential, and disadvantages such as lack of control over income and needing to keep up with changing technology. It concludes by encouraging readers that online opportunities exist for people with various skills and creativity.
The document discusses various technology tools that can be used for communication, presentations, time tracking, file sharing, and entertainment. It provides the names of tools like PollEveryWhere, Pixlr, Canva, Prezi, Slideshare, Doodle, Harvest, Evernote, Quora, Google Drive, Dropbox, Google Docs, Songza and Netflix. For each tool, it briefly lists pros and cons in a simple bullet point format. The document promotes an attitude of empowerment with technology and emphasizes that technology should serve communication goals rather than dictate them.
090511 Appleby Magna Overview PresentationMartin Bazley
Slides used as an introduction to E-Learning Resources: Evaluation course at Appleby Magna on 11 May 2009 run by Martin Bazley on behalf of Renaissance East Midlands
One of the most important things you can do is to presell your product before or even after your launches. Preselling will increase your conversion and sales rates better than just blind selling it.
People won't put up their buying defense shields as quit with a presell advertisement like they would with a direct buy offer. Preselling will educate them about the product and get them interested and excited in it before they have to make a decision to buy.
The document provides 30 strategies for preselling products to potential customers before an official product launch. These strategies include demonstrating the product, outlining what is included, providing samples, excerpts or demos of the product, sharing testimonials or reviews, and generating interest through contests, articles or by revealing limited details to arouse curiosity. The purpose of preselling is to educate potential buyers about the product and benefits so they are more persuaded to purchase when it launches compared to just doing a direct sale. Testing different preselling strategies is recommended to see which approaches are most effective at converting sales.
This document provides information about Ewen Chia, an internet marketer and pioneer. It discusses his background and success in building an online business. The document notes that he is regarded as a world-renowned expert in internet marketing and affiliate marketing. It describes some of his accomplishments, including publishing a best-selling book on internet marketing. The document encourages connecting with Ewen on Facebook and invites the reader to register for a free training on earning money online.
Preselling secrets, professional seller,high proffit product, cash machine, w...Esteban Arambula
The document provides 30 strategies for preselling products to potential customers before an official product launch. These strategies include demonstrating the product, outlining what is included, providing samples, excerpts or demos of the product, sharing testimonials or reviews, and generating interest through contests, articles or by revealing limited details to arouse curiosity. The purpose of preselling is to educate potential buyers about the product and benefits so they are more persuaded to purchase when it launches compared to just doing a direct sale. Testing different preselling strategies is recommended to see which approaches are most effective at converting sales.
One of the most important things you can do is to presell your product before or even
after your launch
es. Preselling will increase your conversion and sales rates better
than just blind selling it.
The document provides 30 strategies for preselling products to potential customers before an official product launch. These strategies include demonstrating the product, outlining what is included, providing samples, excerpts or demos of the product, sharing testimonials or reviews, and generating interest through contests, articles or by revealing limited details to stimulate curiosity. The purpose of preselling is to educate potential buyers about the product and benefits so they are more interested and persuaded to purchase when it launches compared to just doing a direct sale. Testing different preselling strategies is recommended to see which approaches are most effective at converting sales.
How To Pre-sell Product To A Targeted Audiencesolomonu
This document provides information about Ewen Chia, an internet marketer and pioneer. It discusses his background and success in building an online business. The document notes that he is regarded as a world-renowned expert in internet marketing and affiliate marketing. It describes some of his accomplishments, including publishing a best-selling book on internet marketing. The document encourages connecting with Ewen on Facebook and invites the reader to register for a free training on earning money online.
The document provides 30 strategies for preselling products to potential customers before an official product launch. These strategies include demonstrating the product, outlining what is included, providing samples, excerpts or demos of the product, sharing reviews, statistics on past product launches, and generating interest through contests, articles or by revealing limited details about the upcoming launch. The purpose of preselling is to educate potential buyers about the product and increase conversion rates compared to direct selling without any pre-promotion. The author advises testing various preselling strategies to see which work best for different products or audiences.
The document provides 30 strategies for preselling products to potential customers before an official product launch. These strategies include demonstrating the product, outlining what is included, providing samples, excerpts or demos of the product, sharing endorsements or reviews, and generating interest through contests, articles or by revealing limited details to stimulate curiosity. The purpose of preselling is to educate potential buyers about the product and benefits so they are more interested and persuaded to purchase when it launches compared to just doing a direct sale. Testing different preselling strategies is recommended to see which approaches are most effective at converting sales.
Preselling secrets How to make money on line - from your house faster, in aut...Valentina Scardozzi
This document provides information about Ewen Chia, an internet marketer and pioneer. It discusses his background and success in building an online business. The document notes that he is regarded as a world-renowned expert in internet marketing and affiliate marketing. It describes some of his accomplishments, including publishing a best-selling book on internet marketing. The document encourages connecting with Ewen on Facebook and invites the reader to register for a free training on earning money online.
The document provides 30 strategies for preselling products to potential customers before an official product launch. These strategies include demonstrating the product, outlining what is included, providing samples, excerpts or demos of the product, sharing testimonials or reviews, and generating interest through contests, articles or by revealing limited details to stimulate curiosity. The purpose of preselling is to educate potential buyers about the product and benefits so they are more interested and persuaded to purchase when it launches compared to just doing a direct sale. Testing different preselling strategies is recommended to see which approaches are most effective at converting sales.
The document provides 30 strategies for preselling products to potential customers before an official product launch. These strategies include demonstrating the product, outlining what is included, providing samples, excerpts or demos of the product, sharing testimonials or reviews, and generating interest through contests, articles or by revealing limited details to arouse curiosity. The purpose of preselling is to educate potential buyers about the product and benefits so they are more persuaded to purchase when it launches compared to just doing a direct sale. Testing different preselling strategies is recommended to see which approaches are most effective at converting sales.
The Undergraduate Research Journal is a publication that discusses research, learning, and teaching. It accepts article submissions from students on their work and ideas. The journal also explores collaborations between different academic departments and ways that students can get involved with the journal process.
This document discusses traditional sales recognition programs and more modern alternatives that are better suited for an uncertain economic environment. Traditional annual, group-based programs that recognize the top performers are difficult to plan and execute in today's market volatility. New customized individual travel awards, goal-setting platforms, and rewards technology can better drive performance across more of the sales force by engaging employees and sustaining motivation throughout the year instead of just annually. These alternatives deliver stronger results with less budget risk than traditional programs. The document promotes exploring these new tools to help companies drive excellence in sales.
This document outlines the key points to consider when starting a business, as presented by business owner and trainer Yvette Adams. The presentation covers evaluating one's skills, goals, and business ideas; analyzing the market, competition, and environment; ensuring financial viability; addressing legal and regulatory requirements; and getting help from resources like the Queensland government website. The goal is to help people thrive, not just survive, in business by thoroughly assessing feasibility and readiness before launching.
The document outlines an event hosted by The Creative Collective to discuss how businesses can achieve success using technology and apps. The event will feature a panel of experts including entrepreneurs, a financial planner, and a CTO to share their experiences and recommendations. The panelists will discuss topics like app development, online business strategies, and virtual assistants. Attendees will have a chance to ask the panelists questions and learn about offers and services from the speakers.
The library is looking to hire students to work on their crew. Duties include shelving books, processing materials, and helping patrons. Shifts are available mornings, afternoons and evenings. Interested applicants should submit a resume to the library director.
It's who you know - Leveraging social media for your career or business. Find out how to harness the power of social media in a business setting. Expert guest speakers share their experiences and ways to utilise this effective tool. Social media enables businesses to connect and communicate with a number of stakeholders on a global scale unlike ever before - Are you linkedin?
Put Your Money Where Your Mouth Is - Pay Per Click Advertising - A Case Study...The Creative Collective
What would you say if we were to tell you that rather than throwing valuable marketing and advertising dollars out there month after month in the hope that the right people will see your advertisement or marketing and take some action, that THERE IS A WAY TO KNOW the right people will see your advertisement for sure, and that you won't pay a dime unless they actually notice and click on your ad? Sound good? Welcome to the world of pay per click advertising!
At our Web Wednesday event, an exciting line up of knowledgeable panellists took attendees through the ins and outs of pay per click advertising as it applies to Google Adwords and Facebook.
Google provides a suite of online productivity tools called Google Apps that are hosted through cloud computing. Google Apps includes Gmail, Google Calendar, Google Docs and more. These tools allow users to access documents, emails and files from any internet-connected device. Attendees at a Web Wednesday event learned about the various Google tools available and how they can help small businesses work more efficiently through online collaboration and organization.
This document provides information about Ewen Chia, an internet marketer and pioneer. It discusses his background and success in building an online business. The document notes that he is regarded as a world-renowned expert in internet marketing and affiliate marketing. It describes some of his accomplishments, including publishing a best-selling book on internet marketing. The document encourages connecting with Ewen on Facebook and invites the reader to register for a free training on earning money online.
Preselling secrets, professional seller,high proffit product, cash machine, w...Esteban Arambula
The document provides 30 strategies for preselling products to potential customers before an official product launch. These strategies include demonstrating the product, outlining what is included, providing samples, excerpts or demos of the product, sharing testimonials or reviews, and generating interest through contests, articles or by revealing limited details to arouse curiosity. The purpose of preselling is to educate potential buyers about the product and benefits so they are more persuaded to purchase when it launches compared to just doing a direct sale. Testing different preselling strategies is recommended to see which approaches are most effective at converting sales.
One of the most important things you can do is to presell your product before or even
after your launch
es. Preselling will increase your conversion and sales rates better
than just blind selling it.
The document provides 30 strategies for preselling products to potential customers before an official product launch. These strategies include demonstrating the product, outlining what is included, providing samples, excerpts or demos of the product, sharing testimonials or reviews, and generating interest through contests, articles or by revealing limited details to stimulate curiosity. The purpose of preselling is to educate potential buyers about the product and benefits so they are more interested and persuaded to purchase when it launches compared to just doing a direct sale. Testing different preselling strategies is recommended to see which approaches are most effective at converting sales.
How To Pre-sell Product To A Targeted Audiencesolomonu
This document provides information about Ewen Chia, an internet marketer and pioneer. It discusses his background and success in building an online business. The document notes that he is regarded as a world-renowned expert in internet marketing and affiliate marketing. It describes some of his accomplishments, including publishing a best-selling book on internet marketing. The document encourages connecting with Ewen on Facebook and invites the reader to register for a free training on earning money online.
The document provides 30 strategies for preselling products to potential customers before an official product launch. These strategies include demonstrating the product, outlining what is included, providing samples, excerpts or demos of the product, sharing reviews, statistics on past product launches, and generating interest through contests, articles or by revealing limited details about the upcoming launch. The purpose of preselling is to educate potential buyers about the product and increase conversion rates compared to direct selling without any pre-promotion. The author advises testing various preselling strategies to see which work best for different products or audiences.
The document provides 30 strategies for preselling products to potential customers before an official product launch. These strategies include demonstrating the product, outlining what is included, providing samples, excerpts or demos of the product, sharing endorsements or reviews, and generating interest through contests, articles or by revealing limited details to stimulate curiosity. The purpose of preselling is to educate potential buyers about the product and benefits so they are more interested and persuaded to purchase when it launches compared to just doing a direct sale. Testing different preselling strategies is recommended to see which approaches are most effective at converting sales.
Preselling secrets How to make money on line - from your house faster, in aut...Valentina Scardozzi
This document provides information about Ewen Chia, an internet marketer and pioneer. It discusses his background and success in building an online business. The document notes that he is regarded as a world-renowned expert in internet marketing and affiliate marketing. It describes some of his accomplishments, including publishing a best-selling book on internet marketing. The document encourages connecting with Ewen on Facebook and invites the reader to register for a free training on earning money online.
The document provides 30 strategies for preselling products to potential customers before an official product launch. These strategies include demonstrating the product, outlining what is included, providing samples, excerpts or demos of the product, sharing testimonials or reviews, and generating interest through contests, articles or by revealing limited details to stimulate curiosity. The purpose of preselling is to educate potential buyers about the product and benefits so they are more interested and persuaded to purchase when it launches compared to just doing a direct sale. Testing different preselling strategies is recommended to see which approaches are most effective at converting sales.
The document provides 30 strategies for preselling products to potential customers before an official product launch. These strategies include demonstrating the product, outlining what is included, providing samples, excerpts or demos of the product, sharing testimonials or reviews, and generating interest through contests, articles or by revealing limited details to arouse curiosity. The purpose of preselling is to educate potential buyers about the product and benefits so they are more persuaded to purchase when it launches compared to just doing a direct sale. Testing different preselling strategies is recommended to see which approaches are most effective at converting sales.
The Undergraduate Research Journal is a publication that discusses research, learning, and teaching. It accepts article submissions from students on their work and ideas. The journal also explores collaborations between different academic departments and ways that students can get involved with the journal process.
This document discusses traditional sales recognition programs and more modern alternatives that are better suited for an uncertain economic environment. Traditional annual, group-based programs that recognize the top performers are difficult to plan and execute in today's market volatility. New customized individual travel awards, goal-setting platforms, and rewards technology can better drive performance across more of the sales force by engaging employees and sustaining motivation throughout the year instead of just annually. These alternatives deliver stronger results with less budget risk than traditional programs. The document promotes exploring these new tools to help companies drive excellence in sales.
This document outlines the key points to consider when starting a business, as presented by business owner and trainer Yvette Adams. The presentation covers evaluating one's skills, goals, and business ideas; analyzing the market, competition, and environment; ensuring financial viability; addressing legal and regulatory requirements; and getting help from resources like the Queensland government website. The goal is to help people thrive, not just survive, in business by thoroughly assessing feasibility and readiness before launching.
The document outlines an event hosted by The Creative Collective to discuss how businesses can achieve success using technology and apps. The event will feature a panel of experts including entrepreneurs, a financial planner, and a CTO to share their experiences and recommendations. The panelists will discuss topics like app development, online business strategies, and virtual assistants. Attendees will have a chance to ask the panelists questions and learn about offers and services from the speakers.
The library is looking to hire students to work on their crew. Duties include shelving books, processing materials, and helping patrons. Shifts are available mornings, afternoons and evenings. Interested applicants should submit a resume to the library director.
It's who you know - Leveraging social media for your career or business. Find out how to harness the power of social media in a business setting. Expert guest speakers share their experiences and ways to utilise this effective tool. Social media enables businesses to connect and communicate with a number of stakeholders on a global scale unlike ever before - Are you linkedin?
Put Your Money Where Your Mouth Is - Pay Per Click Advertising - A Case Study...The Creative Collective
What would you say if we were to tell you that rather than throwing valuable marketing and advertising dollars out there month after month in the hope that the right people will see your advertisement or marketing and take some action, that THERE IS A WAY TO KNOW the right people will see your advertisement for sure, and that you won't pay a dime unless they actually notice and click on your ad? Sound good? Welcome to the world of pay per click advertising!
At our Web Wednesday event, an exciting line up of knowledgeable panellists took attendees through the ins and outs of pay per click advertising as it applies to Google Adwords and Facebook.
Google provides a suite of online productivity tools called Google Apps that are hosted through cloud computing. Google Apps includes Gmail, Google Calendar, Google Docs and more. These tools allow users to access documents, emails and files from any internet-connected device. Attendees at a Web Wednesday event learned about the various Google tools available and how they can help small businesses work more efficiently through online collaboration and organization.
Zoe DeLuca, Social Media Marketing Specialist provides insightful presentation slides on Tools Automation as presented at The Creative Collective's Become a Social Media Super Hero workshop. This presentation will help you learn more about social media and how it can impact your business.
Yvette Adams Director of The Creative Collective provides insightful presentation slides on LinkedIn as presented at The Creative Collective's Become a Social Media Super Hero workshop. This presentation will help you learn more about social media and how it can impact your business.
This document discusses using technology and critical thinking skills to improve education for international students. It notes that while technology has increased access to information, it has not necessarily improved critical thinking. For international students, developing critical thinking skills can be challenging due to different cultural norms. The document proposes using blogs and reflective activities to help students practice critical thinking and provide evidence of skills like collaboration for assessments. It also suggests refocusing the curriculum to embrace diverse cultures rather than judging them against other norms.
This document outlines the agenda for an event on e-commerce hosted by The Creative Collective. The event includes a panel discussion on e-commerce topics from 6:00-7:45pm with various guest speakers, followed by a break and then a question and answer session. The event aims to provide professional development and networking opportunities for attendees interested in online business success.
As many small to medium businesses begin spending less money on the yellow pages and move their marketing strategies towards online, local search marketing is a must know! Learn about Google Places (previously known as Local Business Center and google maps) and all its cool new features. How to optimise for a local market in other ways online. This presentation was created for an Australian market.
This presentation was prepared for and delivered at the Telstra Smarter Business Magazine Live & Local event held on the Sunshine Coast on 27/10/11 by Yvette Adams of The Creative Collective.
How to-become-a-super-hero-wendy moore-list_building_using_social_mediaThe Creative Collective
Wendy Moore of Savvy Web Women provides insightful presentation slides on List Building Using Social Media as presented at The Creative Collective's Become a Social Media Super Hero workshop. This presentation will help you learn more about social media and how it can impact your business.
A presentation given to Kindermusik Educators by Yvette Adams of The Creative Collective in July 2009. The topic of the presentation was low cost and no cost marketing strategies to market your Kindermusik classes. A heavy focus was given to online marketing strategies including social media such as Facebook, Twitter and others.
Regional Development Australia (RDA) Illawarra hosted social media workshops for the Not-For-Profit Sector. The workshop are designed so the sector can learn and understand these communication channels better and to utilise them with the approaching National Disability Insurance Scheme.
Content will include:
* Why you need to be online
* How to create a digital strategy
* How to engage clients + potential clients with social media
* How to get bang for your buck & drive your dollar further
This document summarizes Kavit Haria's social media money seminar. It promotes building an online business through social media and provides tips for setting up pages on Facebook, Twitter, and creating a website. The 4 step process involves identifying a niche, creating a product, making a website, and developing traffic systems like using Facebook ads and automating tweets. The goal is to generate ongoing income by riding the wave of social media.
All the essentials you need to get start your journey into the world of digital marketing.
Includes website functionality, social media marketing, Google Adwords, SEO, email marketing, evaluation and much more.
Presented by Threesides Marketing for UCAMS.
Decoding Digital Week 3: Understanding Your CustomerSymphony3
In week three we focus on the customer. Any organisation with a successful digital strategy needs to have a clear understanding of who their customer is and how they interact with their brand throughout the entire purchase journey.
If you want to start a business and you don't have money, here's a FREE guide to help you set up and a free list of online resources. Start your business with $0. How to start a business is covered in this pdf. You'll find a free business software and free business resources. Start your online business no excuses!
The document provides an overview of a Facebook workshop that teaches attendees about using Facebook effectively for business purposes. The workshop covers topics such as understanding why Facebook is important, learning about tools and features of Facebook, creating engaging content, developing a digital strategy, and using Facebook advertising. It includes examples and templates to help attendees build their Facebook presence and create successful Facebook posts and ads.
Digital Marketing: How to Earn Attention OnlineMichael Chidzey
#1 - Digital marketing crash course
#2 - Examples of awesome digital marketing campaigns
#3 - Tactics for students to enhance their online presence
www.chillisauce.co.uk
The document provides an overview of building a successful online business using the CTPM process. It discusses understanding the big picture, mastering the basics in Day 1, and the importance of having brains and motivation. It also covers dangers to avoid like sites that don't work, outlines what works like quality content and targeted traffic, and emphasizes that the content is the key to success. Finally, it discusses the homework of completing the course registration, reading the intro and Days 1-2 of the action guide, and identifying 3 potential site concepts.
Pivot your startup, fail early, fail fast, learn fastAmit Kumar
Presentation made by Amit Kumar Head of OLX Autos to 3000+ Startup entrepreneurs of I Hubx Gujarat. This presentation gives a methodology for building a startup and pivoting at appropriate times, while keeping the vision in mind.
Ideascast - Arabella Judd Webinar April 7O2Ireland
This document discusses how businesses can capitalize on changing consumer behavior and increased internet usage. It recommends that businesses understand how consumers research and make purchasing decisions online in order to effectively market their brand across various digital touchpoints. Specifically, it suggests optimizing a business's website, claimed social media profiles, and paid search advertising to drive traffic and engage with customers. Regular analysis of digital analytics and updating of online listings is also advised to measure success and ensure accurate business information is available to online users.
Analytics: Getting the Data - 500 Startups Accelerator Marketing Hell WeekAndy Young
The document provides tips and best practices for collecting analytics data for startups. It recommends using analytics tools focused on tracking events and individual user behavior rather than Google Analytics. Key recommendations include tracking all important user behaviors and funnel steps as events, choosing meaningful event names, tracking each user with a unique ID, annotating users with source data, and tracking cohorts to understand differences in user acquisition channels and experiments. It also discusses implementing tracking using tag managers and custom audiences.
‘Key Elements to a Successful Web Marketing Strategy’. Search Engine Optimisation, Pay per click, Social Media – How to use Facebook, Twitter, LinkedIn for business and we also look at new social Networks like Google + and whether it will play a bigger part in the future in getting you good search engine rankings on google
In search of the perfect customer journey - ManchesterRachel Aldighieri
This document summarizes a conference on mapping the customer journey in a multi-channel world. It discusses 3 key learnings: 1) examine customer journeys from the customer's perspective, 2) build journeys around emotional needs, and 3) ensure accountability for customer experience. It also notes that customer behavior has changed and journeys must reflect complex, multi-channel behavior. Successful companies bust silos, measure what matters, consider their people, and lead with their brand and customer.
Tips for Building a Personal Brand and Successful Career by Kent Lewis Anvil ...Anvil Media, Inc.
Anvil President Kent Lewis outlines best practices and tips for building your personal brand online in order to move your career forward. Build and manage your reputation online to elevate your brand.
This document summarizes an internet seminar focused on building an internet-based business. It describes imagining the freedom and lifestyle benefits of having a successful online business, including recurring income, flexible schedule, and ability to travel. It then outlines key steps to building an online business, including finding a niche, setting up a website, creating free content and a continuity program, and getting traffic. The document promotes a mentoring program to help attendees build their own online business with templates, training courses, and ongoing support calls over 6 months. The total value of the included materials and support is estimated at over £8,000.
Social Media Strategy and Tactics Across Multiple BrandsBert DuMars
Social Media Strategy and Tactics Across Multiple Brands – How Content Is Critical To Success - Presented to Atlanta Content Strategy Group on March 3, 2010. Includes discussion of Newell Rubbermaid's Graco Baby, Rubbermaid and Sharpie brands.
Similar to 4 hour presentation madam glamour v090710 (20)
Yvette Adams presented on using social media data and trends to plan future strategy. She discussed reflecting on past performance from the last year, notable social media trends like increased live video and social commerce, and benchmarking tools. Case studies were presented on campaigns for a dental practice, fashion brand, and TV show that increased engagement, followers, and sales. The presentation emphasized fitting social media strategy to each client's objectives, metrics, budget and industry to drive the desired outcomes.
Instagram has 300 million monthly active users and has gone from a trendy IOS-only app to massive social network on Android and web too. More than 75 million people use it daily receives 1 billion likes daily. If your business has a highly visual product, you should be on Instagram!
See the slides from our one hour webinar where we interviewed Telstra Business Award winner Sarah Timmerman of Beginning Boutique.
The company's online store whose main customers are tech-savvy women aged 18-24, built a massive following on social media and boasts 491k Facebook likers and 524k followers on Instagram.
Sarah and the #bbteam regularly engage Instagram influencers to promote the Beginning Boutique brand and on in this session, shared their insider secrets on how you can leverage this powerful social network too. See our YouTube channel for the full recording: www.youtube.com/dacreativecollective
This presentation was delivered by Yvette Adams, the founder and CEO of The Creative Collective at the Brisbane AusMumpreneur Conference in March 2012 held on the beautiful roof top room at Rydges Southbank, Brisbane.
Specifically designed to help Mums in business reach their full potential, the Brisbane AusMumpreneur Conference included workshops with leading business experts in the areas of Marketing, Publicity, Business Planning, Work life Balance and much more.
The Brisbane AusMumpreneur Conference also included inspirational Mumpreneurs sharing their success stories, the Mumpreneurs Showcase Mini Expo and Fantastic Networking!
Through social media sites such as Twitter, Facebook, Linkedin and YouTube, businesses today can reach millions of potential clients quickly, for a fraction of the cost of traditional methods...if you know how.
Apart from marketing and promotions there are many other day to day business objectives that can be fulfilled on social networks such as providing customer service, soliciting feedback, online reputation, running events, recruiting staff, selling products and more!
Join our informative one hour webinar and gain a good introduction to social media including important considerations such as:
Local search marketing involves promoting businesses to people searching online for products and services within a specific geographic area. It is an important strategy as 1 in 5 Google searches and 70% of online searchers are looking for local information. Local search users are increasingly using their smartphones for local searches and location-based check-ins. Key platforms for local search marketing are claiming and optimizing business listings on Google Places, as well as encouraging customer check-ins and reviews on platforms like Foursquare and Facebook Places. Local businesses should focus on fleshing out their listings, driving customer engagement through special offers and events, and measuring the results of their local search marketing efforts.
The document provides an overview of a training program on social media for medical professionals. It discusses the importance of social media for businesses, outlines the major social media platforms like Facebook, LinkedIn, and Twitter, and provides guidance on setting up business pages and profiles on these platforms. The training covers objectives for engaging on social media, defining target audiences, and policies for social media use.
Zoe DeLuca, Social Media Marketing Specialist provides insightful presentation slides on Twitter as presented at The Creative Collective's Become a Social Media Super Hero workshop. This presentation will help you learn more about social media and how it can impact your business.
Wendy Moore of Savvy Web Women provides an insightful presentation on Facebook at The Creative Collective's Become a Social Media Super Hero workshop. This presentation will help you learn more about social media and how it can impact your business.
The Creative Collective Director Yvette Adams shows you how to achieve the all important work/life balance by sharing her own personal and career experiences.
The document announces an event called Web Wednesdays that provides professional development and networking opportunities for people interested in online success. The event is hosted by The Creative Collective, a creative services agency, and includes a panel of guest speakers. The agenda for the evening is outlined and includes welcome remarks, three guest panelists speaking on topics like the digital economy and mobile, a product demonstration table, and time for questions. Attendees can purchase DVDs of past events and sign up for social media workshops.
This presentation was prepared and delivered by Yvette Adams of The Creative Collective for AMPED (A Music Program Enabling Development). AMPED aims to assist young emerging musicians and artists aged between 15 and 30, young bands, musicians and music industry workers across the Sunshine Coast to develop their skills and professional opportunities in the music industry. The project is an initiative of the Queensland State Government through Arts Queensland’s A-venue program and delivered by the Sunshine Coast Regional Council.
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Prescriptive analytics BA4206 Anna University PPTFreelance
Business analysis - Prescriptive analytics Introduction to Prescriptive analytics
Prescriptive Modeling
Non Linear Optimization
Demonstrating Business Performance Improvement
7. http://www.thecreativecollective.com.au
The types of things I do with
my clients
2000 on the database 6729 on the database
Unique users per month to
site = 665
Unique users per month to
site = Regularly 5000+
Communication frequency =
infrequent
Communication frequency =
every two weeks – either
newsletter or special offers
Online sales = $6000 per
annum
Online sales = $100,000+
per annum
Predominantly offline
marketing
Predominantly online
marketing
8. http://www.thecreativecollective.com.au
Let me get to know you a little better…
• Facebook? know it? use it?
• Linkedin? know it? use it?
• Twitter? Know it? Use it?
• Blog? have one? work it?
• Website? have one? use it?
• CMS website? have one? reap the reward?
• Online database? have one? use it?
• SEO? know it? use it?
• Adwords? Know it? use it?
• Emarketing? Know it? use it?
• Ecommerce? have one? use it?
9. http://www.thecreativecollective.com.au
• That you are REALLY excited, committed and FIRED UP abour
your online business
• That you need to establish, then grow your database
• That you’d like to get sales happening as soon as possible
• That you’d love to be as efficient as you can
• That you’d love to automate tasks where possible
• That you’d like to know about the most cutting edge, innovative
marketing strategies currently available to you
• That you are only interested in strategies that give you a
GREAT return on investment
Important presumptions I’ve made
about you for my presentation
10. STOP START
Always doing what you’ve always done
(because you’ll always get what you’ve
always go, or worse – times are
changing!)
Thinking outside the square of the most innovative
marketing strategies you could possibly engage in
Burying your head in the stand and
making excuses about being busy/non
techie/limited by budget
Being open minded about the possibilities and how
they could benefit your business some of which are
very easy to do and low cost or no cost!
Throwing stuff out there with no proper
measurement devices in place
Tracking and measuring EVERYTHING you do
Measuring the cost of advertising and
marketing activities
Measuring the impact of marketing activities
Doing things offline… ..if they can often be done faster and cheaper online
Guessing and presuming what your
prospectives and clients want
Conducting research to understand buying motives
and barriers to sale
The effect I hope to have on you…The effect I hope to have on you…
11. STOP START
Looking for new business If you haven’t maximised what you’re already
sitting on and what they are worth to you
Having casual phone, email and
walk in chats to prospective clients
A bullet proof prospect to conversion system
that capitalises on every contact you receive
Waiting until your client comes to
you
Keeping in touch via a frequency and method
that is helpful, not annoying
Not wanting to put yourself in the
spotlight
Creating and taking publicity opportunities for
the good of your business
Hoping for the best and having a
‘bit of an idea’ of what you want to
achieve at the end of the day
Getting crystal clear about your objectives,
setting SMART goals and targets
The effect I hope to have on you…The effect I hope to have on you…
20. http://www.thecreativecollective.com.au
How many internet users in Australia?
• As of June 2009, the Australian Bureau of
Statistics reported 8.4million active
internet subscribers in Australia.
• According to ComScore Australia’s
internet population over the age of 15 in
2009 grew to 12.6 million Australians from
11.3 in 2008. ComScore, November 2009
21. http://www.thecreativecollective.com.au
• CSIRO is developing wireless technologies to bring broadband
Internet access to rural and remote areas of Australia.
http://www.csiro.au/science/Broadband-to-the-bush.html
• The Rudd Government’s introduced a mandatory censoring of
certain internet content filtering plan at the end of 2008. The plan
was first created as a way to combat child pornography and adult
content, but could be extended to include controversial websites on
euthanasia or anorexia.
See these website for more info:
• http://www.netalert.gov.au/
• http://openinternet.com.au/
• http://google-au.blogspot.com/2009/12/our-views-on-mandatory-isp-filterin
Issues affecting your online business
In Australia
23. http://www.thecreativecollective.com.au
1. EQUIPMENT & SOFTWARE -
http://www.e-businessguide.gov.au/understanding/start/equipment
2. SECURITY -
http://www.staysmartonline.gov.au/secure-computer
3. BE ALERT -
https://www.ssoalertservice.net.au/user/?action=register
4. INTERNET CONNECTIONS-
http://www.e-businessguide.gov.au/understanding/start/connected
and
http://www.e-businessguide.gov.au/building/technical/connection
5. Downloads, uploads & bandwidth -
http://www.planetisp.com.au/calculator.php
6. BACK UPS – Back up often!
7. BROWSERS – Explorer, Firefox, Chrome, Safari & More
8. EMAIL - http://www.e-businessguide.gov.au/understanding/start/email
9. GETTING MOBILE -
http://www.staysmartonline.gov.au/secure-smartphone
Well first you gotta get your tool kit ready…
25. http://www.thecreativecollective.com.au
1. Google Account https://www.google.com/accounts/NewAccount
2. Google Profile http://www.google.com/profiles/
3. Google Maps http://www.google.com/maps
4. Google Alerts http://www.google.com/alerts
5. Google Calendar http://www.google.com/calendar
6. Google Analytics http://www.google.com/analytics
7. Google Trends http://www.google.com/trends
8. Google Webmaster http://www.google.com/webmaster
AND there is many more!
A small intro to the suite of Google’s
free tools
26. Tracking the results
• Google Analytics or other web stats in place
• Offline procedures in place
You must ask every single person who:
• Walks in
• Phones up
• Emails you
For their:
• Name
• Email
• Phone – main and alternative is ideal
• Post code
• Preferred method of contact i.e. phone or email
• HOW THEY HEARD ABOUT YOU. ‘newspaper’ is not
enough – try and extract exact name of the
publication and note it.
27.
28. http://www.thecreativecollective.com.au
It should be the epicentre of your business
It can work for you 24/7
It can grow with your business – i.e. more classes,
change of contact details, news etc.
Google will reward you
The demographic you are targeting demand it (Gen X &
Y) starts a search for new info, services and products on
a search engine, Cell phone, no landline, pay bills online,
Reads blogs/websites/youtube not newspaper, does not
have Yellow Pages, into Social networking, judges
brands by their web site.
THERE ARE NOW MORE GEN X & Y IN THE
WORKPLACE THAN BABYBOOMERS
PRIORITY 1 – Get the website right. WHY?
29. http://www.thecreativecollective.com.au
Traits of a GOOD website
Visually appealing
Fulfills the ‘8 second rule’
Data capture prominent and enticing for users to leave details i.e.
incentive
Any desired call to action prominently featured
Opportunities for clients to ‘interact’ where-ever possible –
comments, fill in form, check availability, view photos, videos, audios
etc.
Easy to find the information they want with multiple navigation points
plus main service offerings clearly identifiable
Loads fast
Scannable copy with lots of internal links
Search engine optimised
Regularly updated so encourages repeat visits – events and news
articles good here
30.
31.
32.
33.
34. http://www.thecreativecollective.com.au
Options include:
• Google Maps, Profile etc
• Business directories – paid and unpaid
• Government/council/local directories
• Industry directories
• Social media (but we’ll go into that more later)
PRIORITY 2 – Establish a web presence
52. http://www.thecreativecollective.com.au
• Means you can quickly and easily contact your database in a
relevant way rather than spending hours on the phone ‘ringing
around’ and not getting any body or hours printing and collating
envelopes and posting out specials or running the risk of missing
people from hotch potch excel spreadsheets or ‘groups’ in outlook.
• You can start to do contras with other companies i.e. I’ll give you a
mention in my blast out if you’ll give me one in yours
• Adds significant value to your business
should you ever decide to sell it.
• Gives you a good birds eye view of your
business.
• Can grow automatically overnight if linked to
your website
PRIORITY 3 – Establish a database
The importance of a centralised, online database
54. http://www.thecreativecollective.com.au
Six things you need to know about databases
1. Have one
2. Grow it – You need to be constantly thinking of ways to grow your database.
3. Segment it into relevant client groups that apply to your business – different
people are interested in different products, services, events or information
you might have on offer so don’t bother them with things that don’t apply.
Just think, how would you like someone telling you all about make-up when
you’re a bloke!
4. Communicate with either the entire database or the client groups mentioned
above REGULARLY (but not so often that you end up annoying them and
they unsubscribe) and RELEVANTLY.
5. Track results and listen to and implement the feedback your database give
you
6. Get a system that will grow with you
56. http://www.thecreativecollective.com.au
1. Tell your clients, associates, and friends
2. Put a signup form on your home page and every page of your Web site.
3. Offer a free goodie for new subscribers - free article, report, resource list, e-book, etc.
4. Offer an incentive i.e. go in the draw to win a free shopping spree, new draw every
month!
5. Swap ads in broadcasts from other databases
6. Buy ads in broadcasts from other databases
7. Plug your website/database sign up in your e-mail signature
8. Get content published in OTHER enewsletters
9. Promote your website/incentive to the professional organizations and associations
you're a member of.
10. Encourage people to sign up on the back of your business cards.
11. Become active in a few online forums where your ideal market hang out.
Ways to start or grow your database
57. http://www.thecreativecollective.com.au
The quick and dirty guidelines to
effective emarketing
•80% of whether they open is the subject header – focus on What? (What will users
find on this page — i.e., what's its function?) Why? (Why should they care — i.e.,
what's in it for them?) or the ‘so what factor’
•Frequency
•Timing
•Effective, relevant copy
•Irresistable offers/exceptionally strong calls to action
• Images
•Don’t forget your plain text version/MIME
•Meet your legal obligations — For example, CAN-SPAM for US senders.
•Test, test, test
•Test, measure, refine, repeat
59. CASE STUDY | YummieMummie.com.au
Name:
Email:
Post code:
How did you hear
about us?
60. http://www.thecreativecollective.com.au
CASE STUDY | YummieMummie.com.au
Set objectives & benchmarks
GOALS:
1)To get 500 people registered on our database within first month of being live
2)To get $30 in profit in first month of being live to cover only business overhead –
monthly web hosting fee
TACTICS PRE LAUNCH:
1)Set up emarketing system
2)Got ‘splash page’ up approx. 2 weeks prior to launch date
3)Sent email to family, friends and other contacts, encouraged them to send on
via pre-written email
4)Posted link to site on social media profile pages
5)Brokered deals for promotion to run in strategic alliance blast outs prior to
launch
6)Kept in touch with growing database to build anticipation ‘just a few days now’,
‘just a few hours’, unveiling prizes etc
61. http://www.thecreativecollective.com.au
CASE STUDY | YummieMummie.com.au
TACTICS AT LAUNCH:
1)Went live when we said we’d
go live (10am, 9 May)
2)Tested to make sure
everything was working
3)Sat back and waited to see
what would happen….
RESULTS AT LAUNCH:
•Within 2 minutes of one
strategic email going out, 28
sign ups
•186 sign ups, day before site
had even gone live
•Went live at 10am…
•By 11:30am - 500 sign ups
Unique users on
www.yummiemummie.com.au site
62. http://www.thecreativecollective.com.au
CASE STUDY | YummieMummie.com.au
FINAL RESULT
•Over 1000 on the database
•Profit of $60, passive income in
first two weeks of business
TACTICS DURING LAUNCH:
•Saw how effective cross
marketing was working and
brokered more
• Saw leading referrer was
http://www.lottos.com.au/forum/viewthreadlite.php
and
http://www.wincompetitions.com.au/board/index.php
and posted more forum
references
65. http://www.thecreativecollective.com.au
SEO – search engine optimisation
Our methodology:
1. Research – keywords & competitors
2. Strategise plan of attack – select keywords, delegate tasks
3. Internal optimisation (on page) - page title, header tags, meta
description, alt tags on images and links , keyword density
4. External optimisation (off page) - link strategies, article submissions,
PR newswires, blogs
66. http://www.thecreativecollective.com.au
1. Research – keywords & competitors
Tools you can use:
1. https://adwords.google.com/select/KeywordToolExternal (free)
2. Goodkeywords – free
3. It’s not free, but it is pretty good:
http://affiliate.wordtracker.com/d/722e16/699/a/155079/i
Monthly cost: $52.70
4. http://www.keywordlocator.com. One time cost: $87
5. www.keywordspy.com + http://www.spyfu.com
6. Google Insights – compare search volume patterns across regions,
categories and time frames
7. marketsamurai.com
8. domaintools.com – analyse ownership of competitor domains and
therefore online strategy
There are many more too.
67. http://www.thecreativecollective.com.au
Research – select keywords
Mistakes to avoid when selecting keywords:
Targeting:
• Single-word terms
• Terms that are way too broad, and not focused to what you offer
• Terms that are too specialized, which nobody searches for
• Terms which are unpopular
• Highly-competitive terms which you can't hope to rank well for
Number of Google Matches Term
11,600,000 writer
1,200,000 real estate writer
48,000 freelance real estate writer
9,000 freelance real estate writer los angeles
68. http://www.thecreativecollective.com.au
2. Strategise plan of attack –
select keywords, delegate tasks
I am going to target the following keywords and key phrases……
I am going to optimise the following pages as a priority………
And further pages in this priority…….
I will need assistance from these areas……
70. http://www.thecreativecollective.com.au
<head>
<title>Cookies and Cream - designer childrens clothing. Fun fashion for kids. All
the best labels - albetta, mama mio, baby legs +++</title>
<meta name="keywords" content="children, kid, baby, toddler, clothing, clothes,
wear, fashion, designer, label" />
<meta name="description" content="Cookies and Cream - designer childrens
clothing. Fun fashion for kids. All the best labels - albetta, mama mio, baby
legs +++" />
<meta http-equiv="Content-type" content="text/html; charset=iso-8859-1" />
<meta name="publisher" content="Web Design by The Creative Collective
http://www.thecreativecollective.com.au" />
<meta name="generator" content="" />
<meta name="robots" content="ALL" />
Meta data/ meta tags
1. External OPTIMISATION (off page)
77. http://www.thecreativecollective.com.au
• A study on social networking usage in Australia, found more than 70 percent of Internet
users in Australia visited a social networking site in June 2009, up 29 percent from the
previous year. ComScore, August 2009
• Yahoo!7 Answers received 2.5 million Australia visitors. Nielsen, November 2009
• Twitter growth in the past 12 months in Australia equates to 1150%.November 2009
• Wikipedia received 5.2 million Australian visitors. Nielsen, November 2009
• 79.1% of internet users in Australia view online video. Universal McCann, July 2009
• YouTube receives 6.17 million monthly Australian visitors. ComScore, 2009
• Blogger received 3.1 million Australian visitors. Nielsen, November 2009
Australian social media stats
78. Company Figures
More than 400 million active users
50% of our active users log on to Facebook in any given day
More than 35 million users update their status each day
More than 60 million status updates posted each day
More than 3 billion photos uploaded to the site each month
More than 5 billion pieces of content (web links, news stories, blog posts, notes, photo
albums, etc.) shared each week
More than 3.5 million events created each month
More than 3 million active Pages on Facebook
More than 1.5 million local businesses have active Pages on Facebook
More than 20 million people become fans of Pages each day
Pages have created more than 5.3 billion fans
Average User Figures
Average user has 130 friends on the site
Average user sends 8 friend requests per month
Average user spends more than 55 minutes per day on Facebook
Average user clicks the Like button on 9 pieces of content each month
Average user writes 25 comments on Facebook content each month
Average user becomes a fan of 4 Pages each month
Average user is invited to 3 events per month
Average user is a member of 13 groups
Facebook stats
79. http://www.thecreativecollective.com.au
Facebook stats
Top 10 Facebook User Population
1. United States 79,983,760
2. United Kingdom 19,592,800
3. Turkey 12,451,320
4. Canada 12,111,720
5. France 11,657,180
6. Italy 10,652,960
7. Indonesia 8,175,600
8. Australia 6,439,980
9. Spain 6,284,120
10. Colombia 5,970,040
Source:checkfacebook.com - Aug 09
80. http://www.thecreativecollective.com.au
•Over 6.4 Aussies are on Facebook or at least have opened an account -
38.48% of the Australian online population and 2.46% of the global audience
(261,807,120 users)
•Australian Facebook users uploaded 80 million pictures, wrote 32 million wall
posts and 45 million status updates in October. Nielsen, November 2009
•Facebook’s now accounts for 29 per cent of all time spent online by
Australians – this has seen research group Nielsen define the trend as
Facebook Time and Non Facebook Time. Nielsen, November 2009
•October social networking usage - Facebook’s unique audience was 8.1
million, followed by MySpace which was steady on 2.3 million users while Bebo
lagged well behind on 358,000. Nielsen, November 2009
•Facebook grew by 32% over 08/09 and is the most engaged social network in
Australia. *CheckFacebook.com
Facebook stats for Aussie
81. http://www.thecreativecollective.com.au
Demographic of Australian
Facebook users
• The Australian Facebook population is
made of 55.6% of female and 44% of
Male.
• Facebook remains a generation Y social
network. The biggest segment is the 25-
34 years old with 29.3% followed by the
18-24 with 28.8%.
• The 35 years + segment currently
accounts for 30.4% of the Australian
Facebook population and is according to
Nielsen Online, the fastest growing
segment.
Source:checkfacebook.com - Aug 09
82. • Personal pages
• Company pages v Groups
• Applications
• Marketplace - Lets you sell, give away, buy, ask or
search for anything you want a in a trusted and fun
environment. You can also use Marketplace to see
what your friends are buying and selling.
• Facebook Ads
How it all works
92. What if we specify a city
and a 50 mile radius?
Even more targeted!
93. http://www.thecreativecollective.com.au
Worldwide traffic to Twitter.com reached 10 million
visitors in February 2009, up a whopping 700 percent
from the same time last year, according to comScore
But the question is, should you be doing it and what
are the tangible results it can return?
5.0 To Twitter or not to Twitter – that is the question!
94. http://www.thecreativecollective.com.au
Once you have a Twitter account (as easy as setting
up a hotmail, gmail or similar email account and also
free), essentially you have 140 characters to play with
and tell people what you are doing.
The key to getting the return on your efforts is, like
any other marketing, setting out with a specific
objective in mind.
5.0 To Twitter or not to Twitter – that is the question!
95. http://www.thecreativecollective.com.au
•To establish or build your organisation or individual profile
•To drive traffic to your blog or website
•To network with potential parents, influencers, or others in your niche.
•To get valuable feedback
•To build a community
•To act as an alternative form of communication – quick and easy too!
•To hire people – be they volunteers or paid?
•To update your community of new etc.
•To promote events/product launches/updates/fund-raising drives?
•To provide live coverage of an event (you could ‘twitter’ updates from for
instance a tele-thon, all night walk-athon etc)
•To raise money for a child/family in need
•To show a more personal side of yourself from your usual public persona?
•To run occasional “twitter only” discounts and specials
Possible relevant objectives:
96. http://www.thecreativecollective.com.au
•Once you have an objective you need to ‘follow people’
• Suck in your address book, search for relevant groups to join, list on
directories, search for existing customers or influencers in your industry
and clicking on the ‘follow’ button
• Aim for relevancy and large number of followers
•Follow and follow back - It is generally Twitter etiquette to reciprocate
those who follow you by following them back
Follow and be followed
97. http://www.thecreativecollective.com.au
•still an emergent phenomena, and as such, etiquette is negotiable
•@creativecollect i.e. ‘enjoyed your presentation today – great tips!’
• # hashtags are a community-driven convention for adding additional
context and metadata to your tweets.
Example uses
Events or conferences, e.g.: "Tara's presentation on communities was
great! #barcampblock"
Disasters: "#sandiegofire A shelter has opened up downtown for fire
refugees."
Memes: "My #themeword for 2008 is conduct."
Context: "I can't believe anyone would design software like this!
#microsoftoffice"
Recall: "Buy some toilet paper. #todo"
Quote: "Great minds discuss ideas. Average minds discuss events. Small
minds discuss people." ~Eleanor Roosevelt #quote
You thought texting was bad.
Now learn twitterisms!
98. http://www.thecreativecollective.com.au
• Feel good - Bonnie Sayers @autismfamily, a mother of children with
autism, decided to use Twitter to promote awareness of autism and
to allow those who live with it to share their experiences and
knowledge with others. Dubbed “Twitter Autism Day” and
connected with the #ASD hashtag, achieved huge number of tweets
becoming a “trending topic” on more than one occasion during the
day. Sharing their experiences over Twitter was a great way for
parents and those suffering autism to connect.
• $$$ Story - In December 2008 computer giant Dell (@delloutlet)
announced that it had generated $1 million online by posting e-
commerce links to its Twitter feed. Latest reports say it has now
surpassed $2m in Twitter related sales. Whilst it obviously isn’t a not
for profit organization (far from it in fact) we’re sure you’ll agree it’s
not a bad result for a little twittering!
Twitter success stories
99. http://www.thecreativecollective.com.au
There’s one more very powerful marketing
method I’ve purposely overlooked. Can you
guess what it is?
Word of mouth!!!
•Referrals
•Incentives
•Strategic alliances
•The overall customer experience
•Surveys/polls
•Mystery shoppers
•Immediate feedback asking for a referral
100. http://www.thecreativecollective.com.au
How do you know if it’s working?
Ensure tracking is in place (Analytics)
Review your web stats regularly
Work out your cost per lead and cost per sale regularly
Re-allocate spend that is not working
Review your emarketing stats regularly
103. http://www.thecreativecollective.com.au
We have a growing range of products including ebooks,
dvds and audio sets available on all this and more!
See: http://www.thecreativecollective.com.au/shop.html
Want more on this stuff?Want more on this stuff?
104. http://www.thecreativecollective.com.au
Want constant tips & inspiration?
1. Sign up to our database
2. Connect to us on Linkedin.com
3. Like our Facebook page
4. Follow us on Twitter
5. Come to our Web Wed events
6. Buy our products
You can do all this from our website:
http://www.thecreativecollective.com.au
CP
So we broke down the many elements of the vision into these three categories so you can clearly see what
1) is already available….
2) What we’re currently designing…. And you can also see what we’ve concepted and begun to research a bit(and by the way, none of these “in the works” projects are beta testing yet) , but are still in the “some day” category.
3) These are things we want to pursue and we think are important to the vision, but we have not truly begun to work on yet.
Feel free to send questions to scross@kindermusik.com and/or cpenney@kindermusik.com.
I didn’t go to Uni – all of this based on work experience in countries all over the world, trying things out whilst working for Govt, small business, as a business owner, not for profit and more
Have worked in sport & leisure, hospitality, finance, media, education and other industries.
Consults give me insights
Once you’re in the game people share their successes and failures
Cause I love it!
Marketing program – first lesson
Many ISP&apos;s limit the # of emails sent at one time. This is to combat Spam. Even when an email client such as Microsoft Outlook allows for the creation of large mailing lists, the ISP will block the Send operation and return the error you specified.The only way you could alter this would be to purchase a business account with your ISP. A business account allows for sending hundreds and sometimes even thousands of emails. Businesses often have very large customer bases and as such require the ability to send mass mailings. Even individuals who just have a small web presence, even free resources and the like with a membership base, they have to receive either permission or pay for a business account with their ISP.So, sure, Outlook has the capability of creating and sending out a huge mailing list in one Send operation, but unless you have a business account with your ISP, your ISP blocks such Send operations.
Make hand out
Make hand out
If there are 77 words total in a paragraph, and I used the word &quot;keywords&quot; exactly five times, the keyword density for the paragraph is 5 divided
by 77 times 100, or about 6.49 percent.
If there are 77 words total in a paragraph, and I used the word &quot;keywords&quot; exactly five times, the keyword density for the paragraph is 5 divided
by 77 times 100, or about 6.49 percent.
If there are 77 words total in a paragraph, and I used the word &quot;keywords&quot; exactly five times, the keyword density for the paragraph is 5 divided
by 77 times 100, or about 6.49 percent.
If there are 77 words total in a paragraph, and I used the word &quot;keywords&quot; exactly five times, the keyword density for the paragraph is 5 divided
by 77 times 100, or about 6.49 percent.
As of August 2007, Google is the most used search engine on the web with a 53.6% market share, ahead of Yahoo! (19.9%) and Live Search (12.9%).[49]
up from 3 million queries per day in September 1999 and 10,000 queries per day in November 1998.
Google.com is one of the 5 most popular sites on the Internet and is used around the world by millions of people.
Google is the #1 search engine in the Argentina, Australia, Belgium, Brazil, Canada, Denmark, France, Germany, India, Italy, Mexico, Spain, Sweden, Switzerland, U.K., U.S. (Nielsen//NetRatings 6/05, based on total number of unique visitors)
Global unique users per month: 380 million (Nielsen/NetRatings 8/05)
112 international domains
Global audience: More than 50 percent of Google.com traffic is from outside the U.S.
After a controversy involving Yahoo&apos;s index size claims in summer of 2005, the number of indexed pages was removed from the Google home page. Google&apos;s estimate is that it will take around 300 years to organize all of the world&apos;s information At its start in 1998, Google claimed to index 25 million web pages.[1] By June 2005, this number had grown to 8 billion pages, as well as 17 million images, 1 billion Usenet messages, 6,600 print catalogs, and 4,500 news sources.
As of August 2007, Google is the most used search engine on the web with a 53.6% market share, ahead of Yahoo! (19.9%) and Live Search (12.9%).[49]
up from 3 million queries per day in September 1999 and 10,000 queries per day in November 1998.
Google.com is one of the 5 most popular sites on the Internet and is used around the world by millions of people.
Google is the #1 search engine in the Argentina, Australia, Belgium, Brazil, Canada, Denmark, France, Germany, India, Italy, Mexico, Spain, Sweden, Switzerland, U.K., U.S. (Nielsen//NetRatings 6/05, based on total number of unique visitors)
Global unique users per month: 380 million (Nielsen/NetRatings 8/05)
112 international domains
Global audience: More than 50 percent of Google.com traffic is from outside the U.S.
After a controversy involving Yahoo&apos;s index size claims in summer of 2005, the number of indexed pages was removed from the Google home page. Google&apos;s estimate is that it will take around 300 years to organize all of the world&apos;s information At its start in 1998, Google claimed to index 25 million web pages.[1] By June 2005, this number had grown to 8 billion pages, as well as 17 million images, 1 billion Usenet messages, 6,600 print catalogs, and 4,500 news sources.