Webwed Google Tools


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  • www.growthmarketing.com.au
  • Red - How you receive Information Orange – Tools to get yourself and your business visible on the Web Green – Tools to enhance your business Blue – To help you connect with other people Yellow – What’s new with Google Many people may have these functions in different applications – Microsoft Outlook for mail – msn or Skype for instant communications www.growthmarketing.com.au
  • Save Money – Well it is all FREE! No software puchasing required Increase Communication & Find info faster – Won’t go in to detail about this in this slide as this will be self explanatory soon Reduce IT Hassel – As mentioned you don’t need to buy Microsoft – no more crashes & you don’t need to worry about file storage and you don’t need to worry about backing your work up. This is because all of the Google applications are online and are based on the concept of Cloud Computing. www.growthmarketing.com.au
  • www.growthmarketing.com.au
  • Read definition – read the boxes Lets not get too carried away with how it all works right now Lets look at the amazing tools on offer as a result of Cloud Computing and Google. www.growthmarketing.com.au
  • www.growthmarketing.com.au
  • Google Start Page is you personalised Google Page. You can add newsheadlines, photos, weather, feeds from facebook, list of unread emails, start sign, todays most popular You Tube Flicks, your calendar entries for today. There are 100’s of gadgets that you can add and you can also change the theme. Customise your page so that you are greeted each morning with only the information that you are interested in. www.growthmarketing.com.au
  • You can choose to receive your alerts via email or the alerts can be sent to your reader... What is a reader? www.growthmarketing.com.au
  • Stay Up to Date: Google Reader constantly checks your favorite news sites and blogs for new content. Share with your friends or staff: Use Google Reader's built-in public page to easily share interesting items with your friends and family. Use it anywhere, for free Google Reader is totally free and works in most modern browsers, without any software to install. www.growthmarketing.com.au
  • www.growthmarketing.com.au
  • What is RSS? RSS (Rich Site Summary) is a format for delivering regularly changing web content. Many news-related sites, weblogs and other online publishers syndicate their content as an RSS Feed to whoever wants it. Why RSS? Benefits and Reasons for using RSS RSS solves a problem for people who regularly use the web. It allows you to easily stay informed by retrieving the latest content from the sites you are interested in. You save time by not needing to visit each site individually. You ensure your privacy, by not needing to join each site's email newsletter. The number of sites offering RSS feeds is growing rapidly and includes big names like Yahoo News. www.growthmarketing.com.au
  • 1. You can also allow Google to Index the page – a great tool for reputation management. www.growthmarketing.com.au
  • www.growthmarketing.com.au
  • Google Mail, sites, docs, video, talk calendar www.growthmarketing.com.au
  • www.growthmarketing.com.au
  • Focus on the user and all else will follow. It's best to do one thing really, really well. They do SEARCH. If your searching for it Google wants to help you find it. Fast is better than slow. Google Chrome, Caffeine Democracy on the web works. Fairness in rankings You don't need to be at your desk to need an answer. Mobile, You can make money without doing evil. Advertising , privacy There's always more information out there. HTML pages, Directories, news, patents, academic journals, images, books, videos, blogs, shopping The need for information crosses all borders. We offer Google's search interface in more than 110 languages You can be serious without a suit. Our founders built Google around the idea that work should be challenging, and the challenge should be fun. Great just isn't good enough. Even if you don't know exactly what you're looking for, finding an answer on the web is our problem, not yours. www.growthmarketing.com.au
  • Make hand out
  • Make hand out
  • Webwed Google Tools

    1. 1. Google Tools So much more than just a search engine
    2. 2. Format for the evening 6pm – Welcome and introduction to guests 6:10pm – 7pm – Speaker – Karen Wiskin 7pm – 715pm – Exciting opportunity for small business owners 715pm – 730pm – Break for refreshments, toilet etc 730pm – 8pm – Summary/questions
    3. 3. But first, a little bit about Web Wednesdays… <ul><li>Started in October 2008 </li></ul><ul><li>Monthly from now until end of year – see website for upcoming events </li></ul><ul><li>Topics we are covering in 2010 </li></ul><ul><li>Networking opportunity with like-minded individuals </li></ul><ul><li>Learn before you engage </li></ul><ul><li>Products & opportunities </li></ul><ul><li>Potential changes </li></ul><ul><li>Still a very affordable $30 a ticket! </li></ul>
    4. 4. And a little about our creative agency… <ul><li>Started in 2006 </li></ul><ul><li>Now servicing clients locally, regionally, nationally and internationally across industries and of all shapes and sizes </li></ul><ul><li>Quite possibly the largest range of creative services than any other agency due to our innovative company structure – contractors located throughout the world </li></ul><ul><li>Award winning </li></ul><ul><li>Education – Web Wednesdays, products, programs </li></ul><ul><li>Now franchising – one established in Newcastle and fielding inquiries from all over the world </li></ul><ul><li>Trends in the industry </li></ul>
    5. 5. Our MC… Yvette Adams Award winning entrepreneur. Owner/director/franchisor of The Creative Collective. Works with start-ups through to large corporates locally right through to internationally to create online and offline success. Mum of 2. Career aspiration to be a DJ. http://www.thecreativecollective.com.au http://www.Twitter.com/creativecollect
    6. 6. Our panellists… Karen Wiskin Recognised Yahoo Search Ambassador & Google AdWords Professional. When she is not wielding her mouse is a yoga teaching, Dave Matthews worshipper who likes popping bubble wrap. http://www.growthmarketing.com.au
    7. 7. Google is not just for searching any more
    8. 9. Exploration of Google Tools Google Apps Google Calendar Google Docs Google Sites Google Mail
    9. 10. Why fix it if it is not broken?
    10. 11. Cloud Computing <ul><li>You are probably already using cloud computing services without realizing it. </li></ul><ul><li>Google is one of the most prominent companies offering software as a free online service to billions of users across the world. The internet giant hosts a set of online productivity tools and applications in the cloud such as email, word processing, calendars, photo sharing, and website creation tools. </li></ul>
    11. 12. What is Cloud Computing? Cloud computing provides a convenient way of accessing computing services, independent of the hardware you use or your physical location. It relieves the need to store information on your PC, mobile device or gadget with the assumption that the information can be quickly and easily accessed via the net. Cloud computing also negates the need to download or install dedicated software on your own computer, freeing up onboard memory and reducing energy costs.
    12. 13. What you need to get started Get a Google Account
    13. 14. Google Start Page
    14. 15. Google Alerts
    15. 16. Google Reader
    16. 17. Google Reader <ul><li>Keeping up with the websites you visit and the email updates that you subscribe too </li></ul><ul><li>Read them in one place with Google Reader </li></ul><ul><li>Websites publish lists of updates, called &quot;feeds,&quot; that indicate when new content has been posted. </li></ul><ul><li>Subscribe to a feed, Google Reader starts monitoring that feed for updates. </li></ul><ul><li>You don't have to give any personal information, free, easy to unsubscribe. </li></ul><ul><li>Works like email - new content from listed websites will appear in Google Reader. </li></ul><ul><li>Keep up with all your favourites sites in one place, without having to visit each one individually. </li></ul><ul><li>The benefit? </li></ul><ul><li>Stay up to date </li></ul><ul><li>Share with your friends </li></ul><ul><li>Use it anywhere, for free </li></ul><ul><li>Clutter free inbox </li></ul>
    17. 19. <ul><li>Search for the website in Google Reader -- just click Add subscription and enter your query. </li></ul><ul><li>Look for the orange icon – click the link and then copy the URL and add it into your reader </li></ul>
    18. 20. Google Maps
    19. 21. Google Maps <ul><li>Free! </li></ul><ul><li>www. google .com/ local /add </li></ul><ul><li>Use your Google Account to Logon. </li></ul><ul><li>Photos, coupons, detailed business description and more? </li></ul><ul><li>Benefit: Get your business ranking on the 1 st page of Google for no cost and little effort </li></ul><ul><li>Downfall: You have added your listing but you do not show up for searches on Google Maps? No easy fix for this best to seek advice. </li></ul>Put Your Business on the only Map that counts!
    20. 22. Profile What do people see when they Google you? You can control how you appear in Google by creating a personal profile...
    21. 24. Personal Google Profile
    22. 25. Business Profile Page
    23. 27. Google Apps <ul><li>Google Apps is a collection of tools. </li></ul><ul><li>Google Mail (Gmail) </li></ul><ul><li>Google Sites </li></ul><ul><li>Google Docs </li></ul><ul><li>Google Calendar </li></ul><ul><li>Google Video </li></ul><ul><li>Google Talk </li></ul>
    24. 28. Gmail –Advanced email interface (paid version without ads) Powerful spam filter, built-in instant messaging, voice and video chat. Calendar – Automatically manages invites and RSVP’s for events. Share whole calendars company-wide or with specific people. Have multiple calendars GTalk – Instantly communicate via chat, video, text message and leverage free PC-to-PC voice calls right from your web browser. Docs – Create and share documents, spreadsheets and presentations online, and download them to your favourite desktop applications. Collaborate on projects without the hassles of emailing files and version tracking. Sites – Create simple or sophisticated websites without any programming knowledge. Video – Upload and share company videos privately and securely without complex infrastructure or special software. Groups – Share mailing lists, calendars, docs, sites, and videos.
    25. 29. <ul><li>You can access the tools individually with your Google account. Or you can set up a business account </li></ul><ul><li>The business account is free, 50 email addresses </li></ul><ul><li>Or the enterprise version is $50.00 per user per year & 25 gb per user per year </li></ul><ul><li>Nearly 2 million business use Google Apps </li></ul><ul><li>Google Apps for Schools & Non For Profit too </li></ul>
    26. 30. Gmail <ul><li>If you set up Google Apps you do not need to use a @gmail address. </li></ul><ul><li>Great Spam system </li></ul><ul><li>Drag & Drop Label System </li></ul><ul><li>Turn an email into a Google Doc for editing. </li></ul><ul><li>Option to work offline </li></ul><ul><li>Fully compatible with iphones, blackeberry, Outlook etc </li></ul>
    27. 33. Google Docs <ul><li>No Software Required </li></ul><ul><li>Create, Edit Word Documents, Spreadsheets and Presentations. </li></ul><ul><li>Sort Documents in Folders </li></ul><ul><li>Share documents with other people </li></ul><ul><li>Upload Emails and Microsoft documents straight in to Google Docs for editing </li></ul>
    28. 35. Google Calendar <ul><li>Make calendars public, private or shared. </li></ul><ul><li>View calendar that belong to other people. </li></ul><ul><li>Quick to add calendar appointments (drag & drop) </li></ul><ul><li>Full Calendar scheduling facility </li></ul><ul><li>Send calendar invitations to other people </li></ul><ul><li>Opportunity to sync your calendar with your mobile or Outlook. </li></ul>
    29. 38. Google sites
    30. 39. Google Sites <ul><li>Create simple or sophisticated websites without any programming knowledge. </li></ul><ul><li>Share knowledge or files with your co-workers or the world. </li></ul><ul><li>Centralise company information with an internal website. Easy to update information/photos/attachments/presentations </li></ul><ul><li>Google have a profile update for each staff member making it easy to find staff that may have special skills </li></ul>
    31. 40. Google Wiki
    32. 41. Re-cap on the benefits of Google Apps <ul><li>Improves Office Workflow </li></ul><ul><li>Allows Document Sharing via email or chat </li></ul><ul><li>Promotes Easy Collaboration </li></ul><ul><li>Offers Great Email Service </li></ul><ul><li>Reduced Costs </li></ul><ul><li>99% up time guaranteed </li></ul><ul><li>No Backup/Storage </li></ul><ul><li>Access your files from any location </li></ul><ul><li>Search function to find information </li></ul><ul><li>Access to 1,000’s of created templates i.e. Wedding Planning </li></ul>
    33. 42. Analytics
    34. 53. <ul><li>Google enters social media </li></ul><ul><li>Twitter/Facebook/Buzz Feeds are appearing in the SERPS </li></ul><ul><li>“ Go Beyond Status Messages </li></ul><ul><li>Bang, Stumble, Trip </li></ul><ul><li>Create your Buzz or Company Buzz </li></ul><ul><li>Share photos, video, follow people. </li></ul>
    35. 55. Business Profile Page
    36. 56. What email might look like if it were invented today. A “wave” is like a wiki page which can be edited by multiple people simultaneously. The simplest wave looks like the chat room screen, multiple people posting comments back and forth. However, unlike the chat room, in a wave you can edit your comment after posting it. You can store conversations relates docs, photos, emails, videos all within the one place Currently in testing - wave . google .com/
    37. 57. Aardvark <ul><li>$50 million Feb 2010 </li></ul><ul><li>Aardvark is Social Search:  finding information from real people. </li></ul><ul><li>Aardvark is a live channel to anyone in your network who has the knowledge and experience to answer your question.  </li></ul><ul><li>Aardvark is the IM buddy who always knows the right person to ask. </li></ul><ul><li>Aardvark is a community of helpful people who share tips and opinions. </li></ul>
    38. 58. philosophy <ul><li>Focus on the user and all else will follow. </li></ul><ul><li>It's best to do one thing really, really well. </li></ul><ul><li>Fast is better than slow. </li></ul><ul><li>Democracy on the web works. </li></ul><ul><li>You don't need to be at your desk to need an answer. </li></ul><ul><li>You can make money without doing evil. </li></ul><ul><li>There's always more information out there. </li></ul><ul><li>The need for information crosses all borders. </li></ul><ul><li>You can be serious without a suit. </li></ul><ul><li>Great just isn't good enough. </li></ul>
    39. 59. <ul><li>DECIMA MCAULEY </li></ul><ul><li>SBO PROGRAM </li></ul><ul><li>www.sboprogram.com.au </li></ul>
    40. 60. <ul><li>QUESTION TIME </li></ul>
    41. 61. NEW WEB WEDNESDAY VIP CLUB WHAT YOU GET <ul><li>Costs nothing! </li></ul><ul><li>Receive your loyalty card – attend 3 Web Wednesdays and get 1 event free! </li></ul><ul><li>Get a free copy of NETT magazine and a 3 month subscription upon sign-up! </li></ul><ul><li>Discounts from partners </li></ul>
    42. 62. NEW MASTERMIND GROUP Why we’re doing it <ul><li>We know you love the events and learn a load but sometimes lose your way. </li></ul><ul><li>10 candidates - by application only. </li></ul><ul><li>Potentially others joining us from inter-state </li></ul>
    43. 63. NEW MASTERMIND GROUP What it is <ul><li>A one hour monthly phone call - powerful half hour recap with either the same guest expert or one who has the same or similar levels of knowledge then half hour opportunity to ask questions about how the topic applies to your business. Group learning benefits. </li></ul><ul><li>A free audio download of all monthly calls if you can't make it for some reason, or want to recap on it for any reason. </li></ul><ul><li>Free audio downloads of hours of powerful content related to succeeding online from our exclusive audio bank. </li></ul><ul><li>Access to a dedicated and private Facebook Group page on which you can network with others in the MasterMind Group. </li></ul><ul><li>Access to ALL our powerpoints </li></ul><ul><li>Access to our online video content </li></ul><ul><li>A free three month subscription to Nett Magazine valued at $17.85 </li></ul><ul><li>1 x in person or web cam one on one valued at $150 to be used at any time during your membership. </li></ul>
    44. 64. NEW MASTERMIND GROUP How to get involved <ul><li>Memberships will be available in 5 month or 10 month blocks </li></ul><ul><li>See Emily for application form and prices </li></ul><ul><li>Starting this month </li></ul>
    45. 65. Want more?
    46. 67. Next Web Wednesday <ul><li>April 7 2010 – Local Search Marketing </li></ul><ul><li>Join our database for updates </li></ul><ul><li>Check the website </li></ul><ul><li>Social media links </li></ul>
    47. 68. <ul><li>Contact us at: </li></ul><ul><li>PO BOX 5888, Maroochydore BC, QLD 4558, Australia </li></ul><ul><li>P: 07 545 11315 </li></ul><ul><li>E: webwednesdays@thecreativecollective.com.au </li></ul><ul><li>w: www.thecreativecollective.com.au </li></ul>Questions? Need our assistance?