Kent House and Keele University Science and Business Park presentation for local businesses on how to take advantage of social networking techniques, social media, and social marketing.
Social Media Training Workshop for Small BusinessWeb.com
Social Media Training Workshop for Network Solutions customers to train them in the basics of social media and relevant tools for small business.
Http://www.blog.networksolutions.com
http://www.growsmartbusiness.com
http://www.womengrowbusiness.com
Compelling story-telling is essential to social success. Stories are memorable, compelling and, of course, sharable. This presentation will review why story telling is critical for brands today, what makes a great storyteller, as well as thoughts on emerging knowledge on behavioural economics. Story telling is helping organizations and brands gain social traction.
My 1/2 hr keynote presentation for the 2013 Ontario Cycle Tourism Forum
Social Media Training Workshop for Small BusinessWeb.com
Social Media Training Workshop for Network Solutions customers to train them in the basics of social media and relevant tools for small business.
Http://www.blog.networksolutions.com
http://www.growsmartbusiness.com
http://www.womengrowbusiness.com
Compelling story-telling is essential to social success. Stories are memorable, compelling and, of course, sharable. This presentation will review why story telling is critical for brands today, what makes a great storyteller, as well as thoughts on emerging knowledge on behavioural economics. Story telling is helping organizations and brands gain social traction.
My 1/2 hr keynote presentation for the 2013 Ontario Cycle Tourism Forum
How to Use Guerrilla Marketing to Grow your Deal Site, Build your Subscriber Base, Increase Your Numbers, and Run a Better Operation. By http://dailydealbuilder.com.
The internet is weird, transparent, and drastically changing the behavior patterns of hundreds of million of humans on earth. The way information spreads and is consumed is insane. The internet has drastically altered the way we shop, communicate, operate business, and learn. I believe 2013 is the year of the Hashtag "#" and the implications and opportunities are enormous for us as both business owners and consumers.
Questions, Comments, Support, or to set up a Demo, email: support@hcdesk.com.
Thanks,
Marc Horne
http://dailydealbuilder.com
Social media for retirement communities (CCRCs) - Understanding what you can do, should do and why when marketing to seniors through social networks. Deck from September 2010 webinar presented by Todd Harff and Creating Results Strategic Marketing
Social Media For Small Business_By Jenni Lloyd, NixonMcInnesRuthBaker
Jenni Lloyd; Experience Designer and Consultant at NixonMcInnes' presentation on Social Media for Small Businesses at Fresh Business Thinking event.
More information on Jenni can be found here - http://www.nixonmcinnes.co.uk/people/jenni/
More information on NixonMcInnes can be found here - http://www.nixonmcinnes.co.uk/
Unleashing The Tribe: small passionate communitiesEwan McIntosh
25 minutes on the moves in the 'real world' and how they have an impact on learning.
Made at the Tipperary Institute's Education futures event.
May 2008
More on my blog: http://edu.blogs.com
and contact details on my website: http://www.ewanmcintosh.com
You Don't Need a Social Media Strategy (Washington DC Edition)Eric Weaver
WASHINGTON, DC, USA - June 17, 2010 - Presentation for Jeff Pulver's 140 Characters Conference (#140conf).
Audiences: marketers, advertisers, strategists.
Presentation slides from our March 4, 2009 webinar.
You've probably heard of Web 2.0, but what exactly does it mean? And more importantly, how can it work for your charity? Check out this slideshow to find out!
Highlights:
- Web 1.0 and Web 2.0 overview
- A look at some popular tools
- Best practices of other charities
- Web 2.0 myths
- Tips on where to get started
Traction Group Social Marketing For Small BusinessSally Witzky
Presented by Sally Witzky, Owner & Chief Strategist, Traction Group LLC, Richmond VA. This PowerPoint slide presentation was first delivered at Business Solutions Group Member meeting, held in September 9, 2009, at the Virginia Center for Architecture. http://businesssolutionsgroup.org
How to Use Guerrilla Marketing to Grow your Deal Site, Build your Subscriber Base, Increase Your Numbers, and Run a Better Operation. By http://dailydealbuilder.com.
The internet is weird, transparent, and drastically changing the behavior patterns of hundreds of million of humans on earth. The way information spreads and is consumed is insane. The internet has drastically altered the way we shop, communicate, operate business, and learn. I believe 2013 is the year of the Hashtag "#" and the implications and opportunities are enormous for us as both business owners and consumers.
Questions, Comments, Support, or to set up a Demo, email: support@hcdesk.com.
Thanks,
Marc Horne
http://dailydealbuilder.com
Social media for retirement communities (CCRCs) - Understanding what you can do, should do and why when marketing to seniors through social networks. Deck from September 2010 webinar presented by Todd Harff and Creating Results Strategic Marketing
Social Media For Small Business_By Jenni Lloyd, NixonMcInnesRuthBaker
Jenni Lloyd; Experience Designer and Consultant at NixonMcInnes' presentation on Social Media for Small Businesses at Fresh Business Thinking event.
More information on Jenni can be found here - http://www.nixonmcinnes.co.uk/people/jenni/
More information on NixonMcInnes can be found here - http://www.nixonmcinnes.co.uk/
Unleashing The Tribe: small passionate communitiesEwan McIntosh
25 minutes on the moves in the 'real world' and how they have an impact on learning.
Made at the Tipperary Institute's Education futures event.
May 2008
More on my blog: http://edu.blogs.com
and contact details on my website: http://www.ewanmcintosh.com
You Don't Need a Social Media Strategy (Washington DC Edition)Eric Weaver
WASHINGTON, DC, USA - June 17, 2010 - Presentation for Jeff Pulver's 140 Characters Conference (#140conf).
Audiences: marketers, advertisers, strategists.
Presentation slides from our March 4, 2009 webinar.
You've probably heard of Web 2.0, but what exactly does it mean? And more importantly, how can it work for your charity? Check out this slideshow to find out!
Highlights:
- Web 1.0 and Web 2.0 overview
- A look at some popular tools
- Best practices of other charities
- Web 2.0 myths
- Tips on where to get started
Traction Group Social Marketing For Small BusinessSally Witzky
Presented by Sally Witzky, Owner & Chief Strategist, Traction Group LLC, Richmond VA. This PowerPoint slide presentation was first delivered at Business Solutions Group Member meeting, held in September 9, 2009, at the Virginia Center for Architecture. http://businesssolutionsgroup.org
Top 10 Tourism Tips, Tools and Resources to Create, Curate and Newsjack your ...Lisa McKenzie ★
Top 10 Tourism Tips, Tools and Resources to Create, Curate and Newsjack your Social Media Content, to Keep your Customers Connected and Coming Back for More
By Lisa McKenzie
Social Branding & Marketing Strategist at McKenzie Moxie Media |
Chief Bliss Instigator at Blissonomic$ |
Keynote Speaker | Social Media Teacher at Concordia University
Your customers are making purchasing decisions based on many factors including customer ratings and feedback. What if your guests were so enchanted with their experience with your brand, that they started sharing and telling all their friends and family before they've even left your site, on or off-line?
Discover the TOP 10 Tips, Tools and Resources to producing and sharing social media content that will not only simplify your current process but that will keep your customers engaged and hitting the share button.
Join this webinar to learn:
1- How to create relevant and timely content to share on social media
2- Where to find and leverage tourism related questions people are currently typing into Google
3- How to create visuals that humanize your brand
4- How to find and use the right hashtags so your content is easy to find
5- How to newsjack and capitalize on the right trends and news stories to bring more attention to your brand
BIO
Lisa McKenzie is the founder of McKenzie Moxie Media and Chief Bliss Instigator at BLISSONOMIC$. She is a sought after social branding and marketing strategist who specializes in working with worldwide entrepreneurs and business leaders to develop their social influence, attract and engage their best clients, and increase their sales. She consults and speaks on breaking the social media rules, conquering overwhelm and connecting “the scattered social dots” in a way that makes dollars & sense for your business.
Lisa is also a keynote speaker and social media teacher at Concordia University in Montreal, where she delivers the goods with the perfect mix of vision, clarity and brilliance for demystifying and guiding everyone from students to CEOs through the intricacies of social media. She is a passionate online connector with her finger on the pulse of the latest trends and tools you need to optimize your social marketing. Her clients and colleagues describe her as on-fire and engaging with a thirst for adventure that is truly contagious as she inspires others to join along.
For more information about Lisa, visit her website http://www.lisamckenzie.com/
Introduction to LinkedIn Training Presentation, #Build4STL May 31, 2014, Dana...Dana Workes
For anyone who attended - or would have liked to attend - my training session on LinkedIn at the 2014 Build For STL event in Downtown St. Louis on May 31, 2014 - my slide deck can be found here.
Questions, comments, requests: Contact me: 314.495.6572 or dworkes@gmail.com
From BuildForSTL.org:
There are many ways to develop a community, and one of those is by developing the people that make up that community. To that end, Build for STL will be hosting training sessions throughout the St. Louis region. These sessions are free to attend, and will educate participants in the skills necessary to get more involved in the community.
Introduction to LinkedIn
Dana Workes
May 31, 2014 10am-11am
Downtown T-REX
An introduction to the professional social media site, LinkedIn.
Thanks to UMSL Digital for your partnership in the Build For STL initiative.
Dawn McGruer FRSA - Director of Business Consort (The Digital & Social Mdia Academy) www.thesocialmediaacademy.org has written a 21 page social media guide to help businesses all over the world excel in a digtal era!
Digital Natives - Session 4 - Listening to consumersBart Muskala
Online, virtually everything is being measured. Which results in tons of data. Are we doing anything with it? Does it give us any insights that actually make sense? Or should we simply involve our consumers and ask them what we'd like to know? And what if we not only get to know everything about our consumer, but also where he or she physically is at any given time? And what on earth does 'crowdsourcing' mean?
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...SOFTTECHHUB
The choice of an operating system plays a pivotal role in shaping our computing experience. For decades, Microsoft's Windows has dominated the market, offering a familiar and widely adopted platform for personal and professional use. However, as technological advancements continue to push the boundaries of innovation, alternative operating systems have emerged, challenging the status quo and offering users a fresh perspective on computing.
One such alternative that has garnered significant attention and acclaim is Nitrux Linux 3.5.0, a sleek, powerful, and user-friendly Linux distribution that promises to redefine the way we interact with our devices. With its focus on performance, security, and customization, Nitrux Linux presents a compelling case for those seeking to break free from the constraints of proprietary software and embrace the freedom and flexibility of open-source computing.
Removing Uninteresting Bytes in Software FuzzingAftab Hussain
Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
Essentials of Automations: The Art of Triggers and Actions in FMESafe Software
In this second installment of our Essentials of Automations webinar series, we’ll explore the landscape of triggers and actions, guiding you through the nuances of authoring and adapting workspaces for seamless automations. Gain an understanding of the full spectrum of triggers and actions available in FME, empowering you to enhance your workspaces for efficient automation.
We’ll kick things off by showcasing the most commonly used event-based triggers, introducing you to various automation workflows like manual triggers, schedules, directory watchers, and more. Plus, see how these elements play out in real scenarios.
Whether you’re tweaking your current setup or building from the ground up, this session will arm you with the tools and insights needed to transform your FME usage into a powerhouse of productivity. Join us to discover effective strategies that simplify complex processes, enhancing your productivity and transforming your data management practices with FME. Let’s turn complexity into clarity and make your workspaces work wonders!
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
5. From online brochures to social platforms
Social networking sites
Blogging
Microblogging
Photo, video and audio sharing
Bookmarks
Knowledge sharing and collaboration – wikis, forums,
intranets, extranets
6. “Social Networking”
Tends to be used to cover 3 distinct areas
Social news sites User-generated Social network
and blogs content sites sites
Allow users to add Allow users to
Supply news items their own content create an area
and allow people to sites where where they can
to vote on them, other people can connect with
rate them and view it. friends, emails,
share them chat and share
information
Inspired by “Social Media in 30 Seconds” by Wes Funk
7. Social Networking – 3 overlapping areas
Social News Sites User-Generated Social Network
Content Sites Sites
Inspired by “Social Media in 30 Seconds” by Wes Funk
8. Why Social Networks Matter
Facebook has 250 million members, with more than 300,000 businesses
LinkedIn has more than 365,000 company profiles. More than 12 million
small-business professionals are members of LinkedIn.
Years to Reach 50 millions Users: Radio (38 Years), TV (13 Years), Internet
(4 Years), iPod (3 Years)…Facebook added 100 million users in less than 9
months … iPhone applications hit 1 billion in 9 months.
9 in 10 consumers trust their peers more than marketers, according to a
recent survey of 25,000 by Nielsen.
25% of search results for the World’s Top 20 largest brands are links to
user-generated content.
34% of bloggers post opinions about products & brands
Sources: USA Today, socialnomics.net
9. Source: USA Today, Aug 09
How did Ford introduce the Fiesta to Americans? A
massive ad blitz on TV? In-house promotions at
dealers nationwide?
Nope ... Ford tapped 100 top bloggers and gave them
a Fiesta for six months. The catch: Once a month,
they're required to upload a video on YouTube about
the car, and they're encouraged to talk — no holds
barred — about the Fiesta on their blogs, Facebook
and Twitter.
10. How can social media help you?
To listen! Your competitors, vendors, customers and
prospects are talking about you, right now.
To build a presence and identity
To enhance search engine ranking
To communicate and engage (but not to sell!)
To provide better and customer service at lower cost
11. Things to do
Listen to what is being said and act on it
Start a conversation
• Invite feedback, start a debate then respond to what is being
said calmly and professionally
Be human
• E.g. Google’s face for SEO is Matt Cutts who regularly makes
videocasts and podcasts answering questions
Write about what you know
Find a niche
12. Things you should not do
Create a large “corporate” identity
Create an advert instead of a personality
Lose sight of who is following you i.e. watch what
you say!
Respond to anger, irritation or bad-mouthing
defensively or in kind
Act unprofessionally
Talk AT your base of followers
Sell to your base of followers
14. 1
Use the opportunity to talk to your customers, learn
about their problems and use their feedback to
improve future products / services / events
15. 2
Use social networking to show off your expertise.
The most valuable and knowledgeable members
of your staff are often hidden behind closed
doors – use this as an opportunity to “get them
out there”.
16. 3
Connect
Make connections in the business community, in
the consumer community, in your local
community - get your name known!
17. 4
Give something for free to get some followers –
advice, information, product....then keep them
hooked by offering them a community of people
interested in what you are doing and get them
talking to each other!
18. 5
Generate some new content about your
company... by people outside your marketing
department.
19. If you achieve nothing else with your foray
into Social Networking – you will have built
some high value links to your website from
social news sites!
20. 5 steps to success ...
1. Take ownership
2. Determine your goals
3. Focus on the customer experience
4. Understand the social technology landscape
5. Build the business case
Source: Best Practices: Five Strategies For Customer Service Social Media Excellence
www.forrester.com/Research/Document/Excerpt/0,7211,48001,00.html#heading3
21. 7 things you could do before Christmas
1. Develop a social media plan
2. Create a blog
3. Build a customer self-service area
4. Set up personal and company accounts on Linked In
5. Set up accounts on Facebook & MySpace
6. Set up a Twitter account
7. Start monitoring social media and use web
analytics
25. People buy off people!
This is never truer than on the web!
26. About me:
Director of Passionate Media
Editor of www.havealovelytime.com
Journalist, author, PR, mum
www.twitter.com/LindaSJones
27. So what?
Invited to Disney this year as top mum blogger
Launched TwitterTitters for Comic Relief
Gained work, enhanced reputation and forged
great contacts through social media
Developed new skills
28. How?
Some basic dos of how to get the most
out of social media:
Personality Brevity
Authenticity Consideration
37. The best social media relationships are:
Based on trust
Not forced
Long-term
Likely to bring phenomenal brilliant results
Just like real ones!
39. “You’ve Got A Friend”
Keele University and Social Networking
Hannah Hiles
Media and Communications Officer
September 2009
40. Getting to know you
• Hear what current students are saying about Keele and be
involved in those conversations
• Engage directly and informally with prospective students
• Present a friendly and approachable image of Keele
• Strengthen connections between the University and its
stakeholders
• Be at the forefront of emerging technology
41. The Social Networking Landscape and Keele
• hugely popular social networking site – more than 175million active users worldwide
• add friends
• post photos, videos, notes, share news
• spreads “virally”
• First official Keele group created January 2007
• answer the question “What are you doing now?” in 140 characters or less
• follow people and gain followers
• reply and send direct messages
• search for what people are talking about
• lots of information!
• Keele Twitter feed began July 2008
42. The Social Media Landscape and Keele
• professional networking site
• search for current and former colleagues
• make professional connections and seek recommendations
• join groups
• Keele alumni group created July 2008
• video-sharing website
• anyone can upload their videos
• Keele channel created March 2009
43. Growth in membership
February to September 2009
4000
3500
3000
2500
Members/Fans
2000
1500
1000
500
0
Feb-09 Mar-09 Apr-09 May-09 Jun-09 Jul-09 Aug-09 Sep-09
Forever: Keele (Facebook) Keele University (Facebook) Keele alumni (LinkedIn) Keele University (Twitter)
44. Why is social networking important for Keele?
• Times have changed, and expectations with
them
• Our students use these sites whether we are
there or not
• We can learn a lot from what is being said
45. Let’s be friends
• Social media is the ideal opportunity to present
Keele in a positive way
• Can demonstrate one of Keele’s real world
strengths – that we are a friendly, open and lively
community
• Our students are our best advocates
• Word of mouth
46. Using Facebook with prospective students
• Group members can ask current students and
staff questions directly and learn from responses
to others’ queries
• Informal communication channel
• Prospective students get to know each other and
make friends before they arrive
• Photographs / videos / useful links / events
• We learn what they are most interested in and
concerned about
47. What they say to each other about Keele
“Went to Keele yesterday and although I’ve been before and liked it I now
cannot wait for September!!!”
“Wow, I went today, and unless any of my other Unis offer some kind of
jetpack loan scheme, I'm there. Much better Visit Day than Leeds.”
“Keele life rocks! Seriously, to anyone applying here... you won't regret it!”
“I visited Keele hoping it would be rubbish so I could cross it off of my
choices. Inevitably, I looked for every reason why I shouldn't choose
Keele as one of my choices. Now, a week and a day later it's my firm
choice. Oh how the tables have turned.”
48. What they said about the Keele 2008 group
“It made me feel like the University knows what people want and
understands the target audience”
“To see that you are already interested in prospective students is a
bonus – if you are treated well before you arrive it’s always a
plus point”
“It’s made me feel the students are important to the staff”
“If I do end up going to Keele, the Keele 2008 group will have had a
lot to do with it”.
49. Twittering On
• Automatic news updates from RSS feed
• Creating a responsive community using an
authentic voice – Keele cares!
50. A recruitment opportunity?
• Searches set up for mentions of Keele
• One young man posted that he was going to
choose between Keele, Manchester and
Staffordshire
• Followed him and exchanged a few messages
• A few days later…. Keele was his firm choice!
51. A PR opportunity?
• An eye on the competition
• A profile-raising exercise
• Enhanced name and brand recognition
• The media are taking note
52. A new opportunity......
• Facebook took time to become as
established as it is
• Twitter is entering that phase now
• No set rules / blank canvas
53. Advantages of using Twitter
“Keeping students in touch on entertainment, sports and
academic results... up with the 24 hour society....”
“It personalises the university, which is nice.”
“I suppose it gives the uni "presence" - it helps convey a
contemporary image.”
“A voice, a personal touch, another forum that says "I/We listen",
a chance to show you're keeping up to date with trends.”
“Twitter is a great way to reach students with zero cost.”
54. Tweet-up
Working together Professional
across the university networking
Building
community
What song means
Giving support Keele to you?
Finding old and
new friends
55. The future.....
• Social media will become an increasingly
important source of information
• Organisations need to find ways to measure
effectiveness
• Keep going and keep innovating
56. A few useful links
• Keele University Facebook page -
http://www.facebook.com/KeeleUniversity
• Keele University 2009 Facebook group -
http://www.facebook.com/group.php?gid=1772795
9813
• Keele University on Twitter -
http://twitter.com/KeeleUniversity
57. Hannah Hiles
Media and Communications Offices, Keele University
h.e.hiles@kfm.keele.ac.uk
01782 733857