The document discusses green innovation and inspiration. It notes that innovation begins with searching for inspiration, and that true inspiration comes from nature. It asks what happened to this kind of inspiration. The document then discusses moving from awareness to adoption of green behaviors through motivation triggers and immersive living and commuting experiences. It also touches on issues like what happens when sustainability comes at the cost of privacy and when passive or active motivation from technology is used to drive green behaviors.

1. What next for green innovation?
Inspiration from people, culture, and technology
Ravi Chhatpar
Strategy Director, frog Shanghai
ITNewsAfrica Innovation Dinner
October 27, 2011

6. “There are professions more harmful than
industrial design, but only a few of them.”
- Victor Papanek

7. innovation begins with the search for
inspiration

8. inspiration used to be green

9. “Those who are inspired by a model
other than Nature, a mistress above all
masters, are laboring in vain.”
- Leonardo da Vinci

12. what happened?

13. inspiration begins with the search for
the right questions

14. USE

15. immersive
living

16. immersive
commuting

17. to get from
here…

18. to
here!

19. awareness
exposure
motivation adoption
triggers action
USE

22. the future
of driving

23. © 2010 frog design. Confidential & Proprietary.

24. © 2010 frog design. Confidential & Proprietary.
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25. © 2010 frog design. Confidential & Proprietary. 4

26. L2 Wall Mount
© 2010 frog design. Confidential & Proprietary.
15

27. L2 Wall Mount
© 2010 frog design. Confidential & Proprietary.
16

28. 04 L3 Commercial – Horizontal
© 2010 frog design. Confidential & Proprietary. 21

29. 04 L3 Commercial – Horizontal
© 2010 frog design. Confidential & Proprietary. 20

30. L2 Pedestal with Door
© 2010 frog design. Confidential & Proprietary.
26

31. what happens when the enabling ecosystem
triggers green behavior?

32. smart homes
and pandas

37. Source: Justin Rattner’s Keynote Presentation, Intel Developers Forum, Beijing 2010

38. what happens when the cost of sustainability
is privacy?

39. sounds great, but what about...

41. Name Symbol Product Ecosystem Legacy Story
It should be A visual sign or The single ‘thing’ A family of products, A narrative
descriptive, but not gesture that that seeds belief in services and articulating how the
completely literal. embodies the the energy partnerships that concept will resonate
The name should be concept at it’s most movement, i.e. our illustrate how the with today’s and
easy to use in an distilled and starting point concept can grow tomorrow’s energy
every day iconographic form virally over time conscious consumer
conversation.

43. what prompts are the signals
to initiate behavioral change?

44. meat stew
and ice lasers

48. “The world’s biggest field trial of mobile
health technology”
- The Economist, ‘Doctor in your Pocket’

49. what happens when the green cloud
passively motivates?

51. what happens when the green cloud
actively motivates?

52. what about the
answers?