1. Dr Prem Jagyasi | info@drprem.com | DrPrem.com
Macedonia Tourism
Opportunities, Challenges and Innovation
Park Hotel & Spa – Skopje | Macedonia
Dr Prem Jagyasi
An award winning leader, Tourism
Consultant, global speaker and author

2. Dr Prem Jagyasi | info@drprem.com | DrPrem.com
Topic Landscape
Global Tourism
Industry
Macedonia
Tourism –
Opportunities
& Challenges
Global Travel
Trends
Developing
Niche Tourism
Developing
Innovative and
Sustainable
Tourism
Business
A Presentation by Dr Prem | Do not Copy | Do Not Amend | Do not Use | All Right Reserved | Terms Applied.

3. Dr Prem Jagyasi | info@drprem.com | DrPrem.com
Global Tourism Industry
A Presentation by Dr Prem | Do not Copy | Do Not Amend | Do not Use | All Right Reserved | Terms Applied.
Ref: UNWTO

4. Dr Prem Jagyasi | info@drprem.com | DrPrem.com
Inbound Tourism Market Share
A Presentation by Dr Prem | Do not Copy | Do Not Amend | Do not Use | All Right Reserved | Terms Applied.
Ref: UNWTO

5. Dr Prem Jagyasi | info@drprem.com | DrPrem.com
A Presentation by Dr Prem | Do not Copy | Do Not Amend | Do not Use | All Right Reserved | Terms Applied.
Macedonia Tourism

6. Dr Prem Jagyasi | info@drprem.com | DrPrem.com
Macedonia Tourism Arrivals
A Presentation by Dr Prem | Do not Copy | Do Not Amend | Do not Use | All Right Reserved | Terms Applied.
Ref: Kohl & Partner Draft Tourism Strategies

7. Dr Prem Jagyasi | info@drprem.com | DrPrem.com
Bed Capacity Macedonia
A Presentation by Dr Prem | Do not Copy | Do Not Amend | Do not Use | All Right Reserved | Terms Applied.
Currently Macedonia has over 70,000 beds.
There is significant increase in 3,4 & 5Star category.
Decrease in unorganized and unmanaged category.
Ref: Kohl & Partner Draft Tourism Strategies

8. Dr Prem Jagyasi | info@drprem.com | DrPrem.com
Macedonia Tourism Arrival Status
A Presentation by Dr Prem | Do not Copy | Do Not Amend | Do not Use | All Right Reserved | Terms Applied.
- Although the number
of international arrivals
increased by around 8
% annually since 2005,
- Macedonia is still on
the bottom of the list
compared with other
countries in the region
Ref: Kohl & Partner Draft Tourism Strategies

9. Dr Prem Jagyasi | info@drprem.com | DrPrem.com
Macedonia Tourism – GDP Contribution
A Presentation by Dr Prem | Do not Copy | Do Not Amend | Do not Use | All Right Reserved | Terms Applied.
Ref: Kohl & Partner Draft Tourism Strategies
The total contribution (direct and indirect) of tourism to the national GDP shows
the importance of the tourism industry for a national economy.
Currently the travel and tourism industry contributes 5,2 % to the national GDP of
the Republic of Macedonia – the country is therefore ranked on the 39th position
out of 44 European countries.
5.2% GDP Contribution
39th/44th Rank in Europe

10. Dr Prem Jagyasi | info@drprem.com | DrPrem.com
Macedonia Government Spending
A Presentation by Dr Prem | Do not Copy | Do Not Amend | Do not Use | All Right Reserved | Terms Applied.
Ref: Kohl & Partner Draft Tourism Strategies

11. Dr Prem Jagyasi | info@drprem.com | DrPrem.com
Global Tourism Industry
A Presentation by Dr Prem | Do not Copy | Do Not Amend | Do not Use | All Right Reserved | Terms Applied.
Macedonia Tourism Ranking
82/141 Globally
08/10 Regionally
Ref: Kohl & Partner Draft Tourism Strategies

12. Dr Prem Jagyasi | info@drprem.com | DrPrem.com
Global Vs Macedonia
Growth.
• Tourism Industry Growing Globally at Rapid Speed
compare to Macedonia.
Developments.
• Globally Developments of Niche Tourism and
Innovation in Tourism Industry is picking while
Macedonia lacks behind.
Competitiveness.
• Tourism Expenditure, Promotion, Awareness,
Infrastructure and Competitive Index are Major
Challenges.
A Presentation by Dr Prem | Do not Copy | Do Not Amend | Do not Use | All Right Reserved | Terms Applied.

13. Dr Prem Jagyasi | info@drprem.com | DrPrem.com
Global Travel Trends
A Presentation by Dr Prem | Do not Copy | Do Not Amend | Do not Use | All Right Reserved | Terms Applied.
Park Hotel and Spa | Skopje | Macedonia

14. Dr Prem Jagyasi | info@drprem.com | DrPrem.com
1. Wealth Contribution
• World is becoming richer? More people are
becoming millionaire with high disposable income.
A Presentation by Dr Prem | Do not Copy | Do Not Amend | Do not Use | All Right Reserved | Terms Applied.
Globally 25million
people are millionaire.

15. Dr Prem Jagyasi | info@drprem.com | DrPrem.com
a treat-worthy experience is in demand
A Presentation by Dr Prem | Do not Copy | Do Not Amend | Do not Use | All Right Reserved | Terms Applied.

16. Dr Prem Jagyasi | info@drprem.com | DrPrem.com
2. Discovering Untouched and Unique Places
A Presentation by Dr Prem | Do not Copy | Do Not Amend | Do not Use | All Right Reserved | Terms Applied.

17. Dr Prem Jagyasi | info@drprem.com | DrPrem.com
Ethiopia Tribal Valley
A Presentation by Dr Prem | Do not Copy | Do Not Amend | Do not Use | All Right Reserved | Terms Applied.

18. Dr Prem Jagyasi | info@drprem.com | DrPrem.com
Ethiopia Tribal Valley
A Presentation by Dr Prem | Do not Copy | Do Not Amend | Do not Use | All Right Reserved | Terms Applied.

19. Dr Prem Jagyasi | info@drprem.com | DrPrem.com
3. Social Media Changing Our Travel Lifestyle
A Presentation by Dr Prem | Do not Copy | Do Not Amend | Do not Use | All Right Reserved | Terms Applied.

20. Dr Prem Jagyasi | info@drprem.com | DrPrem.com
4. Travelers Want to unplug and get involved in Wellness
A Presentation by Dr Prem | Do not Copy | Do Not Amend | Do not Use | All Right Reserved | Terms Applied.
Ref: Global Spa and Wellness Summit | SpaFinder

21. Dr Prem Jagyasi | info@drprem.com | DrPrem.com
Depression & Stress Factor
• Worlds 5%
population is
suffering from
depression.
A Presentation by Dr Prem | Do not Copy | Do Not Amend | Do not Use | All Right Reserved | Terms Applied.

22. Dr Prem Jagyasi | info@drprem.com | DrPrem.com
Lifestyle Disorders
A Presentation by Dr Prem | Do not Copy | Do Not Amend | Do not Use | All Right Reserved | Terms Applied.
Stress Contributor
Sedentary Lifestyle
Environmental Changes
Wars and disruptions
Multitasking | Over work load

23. Dr Prem Jagyasi | info@drprem.com | DrPrem.com
Global Wellness Industry – $3.4Tr
A Presentation by Dr Prem | Do not Copy | Do Not Amend | Do not Use | All Right Reserved | Terms Applied.

24. Dr Prem Jagyasi | info@drprem.com | DrPrem.com
5. Last Minute Arrangements
• Consumer is not afraid to do last minute arrangement
with availability and access to technology. Last Minute
• Last Minute offers are growing every day by multifold. Offers
A Presentation by Dr Prem | Do not Copy | Do Not Amend | Do not Use | All Right Reserved | Terms Applied.

25. Dr Prem Jagyasi | info@drprem.com | DrPrem.com
6. Consumer is Well Informed
A Presentation by Dr Prem | Do not Copy | Do Not Amend | Do not Use | All Right Reserved | Terms Applied.

26. Dr Prem Jagyasi | info@drprem.com | DrPrem.com
7. Prepared for Complex Decision
Medical Tourism
$60bn
Industry
Offers 70-
80% saving
from
western
world
Offers quick
and
immediate
treatment
Offers
Personalized
care
A Presentation by Dr Prem | Do not Copy | Do Not Amend | Do not Use | All Right Reserved | Terms Applied.

27. Dr Prem Jagyasi | info@drprem.com | DrPrem.com
Medical Tourism Destinations 2016
• Argentina
• Armenia
• Australia
• Austria
• Bahrain
• Barbados
• Belgium
• Brazil
• Cayman Islands
• Chile
• China
• Colombia
• Costa Rica
• Croatia
• Cuba
• Cyprus
• Czech Republic
• Ecuador
• Egypt
• El Salvador
• Estonia
• France
• Germany
• Greece
• Guatemala
• Hungary
• India
• Iran
• Israel
• Italy
• Jamaica
• Japan
• Jordan
• Kenya
• Kuwait
• Lebanon
• Lithuania
• Malaysia
• Malta
• Mauritius
• Mexico
• Morocco
• New Zealand
• Nicaragua
• Nigeria
• Oman
• Panama
• Peru
• Philippines
• Poland
• Portugal
• Puerto Rico
• Saudi Arabia
• Singapore
• South Africa
• South Korea
• Spain
• Switzerland
• Taiwan
• Thailand
• Trinidad Tobago
• Tunisia
• Turkey
• Ukraine
• United Arab Emirates
• United Kingdom
• United States
• Vietnam

28. Dr Prem Jagyasi | info@drprem.com | DrPrem.com
Macedonia – A Potential Medical Tourism Hub
• Offers Reasonable
Prices
• Offers Quality
Healthcare Services

29. Dr Prem Jagyasi | info@drprem.com | DrPrem.com
8. Changing Role of Tour Operator
A Presentation by Dr Prem | Do not Copy | Do Not Amend | Do not Use | All Right Reserved | Terms Applied.

30. Dr Prem Jagyasi | info@drprem.com | DrPrem.com
Tour Operator Opportunities Challenges
Tour
Operator
Destination
Based Travel
& Tourism
Theme Based
Travel &
Tourism
Customized
Travel &
Tourism
Corporate
Client Driven
Travel
Tourism
A Presentation by Dr Prem | Do not Copy | Do Not Amend | Do not Use | All Right Reserved | Terms Applied.

31. Dr Prem Jagyasi | info@drprem.com | DrPrem.com
Tour Operator Challenges
A Presentation by Dr Prem | Do not Copy | Do Not Amend | Do not Use | All Right Reserved | Terms Applied.
Online
Developments
– Tickets and
Tours
Online
Holidays and
Packages
Customer
Acquisition –
Sales &
Marketing
Networking –
Industry
Professionals

32. Dr Prem Jagyasi | info@drprem.com | DrPrem.com
A Presentation by Dr Prem | Do not Copy | Do Not Amend | Do not Use | All Right Reserved | Terms Applied.
Macedonia Tourism
Strategic Development

33. Dr Prem Jagyasi | info@drprem.com | DrPrem.com
Why Promote Macedonia - Tourism Perspective
A Presentation by Dr Prem | Do not Copy | Do Not Amend | Do not Use | All Right Reserved | Terms Applied.
Ref: Kohl & Partner Draft Tourism Strategies

34. Dr Prem Jagyasi | info@drprem.com | DrPrem.com
Develop Niche Segment
Niche Tourism
Wine Tourism
Gastro Tourism
Historical &
Cultural Tourism
Nature Tourism
Medical &
Wellness Tourism
A Presentation by Dr Prem | Do not Copy | Do Not Amend | Do not Use | All Right Reserved | Terms Applied.
STOBI

35. Dr Prem Jagyasi | info@drprem.com | DrPrem.com
Strategies to Develop Tourism Business
• Creating awareness for Macedonia
Tourism IndustryAwareness
• Current Government spending are
limited, need more PPC and
collaborative efforts.
Collaborative
Efforts
Working together works
A Presentation by Dr Prem | Do not Copy | Do Not Amend | Do not Use | All Right Reserved | Terms Applied.

36. Dr Prem Jagyasi | info@drprem.com | DrPrem.com
7 P’s of Dr Prem
Partnership
Product - Price Offering - Niche
Performance Showcase
Penetration – Online Reputation
Promotion
Participation
Positioning

37. Dr Prem Jagyasi | info@drprem.com | DrPrem.com
Topic Landscape
Global Tourism
Industry
Macedonia
Tourism –
Opportunities
& Challenges
Global Travel
Trends
Developing
Niche Tourism
Developing
Innovative and
Sustainable
Tourism
Business
A Presentation by Dr Prem | Do not Copy | Do Not Amend | Do not Use | All Right Reserved | Terms Applied.

38. Dr Prem Jagyasi | info@drprem.com | DrPrem.com
Macedonia Tourism
Opportunities, Challenges and Innovation
Park Hotel & Spa – Skopje | Macedonia
Dr Prem Jagyasi
An award winning leader, Tourism
Consultant, global speaker and author