ITC Limited is an Indian conglomerate established in 1910 that has diversified from tobacco into various businesses including FMCG, hotels, paperboards, agriculture, and IT. ITC's CSR programs include e-Choupal knowledge centers for farmers, farm and social forestry initiatives, watershed development, women's empowerment programs, livestock support, and primary education support. These CSR activities are directly related to ITC's core businesses such as agriculture and help maintain quality while providing socioeconomic benefits to local communities.

1. CORPORATE SOCIAL
RESPONSIBILITY

2. ITC Limited
• ITC Ltd is an Indian conglomerate headquartered
in Kolkata, West Bengal.
• 1910- established as the Imperial Tobacco Company
of India Limited.
• 1970- it diversified into non-tobacco businesses.
• 1975- acquired a hotel in Chennai, and renamed as
the 'ITC-Welcomgroup Hotel Chola' (now known
MyFortune, Chennai).
• 1985- Set up Surya Tobacco Co. in Nepal as an Indo-
Nepali and British Joint Venture.

3. • 2000- Launched the Expressions range , Wills Sport
and ITC InfoTech India Limited.
• 2001- Introduced ready-to-eat Gourmet Indian
recipes.
• 2002- ITC entered the confectionery and staples
segments,
acquired Bhadrachalam Paperboards Division and
WIMCO Ltd.
• 2003- Entered the incense sticks business with
Mangaldeep brand.
• 2005- Diversified into body care products.
• 2010- Launched handrolled cigar Armenteros .
• 2014- Began online sales

4. Core Activities
• Its diversified business includes five segments:
- Fast-Moving Consumer Goods(FMCG)- Foods,
Education & Stationary, Personal Care, Safety Matches &
Incense Sticks, Lifestyles Retailing and Ciggrattes.
- Hotels- ITC Grand Bharat, ITC Maurya, WelcomeGroup,
Fortune Park Hotels and WelcomHeritage Hotels.
- Paperboards & Packaging- Classmate, Paperkraft,
Saathi.
- Agri Business- Karnataka Green Leaf Threshing Plant,
Bhadrachalam and Kovai Unit
- Information Technology- ITC InfoTech India Limited

5. Social Outreach
• E-Choupal
• Social & Farm Forestry
• Watershed Development
• Women's Empowerment
• Livestock Development
• Primary Education

6. e-Choupal
• A knowledge portal providing farmers with a range
of information and services.
• Bargaining as virtual buyers' co-operatives,
adopting best practices, matching up to food safety
norms.
• 6,500 e-Choupal centres spread across 40,000
villages and 4 million farmers empowered.

7. Social & Farm Forestry
• To source effective pulp wood from sustainable
sources to enhance its competitiveness.
• A large green cover contributing significantly to
groundwater recharge, soil conservation and
carbon sequestration.
• 114,428 hectares greened, generating 51.48
million person - days of employment.

8. Integrated Watershed Development
• Facilitates building, reviving and maintaining water
harvesting structures.
• Management of water resources to reverse land
degradation, provide critical irrigation and increase
agricultural productivity.
• 56,951 hectares brought under soil and moisture
conservation

9. Women's Empowerment
• Sustainable economic opportunities to poor
women in rural areas
• Assisting to form self help groups.
• The extra income is largely invested in
children's education, health and nutrition.
• 15,378 women members
1183 self - help groups

10. Primary Education
• Provides infrastructure support to government
run primary schools and coaching through
Supplementary Learning Centers.
• Poor children receive school uniforms and
text/exercise books.
• A network of rural libraries and resource centers.
• An innovative roaming laptop programme
provided to government schools in rural areas.
• 252,329 children covered through 2,334
Supplementary Learning Centres.

11. Relationship Between Core and CSR
Activity
• The business of ITC is diversified into five
segments: Fast-Moving Consumer Goods(FMCG),
Hotels, Paperboards & Packaging, Agri Business &
Information Technology.
• The CSR activities is connected to the core business
of ITC. Its linkage with farmers for maintaing the
quality of their products through their agricultural
farm and other social works.