L&T has a long history and presence across India. Their CSR strategy focuses on health, education, environment, and disaster response. They take a 3 P approach - principles, processes, and projects. For a new contract in Odisha, they propose a new initiative called "UttHaan" targeting tribal communities. Over 3 years, they will invest 15 crores in infrastructure, healthcare, education, and environment focusing on issues those communities face like lack of access, awareness, and facilities. The initiative aims to overall develop the tribal community through a multi-pronged approach.

1. A Presentation on
CSR Strategy and
Approach
by L & T
Group Members:
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Presenters:
Akanksha Mohanty
Arun K S
Aviral Aggarwal
Gangreti Madhurima
Lizzie Prem Kumar
Neha G Venkatesan
Prashant Kumar Patro
Sahil
Sweta Chauhan
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Sahil
Akanksha
Lizzie

2. WHAT IS CSR?
Corporate Social Responsibility is the continuing
commitment by business to behave ethically and
contribute to economic development while
improving the quality of life of the workforce and
their families as well as of the local community
and society at large.

3. COMPANY PROFILE
 Larsen and Tourbo (L & T) is technology, engineering, construction
and manufacturing conglomerate with additional interests in
electrical and automation, information technology and other
diversified business.
 Started in 1938 by Danish engineers.
 In 1946 L&T Pvt. Ltd. Was born
 It has 119 subsidiary company under its parent company.
 More than seven decades of a strong, customer-focused approach
and the continuous quest for world-class quality have enabled it to
attain and sustain leadership in all its major lines of business.
 L&T believes that progress must be achieved in harmony with the
environment. A commitment to community welfare and
environmental protection are an integral part of the corporate
vision.

4. Presence across the Country

5. CSR BY L & T

6. Health:
L&T's participates in building a healthy community through continuing
initiatives in several areas of healthcare, with a focus on mother & child care
and HIV/AIDS awareness.

7. Education:
L&T's diverse and sustained programmes in education provide underprivileged
children with learning opportunities through supply of educational materials,
teaching aids, recreational tools and up scaling school infrastructure.
The vocational training institutes of the Larsen and Toubro Public Charitable Trust,
provide local communities with skill-based training

8. Environment:
Continuously seek newer environment-friendly approaches in all our operations –
energy conservation, exploring alternative sources like wind and solar energy,
waste water reduction, etc.

9. Response to natural calamities:
L&T and its employees have provided relief measures during natural calamities
like earthquake and floods

10. Employee Volunteering:
L&T encourages employees to volunteer for CSR activities, resulting in a self-driven
approach while retaining consistency. L&T employees and the ladies clubs formed by
their families at different locations, serve their communities by investing personal
resources and time.

11. SWOT ANALYSIS
OPPORTUNITIES
•Energy conservation
•Conservation of natural resources
•Ensuring human rights and good health and safety
practices for workforce
•Enhancing social well-being of surrounding
communities
•Reducing carbon footprint at operations
•Rural development
SWOT

12. The Three-P Approach to CSR
Level 1: Principles of social responsibility
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Reached out to half a million beneficiaries.
Larsen & Toubro Public Charitable Trust(LTPCT):
LTPCT is committed to the inclusive growth of society through interventions in education,
vocational training, health care and water. Over a hundred check dams have been
constructed by the Trust in drought prone rural Maharashtra.
Education:
Focused on providing primary education, infrastructure development and enhancing the
learning experience. extend support to pre-schools, assist in infrastructure development, set
up computer labs and libraries as well as provide teaching-aids and uniforms to the needy.
Other activities include organizing summer camps and conducting sports events
Mother & Child Health:
Setting up of health centres with a focus on reproductive health, conducting diagnostic and
clinical health camps that support maternal and child health care, immunization and health
education. Health camps are conducted by qualified and experienced teams.
Tribal area development:
As they have been awarded a project in Odisha, it will be beneficial for them to uplift the life
of tribal people of that area.

13. Structure of CSR System at L & T

14. Level 2: Processes of social responsiveness
• L & T allocated 15 crores for 3 years
• Model designed keeping in mind the current
social need in the state
• Undertake social initiatives by partnership
with NGO’s and govt agencies
• Networking to ensure best in class facilities
are provided
• Periodic reviews to check the progress of each
segment

15. The ‘Science on Wheels’ mobile teaching unit has introduced over
1,50,000 children across the country to the wonders of science

16. Waste disposal campaigns.

17. Tree Plantation

18. Water conservation, process & practice

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Level 3: Products / Projects (or
Outcomes) as they relate to the firm's
societal relationships
Seven community health centres set-up, and
more underway
Livelihood for over 5000 underprivileged
women
Engagement with over 50 community
learning centres
Outreach to over 150 schools and over 10,000
underprivileged children.

21. CSR New Model – 4 P’s
• The new model of is called “enlightened”
marketing model. It consist of the new 4P’s
namely the Probe, People, Proposition and
Postulation.
• The new enlightened 4P’s can be summed up
in one straightforward statement:
1.Probe ,
2.People,
3.Propose, and
4.Postulate.

22. Probe
• While going across “Business Standard” of 7th
August 2013, we found that L&T has recently
got a 3000 crores contract for construction of
178 mega lift irrigation projects in Tel River
Basin by Odisha government.
• The areas covered under the project are
mainly remote backward and tribal areas of
the state.

24. People
We found that although most towns in this area had all modern amenities
but the tribal in the same area do not even have access to the most basic
amenities. The Major problems faced by them are:
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Lack of education and awareness:
People here do not even know what education is. They live in jungles,
unaware to any outside knowledge including food and cloths.
• Lack of healthcare facilities:
The people here suffer from many problems like child mortality, maternal
mortality, and a number of diseases like malaria, typhoid, dysentery,
cholera etc.
• Lack of Infrastructure and Exposure:
Lack of transportation and other facilities like electricity, proper
infrastructure etc. makes them isolated from the outer world.
• Stakeholders, Employees and the Company are benefitted.

25. Propose
We propose an initiative “UTTHAAN” wherein
development of deprived sections of population has always been
given a top priority.
The targeted area is Keonjhar, Bolangir and Kalahandi Districts of
the state, lying on the bank of the river.

26. UTTHAAN

27. POSTULATE
• CSR is the brand value of a company.
• Benefits Of CSR
 In Human Resources
 In Risk Management
 Brand Differentiation
 License to operate
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Implementation of program over a period of 3 years.
Main focus- Upliftment of tribal in the targeted area.
Outcome- Overall development of the tribal community
2 way learning – “win-win” situation.

28. “UTTHAAN”
• More than 70 per cent of the ST population is concentrated in Madhya
Pradesh, Maharashtra, Orissa, Bihar, Andhra Pradesh, West Bengal and
Gujarat.
• Communities are primitive traits, geographical isolation, distinctive culture,
shyness of contact with communities at large and backwardness
• Panchsheel, Tribal Development Blocks(25000)
• Tribal Sub-Plan-It is basically an area development programs with focus on
tribal under which infrastructural development and family-oriented programs
are undertaken.
• Construction of hostels and coaching of students for competitive
examinations, up gradation of their merit, research and training, setting up of
ashram schools, vocational training centers, village grain banks, educational
complexes for ST girls in low literacy pockets and development of primitive
tribal groups.
• Besides, non-governmental organizations (NGOs) have also been involved in
the development.

29. Estimated Budget allocation over 3
years (in crores)
Area to Work on
Environment
and
Culture, 1
Infrastructure
Development
, 10
10
Healthcare
Initiatives
Education
and
Vocational
Training, 2
Estimated
Budget (in crore
Rs)
Infrastructure
Development
Healthcare
Initiatives, 2
2
Education and
Vocational
Training
2
Environment and
Culture
1
TOTAL
15

30. Healthcare
Initiatives
Infrastructure
Development
Environment &
Culture
Computer
Training
Malaria control
Electrification
of village
Agriculture
Plantation of
medicinal
saplings
Family planning
Animal
Husbandry
Women and
child care
Food Processing
Safe drinking
water
Education &
Vocational Training
Pisciculture
Education
Sanitation
Health check-up
camps
Vaccination
Drains ,roads &
other basic
amenities
Construction of
tube wells
Community
centers
Irrigation
system
Promotion of
tribal art
through
handicrafts,
exhibitions, and
workshops
conducted by
tribals

31. BIBLIOGRAPHY
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http://www.larsentoubro.com
http://pib.nic.in/feature/feyr2000/ffeb2000/f110220001.html
http://www.jstor.org/stable/257850
http://www.scribd.com/doc/18330176/Corporate-SocialResponsibility
• www.orissatourism.gov.in
• www.business-standard.com
• http://en.wikipedia.org/wiki/Corporate_social_responsibility