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ITC LIMITED
ITC PROFILE
 ITC is one of India's foremost private sector companies









with turnover of US $ 7 billion
Founded on: August 24,1910 as Imperial Tobacco
Company
Renamed as: ITC limited in 2001
Type : public
Head quarters: Kolkatta
Chairman: Yogesh Chander Deveshwar
Revenue : US $ 7 Billion
Website : www.itcportal.com
CORE COMPENTICIES OF ITC
 unmatched distribution reach,

 superior brand-building

capabilities
 effective supply chain
management and
 acknowledged service skills
Main strength of ITC
CIGARETTES FROM ITC
ITC cigarettes
 ITC is the market leader in cigarettes in

India. With its wide range of invaluable
brands, ITC has a leadership position in
every segment of the market. ITC's
highly popular portfolio of brands
includes
 Insignia, India Kings, Lucky

Strike, Classic, Gold Flake, Navy
Cut, Players, Scissors, Capstan,
Berkeley, Bristol, Flake, Silk Cut,
Duke & Royal.
FMCG SECTOR OF ITC
1.In cigarettes:
 Gold Flake, Navy

Cut,Players,Scissors,Flake
2.In food:
Aashirvaad,Bingo ,Sunfeast,Mint-O,Candyman
3.Apparels
John players, wills lifestyle
4. Personal care
fiama di wills, vivel
5. Stationary
classmates, paperkraft
FMCG SECTOR OF ITC
FACTORS THAT MADE ITC
ONE OF THE TOP PLAYERS
- deep understanding of the
Indian consumer,
- strong trademarks,
- deep and wide distribution
network,
- agri-sourcing skills,
- packaging know-how and
- cuisine expertise
ITC is one of the fastest growing Foods business in the
country
• Convenience Foods‐ Biscuits, Confectionery
• Snack Foods‐ Savoury Snacks, Noodles and Pasta
• Staples Foods‐ Staples(Atta, Salt and Spices), Spices),
Ready to Eat(RTE)
Driven by six brands‐
• Sunfeast – Biscuits, Noodles and Pasta
• Aashirvaad – Staples (Wheat flour, Salt, Spices), Ready to
Eat – Ready Meals, Instant Mixes
• Bingo! – Savoury S knacs
• mint‐o&Candyman – Confectionery
• Kitchens of India – Ready Meals, Premium conserves,
chutneys & Cooking Sauces
Personal care products from ITC
APPARELS FROM ITC
ITC HOTELS
ITC HOTELS
 Launched in 1975, ITC Hotels is one of India's premier

chain of luxury hotels.
 They pioneered the concept of responsible luxury
 The Responsible Luxury commitment of ITC Hotels
blends elements of nature to deliver a unique value
proposition to guest.
 ITC hotels are divided in to 3 categories: 1.welcome hotels
 2. fortune hotels
 3. welcome heritage

Currently there are 10 hotels under ITC in major cities
all over india.
AGRI-BUSINESS OF ITC
 ITC's Agri Business Division is the country's second









largest exporter of agri-products. It currently focuses on
exports and domestic trading of:
Feed Ingredients - Soyameal
Food Grains - Wheat
Marine Products - Shrimps and Prawns
Processed Fruits - Fruit
Purees/Concentrates, IQF/Frozen Fruits, Organic Fruit
Products
Coffee
ITC's position as one of India's leading corporates in the
agricultural sector is based on strong and enduring
E-CHOUPAL MODEL OF ITC
 e-Choupal is an initiative of ITC Limited to link

directly with rural farmers via the Internet for
procurement of agricultural land and
aquaculture products.
 This programme installs computers with
Internet access in rural areas of India to offer
farmers up-to-date marketing and agricultural
information.
 Today the initiative of ITC has empowered the
lives of people living in 10 states where 40000
villages have 6500 e choupals and around 4
million farmers have been empowered.
ITC STATIONERY
ITC STATIONERY
 Classmate is an Indian brand of stationery

products. ITC Limited launched its Classmate brand
in 2003 with the notebooks category.
 Classmate added new products to its portfolio which
consists of pens, pencils, mechanical pencils and
geometry boxes.
 Classmate has 900 distributors who make the
products available in over 70,000 outlets in India
 Every Classmate notebook carries ITC's Corporate
Social Responsibility message on its back. For every
four Classmate Notebooks purchased, ITC
contributes 1 to its social development initiative that
supports, among other projects, primary education
ITC INFOTECH
 Formed in 2000, ITC Infotech has today carved a niche

for itself in the arena of global IT services and solutions
 ITC Infotech has established a service delivery footprint
spanning across 5 continents and 140 countries across
North America, Europe and Asia Pacific, in addition to its
operations in India, namely
in Bangalore, Kolkata, Pune and Thiruvananthapuram
 The company services industries including, Banking
Financial Services & Insurance (BFSI), Consumer
Packaged Goods (CPG), Retail, Manufacturing,
Engineering Services, Media & Entertainment, Travel,
Hospitality, Life Sciences and Transportation & Logistics.
ITC PACKAGING
 ITC's Packaging & Printing Business is the largest

value added converter of paperboard packaging in
South Asia.
 It converts over 70,000 tonnes of paper, paperboard
and laminates per annum into a variety of valueadded packaging solutions for the food & beverage,
personal products, cigarette, liquor and consumer
goods industries.
 State-of-the-art technology, world-class quality and a
highly skilled and dedicated team have combined to
position ITC as the first-choice supplier of high value
added packaging.
MAJOR STRATEGIES ADOPTED BY
ITC
 DISTRIBUTION NETWORK
 COST CONTROL STRATEGY
 DIVERSIFICATION OF PRODUCTS
 EXTENSIVE ADVERTISING
 REGULAR INTRODUCTION OF NEW

PRODUCTS
 INNOVATION
 MAINTENANCE OF FRESHNESS AND
HYGEINE
ITC’S COMPETITORS
 ITC’S main competitor in the cigar industry is

Godfey philips. But ITC has a market share of

80%.
 Hindustan Uni Lever is its main competitor in

FMCG products.
 In the hospitality sector, ITC hotels face
competition from Oberoi hotels, leela hotels
etc.

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ITC Ltd

  • 2. ITC PROFILE  ITC is one of India's foremost private sector companies        with turnover of US $ 7 billion Founded on: August 24,1910 as Imperial Tobacco Company Renamed as: ITC limited in 2001 Type : public Head quarters: Kolkatta Chairman: Yogesh Chander Deveshwar Revenue : US $ 7 Billion Website : www.itcportal.com
  • 3. CORE COMPENTICIES OF ITC  unmatched distribution reach,  superior brand-building capabilities  effective supply chain management and  acknowledged service skills
  • 6. ITC cigarettes  ITC is the market leader in cigarettes in India. With its wide range of invaluable brands, ITC has a leadership position in every segment of the market. ITC's highly popular portfolio of brands includes  Insignia, India Kings, Lucky Strike, Classic, Gold Flake, Navy Cut, Players, Scissors, Capstan, Berkeley, Bristol, Flake, Silk Cut, Duke & Royal.
  • 7.
  • 8. FMCG SECTOR OF ITC 1.In cigarettes:  Gold Flake, Navy Cut,Players,Scissors,Flake 2.In food: Aashirvaad,Bingo ,Sunfeast,Mint-O,Candyman 3.Apparels John players, wills lifestyle 4. Personal care fiama di wills, vivel 5. Stationary classmates, paperkraft
  • 9. FMCG SECTOR OF ITC FACTORS THAT MADE ITC ONE OF THE TOP PLAYERS - deep understanding of the Indian consumer, - strong trademarks, - deep and wide distribution network, - agri-sourcing skills, - packaging know-how and - cuisine expertise
  • 10. ITC is one of the fastest growing Foods business in the country • Convenience Foods‐ Biscuits, Confectionery • Snack Foods‐ Savoury Snacks, Noodles and Pasta • Staples Foods‐ Staples(Atta, Salt and Spices), Spices), Ready to Eat(RTE) Driven by six brands‐ • Sunfeast – Biscuits, Noodles and Pasta • Aashirvaad – Staples (Wheat flour, Salt, Spices), Ready to Eat – Ready Meals, Instant Mixes • Bingo! – Savoury S knacs • mint‐o&Candyman – Confectionery • Kitchens of India – Ready Meals, Premium conserves, chutneys & Cooking Sauces
  • 14. ITC HOTELS  Launched in 1975, ITC Hotels is one of India's premier chain of luxury hotels.  They pioneered the concept of responsible luxury  The Responsible Luxury commitment of ITC Hotels blends elements of nature to deliver a unique value proposition to guest.  ITC hotels are divided in to 3 categories: 1.welcome hotels  2. fortune hotels  3. welcome heritage Currently there are 10 hotels under ITC in major cities all over india.
  • 15. AGRI-BUSINESS OF ITC  ITC's Agri Business Division is the country's second       largest exporter of agri-products. It currently focuses on exports and domestic trading of: Feed Ingredients - Soyameal Food Grains - Wheat Marine Products - Shrimps and Prawns Processed Fruits - Fruit Purees/Concentrates, IQF/Frozen Fruits, Organic Fruit Products Coffee ITC's position as one of India's leading corporates in the agricultural sector is based on strong and enduring
  • 16. E-CHOUPAL MODEL OF ITC  e-Choupal is an initiative of ITC Limited to link directly with rural farmers via the Internet for procurement of agricultural land and aquaculture products.  This programme installs computers with Internet access in rural areas of India to offer farmers up-to-date marketing and agricultural information.  Today the initiative of ITC has empowered the lives of people living in 10 states where 40000 villages have 6500 e choupals and around 4 million farmers have been empowered.
  • 18. ITC STATIONERY  Classmate is an Indian brand of stationery products. ITC Limited launched its Classmate brand in 2003 with the notebooks category.  Classmate added new products to its portfolio which consists of pens, pencils, mechanical pencils and geometry boxes.  Classmate has 900 distributors who make the products available in over 70,000 outlets in India  Every Classmate notebook carries ITC's Corporate Social Responsibility message on its back. For every four Classmate Notebooks purchased, ITC contributes 1 to its social development initiative that supports, among other projects, primary education
  • 19. ITC INFOTECH  Formed in 2000, ITC Infotech has today carved a niche for itself in the arena of global IT services and solutions  ITC Infotech has established a service delivery footprint spanning across 5 continents and 140 countries across North America, Europe and Asia Pacific, in addition to its operations in India, namely in Bangalore, Kolkata, Pune and Thiruvananthapuram  The company services industries including, Banking Financial Services & Insurance (BFSI), Consumer Packaged Goods (CPG), Retail, Manufacturing, Engineering Services, Media & Entertainment, Travel, Hospitality, Life Sciences and Transportation & Logistics.
  • 20. ITC PACKAGING  ITC's Packaging & Printing Business is the largest value added converter of paperboard packaging in South Asia.  It converts over 70,000 tonnes of paper, paperboard and laminates per annum into a variety of valueadded packaging solutions for the food & beverage, personal products, cigarette, liquor and consumer goods industries.  State-of-the-art technology, world-class quality and a highly skilled and dedicated team have combined to position ITC as the first-choice supplier of high value added packaging.
  • 21. MAJOR STRATEGIES ADOPTED BY ITC  DISTRIBUTION NETWORK  COST CONTROL STRATEGY  DIVERSIFICATION OF PRODUCTS  EXTENSIVE ADVERTISING  REGULAR INTRODUCTION OF NEW PRODUCTS  INNOVATION  MAINTENANCE OF FRESHNESS AND HYGEINE
  • 22. ITC’S COMPETITORS  ITC’S main competitor in the cigar industry is Godfey philips. But ITC has a market share of 80%.  Hindustan Uni Lever is its main competitor in FMCG products.  In the hospitality sector, ITC hotels face competition from Oberoi hotels, leela hotels etc.