Keppel Ltd. 1Q 2024 Business Update Presentation Slides
ITC business history
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5. HISTORY
24TH AUG 1910 – ITC Incorporated under the name ‘Imperial
Tobacoo Company of India limited’
1925 – ITC Packaging & Printing business division was set up
as startegic backward integration for ITC’S Cigarettes business
1954 –The company went on public
1975 –The Co. launched its HOTEL BUSINESS which was
named ‘ITC –Welcome group Hotel Chola
2010 –The Co. completed its 100 YEARS & launched
Handrolled Cigar..
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7. •FAST MOVING CONSUMER GOODS
•HOTELS
•PAPERBOARDS AND SPECIALITY
PAPERS
•PACKAGING
•AGRI BUSINESS
•INFORMATION TECHNOLOGY
•PERSONAL CARE
•GROUP COMPANIES
11. Marketing Mix
Diversified product and high quality
product.
Selling, purchasing and storage at
same place.
Product at lower price under different
brand name.
Create positive brand awareness.
17. Growth Strategy
In 1985,ITC set up Suriya Tobacco Co. in Nepal as an Indo-Nepal
and British joint venture
In 1990,ITC acquired Tribeni tissue ltd.
ITC merged Bhadrachalam paperboard ltd with the main
company to position itself as a leader in the paperboard market.
ITC has made a significant move in its greeting card business by
entering into a strategic alliance with maple leaf. Hence maple
leaf make exclusive pp-up cards for ITC and hence ITC re-
launched under expressions brand name
ITC has decided to consolidate its hotels business and has
accordingly proposed to amalgamate its wholly owned ITC hotels
ltd. And other hotels subsidiaries with the main company.
18. Corporate Social Responsibility
ITC is the only company in the world to be carbon positive , water positive & solid
waste recycling positive.
Environmental Initiative
WOW-(Wealth out of Waste).
Renewable Energy Program.
Social Initiative
Watershed Development Program.
E-choupal Rural Digital-Physical Infrastructure.
Empowering the differently abled.
Women Empowerment Program.
Social Farm & Forestry.
20. Global awards received by ITC
• ITC is one of the eight Indian companies to figure in Forbes A-List for 2004, featuring 400 of "the world's best
big companies".
• ITC is the first Indian company and the second in the world to win the prestigious Development
Gateway Award.
• ITC has won the inaugural 'World Business Award'.
• ITC has won the Golden Peacock Awards
21. • ITC Hotel Gardenia, Bengaluru is the first Indian Hotel and world's largest, to get the LEED Platinum rating
• ITC Filtrona is the first cigarette filter company in the world to obtain ISO 14001.
• World Business and Development Award 2012 at Rio
• The Stockholm Challenge 2006 for the e-Choupal initiative. This award is for using Information Technology for
the economic development of rural communities.
https://www.youtube.com/watch?v=9-P9cISu7SU