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ITC business history
ITC was incorporated in 1910 as Imperial Tobacco Company of India and has since diversified into various business segments including FMCG, hotels, paper, IT, and agri-business. Over the past 100 years, ITC has expanded through strategic acquisitions and partnerships. ITC is a market leader in cigarettes and has the largest market share. The company focuses on sustainability and rural development through initiatives like carbon positive operations, watershed programs, and e-Choupal digital infrastructure for farmers.
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ITC business history
- 5. HISTORY 24TH AUG 1910– ITC Incorporated under the name ‘Imperial Tobacoo Company of India limited’ 1925 – ITC Packaging & Printing business division was set up as startegic backward integration for ITC’S Cigarettes business 1954 –The company went on public 1975 –The Co. launched its HOTEL BUSINESS which was named ‘ITC –Welcome group Hotel Chola 2010 –The Co. completed its 100 YEARS & launched Handrolled Cigar..
- 7. •FAST MOVING CONSUMERGOODS •HOTELS •PAPERBOARDS AND SPECIALITY PAPERS •PACKAGING •AGRI BUSINESS •INFORMATION TECHNOLOGY •PERSONAL CARE •GROUP COMPANIES
- 10. MARKETING STRATEGIES Segmentation Group Synergy Communication Strategy Brand Extension Brand Ambassadors Packaging
- 11. Marketing Mix Diversifiedproduct and high quality product. Selling, purchasing and storage at same place. Product at lower price under different brand name. Create positive brand awareness.
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- 14. Competitors Of ITC HINDUSTANUNILEVER LIMITED PROCTER & GAMBLE HYGINE & HEALTH CARE LIMITED GODREJ CONSUMER PRODUCTS LIMITED DABUR INDIA LIMITED
- 15. COMPANY Market Share Hindustan Uniliver ltd. 36.4% Indiantobacco company 30% Nestle 8.2% Britania 6% Dabur 4.3% Others 15.1% Market Share Of Major Players MARKET SHARE HUL ITC Nestle Britania Dabur Others
- 16. Strategy Of Organization Boardof Directors Corporate Management Committee Divisional Management Committee
- 17. Growth Strategy In1985,ITC set up Suriya Tobacco Co. in Nepal as an Indo-Nepal and British joint venture In 1990,ITC acquired Tribeni tissue ltd. ITC merged Bhadrachalam paperboard ltd with the main company to position itself as a leader in the paperboard market. ITC has made a significant move in its greeting card business by entering into a strategic alliance with maple leaf. Hence maple leaf make exclusive pp-up cards for ITC and hence ITC re- launched under expressions brand name ITC has decided to consolidate its hotels business and has accordingly proposed to amalgamate its wholly owned ITC hotels ltd. And other hotels subsidiaries with the main company.
- 18. Corporate Social Responsibility ITCis the only company in the world to be carbon positive , water positive & solid waste recycling positive. Environmental Initiative WOW-(Wealth out of Waste). Renewable Energy Program. Social Initiative Watershed Development Program. E-choupal Rural Digital-Physical Infrastructure. Empowering the differently abled. Women Empowerment Program. Social Farm & Forestry.
- 19. Controversies ITC $100 million Foreignexchange Rs 799 crore Excise- Evasion Fraud
- 20. Global awards receivedby ITC • ITC is one of the eight Indian companies to figure in Forbes A-List for 2004, featuring 400 of "the world's best big companies". • ITC is the first Indian company and the second in the world to win the prestigious Development Gateway Award. • ITC has won the inaugural 'World Business Award'. • ITC has won the Golden Peacock Awards
- 21. • ITC HotelGardenia, Bengaluru is the first Indian Hotel and world's largest, to get the LEED Platinum rating • ITC Filtrona is the first cigarette filter company in the world to obtain ISO 14001. • World Business and Development Award 2012 at Rio • The Stockholm Challenge 2006 for the e-Choupal initiative. This award is for using Information Technology for the economic development of rural communities. https://www.youtube.com/watch?v=9-P9cISu7SU