An analysis on Taj Hotels, Resorts and Palaces with the help of SWOT, PESTLE and PORTER's 5 Forces to understand the performance of the company in the business market and the way it tackles the Corona Virus situation to stay in business and keep the position that it holds in the market. The presentation also tells about the company, suggests a few ideas and offers a conclusion on the future of the company.
Presentation on Taj hotels, resorts & palacesSachin Pandey
Presentation on Taj hotels, resorts & palaces prepared only for educational purpose (part of research and coursework) in Niagara College, 2012 By Sachin Pandey.
Indian Hotels Company Limited (IHCL) by Bidhu B MishraBidhu B Mishra
Indian Hotels Company Limited, branded as Taj Group, is a chain of hotels and resorts,
Headquartered - Oxford House in Mumbai,
Incorporated by - The founder of the Tata Group, Mr. Jamsetji N. Tata
Presentation on Taj hotels, resorts & palacesSachin Pandey
Presentation on Taj hotels, resorts & palaces prepared only for educational purpose (part of research and coursework) in Niagara College, 2012 By Sachin Pandey.
Indian Hotels Company Limited (IHCL) by Bidhu B MishraBidhu B Mishra
Indian Hotels Company Limited, branded as Taj Group, is a chain of hotels and resorts,
Headquartered - Oxford House in Mumbai,
Incorporated by - The founder of the Tata Group, Mr. Jamsetji N. Tata
Presentation covered :
1. Introduction
2. SWOT Analysis
3.Strategic Planning Process
4.Structure of the Organization
5.Control Mechanism
6.Leadership Style that I observed
7.Various strategies which incorporate in order to get listed in the list of best places to work.
A HR Case Study On Hotel Taj Terror Attack
The Case Study Presentation Consist Of Following Slides :-
1. Background Of The Hotel Company.
2. Introduction Of Hotel Company.
3. Taj Group Of Hotel Segmentation.
4. Special Services Provided By The Taj Hotel Comapany.
5.Background Of The Terror Attack On Taj Hotel.
6. A Small Glimpse Of Terror Attack On Taj Hotel.
7. Analysis Of The Situation.
8. A Small Glimpse Of Inspirational Example.
9. HR Success Story Of Taj Hotel.
10. Recruitment & Selection Policy.
11. Training & Development Policy.
12. 360 Degree Feedback.
13. Employee Satisfaction Tracking System (ESTS).
14. Special Thanks & Recognition System (STARS).
15. References.
ITC Hotels is one of largest hotel chains in the Country with over 100 hotels across 70 destinations. Symbolised by its distinctive ‘Namaste’ logo, ITC Hotels integrated India’s fine tradition of hospitality with globally benchmarked services.
At any ITC Hotel you will find a true reflection of culture and ethos of each destination and One Common Legacy – Warmth.
Taj Group of hotels-CONTENT- About them, Their values, Organizational structure, Requisites to be their HR manager, Selection and recruitment process, Training & development program, Performance appraisal and compensation to employees, Promotion and transfer strategies, Employee satisfaction and retention strategies, Familiarization programme for independent Directors, Terms and conditions for appointment of independent directors, Tata Code of conduct, Role of HR in CSR, Risks in HR involvement in CSR, What to consider while making a CSR strategy, CSR and HRM checklist.
80% ACCURACY IN INFORMATION IN THE PPT
Presentation covered :
1. Introduction
2. SWOT Analysis
3.Strategic Planning Process
4.Structure of the Organization
5.Control Mechanism
6.Leadership Style that I observed
7.Various strategies which incorporate in order to get listed in the list of best places to work.
A HR Case Study On Hotel Taj Terror Attack
The Case Study Presentation Consist Of Following Slides :-
1. Background Of The Hotel Company.
2. Introduction Of Hotel Company.
3. Taj Group Of Hotel Segmentation.
4. Special Services Provided By The Taj Hotel Comapany.
5.Background Of The Terror Attack On Taj Hotel.
6. A Small Glimpse Of Terror Attack On Taj Hotel.
7. Analysis Of The Situation.
8. A Small Glimpse Of Inspirational Example.
9. HR Success Story Of Taj Hotel.
10. Recruitment & Selection Policy.
11. Training & Development Policy.
12. 360 Degree Feedback.
13. Employee Satisfaction Tracking System (ESTS).
14. Special Thanks & Recognition System (STARS).
15. References.
ITC Hotels is one of largest hotel chains in the Country with over 100 hotels across 70 destinations. Symbolised by its distinctive ‘Namaste’ logo, ITC Hotels integrated India’s fine tradition of hospitality with globally benchmarked services.
At any ITC Hotel you will find a true reflection of culture and ethos of each destination and One Common Legacy – Warmth.
Taj Group of hotels-CONTENT- About them, Their values, Organizational structure, Requisites to be their HR manager, Selection and recruitment process, Training & development program, Performance appraisal and compensation to employees, Promotion and transfer strategies, Employee satisfaction and retention strategies, Familiarization programme for independent Directors, Terms and conditions for appointment of independent directors, Tata Code of conduct, Role of HR in CSR, Risks in HR involvement in CSR, What to consider while making a CSR strategy, CSR and HRM checklist.
80% ACCURACY IN INFORMATION IN THE PPT
The Institute of Customer Experience Management (ICEM), the flagship institute of Aegis Global Academy, is the first-of-its-kind to offer an MBA equivalent program focused solely on customer experience management and customer-centricity.
Running head:
SOCIAL PERFORMANCE
1
SOCIAL PERFORMANCE
6
Assignment 1: Social Performance Of Organizations
Stephen Reid
BUS 475
Professor Rodney L. Baker
February 3, 2020
Introduction
Interdependency in businesses for growth and development has become inevitable. A company cannot thrive by relying on itself alone, but instead becomes successful when other companies and individuals come in; for instance, integrating stakeholders, employees and clients into a business, makes the transaction more successful. Similarly, businesses and industries depend on other sectors for success. When you look at the tourism industry, it is evident that hotel industries need the transport industry for them to succeed. This is because tourists need to be transported to the hotels for accommodation. Therefore, without transport services, the hotel industry will not succeed. In the same way, travel agents benefit fro commission paid by hotels, while the hotels get more customers. In this paper, we will focus on Hilton Hotels as one of the leading multinational hotels in the world, looking at its various dynamics while operating in the hotel industry.
The Hilton Hotel is a multinational organization that offers services to leisure and business travelers with over 500 branches in different parts of the world. The primary functions and products provided by the Hilton Hotel include accommodation and room services, foods and drinks, conference facilities, family fun packages, gym, and spa facilities. Similarly, they offer additional products like the loyalty program packages, where they give airline points to frequent customers. This is one way that they ensure loyalty from their customers. Also, they offer loyalty skills to their customers by providing free accommodations for those who stay long in their hotels. The services and products provided at Hilton Hotel focus on making visitors and travelers have a comfortable stay while traveling.
Any business is faced with internal and external factors that might affect its success. In our case, the Hilton Hotel may encounter various external factors like competition from other hotels. The tourism and hotel industry has been increasing, with many hotels and tourism companies coming up to cater to the needs of tourists. Looking at the Hilton Hotel, they purely focus on accommodation and comfortable stays in the Hotel. Other Hotels offer transport services from their customers, which makes it more reliable and convenient for the customers. Customers might be attracted to these hotels because of the extra service of transportation, which may put the Hilton Hotel at risk of losing its customers. Political instability is another factor that may affect the success of the Hilton hotel. Due to its global nature, the Hilton Hotel has a chain of hotels in different parts of the world. Every country experiences periods of political waves, which significantly affects tourism. When travelers fail to visit some countries .
The Fintech 100 includes leading 50 fintech
companies across the globe, and the most intriguing
50 ‘emerging stars’ – exciting new fintechs with bold,
disruptive and potentially game-changing ideas –
expanding on the success of last year’s list. Presented here strictly for academic purposes...
(Read the green parts)CHAPTER 12 READINGCHAPTER 13 REA.docxmercysuttle
(Read the green parts)
CHAPTER 12 READING
CHAPTER 13 READING
Global Thinkers Consulting Group:
Analysis of Marriott Hotel in Panama
Week 10 Group Assignment
Running Head: ANALYSIS OF MARRIOTT HOTEL IN PANAMA 1
ANALYSIS OF MARRIOTT HOTEL IN PANAMA 2
09/0209/2014
Team Members:
Jenn O’Neal
Lisa Ross
Theodore Newton
Tommy Choi
Dominic Eze
Table of Contents
Executive Summary 3
Introduction 4
Nature of the MNC’s International Operations 4
Implementation Problems 5
Management Issues 6
Strategy 6
Finance & Accounting 8
Marketing 8
Human Capital 10
Marriott’s Ethics Code 10
Social Responsibility 12
Conclusion 12
References 13
Executive Summary 2
Introduction 3
Nature of the MNC’s International Operations 3
Implementation Problems 5
Strategy 6
Finance & Accounting 7
Marketing 8
Human Capital 10
Marriott’s Ethics Code 11
Social Responsibility 12
Conclusion 13
References 14
Introduction
Global Thinkers Consulting Ggroup recommends that Marriott Hotel expand their hotel chain into Panama. Panama is a strong option since Marriott is known as a hospitality and tourism industry around the world, providing a variety of services and activities that appeal to guests in Panama. Marriott’s strategy to gain the largest market will be to offer a diverse array of services and luxury hotel features, high quality customer service, and their already prominent name as a foothold. Marriott financing will be guided by a combination of global and US accounting practices so they are compliant in their home country and new sites. Marriott will be able to market to their audience by push-pull promotional practices, attractive pricing, using the Marriott’s current JW brand. Marriott will be successful in Panama because of their strong human capital structure, code of ethics, and social responsibility.Nature of the MNC’s International Operations
Marriott International is a hospitality and tourism industry involved in providing world class lodging, foodservice, recreational, gaming, and travel services across different operational bases globally. The company is a US based hospitality industry with its corporate headquarters in Bethesda, Maryland; the company has expanded its operations into over 80 countries with 4000 brands established to provide services for different consumer segments. In realisingrealizing its corporate mission, the company engages in “operations and franchising of hotel services, the development and operation of holiday ownership resorts, the operation of Marriott Executive Apartments, the provision of furnished corporate housing through its Marriott Executive Stay division, and the operation of conference centrescenters” (Euromonitor International, 2009, p. 5). The provision of these different operational categories help Marriott intensify its effort in ensuring wide coverage in hospitality and tourism in order to maintain competitive advantage, customer satisfaction, and loyalty.
In keeping with innovation ...
The 100 Leading Global Fintech Innovators 2015 H2 Ventures
We are pleased to present the second annual ‘Fintech 100’, the best fintech innovators, this year from 19 countries around the world.
The Fintech 100 are those companies using technology to the best advantage and driving disruption within the financial services industry. These companies have a commitment to excellence, superior customer experience and a demonstrated ability to do one thing in a market better than everyone else.
The Fintech 100 includes the leading 50 fintech companies across the globe, and the most intriguing 50 ‘emerging stars’ – exciting new fintechs with bold, disruptive and potentially game-changing ideas – expanding on the success of last year’s list.
Visit www.fintechinnovators.com for more information
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
2. BY: ESHAN JAIN
ABOUT TAJ HOTELS
Taj Hotels is a chain of luxury hotels and a subsidiary of the Indian Hotels Company
Limited headquartered at Express Towers, Nariman Point in Mumbai. Incorporated
by the founder of the Tata Group, Jamsetji Tata, in 1903, the company is a part of
the Tata Group, one of India's largest business conglomerates. The company
employes over 20,000 people. As of now, the company operates a total of around
110 hotels and hotel-resorts, with 84 hotels across India and around 16 hotels in
other countries, including Bhutan, Malaysia, Maldives, Nepal, South Africa, Sri
Lanka, UAE, Taj Hotels UK, USA and Zambia.
MISSION
“To improve the quality of life of the
communities we serve globally
through long term stakeholder value
creation based on Leadership with
Trust”.
VISION
“25% of the world’s population will experience the Tata
commitment to improving the quality of life of customers and
communities. As a result, Tata will be amongst the 25 most
admired corporate and employer brands globally, with a
market capitalization comparable to the 25 most valuable
companies in the world.”
SERVICES OFFERED
Hotels
Taj SATS-Air Catering
Taj Luxury Residences
Taj Air-Private Luxury Jets
Indi Travel Pvt ltd.
Renting of Cars
Tourism services
GOAL
Their goal is to become the
largest hotel brand in Indian
a n d d e v e l o p i n t o
international hotel brand
representing its home
country.
3. BY: ESHAN JAIN
• Group comprises of around 110 hotels
across India and the world.
• TAJ structures are iconic in themselves
and the location are strategic.
• The hotel has the first mover advantage
and had an early global expansion.
• The company employs around 20000
people and all are loyal to the brand TAJ.
• It offers the perfect experience of Indian
luxury living and is considered to be the
most premium hotel chain in India.
• Has one of the most famous Brand
names.
• Due to increase in the promotion of
Incredible India, there is a sharp increase
in the number of tourists.
• The luxury market is slowly expanding in
India.
• Middle affluent class.
• There is a gateway to capture the middle
class segment of the customers.
SWOT
ANALYSIS
STRENGTH
OPPORTUNITIES THREAT
WEAKNESS
• Has a complex ownership structure.
• Due to the terrorist attacks on TAJ
Mumbai, question on security arises.
• Is slowly losing the emotional appeal
due to completion from market.
• The prices are high and does not appeal
to the middle class and below.
• There are other heritage properties in
India.
• Increase of competition from the local
players.
• Increase in competition due to the
increase of presence of International
brands in India.
• The market share is slowly dropping in
the upper class as they have many other
options to chose from.
4. BY: ESHAN JAIN
PESTLE
ANALYSIS
The rules and regulation imposed by
the political party or government of the
country in which the hotel is operating
influences the overall performance of
the brand. Taj Hotels ensures that it is
in accordance with these rules and
regulations and the country in which it
is operating benefits from it. It often
formulates its rules and regulation in
order to suit the place where the hotel
is and thus operates smoothly.
The Social factor influences any brand
as people of different places have
different culture and eating habit. Taj
ensures that the place where it is
operating meets the expectations of
the people of that place and offers
local and famous dishes of the place
and also, often celebrates festivals
popular in those places.
Economies play an important role in
determining how the particular
o r g a n i s a t i o n i s o r w o u l d b e
performing. The company needs to
publish its financial data so that it
keeps its investor well informed about
how the company is doing. In an event
of world recession, as can be seen in
COVID virus situation, the performance
of TAJ has also dropped down as the
traveller visiting have dropped.
Brands these days use the most
advanced technology in order to
ensure an edge over its competitors
and see that the customers are
satisfied. Taj Hotels uses the most
advanced form of technology available
to hospitality sector and offers wide
variety of online booking options along
with customer services and ensures
that its customers are satisfied and
hence has an edge over competitors.
Different nations have different laws
prevailing In that particular place and
the company operating must ensure
that it does not break any of those. Taj
Hotels ensures that it has properly
studied the laws of the place where it
is presently functioning or is about to
f u n c t i o n s o t h a t t h e r e i s n o
complications in the near future
because of the same. Taj Hotels also
stick to the taxation laws strictly.
Taj hotels presented the EARTH project
( Environment Awareness and Renewal
at Taj Hotels) which represent the
efforts of one of Asia’s biggest, leading
and premium group of hotels’
commitment for the conservation of
the energy and managing of the
environment.
POLITICAL ECONOMIC SOCIAL
TECHNOLOGICAL LEGAL ENVIRONMENTAL
5. BY: ESHAN JAIN
This is nothing but the level of
competition from the market from the
companies offering the same product
and services. Taj Hotels support open
market competition and continuously
checks what its competitors are doing.
According to that it introduces new
products and services for its customers
and sees that the customers it is serving
have maximum satisfaction. In this
manner Taj Hotels stays at the number
one position where ever they operate.
Suppliers are the ones that
provide the company with the raw
materials and in turn the company
produces the product. If the supplier
demands higher price, then the
profitability of the company will drop
down automatically. Taj Hotels, being a
part of The TATA Groups controls the
suppliers in the Indian market and faces
no issues but in international market it
still faces issues. To tackle the issues in
the international market it ensures to
partner with trusted suppliers only.
New entrant increases the competition
in that market and results in drop of
prices by the organisation in order to
attract customers. For Taj Hotels, the
risk of new entrants and threat from it is
quite high. Companies like Hyatt, Hilton,
ITC, Oberoi, etc are a huge threat to taj
Hotels and their presence is increasing
in the Indian market due to the
expansion of the tourist Industry in
India.
Substitutes are nothing but the
companies that offer the exact same
product as yours in same or lower
prices. For Taj Hotels, the substitutes in
Indian markets are Oberoi and ITC
hotels that give stiff competition to Taj
Hotels. In business hotels, it has come
up with brands like VIVANTA by Taj in
order to stay in the number one position
and compete with likes of Hyatt
Business hotels and ITC Business hotels.
There is no major competition to Taj
SATs group in the market.
Bargaining power of buyers are
nothing but the way in which the
buyers influences the rates of the
services being offered by the company.
A single buyer might not influence the
price so much but buyer as a whole
segment might because of the various
alternatives available in the market. For
Taj hotels, owing to its great customer
loyalty, the buyer does not have much
power in influencing its prices and
hence are not a big threat to the
organisation.
THREAT OF NEW ENTRANT
THREAT OF SUBSTITUTEBARGAINING POWER OF SUPPLIER
BARGAINING POWER OF BUYERS
RIVALRY AMONG EXISTING COMPETITORS
PORTER’S5FORCES
6. BY: ESHAN JAIN
YEAR2020ANDCORONAVIRUS
Year 2020 has not been the best year for the economy of the country due to the
Corona Virus spread. The company is in complete or partial lockdown since March and
the number of cases are increasing close to 50000 cases a day which is alarming in
itself. Owing to this development of Corona Virus and lack of any vaccine to fight the
virus in the market, almost all the industry are suffering losses. The economy of the
world is shattering day by day and there is a different level of unrest through out. One
can also see a dynamic shift in the working types, as work from home has become
more prevalent owing to the presence of the virus. There is no interstate movement
among the people of the country. The railways are operating in the minimal capacity
just to move the labourers from their working place to home town. Air travel is also
limited and is quite expensive these days. Almost no industry is spared from the wrath
of the virus and the implication it imposes on each company and sector.
The industries that has been
majorly affected by the virus are
as follows:
• Tech Industry
• Insurance
• Sports and Entertainment
• Hyper local markets
• Travels and Tourism
• Retail and e-commerce
• FinTechOut of the mentioned industries, the Travel and Tourism industry has suffered the
maximum owing to the fear of the virus spread and because of this Hospitality sector
has faced a major backslash in its performance. With most of the hotels going out of
business due to the losses being suffered or unavailability of the human resources. Taj
Hotels has also suffered major loss as it has remained non-operational throughout the
lockdown owing to the safety of the staff and its customers. It is after 2 months almost,
post which the lockdown has been lifted partially, that Taj Hotels has opened for the
customers again but with new measures and safety precaution.
7. BY: ESHAN JAIN
MEASURESTAKENBYTAJHOTELSAMIDSTTHECORONAVIRUSCRISIS
One has seen a dynamic change in which the companies have started
started operating amidst the corona virus. After the partial lift in lockdown,
travel industry has slowly resumed and one can see the mild increase in the
number of travellers maximum of which are travellers out due to work. Owing
to the on going virus, Taj Hotels have also taken up few of these mentioned
steps.
Indian Hotels Company (IHCL)
announced that hotels under its
brands like Taj Hotels, resorts and
Safaris, Vivanta, SeleQtions and
Ginger are now implementing safety
measures amid the COVID-19
pandemic for people availing their
services.
Mandatory temperature checks of all the guests
availing the services of the hotels along with the staff
and associates of hotels have to be done upon
entering.
G u e s t s a n d s t a ff
related to hotels have
t o s u b m i t h e al t h
declaration befogging
entering the hotel.
All the staff of the hotels have easy and quick
access to all the sanitation measures and also
have access to safety equipment in order to
keep themselves safe.
Surfaces, fittings, fixtures, furniture,
equipment, stationery, vehicles, cutlery,
crockery, linen and laundry are being
disinfected at regular intervals or upon
every use.
Menus are to be largely digital or for
single use, with more emphasis on
healthier foods for better immunity.
Layouts and movement guidelines
across common areas, lobbies,
elevators, restaurants, banquets and
service areas have been altered to allow
for physical distancing.
8. BY: ESHAN JAIN
Even during the pandemic situation caused due to the Corona Virus, the Brand Value of Taj Hotels haven’t
dropped. The reason being the goodwill that it has established over the years of its operation in the
industry. There are certain factors that have contributed to the on going value of the Brand Taj which have
been discussed further.
Taj Hotels haven’t fired any of its employs and hence ensure the
retention value of the employs in the company. It has also seen to the
fact that all its employs get payment as and when they are owed.
One can also see from the SWOT analysis that the strength and opportunities of the
company is way more compared to its Threat and weaknesses.
This shows that the company is to remain profitable and has better chances of doing
better than doing bad.
From the PESTLE analysis we come to know that the company has established its ground well and will
not face any complications due to political, economical, social, technical, legal or environmental issues
and hence can operate without any inconvenience in future and yield better profits.
From the PORTER’s 5 Factors it is clear to us that the Taj Group of Hotels have managed its competition
well and has an ability to stay at the number one position even after facing challenges from its competition.
This ensures that the future of the company is secured.
The way Taj Hotels is tackling the situation being
imposed due to the corona virus is commendable and
hence shows to us all the ability of the company to face
a crisis and deal with it properly.The charities of the Taj Hotels and the way it has offered its rooms to the government
to tackle the situation of the Corona Virus, has shown to the customers that Taj is a
brand that believes in giving back and hence captured the heart of its customers.
These points are a proof that the future of the company is not just safe but also quite bright.
FUTUREOFTHECOMPANY
9. BY: ESHAN JAIN
SUGGESTION:
Taj Hotels can offer more discounts in their prices in order to woo customers for the timing and see to it that
the costs of the Hotels are met. It can also see that more charitable runs are done by the company in order to
further improve the Brand Value of the company. It can ensure the safety of all the customers that are
availing the services of the hotels and do a documentary on the same to gain trust of the future and prospect
customers. Taj Hotels can introduce variety of future offers and membership for all those customers who are
planning to go on a trip in future after the virus situation is handle in order to increase the cash flow to the
company. The hotel can also take this opportunity of lockdown to renovate its existing structures, specially
those which require immediate attention or are old. The company can also take this opportunity to further
improve its technologies and find out more ways to see that the customer satisfaction is met and hence
continue to remain the industry leader that they are.
CONCLUSION:
One can easily conclude that Taj Hotels are adaptive in nature and when they sense a competition or a threat,
they come up with an immediate solution to answer it. They are launching various hotel chains in order to
successfully acquire customers from upper class to middle class and also trying to capture the business class
segment. By introducing new projects they are protecting the value of the share of the company and ensure that
the faith of the stake holders isn’t lost in the process. Taj Hotel is trying to have its presence globally and the
way that they are approaching the situation, it seems that it wouldn’t be as difficult for them. Taj hotels is also
backed by TATA Groups which gives them added advantage of surplus financial aids as and when required by it
and ensures the safety of the company’s future.