Billy Tucker, Cudo - 'Secret of Social Media'

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iStrategy Conference 2011: Billy Tucker, CEO/Founder, Cudo, 'The Secret to Social Media' - Opening Keynote Session (Day One)

Technology Business Entertainment & Humor

…the success of Group Buying should make you rethink your e-commerce strategy…
“ZERO TO $377M IN UNDER 12 MONTHS…THIS SECTOR IS
NOW THE FASTEST GROWING RETAIL PLATFORM IN
AUSTRALIA”*
*IBISWorld Group Buying Report, 27th April 2011

what is Group Buying exactly?
57
signals

how large is the opportunity?
capacity minus
average occupancy
marginal cost of sale
upsell opportunity
loyalty factor
revenue share

broadcast engagement
Group buying isn’t Social Commerce, yet

Risk Management and the untold impact of Social
• Your customers will find a way to broadcast “feedback” about you online
• Measure sentiment, engage them, give them a platform
• Monitor and moderate, never astrosurf
• Social brings New Risk, get over it!
• Provide a platform BEFORE the event you fear the most happens

57 Signals to personalisation
2110 action $$$$$ >45% male

55%
OPEN RATES
172%
CLICK THROUGH
RATES
982%
OUT OF OFFICE
RECEIVED DAILY
BY BILLY TUCKER
test and learn, faster than anyone else
all emails emails sent from “Billy Tucker”

the Group
Buying
category will
evolve to be….
more social
hyper-local
personalised

scale effects
will emerge…
…and whoever
makes best use
of data will win

thank you…
@billytucker100
www.57signals.com
billy.tucker@cudo.com.au

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