We now live in a world where employers hire not based on resumes and CV's but on the information they find online. If you want to develop your executive presence and make your reputation your greatest asset, here's a simple solution.

1. THE INVISIBLE ROI OF
CREATING A DIGITAL ASSET
(FOR AN EXECUTIVE IN ANY
INDUSTRY)
Janette Getui

2. PROBLEM

3. The Big Problem
The world has become smaller, more connected, and more
engaged. Experts are calling it the “engagement era”. This is a
good thing, except when it comes to managing your reputation.

4. The Big Problem
As things in the business world change and we are forced into transparency, client engagement and trust-building
activities that didn’t matter (or exist) a few decades ago have become the defining edge that attract or repel your
potential prospects. Because we have more options than ever before, we’ve raised the bar.
Things that your seniors or mentors could get away with will ruin your chances of succeeding. Seriously.

5. The Big Problem
The executives that will continue to stay on top of their game are the ones that invest in cultivating and nurturing a
strong reputation that aligns with the image they desire to keep.
Here’s the problem. You barely have time to meet all your current demands. How in the world can you show people
who you are as a leader and expert in your field without draining yourself?
That’s what we’re here to answer.

6. How Will This Affect You If You Do Nothing?
● If you don’t define your online professional image, others will.
● If you don’t take the lead in your story and control your narrative, others will.

7. How Will This Affect You If You Do Nothing?
● You’ll become invisible within your organization and in the businessworld.
● Your company may overlook you, even if you are more experienced, because you haven’t done
a good enough job demonstrating your value in a way that is contextual to today’s business
world (i.e. digital presence).
● Your chances of making more money will greatly reduce. You’ll create a glass ceiling for your
finances.

8. How Will This Affect You If You Do Nothing?
● You and your company will struggle to gain trust with your consumers and establish brand
integrity. According to a study conducted by Edelman, “less than half of the general population
trusts CEOs.”

9. How Will This Affect You If You Do Nothing?
And finally, lack of a good social presence will affect your relationship with company employees as
well. According to this article by Business Insider:
“Having a good social media presence leads to more trust among
employees and shareholders. Around 65% of US employees say it’s
important for CEOs to actively communicate about their companies online
. . . Additionally, 60% of employees say they would check an executive’s
social media before joining a company.”

10. SOLUTION

11. The Solution
The solution is really simple - become a visible expert. The
best way to accomplish that is to build a digital asset.
A digital asset can open up a whole new area in your
professional life. Even if you’re confident about your
current role in your company, you’ll be amazed at the new
contacts and relationships that you’ll develop when you
build your digital assets.

12. The High ROI Of A Digital Asset
The return on investment (ROI) of fear, complacency, or procrastination is always a negative.
The ROI of proactively demonstrating why you are a leader and deserve to be the best is always going to be
a positive. It will lead to more success, more positive recognition, more money, and better opportunities.

13. The High ROI Of A Digital Asset
So when it comes to assessing whether or not you should build one or two digital assets, this ought to be a
no-brainer. But just in case you’re still on the fence about it, here are a few reasons this will be beneficial to
the advancement of your career (plus a quick story for your enjoyment).

14. Why Consider Creating A Digital Asset?
Reason #1:
As a leader in your field, you will always be under constant scrutiny - most of which you’re not even
aware of because it’s all happening 24/7/365 while you’re sleeping, in meetings, putting out company
fires, etc.
By setting up an asset that leads people down a predetermined path where they get to experience the
real value, vision, and image that you’ve consciously created, you are less likely to have people
tarnish your hard work and good name.

15. Why Consider Creating A Digital Asset?
Reason #2:
You will have control over your own story.
Nothing is better than controlling the narrative of your life. A digital asset empowers you to share
your story, vision, values, ambitions, and philosophies in your own terms.

16. Why Consider Creating A Digital Asset?
Reason #3:
It will enable you to communicate better internally and externally: those that work with you will
understand your leadership methods better, and those that are potential future employees, business
prospects, stakeholders, and partners will get a chance to understand the value you bring.

17. Why Consider Creating A Digital Asset?
Reason #4:
It will increase the trust factor of you and your brand. People do business with people they like. The more
customers feel like you (as the face of your company) care about their needs, the more they will naturally
trust your brand even if you’re not the owner of the organization.

18. Why Consider Creating A Digital Asset?
Reason #4:
Your ability to lead effectively, authentically and show how “human” you are naturally creates a sense of
emotional connection with people online. This is the “engagement era”.
The more engaged people become with your brand, the more your company’s bottom line will be positively
impacted. It seems strange for traditional business people, but these are the new rules for business success,
dear friend.

19. Stacy Rides The Wave...
Stacy, a successful lawyer at a big firm in the U.S. had been trying to work her way up into being
named “partner” by fitting in. She wasn’t getting very far despite her “head down and hard work”
philosophy. She actively used her mobile for everything else, except to advance her career.
She initially thought that the more she separated business from social media, the better off she’d be.
That was until I challenged that thinking. It was a bold risk (one she’s very happy about today) but
she decided to give herself six months of actively building a reputation online, after which she would
drop everything if it negatively impacted her goal of making partner.

20. Stacy Rides The Wave...
One of the things we worked on was building her first significant digital asset. Due to time
restrictions and a lot of cynicism, Stacy wasn’t able to actively build a social media presence. So
instead we created a LinkedIn Funnel System that enabled her to share a series of high value expert
content in her own unique way.
We packaged it up in an easy-to-digest way and ensured there was very little friction for the end
consumer (i.e. the person could easily go through all the material through their mobile phone at no
cost).

21. Stacy Rides The Wave...
At first, Stacy could not see how that would lead to her ambitions.
Now, 18 months later, after increasing her income and making partner a few weeks ago, Stacy knows
the power of cultivating a reputation online. And this is just the beginning for her.
Now it’s your turn to discover the power you wield in your hands!

22. How To Get Started
Step 1: Nail down/identify the topic you want to be known for.
You must have the skill or expertise;
otherwise, you’re just a noise maker
on social media.

23. How To Get Started
Step 2: Identify your tribe.
These are the pockets of people you want to impact. It could be one
group or several depending on your role and the topics you choose.
These are the people who will help amplify your reputation online
and support your ideas.

24. How To Get Started
Step 3: Determine the type of digital asset you want to
create.
You can build a simple funnel within LinkedIn like Stacy did,
or you could write a book, build a social media channel and
assets within it, build a digital database (e.g. email list) or a
website, etc. You are limited only by your imagination and
resources.

25. How To Get Started
Step 4: Come up with a great strategy, gather necessary resources, and start implementing.
It really is that simple.

26. The End