1. Only for the Bravest and Most Successful

2. WARNING:
To the naysayers, opportunists, and
obstructionists who stand in the way
of driving change and progress
in any organization
Note:
WE WILL BEAT YOU

3. 1824 or 2012
Somewhere in the West
or in a Company Near You.

4. Adapt, Change or Die

5. Driving Change
Change for Change Sake
is bad
“There is nothing wrong with
change, if it is in the right
direction.” – Winston Churchill

6. Business Leadership

7. Agents of Change
Leaders

8. Clock Changers

9. Be a Clock Changer
Be a leader

10. Noticeable Assets
• Problem Solvers, not
problem seekers
• Change agents for the
process
• Cheerleaders who
reinforce goals
• Seam operators

11. Why People & Companies Fail to
Drive Change Needed to Win
The BIG Five

12. Reasons We Fail
1. Fear
Be a beginner

13. Reasons We Fail
2. Tension
Healthy debate is good.

14. Reasons We Fail
3. Radical
Transparency
Elephants are fun to kill

15. Reasons We Fail
4. Risk
No one is going to die

16. Reasons We Fail
5. Promises
Mutual Conditions of Satisfaction

17. How its Suppose to Work

18. Make my Order

19. Give Up Some Cash

20. Delivered Fresh

21. I’m Not Lovin’ it!

22. Clowns Lie

23. What is a Promise?
Mutual Conditions
of
Satisfaction

24. Basic Components
• The Customer
• The Performer
• The Action Cycle & 4 Phases
Pretty simple in theory

25. The John Madden View
The Action Cycle
Phase I Phase II
The Customer Promise
The Performer
Promise
Phase IV Phase III
25

26. The first step. . . Phase I
The Action Cycle
OFFER
The Customer Promise
The Performer
Promise
In the beginning…
26

27. The Second Step. . .Phase II
The Action Cycle
AGREEMENT
The Customer Promise
The Performer
Promise
27

28. One More. . .Phase III
The Action Cycle
The Customer Promise
The Performer
Promise
PERFORMANCE
28

29. Bringing it home. . .Phase IV
The Action Cycle
The Customer Promise
The Performer
Promise
DELIVERY &
ACCEPTANCE
29

30. Ask Yourself
Why are you in this game?
Who are you?
Your 118
A Passion for Pheasants
What shall you look like?

31. Brand
Horses. . . cows
and
promises delivered

32. Do it Right
Stand for something
Online or offline
Principles only mean
something
when they are
inconvenient

33. Cause Tension
• Don’t settle
• Create competition
• Stir it up
• Why?

34. Rules to Remember
• Mood
• Rule of thirds
• Change the questions
• Make it better in the new place

35. Try some new things
After all, . . .

36. Walk the Talk
• Objective: Drive Sales
(repeat best seller) with
great content and
marketing
• Engage fans/content
• Drive Earned Media &
Buzz
• Represents the brand
• New, different, cutting edge-
content and methods

37. The others
Ugly, not so smart

38. Me
Smart and branded

39. In good company.