Change in Direction
Resistance to Change
Future reality
• everyone you compete against
• both as an organization and as an individual.”
1. Out-think
2. Out-innovate
3. Out-execute
Future success means you must:
Your past does not
define your future
CHANGE
Unless you can not
Change happens
Red or Green thinker?
Get it right
Get it wrong
CHANGEbefore you have to
CHANGE
The status quo is not
a growth strategy
Strategic Direction
Abiguity
Strategic Change
Unified change
“A bend in the road is not the end of the
road unless you fail to make the turn”
- Helen Keller
Ambiguous change
Contextual confusion
Excessive Short-term focus
F
O
C
U
S
- Follow
- One
- Course
- Until
- Success
Organisations don’t
change - people do
- David R Ednie
“The problem with change is
the inability of people to let go
of their old ideas.”
Change is terrifying
“Everyone thinks of changing
the world, but no one thinks
of changing himself.”
Truth about Change
- Leo Tolstoy
(1828 - 1910)
You feel like this?
You feel like this?
Change what needs changing.
Not what is easy to change.
Change should be Transformational
“The secret of change is to
focus all of your energy, not
on fighting the old but on
building the new.”
Change = Enabling the New
- Socrates
(470 BC - 399 BC)
- Bob Dylan, 1964
“The times they are
a-changin'...”
- Bob Dylan, 2016
“The times they are
still a-changin'...”
“All failure is failure to
adapt, all success is
successful adaptation.”
- Max McKeown, Adaptability:
The Art of Winning In An Age of Uncertainty
Change = Adapting to a new situation
3 Levels of Change1
Always Start with Why?2
Thinking at 3 Time Horizons3
Barriers to Change4
Creating a Culture of Change5
1. External Business Environment
3 Levels of Change:
2. Organisational Change
3. Personal Change
1. Challenge the status quo
3. Challenge your beliefs
2. Challenge your assumptions
Navigating Change
SalesChannel Europe ©2016 All rights reserved
• The customer has changed
• The buying process has changed
• The Sales Cycle -> The Customer Adoption Cycle
• Market segmentation -> Buyer personas
• Marketing -> Digital Marketing
-> Social Media -> Social Influence -> Social Selling
• Demand Generation Programs & Campaigns
• User Value Proposition and Persona Messaging
• Marketing Manger -> Community Manager
• Internal Alignment
• Execution accountability
• Sales Channel alignment
• Multi-channel touchpoint experience
• E2E Customer Experience
Rethink the Customer
Rethink Sales & Marketing
Rethink your Organisation
36
Vision of Desired Future State
Change = Business Transformation
3 Levels of Change1
Always Start with Why?2
Thinking at 3 Time Horizons3
Barriers to Change4
Creating a Culture of Change5
Curiosity mindset
Future reality
You choose
Future reality
www.flickr.com/photos/12023825@N04/2898021822
Growth strategy?
Success is the other side of failure
- Peter Drucker
“The greatest danger in
times of turbulence is not
the turbulence - it is to act
with yesterday’s logic”.
The Challenge of Change
3 Levels of Change1
Always Start with Why?2
Thinking at 3 Time Horizons3
Barriers to Change4
Creating a Culture of Change5
Horizon 1
0 - 6 months
Horizon 2
6 - 12 months
Horizon 3
12 - 36 months
Thinking at 3 Time Horizons
Business Transformation
Operational Excellence
Thinking Time Horizon Sales Success
Business
Objectives
Operational
Requirements
Thinking at 3 Time Horizons
Exec
Management
Operations
Customer Organisation
Decision Drivers:
Value
Cost
Price
Aspirational thinking
Appealing to the right brain
3 Levels of Change1
Always Start with Why?2
Thinking at 3 Time Horizons3
Barriers to Change4
Creating a Culture of Change5
- Peter Senge
"People don't resist change,
they resist being changed."
Barriers to Change
Barriers to Change
“People are not afraid of change.
They fear the unknown.”
- Dick Brown, CEO of EDS
Legacy thinking
Wedded to the past
“Unlearning is more
difficult than learning”
- English Proverb
“The illiterate of the 21st will not
be those who cannot read and
write, but those who cannot
learn, unlearn and relearn.”
- Alvin Toffler
learn, unlearn and relearn
Legacy thinking
Business as usual
Barriers to Change
Change is the new normal
Business as Usual
“Disruption is no longer
disruptive - it is normal.”
Constraint-based thinking
Collective constraints
Collective constraint-based thinking
The single biggest
reason companies
fail is that they
over invest in what
is, as opposed to
what might be.”
“
- Gary Hamel,
American management expert
3 Levels of Change1
Always Start with Why?2
Thinking at 3 Time Horizons3
Barriers to Change4
Creating a Culture of Change5
Anticipate change
Business Agility
Adapting to change
Ability to learn
Ability to collaborate
Growth Mindset
Predictive Mindset
Adaptive Mindset
Possibility Mindset
3 Levels of Change
Always Start with Why?
Thinking at 3 Time Horizons
Barriers to Change
Creating a Culture of Change
Quick Review:
Great Leaders Inspire People to Take Action
Think: Entrepreneurs and Children
Overcoming Fear of the Unknown
Your Customers, Your Company and You
Competing to remain relevant to tomorrow’s customers
Curiosity -> Growth Mindset
Speed of change
Internal Speed of Change
Managing for Change
Personal accountability
Commitment to Change
If It Is To Be
It Is Up To Me
Wishing for Change
Habits of Successful People:
They start before they feel ready
Start now
Knowing Doing
Execution is key
• A Plan
• Time
• Effort
• Attention
• Procrastination
• Action!
Discipline
Disciplined effort
Get it right
www.flickr.com/photos/horacio/3781750
David R Ednie
President & CEO
SalesChannel Europe
Ph: +33 676 60 09 25 (FRA)
Email: david@saleschannel-europe.com
Website: www.saleschannel-europe.com
David R Ednie
President & CEO
SalesChannel Europe
Ph: +33 676 60 09 25 (FRA)
Email: david@saleschannel-europe.com
Website: www.saleschannel-europe.com

Change or Die: Change is Difficult, but not changing is Fatal