This document discusses strategies for marketing to Generation Y. It notes that traditional marketing methods may not be effective for this demographic. It highlights trends in how Gen Y accesses and spreads information through digital technologies and social networks. The document also emphasizes using location-based targeting and building brand evangelists within online communities to more effectively reach this important demographic.

1. Marketing to Gen Y
How “doing what you’ve always done”
may be fatal to your company
#NAAGenY

2. Elysa Rice
Emerging Media Consultant & Gen Y Blogger
Ellipse Communications, Inc.
www.ellipseinc.com
Twitter: @theEllipseCow | Facebook.com/ellipsegroup
cowbell@ellipseinc.com | 888.678.3869

3. Natalie Teinert
Web and Multi-Media Designer
Campus Living Villages
www.clvusa.com
Twitter: @nsteinert
natalie.teinert@clvusa.com | 713.871.5157

4. Ben Smithee
Youth Market Research & Strategy Consulting
Spych Market Analytics
www.SpychResearch.com
Twitter: @SpychResearch
Ben@SpychResearch.com | 215.501.2341

5. About Gen Y: Trends & Research

6. Generational Dispersion of Information

7. G.D.I.

8. G.D.I.

9. G.D.I.

10. Marketing Research Converging with Marketing

11. SXSWi: South by Southwest Interactive

12. Insights at Your Fingertips

13. Marketing to Younger Demographics

14. Your Advertising and Marketing
doesn’t suck…..

15. It’s Just Irrelevant!

16. The Power of the Online Community

17. Location, Location, Location

18. Your Targeted Marketing Isn’t
Very Targeted

19. Multifamily Industry Marketing

20. What about
Student Housing?

21. Efficient Utilization of Technology

22. Technology to Communicate

23. Are you listening?
The average
consumer sees
5,000 marketing
messages a day

24. Brand Evangelists

25. What’s Next?

27. Questions?
#NAAGenY