1) 72% of promotional emails end up in spam folders due to issues like the sender's address and compliance. Proper sender addresses and adherence to advertising standards helps reduce spam filtering. 2) 64% of emails get deleted just based on the subject line. Subjects should be personalized, relevant and avoid generic terms like "offer" to gain attention. 3) 28% of emails get deleted due to compatibility issues, slow loading or improper formatting. Ensuring pre-headers, alt tags and compatibility testing across platforms prevents this.

1. Solution to 5 Challenges of Email Marketing Sharath Ghosh https://profiles.google.com/sg0708

2. 72% of promotional emails get to the SPAM / JUNK folder 38% of the emails are reported SPAM / JUNK by users just by looking at the sender

3. Solution Report Spam Company email sales@company.com yourname@gmail.com FROM is important Compliance: Community for advertising practice (CAP) Advertising standard authority (ASA) Advertising standards board of finance (ASBOF) Data protection act Corporate Filter Corporate Filter Corporate Filter Client mailbox SPAM folder INBOX

4. 64% of the emails get deleted by the users by just having a look at the SUBJECT

5. Solution Sub : Christmas offer Sub : Company Brochure Sub : Company Newsletter 2011 Sub : Regarding your business experience with us Sub : 15% discount Sub : Special offer Sub : Happy Birthday Sub : Business Proposal Sub : Updates Delete mail Delete mail Delete mail Delete mail Read mail Read mail Delete mail Read mail Read mail

6. 28% of the emails gets deleted by the users as they are not compatible, taking time to load or the view is not properly aligned

8. Solution Pre headers Alt Tags Pre testing – check compatibility with yahoo, gmail, aol, etc.

9. 32% of the emails gets deleted by the users as they looks like bulk emails 46% of the emails gets deleted by the users as they are full of offers and promos 18% of the emails gets deleted by the users as they do not look interesting or professional

11. Solution Customized emails Personal Communication Don’t SELL just TELL Hyperlink to landing page(for details) Brochure enclosed

12. 83% of the emails gets deleted by the users as they do not find anything interesting or huge number of offers or details and landing page is not tailor made

13. Do’s Don’t’s

14. Thank You